easy sports-software
easy Sports-Software develops desktop coaching software for football coaches, offering tactical graphics, animation, training planning, and a 1,800+ drill library. Founded in 2004 in Essen, Germany, it serves 40,000+ coaches across 40+ countries.
- Company typePrivate
- Founded2004
- HeadquartersEssen, Germany
- Headcount—
- GTM typeB2C
- OfferingSoftware
What easy sports-software does
easy Sports-Software is a German developer of desktop coaching software purpose-built for football (soccer) coaches. Founded in 2004 in Essen by Peter Schreiner and Dr. Marion Becker-Richter, the company operates as a private, family-owned business under the legal entity Institut für Jugendfußball and serves over 40,000 coaches across more than 40 countries. The product line is football-specific and consists of four native desktop applications: easy Sports-Graphics PRO (tactical board and match analysis), easy Animation (animated drill demonstrations), easy Sports-Organizer (digital training session planning), and Digital Drill Collections (a content library of 1,800+ drills curated from named professional coaching authors). The software runs on Windows and Mac platforms.
The company monetizes through a mix of one-time perpetual licenses for individual coaches, monthly subscriptions at €8.25/month for the flagship PRO product, multi-seat club licenses sold to professional clubs and football federations, paid drill collection purchases, and author licensing arrangements with coaching publishers. Named institutional customers include the German Football Federation (DFB), Spanish Football Federation, FC St. Pauli, TSG 1899 Hoffenheim, Eintracht Frankfurt, Real Betis, Cádiz CF, Atlanta United, BSC Young Boys, FK Sarajevo, Meyer & Meyer Verlag, and the German Sport University Cologne. The user base is structurally long-tail, with individual grassroots and amateur coaches representing the majority of the 40,000+ installed base.
The company does not disclose revenue, has not raised external funding, and operates without published headcount or growth metrics. Strategic activity is centered on continuous product enhancement, monthly release of new drill content from established coaching authors, and gradual international distribution through coaching networks and football federation relationships rather than aggressive market expansion or capital-intensive growth.
easy sports-software firmographics
Firmographics- Name
- easy sports-software
- Legal name
- easy Sports Software
- Website
- https://easysportssoftware.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- easy Sports-Software develops desktop coaching software for football coaches, offering tactical graphics, animation, training planning, and a 1,800+ drill library. Founded in 2004 in Essen, Germany, it serves 40,000+ coaches across 40+ countries.
- Ownership category
- akta.pro rank
easy sports-software industry classification
Industry- Product category
- Football Coaching Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)
- akta.pro secondary industry
- Performance Analysis & Video Coaching (HSADAEAG)
Keywords
Where easy sports-software is headquartered
LocationHeadquarters
- HQ city
- Essen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
easy sports-software business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses (One-time Purchase): Perpetual licenses for individual programs (easy Sports-Graphics PRO, easy Animation, easy Sports-Organizer). Available for Windows and Mac after purchase.
- Subscription (easy Sports-Graphics PRO): Monthly subscription model starting at €8.25 per month for easy Sports-Graphics PRO. Includes free monthly updates.
- Club Licenses: Multi-user licenses tailored for clubs, including several programs at discounted rates compared to individual purchases.
- Digital Drill Collections: Individual drill collection purchases - currently over 1800 drills across 40+ collections. New collections released monthly. Created by experienced coaches including Norbert Elgert, Horst Wein, Ralf Peter.
- Author Licenses: Commercial use licenses allowing authors to use graphics and animations on websites, in books, videos, presentations, and other commercial applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | easy Sports-Graphics PRO subscription |
| Subscription | Annual | Club licenses |
| One time/ perpetual license | Pay-as-you-go | Digital Drill Collections |
| Other | Pay-as-you-go | Author Licenses |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
easy sports-software product offering
Product offeringCore offering
easy Sports Software develops and sells a suite of desktop software products for football (soccer) coaches, including easy Sports-Graphics PRO for creating professional tactical and training graphics, easy Animation for animated tactical analysis with video export, and easy Sports-Organizer for designing drills, training sessions, and complete season plans. The company also sells Digital Football Drill Collections with over 1,800 pre-made exercises from experienced coaches that import directly into the Organizer. All products are available for Windows and Mac, with individual licenses and multi-user club licenses.
Product overview
easy Sports-Software is a suite of four interconnected desktop software products for football (soccer) coaches, clubs, and associations. The core portfolio consists of easy Sports-Graphics PRO (professional graphics creation), easy Animation (animated tactical analysis), and easy Sports-Organizer (training session and season planning). These three programs work together as an integrated ecosystem—Graphics and Animation create visual content that can be used within the Organizer for complete training management. The add-on Digital Football Drill Collections provide over 1,800 pre-made exercises from expert coaches that import directly into the Organizer with one click. All programs are available for both Windows and Mac, with club licenses offered for multi-user deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- easy Sports-Graphics PRO Professional sports graphics software enabling football coaches to quickly and intuitively create tactical and training graphics featuring realistic player figures for men, women, boys, and girls. Outputs are print-ready and suitable for training plans, presentations, websites, and publications. Available via subscription starting at €8.25/month with free monthly updates, or as a perpetual license.
- easy Animation Animation software for tactical analysis and animated presentation of plays and exercise routines. Coaches can create professional sports animations depicting tactical formations, game moves, and drill sequences. Features video export up to 4K resolution, timeline editing, over 50 tools, and drag-and-drop operation. Includes player figures, tactical tools like numbers and circles, ladders, cones, and goals.
- easy Sports-Organizer Modern training planning software enabling coaches to create drills, design complete training sessions, and organize the entire season in one program. Features intuitive drill creation with integrated search, image and video support, training session grouping, focus area organization, and integrated season planner with one-click printing.
- Digital Football Drill Collections Over 1,800 digital football drills created by experienced professional coaches including Norbert Elgert, Horst Wein, Ralf Peter, and Sven Hübscher. Organized by training topics such as passing, pressing, transition play, FUNiño, coordination, and youth training. Imported into the easy Sports-Organizer with one click. Over 40 drill collections are available with new collections added monthly.
Quantifiable outcome
- 40,000+ coaches worldwide trust the software
- +4 more outcomes
Companies that use easy sports-software
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
easy sports-software technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
easy sports-software partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Institut für Jugendfußball (Institute for Youth Football)coreDigital drill collections were introduced in collaboration with the Institut für Jugendfußball. This partnership created specialized training content organized by various training priorities, allowing users to import exercises from experienced coaches into the easy Sports-Organizer with one click.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
easy sports-software competitors and assessment
Company assessmentDirect peers
- Hudl: Leading sports video analysis platform widely used in football; offers video capture, tagging, sharing, and team workflows that directly overlap with easy Sports Software's tactical analysis and animation use cases for coaches and clubs.
- Veo Technologies: AI-powered football video capture and analysis platform used by amateur and professional clubs; competes for the same coaching workflow budgets as easy Sports Software, with a modern cloud and mobile product surface.
- Catapult Sports: Provider of athlete monitoring, video, and performance analysis tools for elite football teams; overlaps with easy Sports Software in tactical and training analysis workflows at the professional club level.
- Nacsport: Sports video analysis software with strong adoption in football; targets the same coach persona for tagging, tagging-based analysis, and tactical review as easy Sports Software.
- Coach's Eye: Mobile-first video analysis and coaching tool used across multiple sports including football; competes for individual coaches' spend on tactical and technique review workflows.
- Dartfish: Sports performance analysis platform offering video, tagging, and presentation tools used by coaches and federations; overlaps with easy Sports Software's tactical and training review use cases.
- Krossover: Video analysis platform focused on team sports including football, providing tagged breakdowns and shared review for coaches and clubs.
- LongoMatch: Open-source-style sports video analysis tool with strong football adoption among amateur and semi-professional coaches; directly competes with easy Sports Software's animation and review workflows.
Emerging players
- TacticalPad: Smaller tactical board and animation tool used by football coaches for play diagramming and session planning; partial overlap with easy Sports-Graphics and easy Animation.
- SkillCorner: Football-focused data and analytics provider offering tactical and performance insights to clubs; competes for club analytics budgets adjacent to tactical analysis software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
easy sports-software social profiles
Digital presenceeasy sports-software financial estimates
Financial estimateRevenue estimate
Valuation estimate
easy sports-software leadership team
Management profileNumber of profiles
Profiles2 records
easy sports-software funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
easy sports-software M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about easy sports-software
What does easy sports-software do?
easy Sports Software develops and sells a suite of desktop software products for football (soccer) coaches, including easy Sports-Graphics PRO for creating professional tactical and training graphics, easy Animation for animated tactical analysis with video export, and easy Sports-Organizer for designing drills, training sessions, and complete season plans. The company also sells Digital Football Drill Collections with over 1,800 pre-made exercises from experienced coaches that import directly into the Organizer. All products are available for Windows and Mac, with individual licenses and multi-user club licenses.
Is easy sports-software a public or private company?
easy sports-software is a private company. It is classified as family owned and is currently operating.
When was easy sports-software founded?
easy sports-software was founded in 2004.
Where is easy sports-software based?
easy sports-software is headquartered in Essen, Germany, in the Europe region.
How does easy sports-software make money?
Five revenue lines are on record. Software Licenses (One-time Purchase) is the primary driver. The others are subscription (easy Sports-Graphics PRO), club Licenses, digital Drill Collections and author Licenses.
Who are easy sports-software's main competitors?
Direct peers on record are Hudl, Veo Technologies, Catapult Sports, Nacsport, Coach's Eye, Dartfish, Krossover and LongoMatch. Emerging players are TacticalPad and SkillCorner.
Does easy sports-software have an API?
No public API is recorded for easy sports-software.
What industry is easy sports-software in?
easy sports-software's product category is Football Coaching Software. Its primary akta.pro industry code is HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis), with a secondary code of HSADAEAG, Performance Analysis & Video Coaching. Its NAICS code is 5132 and its SIC code is 7371.