demon-tweeks.com
- Company typePrivate
- Founded1971
- HeadquartersWrexham, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
demon-tweeks.com firmographics
Firmographics- Name
- demon-tweeks.com
- Legal name
- Demon Tweeks
- Website
- https://demon-tweeks.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Ownership category
- akta.pro rank
demon-tweeks.com industry classification
Industry- Product category
- Motorsport & Automotive Aftermarket Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG), Aftermarket Wheels, Tires & TPMS Accessories Manufacturing (Rims/Spacers/Valve Stems/TPMS Sensors) (IMACANAF)
Keywords
Where demon-tweeks.com is headquartered
LocationHeadquarters
- HQ city
- Wrexham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
demon-tweeks.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: One-time sales of automotive parts, accessories, and equipment through e-commerce and retail channels. Products include motorsport gear, performance parts, motorcycle equipment, and workshop tools.
- Fitting Services: Car Fitting Centre and Bike Fitting Centre services for professional installation of parts and accessories purchased from the store.
- Finance Options: 0% APR finance available to UK customers, providing payment plan options for larger purchases.
- Affiliate Program: Referral-based affiliate program for partners who drive customers to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual consumers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
demon-tweeks.com product offering
Product offeringCore offering
Demon Tweeks is a UK-based retailer that sells motorsport, performance car tuning, and motorcycle parts and accessories through its own e-commerce platform and physical showroom in Wrexham. The company stocks racewear, helmets, seats, harnesses, wheels, tyres, oils and fluids, braking and suspension components, kart parts, motorcycle clothing, workshop tools, and sim racing hardware from brands such as OMP, Sparco, Alpinestars, EBC Brakes, Michelin, Pirelli, Toyo, Bilstein, Castrol, and Moza Racing. It also offers in-house Car Fitting and Bike Fitting services and 0% APR finance options to UK customers.
Product overview
Demon Tweeks is a UK-based e-commerce retailer founded in 1971 offering a comprehensive motorsport, performance car tuning, and motorcycle parts platform. The business operates across four core product categories: Motorsport Products (racewear, helmets, seats, wheels, tyres, sim racing, oils, fluids, braking, suspension, engine components, and kart parts), Performance Car Parts (suspension upgrades, wheels, tyres, EV tuning, exhausts, air filters, clutches, brakes, car care, engine tuning, and vehicle styling), Motorcycle Products (wheels, tyres, clothing, helmets, fluids, bodywork, and MX/off-road gear), and Tools & Workshop Equipment (hand tools, welding, garage equipment, air tools, and lifting equipment). The company also provides in-store fitting services through its Car Fitting Centre and Bike Fitting Centre. Digital offerings include annual e-catalogues for motorsport, karting, performance car parts, motorcycle, and sim racing. Demon Tweeks serves both professional racers and enthusiasts with next-day delivery and worldwide shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorsport Products Comprehensive range of motorsport equipment including racewear, helmets, seats, harnesses, wheels, tyres, sim racing gear, oils, fluids, pit equipment, car preparation parts, drivetrain components, electrical gauges, suspension, braking systems, kart parts, and engine components for professional and amateur racing.
- Performance Car Parts Aftermarket performance upgrades including suspension systems (coilovers, shock absorbers, lowering springs), alloy wheels, tyres, EV tuning components, exhaust systems, air filters, clutches, brake systems, car care products, engine tuning parts, and vehicle styling accessories for road and track vehicles.
- Motorcycle Products Full range of motorcycle parts and accessories including wheels, tyres, riding clothing (suits, jackets, pants, boots, gloves), helmets, fluids, lubricants, bodywork, MX/off-road gear, and pit equipment for street, touring, and racing motorcycles.
- Tools & Workshop Equipment Professional workshop tools and equipment including hand tools, welding equipment, garage equipment, air tools, compressors, tool storage, lifting equipment, power tools, safety gear, and home/garden tools for automotive maintenance and repair.
- Sim Racing Equipment Sim racing hardware including motion simulators, cockpits, seats, steering wheel bases, rims, pedals, shifters, handbrakes, gaming PCs, monitors, and apparel for home sim racing enthusiasts and professionals.
- Car Fitting Centre In-store fitting service for automotive parts including professional installation of performance components, car accessories, and custom modifications for customers who purchase parts from Demon Tweeks.
- Bike Fitting Centre Professional motorcycle fitting service for helmets, protective gear, and performance accessories purchased from Demon Tweeks.
- Clearance Products Discounted motorsport, performance, motorcycle, and tools products offered at reduced prices through the dedicated clearance section of the store.
Companies that use demon-tweeks.com
Customer profileSegments5 records
Ideal customer profiles5 records
demon-tweeks.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
demon-tweeks.com partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- OMPcoreOMP is featured prominently in the brand carousel as a key motorsport brand partner, supplying racewear and safety equipment sold through Demon Tweeks.
- Toyo TirescoreToyo Tires featured as a top brand partner for performance tyres sold through the Demon Tweeks platform.
- MichelincoreMichelin featured as a top brand for tyres and motorcycle products sold through Demon Tweeks.
- CastrolcoreCastrol featured as a key brand partner for oils and fluids.
- SparcocoreSparco featured as a major motorsport brand for racewear, seats, and accessories.
- BilsteincoreBilstein featured as a key brand for suspension components and shock absorbers.
- PirellicorePirelli featured as a top brand for performance and motorcycle tyres.
- EBC BrakescoreEBC Brakes featured prominently with dedicated promotional banners for brake pads and big brake kits.
- AlpinestarscoreAlpinestars featured as a major brand for motorcycle and motorsport clothing and safety gear.
- Moza RacingminorFeatured brand for sim racing equipment including haptic motion actuators and steering wheel bases.
- TrustpilotminorThird-party review platform integrated for customer reviews and social proof.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
demon-tweeks.com competitors and assessment
Company assessmentDirect peers
- Sportsbikeshop: UK-based online motorcycle parts, accessories, and riding gear retailer. Directly comparable to Demon Tweeks' motorcycle category with similar target audience and product mix including helmets, clothing, and aftermarket parts.
- Euro Car Parts: Major UK automotive parts retailer offering both OEM and aftermarket parts through e-commerce and physical branches. Overlaps directly with Demon Tweeks' performance car parts and accessory categories.
- GSF Car Parts: UK automotive parts retailer with strong e-commerce presence and trade counter network. Comparable in targeting both retail consumers and professional mechanics across replacement and aftermarket parts.
- Autodoc: Europe's largest online automotive parts retailer, offering aftermarket parts, accessories, and tyres across multiple vehicle types. Comparable online-first model with international reach and broad SKU catalogue.
- Wemoto: UK online motorcycle parts retailer specializing in replacement and aftermarket components. Direct competitor in Demon Tweeks' motorcycle parts category with similar online-first fulfillment model.
- RockAuto: US-based online-only auto parts retailer with massive SKU catalogue across vehicle makes and models. Comparable online retail model serving DIY enthusiasts, though broader in vehicle coverage than Demon Tweeks' motorsport specialty.
- Summit Racing Equipment: US motorsport specialty retailer offering performance parts, racing equipment, and accessories. Closest international peer in motorsport-specific retail, with similar focus on racers and performance enthusiasts.
- Opie Oils: UK specialist retailer of motor oils, lubricants, and fluids. Direct overlap with Demon Tweeks' Oils & Fluids category and similar target audience of enthusiasts seeking technical product expertise.
Broad incumbents
- Halfords: UK's largest motoring and cycling retailer, listed on LSE. Broader incumbent that overlaps with Demon Tweeks on automotive accessories, tools, and workshop equipment, though Halfords serves a mass-market customer rather than motorsport enthusiasts.
Emerging players
- ExtremeTerrain: US-based e-commerce retailer specializing in aftermarket parts and accessories for specific vehicle niches (Jeep, Mustang, Camaro). Comparable digital-first model with category depth, though focused on US vehicle segments rather than European motorsport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
demon-tweeks.com social profiles
Digital presencedemon-tweeks.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
demon-tweeks.com leadership team
Management profileNumber of profiles
demon-tweeks.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
demon-tweeks.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about demon-tweeks.com
What does demon-tweeks.com do?
Demon Tweeks is a UK-based retailer that sells motorsport, performance car tuning, and motorcycle parts and accessories through its own e-commerce platform and physical showroom in Wrexham. The company stocks racewear, helmets, seats, harnesses, wheels, tyres, oils and fluids, braking and suspension components, kart parts, motorcycle clothing, workshop tools, and sim racing hardware from brands such as OMP, Sparco, Alpinestars, EBC Brakes, Michelin, Pirelli, Toyo, Bilstein, Castrol, and Moza Racing. It also offers in-house Car Fitting and Bike Fitting services and 0% APR finance options to UK customers.
Is demon-tweeks.com a public or private company?
demon-tweeks.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was demon-tweeks.com founded?
demon-tweeks.com was founded in 1971.
Where is demon-tweeks.com based?
demon-tweeks.com is headquartered in Wrexham, United Kingdom, in the Europe region.
How does demon-tweeks.com make money?
Four revenue lines are on record. Product Sales are the primary driver. The others are fitting Services, finance Options and affiliate Program.
Who are demon-tweeks.com's main competitors?
Direct peers on record are Sportsbikeshop, Euro Car Parts, GSF Car Parts, Autodoc, Wemoto, RockAuto, Summit Racing Equipment and Opie Oils. Halfords is listed as a broad incumbent. ExtremeTerrain is listed as an emerging player.
Does demon-tweeks.com have an API?
No public API is recorded for demon-tweeks.com.
What industry is demon-tweeks.com in?
demon-tweeks.com's product category is Motorsport & Automotive Aftermarket Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 44133 and its SIC code is 5600.