fagri & c s r l

What fagri & c s r l does

Fagri & C S.r.l., operating commercially as Farmacia Agricola (Fagri), is an Italian private limited company (S.r.l.) registered as FARMACIA AGRICOLA S.R.L. and proprietor-led by Claudia Capozza. The company runs a direct-to-consumer e-commerce platform at fagri.it that catalogs more than 20 product categories spanning olive harvesting, battery-powered pruning equipment, lawn mowers and brushcutters (including Honda/BlueBird-powered lines), motorized wheelbarrows and tracked carriers, winemaking and olive-oil processing equipment, beekeeping supplies, anti-hail and shading nets, phytosanitary products, and zootechnical equipment. Proprietary differentiation comes from the registered FAGRI brand (motocarriole and carriers) and the SunReflex HDPE shading net with 90% solar reflectivity, while a large share of catalog SKUs are resold third-party brands including Honda, BlueBird, Loncin, and Volpi Originale.

The storefront is built on PrestaShop and integrates standard payment processing (PayPal, Stripe, MultiSalfePay), Scalapay 3-installment financing, Mailchimp email marketing, Criteo remarketing, Google Analytics, and third-party review syndication (Trustpilot, Clerk.io, Customer Alliance). Orders are fulfilled exclusively via BRT (Bartolini) courier with nationwide coverage: 2-4 working days to mainland Italy and 4-6 days to islands. The company discloses 473 customer reviews averaging 4.65/5 and a self-reported 99.8% customer satisfaction rate, and operates a single headquarters/warehouse in Lioni (Avellino province, Campania).

The revenue model is straightforward transactional e-commerce: one-time unit or per-linear-meter purchases at VAT-inclusive euro prices ranging from under €1 (consumables) to €2,280 (own-brand motocarriole). There is no subscription, SaaS, or recurring component. Customer segments are horizontal — Italian hobby and professional farmers, winemakers, olive-oil producers, beekeepers, and gardeners — served entirely through the self-serve storefront with no disclosed B2B contracts, marketplace presence, or international footprint. No revenue, headcount, funding, M&A, or leadership-change data is publicly available.

Name

fagri & c s r l

Legal name

FARMACIA AGRICOLA S.R.L.

Website

https://fagri.it

Company type

Private

Operating status

Operating

Short description

Fagri & C S.r.l. (Farmacia Agricola) is an Italian private e-commerce retailer selling agricultural, gardening, beekeeping, and winemaking equipment through its own PrestaShop storefront fagri.it, serving hobby and professional farmers and rural SMBs across Italy via BRT courier delivery.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Retail

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Agricultural equipment retail
• E-commerce farm supplies
• Gardening power tools
• Winemaking enology equipment
• Beekeeping apiary supplies

Headquarters

HQ city

Modugno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer online sales of agricultural, gardening, beekeeping, winemaking, and outdoor equipment. Products include olive harvesters, battery-powered pruning shears, chainsaws, grass cutters, motors, water pumps, wine filters and pumps, stainless steel tanks, olive oil drums, netting for olive harvest, snow blowers, phytosanitary products, beekeeping supplies, lawn mowers, brushcutters, cheese-making products, winemaking equipment, safety gear, blade accessories, mowers, power hoes, sprayers, insecticides, zootechnical equipment, water pumps, saffron bulbs, enology products, viticulture accessories, spare parts, dog kennels, wood splitters, blowers, chippers, motocarriole, hail nets, shading nets, and own-brand FAGRI products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Fagri & C. operates an Italy-focused e-commerce platform (fagri.it) that retails agricultural, gardening, winemaking, and beekeeping equipment directly to consumers and small commercial operators. The catalog spans battery-powered pruning tools, olive harvesters, motorized wheelbarrows, enology tanks and pumps, shading and anti-hail nets (including the proprietary SunReflex brand), beekeeping supplies, and spare parts, with nationwide delivery via BRT courier.

Product overview

Farmacia Agricola is an Italian e-commerce retailer specializing in agricultural equipment and supplies. The company operates a comprehensive online catalog featuring battery-powered pruning tools (forbici a batteria da potatura, potatori a batteria), olive harvesting equipment (abbacchiatori), enology products (wine filters, pumps, steel tanks, stainless steel olive oil containers), shading and anti-hail protective nets (Reti Ombreggianti SunReflex, Reti Anti Grandine KRISTAL), motorized transport equipment (motocarriole e carriole), beekeeping supplies, and various spare parts. The e-commerce platform is built on PrestaShop and enables online sales of agricultural machinery and consumables primarily to Italian farmers and gardeners.

Differentiator

Problem solved

Functional benefit

Products and services

• Battery-powered pruning shears Rechargeable, battery-powered pruning shears for agricultural and gardening use, enabling effortless cutting without manual effort. Sold to Italian farmers, hobbyists, and professional agricultural operators.
• Battery-powered pruners and mini saws Battery-powered pole pruners and mini chainsaws for professional agricultural cutting operations, including overhead pruning.
• Olive harvesters Mechanical and battery-powered olive shakers/harvesters used to mechanically dislodge olives from trees for efficient commercial and hobby harvesting.
• Motorized wheelbarrows and tracked carriers (FAGRI brand) Own-brand FAGRI electric wheelbarrows and tracked carriers for material transport in agriculture, construction, forestry, and gardening. Models include EWB200S, EWB260, EWD260, and EWD300 with load capacities from 200 kg to 300 kg.
• SunReflex shading nets Proprietary HDPE shading nets with 90% solar reflectivity and active heat reflection technology for cooler outdoor shade. Available in green and white, in rolls from 1x100 m to 5x100 m and per-linear-meter cuts at heights of 1-5 m.
• KRISTAL anti-hail nets Professional anti-hail nets (KRISTAL brand) for protecting orchards, vineyards, and gardens from storm damage.
• Wine filters and pumps Wine filtration systems and transfer pumps used in winemaking operations for clarification, filtering, and must/wine handling.
• Stainless steel wine tanks Stainless steel tanks for wine storage and fermentation, sold to small and medium Italian wineries.
• Stainless steel drums for olive oil Stainless steel containers used for olive oil storage and transport, priced from approximately €31 to €118 per unit.
• Manual pruning shears and saws Hand-operated pruning shears and folding saws for traditional agricultural and gardening use without battery power.
• Beekeeping equipment and apiary supplies Beekeeping supplies and apiary management equipment including hive components and honey processing tools, for hobbyist and semi-professional Italian beekeepers.
• Spare parts for pruning and binding equipment Replacement parts including pruner, battery pruner, battery cutter, and binding-machine spares (such as feed hook kits, tying plate kits, and pressers for KV4 tying machines).

Quantifiable outcome

• 99.8% of customers report satisfaction with their purchases
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Honda (via BlueBird / Loncin)coreChannel Partner/ Reseller/ DistributorFagri resells Honda-powered equipment including lawn mowers and brushcutters through its e-commerce platform. BlueBird brand products (motocarriole, carriers, electric wheelbarrows) with Honda/Loncin engines are among the highest-priced items in the catalog. BlueBird is an established Italian brand for outdoor power equipment.
• PayPalcoreTechnology or IntegrationPayPal is used as both a direct payment method and as the underlying payment gateway for credit card processing on the Fagri e-commerce platform. It is the primary secure payment infrastructure.
• StripecoreTechnology or IntegrationStripe is used as an additional secure credit card payment processor alongside PayPal and MultiSalfePay on the Fagri e-commerce platform.
• MultiSalfePaycoreTechnology or IntegrationMultiSalfePay is used as a secure payment platform supporting credit card payments and bank transfers on the Fagri e-commerce platform.
• BRT (Bartolini)coreChannel Partner/ Reseller/ DistributorBRT (Bartolini) is the exclusive courier partner for all Fagri shipments throughout Italy. BRT provides express delivery with order tracking capability, serving both mainland Italy (2-4 working days) and islands (4-6 working days).
• Volpi OriginaleminorChannel Partner/ Reseller/ DistributorFagri resells Volpi Originale brand tying machines (legatrici) and spare parts including feed hook kits, tying plate kits, and pressers for KV4 tying machines.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gardena: Premium European brand for garden tools, irrigation, and lawn care owned by Husqvarna. Overlaps directly with Fagri's gardening equipment assortment at the manufacturer side.
• Fiskars: Global manufacturer of gardening tools (pruning shears, saws, loppers). Competes through branded retail in the same small-tool categories Fagri distributes.
• Wolf-Garten: German gardening tools brand covering hand tools, pruning equipment, and lawn care — directly comparable small-tool and pruning assortment.
• Stihl: Global manufacturer of chainsaws, pruning tools, and battery-powered outdoor equipment. While a brand whose products Fagri resells, Stihl's direct-to-consumer channels and dealer network compete with retailers like Fagri for end-customer relationship.
• Husqvarna Group: Swedish manufacturer of outdoor power products (lawn mowers, chainsaws, robotic mowers) and parent of Gardena. Competes with Fagri through branded direct sales, dealer networks, and installed-base accessory demand.
• Stanley Black & Decker: Global tool conglomerate with outdoor, garden, and DIY brands (e.g., Black+Decker, DeWalt). Operates branded retail and direct channels overlapping with Fagri's outdoor-power and tool categories.

Direct peers

• AgriEuro: Italian e-commerce retailer of agricultural, gardening, and forestry equipment with a similar broad catalog and direct-to-consumer delivery model. Closest comparable in geography, business model, and assortment breadth.
• KRAMP: Europe's largest agricultural parts and accessories e-commerce platform serving farmers and dealers. Comparable in B2C/B2B ag-supply e-commerce model, though focused on parts rather than capital equipment.
• Farmitoo: European online retailer specialised in agricultural equipment targeted at small and mid-sized farmers. Direct peer in ag-equipment e-commerce targeting fragmented small-holder farms.

Emerging players

• ManoMano: European online marketplace for DIY, home, and garden products including lawn mowers, pruning tools, and outdoor equipment. Competes on long-tail assortment and SEO; partial overlap with Fagri's garden and pruning categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fagri & c s r l