Bone Fit Exercise Physiology

What Bone Fit Exercise Physiology does

Bone Fit Exercise Physiology is an Australian private healthcare practice that delivers clinical exercise physiology services specialized for osteoporosis, osteopenia, and low bone density. Founded by accredited exercise physiologist Alex Thompson, the practice operates from clinics in West Pymble and Chatswood, with a third location scheduled to open in Turramurra in August 2026. The team comprises two named practitioners (Alex Thompson and Dr. Gary Heshiki, DPT) plus a small group of AEPs, and the practice has served thousands of clients over more than 16 years of founder-level experience.

The company's core offering is the licensed Onero™ program, an evidence-based, high-intensity supervised exercise protocol designed to stimulate bone development and prevent osteoporotic fractures. Onero group classes are capped at six participants to ensure high supervision. A secondary offering, the Bone Builder Program, provides small-group (capped at eight) and private-format sessions for the same patient population. All new clients must complete an initial assessment covering health history, injury, movement, strength, and balance evaluation before enrolling. Complementary services include one-on-one exercise physiology consultations for clients with comorbidities and home/gym program design.

Bone Fit generates revenue primarily through professional service fees from paid consultations and class attendance, with mixed reimbursement via Medicare, the Department of Veterans' Affairs, and private health insurance rebates. Go-to-market is direct-to-consumer, supplemented by inbound referrals from GPs and specialists, content-driven SEO via an educational blog, and word-of-mouth within the client community. Online rebooking for existing clients is handled through the third-party Pogozo mobile app. The practice is founder-led, privately held, and operates exclusively within the Sydney metropolitan area (New South Wales).

Name

Bone Fit Exercise Physiology

Legal name

Bone Fit Exercise Physiology

Website

https://bonefit.com.au

Company type

Private

Operating status

Operating

Short description

Bone Fit Exercise Physiology is a Sydney-based private practice that delivers accredited exercise physiology services—primarily the licensed Onero™ program—for individuals with osteoporosis, osteopenia, and low bone density, serving end-clients directly with referrals from GPs and specialists.

Ownership category

akta.pro rank

Product category

Exercise Physiology Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Health Services (8000)

akta.pro primary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

akta.pro secondary industry

Corrective Exercise, Movement Screening & Biomechanics (HSADAIAM)

Keywords

• Exercise physiology services
• Osteoporosis exercise therapy
• Bone density programs
• Fall prevention training
• Low bone density care

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Private Exercise Physiology Consultations: One-on-one sessions with accredited exercise physiologists. May include initial assessment, development of home or gym-based programs, or regular training. Highly individualized sessions for clients with osteoporosis and comorbidities.
2. Onero Group Classes: Small group classes (capped at 6 people) using the Onero program. Classes run multiple times throughout the week. New clients require initial assessment before joining. Recommended attendance is two classes per week for optimal results.
3. Healthcare Rebates: Services may qualify for rebates through Medicare, DVA (Department of Veterans' Affairs), and private health insurance, indicating a mixed payment model where clients may receive partial reimbursement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bone Fit Exercise Physiology provides specialized exercise physiology services for individuals with osteoporosis, osteopenia, and low bone density. Core offerings include licensed Onero™ group classes (capped at 6 participants) and one-on-one private consultations, supported by an initial clinical assessment that enables personalized exercise prescription. Services are delivered by Accredited Exercise Physiologists and physiotherapists at clinics in Sydney.

Product overview

Bone Fit Exercise Physiology offers a specialized healthcare service focused on exercise for low bone density and osteoporosis. The company provides two main service lines: Onero Classes (small group sessions capped at 6 participants) and Private Exercise Physiology Consultations (one-on-one sessions). The Onero program, licensed and endorsed by Healthy Bones Australia, is an evidence-based osteoporosis treatment designed to stimulate bone development and prevent falls. Private consultations offer individualized exercise programs for home or gym settings. New clients undergo an initial assessment before joining any program, enabling personalized exercise prescription. Services are delivered by accredited exercise physiologists and physiotherapists with expertise in bone health.

Differentiator

Problem solved

Functional benefit

Brands

• Onero: An osteoporosis treatment program based on scientific research, designed to prevent osteoporotic fracture by stimulating bone development and preventing falls. Bone Fit is a licensed Onero coach.
• Bone Builder Program

Products and services

• Onero Classes Evidence-based small-group exercise classes (capped at 6 participants) designed to prevent osteoporotic fractures by stimulating bone development and preventing falls. Delivered by licensed Onero™ coaches endorsed by Healthy Bones Australia; new clients require an initial assessment before joining. Recommended attendance is twice per week for optimal results.
• Private Exercise Physiology Consultations

Quantifiable outcome

• It is recommended to attend two Onero classes a week for optimal results in building bone density and preventing falls.
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Healthy Bones AustraliacoreStrategic or Co-development Partner · 1 January 2021Bone Fit is a licensed coach of the Onero™ program endorsed by Healthy Bones Australia. This endorsement provides credibility and alignment with national bone health guidelines.
• Royal Osteoporosis SocietycoreStrategic or Co-development PartnerAlex Thompson is a Fracture Prevention Professional and member of the Royal Osteoporosis Society, providing professional affiliation and access to latest research and best practices in osteoporosis management.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OsteoStrong: International franchise network operating osteogenic loading centers specifically designed to improve bone density and address osteopenia/osteoporosis. Highly comparable to Bone Fit in target customer, clinical focus on bone health, and small-session service delivery model.
• Kieser Australia: Australian allied health operator running strength-focused physiotherapy clinics with a similar in-clinic, supervised small-session model. Comparable in clinician-led rehabilitation delivery and recurring attendance economics, though focused on musculoskeletal conditions more broadly than Bone Fit's bone-specific niche.

Broad incumbents

• Lifecare Physiotherapy: Large Australian physiotherapy network offering supervised exercise and rehabilitation across multiple clinics. Comparable clinician-led service delivery model and Medicare rebate reliance, but broader musculoskeletal focus rather than the bone-health specialization of Bone Fit.
• Healthia Limited: ASX-listed allied health group operating physiotherapy, podiatry, and exercise physiology clinics across Australia. Comparable exercise physiology service line and clinic expansion model, though significantly larger and more diversified than Bone Fit.
• Bounce Health Group: Australian allied health group offering physiotherapy, exercise physiology, and rehabilitation services across multiple clinics. Comparable in clinician-led rehabilitation and referral-driven GTM, though broader scope than Bone Fit's bone-health specialization.

Emerging players

• Physitrack: Digital exercise prescription and patient engagement platform used by physiotherapists and exercise physiologists. Adjacent to Bone Fit in serving the same clinician base with tools for personalized exercise prescription, and represents a potential technology-enabled scaling pathway for Bone Fit's individualized program design.

Others

• Healthy Bones Australia: National peak body for osteoporosis awareness and education, and the endorsing organization for the Onero program that Bone Fit is licensed to deliver. Ecosystem partner whose campaigns directly drive awareness and referrals to Bone Fit's clinical services.
• Exercise & Sports Science Australia (ESSA): Professional accrediting body for Accredited Exercise Physiologists in Australia. Sets the credentialing standards Bone Fit's clinicians must meet, and provides industry advocacy that supports broader Medicare/DVA rebate eligibility underpinning Bone Fit's revenue model.
• Health Hive West Pymble: Multi-disciplinary allied health clinic that hosts Bone Fit's primary West Pymble location. Acts as a facility partner and potential cross-referral source, providing the physical infrastructure for Bone Fit's clinical service delivery.

Regional players

• North Coast Allied Health: Regional Australian allied health practice offering exercise physiology services including bone health programming. Comparable clinician-led service model, but based in regional NSW rather than Sydney and with a broader clinical focus than Bone Fit's osteoporosis specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bone Fit Exercise Physiology