ethicsanswer by ethicsgrade (techstars '22)
EA Global AI is a UK SaaS company providing an Agentic RAG platform that automates corporate questionnaire completion (RFPs, DDQs, ESG and security surveys) for enterprise sustainability, compliance, and sales teams, operating on a hybrid PLG plus per-seat SaaS model.
- Company typePrivate
- Founded2020
- HeadquartersAlltwalis, Carmarthen, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ethicsanswer by ethicsgrade (techstars '22) does
EA Global AI Limited is a UK-based SaaS company founded in 2020 by Charles Radclyffe, formerly Head of AI at Fidelity International. The company provides an AI-powered form-autofill platform that automates completion of repetitive corporate questionnaires including Requests for Proposals (RFPs), due diligence questionnaires (DDQs), ESG and sustainability disclosures (CDP, CSRD, EcoVadis, B Corp), and security questionnaires. Its core product, branded "EA," is used by enterprise sustainability, compliance, and sales teams across energy, financial services, asset management, water, and institutional sectors in the UK and continental Europe.
The platform is built on a proprietary Agentic RAG (Retrieval-Augmented Generation) architecture that combines multi-step reasoning, self-correction, and iterative retrieval to generate evidence-cited answers from each customer's internal document corpus. A per-tenant data flywheel is core to the design: each completed questionnaire and human correction enriches the customer's knowledge base, improving the accuracy of future responses. Subsequent product expansions include Scratchpad (a broader AI-assisted workspace) and EA Agents, which add autonomous multi-step task execution, as well as team collaboration and approval workflows for multi-stakeholder review.
The business operates a hybrid go-to-market combining product-led growth — including a free trial without credit card — with enterprise sales for larger deployments. Pricing is structured as per-seat SaaS for self-serve and smaller customers, with usage-based or enterprise contracts for larger accounts. The company is headquartered in Alltwalis, Carmarthen, Wales, and reports FY2024 ARR of £12.4M with 23% year-over-year growth. Earlier-stage backing includes the Techstars 'Future of Finance' accelerator (2022) and undisclosed investment from Scottish Widows (2020).
ethicsanswer by ethicsgrade (techstars '22) firmographics
Firmographics- Name
- ethicsanswer by ethicsgrade (techstars '22)
- Legal name
- EA Global AI Limited
- Website
- https://ethicsanswer.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EA Global AI is a UK SaaS company providing an Agentic RAG platform that automates corporate questionnaire completion (RFPs, DDQs, ESG and security surveys) for enterprise sustainability, compliance, and sales teams, operating on a hybrid PLG plus per-seat SaaS model.
- Ownership category
- akta.pro rank
ethicsanswer by ethicsgrade (techstars '22) industry classification
Industry- Product category
- AI Document & Form Automation Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ), Audit, Explainability & Accountability Tooling (traceability, reporting) (HDAAAKAL)
Keywords
Where ethicsanswer by ethicsgrade (techstars '22) is headquartered
LocationHeadquarters
- HQ city
- Alltwalis, Carmarthen
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ethicsanswer by ethicsgrade (techstars '22) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS - Per-Seat Plans: Monthly and annual per-seat subscription plans for individual teams and organizations. Plans scale from single-user to unlimited seats with tiered feature access.
- Enterprise Usage-Based Pricing: Large volume enterprise deployments priced based on usage metrics. Includes SSO, audit logs, and dedicated support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Per-seat monthly plans starting at single-user |
| Subscription | Annual | Annual subscription plans with billing discounts |
| Usage-based | Multi-year contract | Enterprise pricing for large volume deployments |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
ethicsanswer by ethicsgrade (techstars '22) product offering
Product offeringCore offering
EA Global AI sells an AI-powered form-filling SaaS platform that automates corporate questionnaires including RFPs, due diligence questionnaires (DDQs), ESG surveys (EcoVadis, CDP, CSRD, B Corp), tender responses, and security questionnaires. The platform uses Agentic RAG technology to match questions against a company's approved knowledge base, generate source-cited responses, coordinate approvals, and return completed forms in their original file format. It functions as an autonomous AI colleague that chases approvers, routes documents, and integrates with Gmail, Slack, Teams, Salesforce, HubSpot, Google Drive, SharePoint, and OneDrive.
Product overview
EA Global AI offers EA (Executive Assistant AI), a unified AI-powered form autofill platform designed as an autonomous digital colleague for B2B companies. The core EA platform provides the primary form-filling engine, augmented by specialised modules including Scratchpad (secure AI chat workspace), Browser Plugin (web form autofill extension), and dedicated workflows for RFP/Tender Automation, Due Diligence & M&A, ESG & Sustainability (covering CDP, CSRD, EcoVadis, B Corp), Cybersecurity DDQ, and EcoVadis-specific automation. The Enterprise tier adds SSO, audit logs, approval workflows, and unlimited seats. EA differentiates through Agentic RAG technology, autonomous agent behaviour (chasing approvers, routing documents), and a Zero Copy-and-Paste promise returning completed forms in their original format (PDF, Word, Excel).
Differentiator
Problem solved
Functional benefit
Products and services
- EA (Executive Assistant AI) Core AI-powered form autofill platform that completes corporate questionnaires (RFPs, DDQs, ESG surveys, tenders) by matching questions to a company's approved knowledge base. Functions as an autonomous colleague that reads threads, chases approvers, and drives work from request to completion.
- Scratchpad Secure AI chat workspace integrated within EA for ESG disclosure, knowledge search, and document creation. Features expert mode for complex document generation, customisable search settings, and approved answer access.
- Browser Plugin Browser extension enabling EA to autofill forms directly within web-based portals and web forms, allowing users to access EA functionality without leaving their browser workflow.
- Due Diligence & M&A Automation Specialised workflow for buy-side and sell-side due diligence. EA reviews data rooms, maps disclosures against DD checklists, drafts questionnaire responses, and flags issues at deal speed.
- RFP & Tender Automation Automated RFP and tender response system that matches questions to previous winning answers, drafts complete first-pass responses, and flags gaps for subject matter expert review.
- EcoVadis Automation Automated EcoVadis questionnaire completion that drafts assessment responses from approved policies, prior answers, and evidence files, completing submissions in under 90 minutes.
- ESG & Sustainability Autofill AI-powered form automation for CDP, CSRD, EcoVadis, and B Corp assessments. Pulls from approved knowledge base, maps evidence to exact documents, and completes framework forms in minutes.
- Cybersecurity DDQ Automation Automated InfoSec due diligence questionnaire completion. Maps security questions to evidence library, drafts consistent sourced answers, and flags gaps for security team review.
- EA Autofill Engine Core autofill engine that uploads any corporate form and automatically completes it using approved answer library, evidence from document library, and AI-generated responses for new questions.
- EA Enterprise Enterprise tier featuring SSO, audit logs, dedicated support, 4-eye/6-eye approval workflows, and unlimited seats. Includes API security protections and role-based access control.
- EA Agents AI agents that operate inside Slack and email channels, retrieving information, chasing inputs, and completing tasks directly within conversation threads to drive workflow completion.
- Team Collaboration & Approval Workflows Collaboration and approval workflow feature set for routing documents to reviewers, tracking sign-offs, chasing approvers, and enforcing 4-eye and 6-eye approval policies for regulated industries.
Quantifiable outcome
- Reduces investor DDQ time from 1 week to 1 afternoon
- +6 more outcomes
Companies that use ethicsanswer by ethicsgrade (techstars '22)
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles5 records
ethicsanswer by ethicsgrade (techstars '22) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability9 records
Feature6 records
ethicsanswer by ethicsgrade (techstars '22) partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- NVIDIA Inception ProgramminorMember of NVIDIA Inception Program for AI startups, providing access to NVIDIA technology and resources.
- Tramshed TechminorWelsh startup hub and accelerator that backed the team and helped stress-test the technology.
- Nasdaq Entrepreneurial CenterminorInternational entrepreneurship support organization that backed and mentored the team.
- The LHoFT (Luxembourg House of Finance Technology)minorLuxembourg fintech hub that supported the team and provided access to the financial services ecosystem.
- Google DrivecoreIntegration with Google Drive for document storage and retrieval as part of the knowledge base.
- Microsoft 365coreIntegration with Microsoft products including OneDrive, SharePoint, Outlook, Teams, Word, and Excel for seamless workflow.
- SalesforcecoreIntegration with Salesforce for pulling deal records, pipeline data, and customer information.
- SlackcoreIntegration with Slack for messaging, channel management, and team collaboration workflows.
- HubSpotcoreIntegration with HubSpot for lead management and marketing automation.
- WhatsAppcoreIntegration with WhatsApp for personal life admin and team communication.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
ethicsanswer by ethicsgrade (techstars '22) competitors and assessment
Company assessmentDirect peers
- Responsive (formerly RFPIO): Responsive is a leading RFP and proposal management platform used by enterprise teams to respond to RFPs, DDQs, and security questionnaires. It is the closest direct peer to EA, competing head-to-head in form-filling workflows for B2B sales and procurement teams.
- Loopio: Loopio is a purpose-built RFP and questionnaire response management platform with an answer library and automation features. It directly competes with EA in the RFP/DDQ automation category, particularly for mid-market and enterprise B2B teams.
- AutogenAI: AutogenAI applies generative AI to bid, tender, and proposal writing for enterprises and government contractors. It is a direct competitor to EA in AI-powered RFP and tender automation with similar enterprise customers.
- QorusDocs: QorusDocs provides AI-enabled proposal automation and content management for RFP responses, sales proposals, and bid management. It competes with EA in the same RFP response automation space with overlapping sales-led motion to enterprise customers.
Emerging players
- Arphie: Arphie is an emerging AI platform that automates RFP responses and security questionnaire completion for enterprise teams. It overlaps directly with EA's questionnaire automation use case and represents a newer entrant targeting similar buyers.
- PandaDoc: PandaDoc is a document automation platform for proposals, quotes, and contracts with embedded AI assistance. It overlaps with EA on proposal generation workflows but is broader in scope, serving SMB and mid-market with a different delivery model.
Broad incumbents
- Microsoft Copilot for Sales: Microsoft Copilot for Sales brings AI assistance into Microsoft 365, Dynamics, and Teams for sellers and bid teams. It is a broad incumbent alternative to EA, with deep enterprise distribution that could commoditize standalone RFP automation tools over time.
- Salesforce Einstein: Salesforce Einstein delivers AI capabilities across the Salesforce CRM platform, including automated email drafting, deal summaries, and workflow automation. As a broad incumbent already integrated into EA's stack, it represents both a partner and competitive threat to EA's sales-workflow automation.
Others
- EcoVadis: EcoVadis operates the leading sustainability ratings platform whose questionnaires EA helps customers complete. It is an ecosystem participant — not a direct competitor — but could choose to build native AI assistance that bypasses EA's automation layer.
- Drata: Drata automates SOC 2, ISO 27001, and other compliance audit workflows with continuous evidence collection. It is adjacent to EA's compliance and security questionnaire use cases but focused on the audit-readiness side rather than questionnaire answering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ethicsanswer by ethicsgrade (techstars '22) social profiles
Digital presenceethicsanswer by ethicsgrade (techstars '22) compliance and trust
Trust signalCompliance2 records
ethicsanswer by ethicsgrade (techstars '22) financial estimates
Financial estimateRevenue estimate
Valuation estimate
ethicsanswer by ethicsgrade (techstars '22) leadership team
Management profileNumber of profiles
Profiles9 records
ethicsanswer by ethicsgrade (techstars '22) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ethicsanswer by ethicsgrade (techstars '22) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ethicsanswer by ethicsgrade (techstars '22)
What does ethicsanswer by ethicsgrade (techstars '22) do?
EA Global AI sells an AI-powered form-filling SaaS platform that automates corporate questionnaires including RFPs, due diligence questionnaires (DDQs), ESG surveys (EcoVadis, CDP, CSRD, B Corp), tender responses, and security questionnaires. The platform uses Agentic RAG technology to match questions against a company's approved knowledge base, generate source-cited responses, coordinate approvals, and return completed forms in their original file format. It functions as an autonomous AI colleague that chases approvers, routes documents, and integrates with Gmail, Slack, Teams, Salesforce, HubSpot, Google Drive, SharePoint, and OneDrive.
Is ethicsanswer by ethicsgrade (techstars '22) a public or private company?
ethicsanswer by ethicsgrade (techstars '22) is a private company. It is classified as venture growth investor backed and is currently operating.
When was ethicsanswer by ethicsgrade (techstars '22) founded?
ethicsanswer by ethicsgrade (techstars '22) was founded in 2020. It employs 11 to 50 people.
Where is ethicsanswer by ethicsgrade (techstars '22) based?
ethicsanswer by ethicsgrade (techstars '22) is headquartered in Alltwalis, Carmarthen, United Kingdom, in the Europe region.
How does ethicsanswer by ethicsgrade (techstars '22) make money?
Two revenue lines are on record. Subscription SaaS - Per-Seat Plans are the primary driver. The others are enterprise Usage-Based Pricing.
Who are ethicsanswer by ethicsgrade (techstars '22)'s main competitors?
Direct peers on record are Responsive (formerly RFPIO), Loopio, AutogenAI and QorusDocs. Emerging players are Arphie and PandaDoc. Broad incumbents are Microsoft Copilot for Sales and Salesforce Einstein. Others are EcoVadis and Drata.
Does ethicsanswer by ethicsgrade (techstars '22) have an API?
No public API is recorded for ethicsanswer by ethicsgrade (techstars '22).
What industry is ethicsanswer by ethicsgrade (techstars '22) in?
ethicsanswer by ethicsgrade (techstars '22)'s product category is AI Document & Form Automation Software. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management). Its NAICS code is 51821 and its SIC code is 7372.