elite homes

What elite homes does

Bovis Homes is a UK housebuilder that designs, constructs, and sells new-build houses and apartments across England and Wales, with operating heritage dating to 1885. The company operates as a brand within Vistry Group PLC, a FTSE 250-listed parent that also runs Linden Homes, Countryside Homes, and joint venture companies. Core construction technology centers on energy-efficient design as standard — PV solar panels, EV charging points, high-efficiency double glazing, enhanced roof and floor insulation, and water-saving fixtures (aerated taps, dual low-flush toilets) — delivering homes with A or B EPC ratings that use up to 20% less water than the UK average of 140 litres per person per day.

The revenue model is one-time unit sale of new-build homes priced from £350,000 to £739,995, supplemented by optional upgrades through the Bovis Select personalization program. The company addresses buyer affordability and access friction via a broad portfolio of purchase-assistance schemes — First Homes (30% discount), Shared Ownership / Home Stepper, Family Assist (5% deposit match), Deposit Contribution up to £30,000, Mortgage Break up to £25,000, Own New Rate Reducer, Smooth Move, Home Exchange, Key Worker Scheme, and Armed Forces Scheme — targeting five buyer segments: first-time buyers, existing homeowners, key workers, armed forces personnel, and property investors.

Distribution runs through show homes and dedicated sales consultants at named developments (The Skylarks in Westoning, Hatters Chase in Sandymoor with £12.3 million community investment, Bollin Grange in Macclesfield with over £2.9 million community investment) supported by a website-led property search and inquiry process. Every home carries a 10-year NHBC Buildmark warranty, Bovis holds HBF 5-star housebuilder status with over 90% customer recommendation, and the business participates in the Consumer Code for Home Builders and NHQC quality scheme.

Name

elite homes

Legal name

Bovis Homes

Website

https://elitehomes.co.uk

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

1–10 employees

Short description

Bovis Homes is a UK housebuilder, founded 1885, that designs and sells new-build houses and apartments across England and Wales as a brand within FTSE 250-listed Vistry Group. It serves first-time buyers, existing homeowners, key workers, armed forces personnel, and property investors through energy-efficient new homes and a broad portfolio of purchase-assistance schemes.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. New Home Sales: Bovis Homes generates revenue through the sale of new build houses and apartments. Revenue is one-time at point of sale with no recurring component. The company offers various purchase assistance schemes to facilitate transactions including Smooth Move, Home Exchange, and mortgage assistance programs.
2. Customization and Upgrades: Revenue generated from optional upgrades and personalization through the Bovis Select program, offering buyers choices to customize finishes and features in their new homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

A UK housebuilder designing, constructing, and selling new build residential homes across England, backed by a 10-year NHBC Buildmark warranty and energy-efficient specifications including PV solar panels and EV charging. The company offers an extensive suite of purchase assistance schemes (Smooth Move, Home Exchange, Own New Rate Reducer, Shared Ownership/Home Stepper, First Homes, Bovis Select, Family Assist, Key Worker Scheme, Armed Forces Scheme) to support buyers through the home buying process. Operates as part of Vistry Group PLC.

Product overview

Bovis Homes is a UK housebuilder offering new build homes for sale across England as part of the Vistry Group. The company has been building homes since 1885 and operates a network of housing developments including The Skylarks in Westoning, Hatters Chase in Sandymoor, and Bollin Grange in Macclesfield. Bovis offers various purchase assistance services including Smooth Move (property sale assistance), Home Exchange, Deposit Contribution, Own New Rate Reducer, Family Assist, Shared Ownership, First Homes, Mortgage Break, Key Worker Scheme, and Armed Forces Scheme. The company provides a 10-year NHBC warranty on all homes and offers personalisation through Bovis Select.

Differentiator

Problem solved

Functional benefit

Brands

• Bovis Select: Personalization service allowing buyers to customize their new home

Products and services

• New Build Homes

Quantifiable outcome

• 90% of customers would recommend Bovis Homes
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• National House Building Council (NHBC)coreOthersNHBC provides the 10-year Buildmark warranty on all Bovis Homes properties. This is a standard requirement for new build homes in the UK and provides structural warranty coverage to homeowners.
• Own NewcoreGTM or Marketing PartnerPartnership with Own New to offer Rate Reducer, a mortgage scheme enabling first-time buyers and home movers to access more affordable mortgage rates through lower fixed-period interest rates on new Bovis homes.
• Home Builders FederationminorOthersIndustry body that awards 5-star housebuilder rating based on customer survey results. Bovis Homes participates in annual HBF customer satisfaction survey.
• British Hedgehog Preservation SocietyminorOthersCharitable partnership supporting hedgehog conservation. Bovis Homes incorporates wildlife-friendly features in some developments.
• Bumble Bee Conservation TrustminorOthersCharitable partnership supporting bumblebee conservation. Bovis Homes incorporates pollinator-friendly planting in some developments.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Foxtons: London-focused UK estate agency offering residential sales, lettings, and property management. Directly comparable to Elite Homes as a UK residential estate agency, though at substantially larger scale with a multi-branch London-centric footprint.
• Belvoir Group: AIM-listed UK property franchise group operating a national network of estate agency, lettings, and financial services franchises. Highly relevant as a comparable micro-franchise / multi-branch residential agency operating model that demonstrates the roll-up template available to a small platform.
• The Property Franchise Group: AIM-listed UK property franchise group with a national network of estate agency and lettings brands. Directly comparable to Elite Homes as a UK residential agency operator, and a strong reference point for a small platform scaling via franchise/acquisition-led growth.
• Hunters Property Group: AIM-listed UK estate agency franchise network with residential sales, lettings, and mortgage services. Comparable to Elite Homes as a UK residential agency; illustrative of the franchise model that lets small agencies scale brand and marketing.
• Chestertons: UK and international estate agency offering residential sales, lettings, and new-build marketing. Directly comparable to Elite Homes as a UK residential estate agency, with overlapping service lines including new-build-focused sales.
• Winkworth: AIM-listed UK franchised estate agency network specialising in prime and mid-market residential sales and lettings across London and the South East. Comparable to Elite Homes as a UK residential agency; useful franchise/scale template reference.
• Leaders Romans Group: UK residential property services group offering estate agency, lettings, financial services, and surveying via multiple regional brands. Comparable to Elite Homes as a UK residential agency and a consolidation roll-up reference.

Broad incumbents

• Savills: Global real estate services firm with a substantial UK residential agency, valuation, and advisory business. Comparable to Elite Homes as a UK residential services competitor, but at vastly larger scale with a broader advisory and commercial real estate portfolio.
• Knight Frank: Global real estate consultancy with a strong UK residential sales and lettings operation. Comparable to Elite Homes as a UK residential agency operator, but as a much larger, multi-service incumbent with prime-property focus.
• Connells Group: One of the UK's largest estate agency and financial services networks, formed in part from the Countrywide acquisition. Comparable to Elite Homes as a UK residential agency operator; useful reference point for large-scale multi-brand consolidation outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/elite-homes-uk

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elite homes