Live Wire Learning

Name

Live Wire Learning

Legal name

Live Wire Learning

Website

https://livewirelearning.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Medical Simulation Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

EMS Education, Training & Simulation Centers (HLAFANAL)

akta.pro secondary industry

Healthcare & Life Sciences (EDAAAPAA)

Keywords

• Medical simulation equipment
• Anatomical training models
• CPR training manikins
• Healthcare education supplies
• Veterinary training models

Headquarters

HQ city

Bryanston

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Physical Medical Training Products: Sale of physical medical simulation and anatomical training products including manikins, anatomical models, and medical training equipment. Products are sold as one-time purchases with no subscription component. All products carry a one to five year warranty.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Live Wire Learning is a U.S.-based authorized distributor that supplies physical medical simulation equipment, anatomical models, and healthcare education training manikins from multiple manufacturers (Nasco, Kyoto Kagaku, 3B Scientific, Adam Rouilly, WRS Group Ltd, Erler Zimmer) to medical, nursing, EMS, first responder, and veterinary education programs. The company also provides complementary services including equipment repair, refurbishment, and on-site training/classroom setup.

Product overview

Live Wire Learning is a medical and healthcare education equipment supplier offering a comprehensive portfolio of physical simulation and training products rather than a unified software platform. The product lineup includes anatomical models (skeletons, organ systems, torso models, muscle figures), medical simulation manikins (CPR trainers, patient simulators, emergency/rescue trainers, OB/GYN simulators), veterinary training products (canine CPR trainers, auscultation modules), patient education materials (charts, displays, models), and specialized trainers for nursing skills, surgical procedures, and diagnostic imaging. Products are sourced from multiple manufacturers including Nasco, Kyoto Kagaku, 3B Scientific, and Erler Zimmer. The company operates as a distributor/reseller rather than a technology platform, with no API offerings or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Phantom Life-size Xray Model A life-size X-ray training phantom model used by medical and healthcare educators for radiographic imaging instruction and student competency training.
• ALEX Patient Care Simulator A high-fidelity patient care simulator with virtual AI, cloud-based connectivity, speech recognition, eye tracking, and virtual vocal sounds, used by nursing and medical education programs for clinical skills training.
• SimVS Nursing Skills System A nursing skills simulation system used by nursing schools and clinical skills labs to train students on nursing procedures and assessments.
• Simulaids Rescue Randy A rescue simulation manikin used by EMS organizations and first responders for training in patient extrication, rescue, and emergency care scenarios.
• Simulaids STAT Manikin A STAT (Simulator Training And Testing) manikin used for emergency medical training scenarios including assessment and intervention.
• Simulaids Sani-Man A sanitation and hygiene training manikin used to instruct healthcare students and workers on proper sanitation and infection-control practices.
• Nursing Kelly A nursing training manikin used by nursing schools for clinical skills practice including patient care, wound care, and fundamental nursing procedures.
• Vital Sim Sounds Trainer An auscultation trainer that reproduces vital heart and breath sounds for student practice in identifying normal and abnormal findings.
• STAT Baby A pediatric STAT training manikin used for emergency pediatric patient care training, including airway, breathing, and vascular access practice.
• Crash Kelly A trauma/emergency care training manikin used for practicing resuscitation, trauma assessment, and emergency interventions.
• Life/form Female Catheterization A female catheterization task trainer used by nursing schools and clinical skills labs for student practice in urinary catheter insertion.
• Life/form Male Catheterization A male catheterization task trainer used by nursing schools and clinical skills labs for student practice in urinary catheter insertion.
• Life/form Infant Auscultation An infant auscultation trainer used by healthcare educators to teach identification of normal and abnormal heart, breath, and bowel sounds in infants.
• CPR Prompt Manikin A CPR training manikin used by EMS organizations, first responders, and healthcare education programs for adult CPR skills practice.
• Life/form Suture Practice Arm A suture practice arm used by medical and surgical education programs for student practice in suturing and wound-closure techniques.
• Advanced Venipuncture Arm A venipuncture practice arm used by nursing schools and clinical skills labs for student practice in phlebotomy and IV access techniques.
• Airway Larry An airway management training manikin used by EMS organizations and healthcare education programs for student practice in basic and advanced airway management techniques.
• Sim Jr A pediatric patient simulator used by medical and nursing education programs for pediatric clinical scenarios and resuscitation training.
• SimMan 3G A high-fidelity adult patient simulator used by medical schools, nursing programs, and simulation centers for advanced clinical scenario training and team-based resuscitation.
• Trauma Makeup Kit A trauma moulage/makeup kit used by EMS and healthcare educators to simulate realistic wounds and injuries on standardized patients and manikins for scenario-based training.
• Difficult Airway Management Trainer A difficult airway management trainer used by EMS organizations and healthcare educators for advanced airway management and intubation practice.
• Birthing Station An obstetrics/childbirth training station used by nursing schools and obstetric simulation programs for student practice in labor, delivery, and birthing scenarios.
• SMART STAT A SMART STAT patient simulator used by EMS organizations and healthcare education programs for advanced emergency and pre-hospital patient care training.
• TruMan Trauma A trauma patient simulator used by medical and EMS education programs for student practice in trauma assessment and management.
• TruBaby X A pediatric patient simulator used by medical and nursing education programs for pediatric patient care training.
• SmartScope A smart auscultation scope used by healthcare educators to deliver and identify programmed heart, breath, and bowel sounds during clinical skills training.
• Virtual Training Systems (VTS) A tablet-based virtual CPR training system that delivers guided CPR instruction and feedback on a tablet interface, used by EMS organizations and healthcare education programs.
• VTA CPR (Virtual Trainer App) A smart-device-based virtual CPR training app used by EMS organizations and healthcare educators for portable, device-based CPR skills training.
• Rescue Critters Animal-themed rescue/CPR training manikins used by EMS organizations and veterinary education programs to teach CPR and rescue skills using animal-shaped manikins.
• K9 Intubation Trainer A canine intubation training model used by veterinary schools and veterinary technician programs for student practice in canine airway intubation.
• Equine Humerus Hoof An equine humerus/hoof anatomical training model used by veterinary schools for student practice in equine anatomy and lower-limb structures.
• Equine Fetal Palpation An equine fetal palpation training model used by veterinary schools for student practice in equine reproduction and pregnancy palpation techniques.
• Bovine Ear Eye A bovine ear/eye anatomical training model used by veterinary schools for student practice in large-animal ear and eye anatomy and procedures.
• Bovine Hoof A bovine hoof anatomical training model used by veterinary schools for student practice in bovine hoof anatomy, trimming, and care techniques.
• Bovine Topographical A bovine topographical anatomy training model used by veterinary schools for student practice in identifying surface landmarks of bovine anatomy.
• Small Animal Feline Spay Pack A feline spay surgical training pack used by veterinary schools for student practice in feline ovariohysterectomy surgical technique.
• Porcine Abdominal A porcine abdominal anatomical training model used by veterinary schools for student practice in swine abdominal anatomy and surgical procedures.
• Small Animal Spay Pack A small-animal spay surgical training pack used by veterinary schools for student practice in companion-animal spay surgical technique.
• SimScope A wireless auscultation simulation scope used by healthcare educators to wirelessly deliver programmed heart, breath, and bowel sounds to standardized patients or manikins during clinical training.
• SimShirt An auscultation simulation shirt worn by standardized patients or manikins to wirelessly transmit programmed heart, breath, and bowel sounds during clinical skills training.
• SimSuit An auscultation simulation suit worn by standardized patients to wirelessly transmit programmed heart, breath, and bowel sounds during full-body clinical training scenarios.
• Heart and Breath Sounds Library A library of programmed heart and breath sounds used with auscultation trainers/systems to expand training scenarios for healthcare students.
• Pediatric Hal A pediatric patient simulator used by medical and nursing education programs for pediatric patient care and resuscitation training scenarios.
• Code Blue A "Code Blue" resuscitation training manikin/system used by healthcare education programs for student practice in cardiac arrest and resuscitation team scenarios.
• Repair Services Repair and maintenance services for medical simulation equipment and training manikins, provided to healthcare and EMS education institutions to extend equipment life and uptime.
• Training/Classroom Setup On-site training and classroom/simulation lab setup services that install and configure simulation equipment for healthcare and EMS education programs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• NascocoreChannel Partner/ Reseller/ DistributorLive Wire Learning is an authorized distributor for Nasco medical simulation products, including the Life/form line of training manikins and simulators.
• Kyoto KagakucoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Kyoto Kagaku products including anatomical phantoms, X-ray training models, and specialized medical imaging phantoms.
• 3B ScientificcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for 3B Scientific anatomical models, skeletons, muscle figures, and medical training equipment.
• Adam RouillyminorChannel Partner/ Reseller/ DistributorDistribution partner for Adam Rouilly medical training models and simulation equipment.
• WRS Group Ltd (Health Edco, Childbirth Graphics)minorChannel Partner/ Reseller/ DistributorDistributor for WRS Group Ltd brands including Health Edco patient education materials and Childbirth Graphics training aids.
• Erler ZimmerminorChannel Partner/ Reseller/ DistributorAuthorized distributor for Erler Zimmer anatomical models and medical training equipment.

Scale indicators2 records

Recent moves2 records

Direct peers

• Pocket Nurse: US-based distributor of medical simulation, nursing skills, and healthcare training equipment serving nursing schools and healthcare educators. Directly comparable as a multi-manufacturer medical training equipment distributor to the same institutional buyer base.
• Anatomy Warehouse: Distributor of anatomical models, skeletons, and medical teaching aids from manufacturers including 3B Scientific. Directly overlaps with Live Wire Learning's anatomical models and medical education product lines.
• EMS Super Store: Distributor of EMS, EMT, and first responder training equipment including CPR manikins and rescue simulators. Directly comparable in target vertical (EMS training) and product mix.

Broad incumbents

• Simulaids: Established manufacturer of medical simulation manikins and trauma training products (owned by Nasco). A peer that competes at the product level — many of its Life/form products are distributed by Live Wire Learning itself, creating both upstream and competitive overlap.
• Laerdal Medical: Global leader in medical simulation and CPR training products, manufacturing manikins (SimMan, Resusci Anne) and simulation software. Competes broadly with the company's CPR/patient simulator lines and represents the dominant direct-to-institution channel threat.
• Carolina Biological Supply: Broadline distributor of science and healthcare education supplies, including anatomical models and simulation equipment. Comparable institutional buyer overlap (schools, training programs) with wider category scope.
• Nasco Healthcare: Manufacturer of Life/form simulation and training manikins — Live Wire Learning's largest upstream partner. As a manufacturer-direct channel, Nasco is both supplier and competitor, posing a structural disintermediation risk.
• 3B Scientific: Leading manufacturer of anatomical models and medical education equipment. Live Wire Learning is an authorized distributor for 3B Scientific, making the manufacturer both upstream partner and direct-to-customer competitor.

Others

• Medical Education Technologies Inc (METI / CAE Healthcare): CAE Healthcare division manufactures high-fidelity patient simulators and simulation education software. Competes at the premium end of patient simulation, particularly with ALEX-class products.

Regional players

• Medshop Australia: Australia-based distributor of medical training equipment and supplies. Comparable distributor model and product categories, but primarily serves the Australian/New Zealand market rather than competing head-on in the US.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCj8vO77ifXCRmIr5yGZT8Bg
• Facebookfacebook.com/LiveWireLMedical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Wire Learning