Equis Research
- Company typePrivate
- Founded2019
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Equis Research firmographics
Firmographics- Name
- Equis Research
- Legal name
- Equis Research, Inc
- Website
- https://equislabs.us
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Equis Research industry classification
Industry- Product category
- Political Research and Polling
- NAICS
- Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)
- akta.pro secondary industries
- Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE), Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
Keywords
Where Equis Research is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Equis Research business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Research Publications and Subscriptions: Equis publishes research findings publicly and through subscriptions to their newsletter and communications, serving campaigns, organizations, and partners seeking Latino voter insights.
- Partnerships with Political Organizations: Equis partners with Democratic party organizations, advocacy groups, and campaigns who fund and utilize their research for voter engagement and messaging strategies.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Equis Research product offering
Product offeringCore offering
Equis Research conducts polling, randomized controlled trial (RCT) survey experiments, MaxDiff messaging polls, field experiments, focus groups, and ethnographic research focused on Latino voters in the United States. The organization produces research publications including the Equis Latino Playbook series, the Equis State Series, and the Research Repository, providing messaging guidance and strategic insights to political campaigns, advocacy groups, and policymakers.
Product overview
Equis Research is a research organization (alongside Equis Labs 501(c)(4) and Equis Institute 501(c)(3)) that produces polling, messaging research, and strategic guidance focused on Latino voters. The primary offerings include the Equis Latino Playbook series—a collection of publications covering messaging best practices, media consumption patterns, and audience segmentation—and a Research Repository containing polling memos and message testing results. The organization conducts RCT survey experiments, state-level surveys, and qualitative research to inform Latino voter engagement strategies. No software product or API-based platform is offered.
Differentiator
Problem solved
Functional benefit
Products and services
- Equis Latino Playbook A foundational guide for Latino messaging and media containing Latino-specific research, insights, and best practices for political practitioners leading Latino paid media and voter contact programs.
- Equis Latino Playbook: Language Edition Research guide on Spanish-language outreach effectiveness and its symbolic value in engaging Latino voters beyond Spanish-dominant audiences.
- Equis Latino Playbook: Main Character Energy Segmentation research identifying key media characters that resonate with diverse Latino identities, created in collaboration with Harmony Labs.
- Equis Latino Playbook: Media Consumption Report Comprehensive analysis of Latino news consumption patterns across platforms and media types based on 19 Equis State Series surveys and one online panel test, totaling 16,187 Latino respondents.
- Equis State Series Large-scale survey research series spanning multiple states covering Latino voter attitudes and behaviors on topics including economy, immigration, and political identity, using methodologies such as live-dial, text-to-web, and online panel interviews.
- Research Repository Comprehensive library of Equis research, polling, analysis and data organized by categories including Data & Targeting, Polling, Analysis, and Messaging & Testing, available for free download.
- Beyond The Ballot Ethnographic Research In-depth yearlong ethnographic study tracking Latino voters' political identities, perceptions, and decision-making processes through interviews and real-time engagement, exploring why some Latinos supported Trump and others sat out the 2024 election.
Quantifiable outcome
- Message testing increased Harris vote choice by up to +5.6pp in RCT experiments
- +2 more outcomes
Companies that use Equis Research
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Equis Research technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Equis Research partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- Harmony LabscoreCollaboration with Harmony Labs to create the 'Main Character Energy' Latino media segmentation study, combining media consumption data and survey responses to construct audiences based on cultural engagement rather than demographics alone.
- Blue Rose ResearchcoreResearch partner for immigration message testing using survey experiments to evaluate messaging effectiveness with Latino voters.
- SwayablecorePlatform partner for randomized controlled trial (RCT) survey experiments testing political messages with Latino voters in both English and Spanish.
- Priorities USAcoreLong-standing partnership on field experiments and digital advertising programs targeting Latino voters. Joint work on 2022 midterms field experiment demonstrating digital ad effectiveness.
- Somos VotantescorePartnership on YouTube research and MaxDiff messaging polls to understand the best application of the Winning Jobs Narrative framework with Latino voters.
- A/B PartnersmajorPartnership on research tackling challenges in reaching and persuading English-dominant Latino voters for Senate battleground races.
- Senate Majority PACmajorResearch partner for evidence-based messaging guidelines targeting English-dominant Latino voters in Senate races.
- Data for ProgresscorePolling partnership conducting national polls of registered Hispanic voters on topics including economy, immigration, Trump approval, and political attitudes.
- Castillo & AssociatescorePartnership on the 'Beyond the Ballot' ethnographic research study exploring why some Latinos supported Trump and others sat out the 2024 election.
- PUSA (Planned Parenthood)minorListed as a sponsor of the Equis State Series research initiative.
- Crooked MediaminorPodcast partner featuring Equis research on their shows discussing Latino voter findings.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Equis Research competitors and assessment
Company assessmentDirect peers
- Latino Decisions: Long-standing Latino-focused public opinion research firm conducting bilingual polling, voter surveys, and media research for political and advocacy clients. Directly comparable to Equis in target demographic, bilingual methodology, and customer base of campaigns and advocacy organizations.
- Bendixen & Amandi International: Bipartisan Hispanic and multicultural research firm conducting political polling and strategic research. Closely comparable to Equis in offering bilingual polling on Hispanic voters for political, media, and corporate clients, though with a broader partisan client base.
- HIT Strategies: Progressive research firm conducting message testing, polling, and strategic research for Democratic campaigns and progressive causes. Highly comparable to Equis in progressive-leaning client focus, message-testing methodology, and campaign-driven research engagement model.
- TargetSmart: Data and research firm serving Democratic campaigns and progressive organizations with voter data, targeting, and polling. Comparable to Equis in Democratic-aligned political research customer base and vote-focused analytics, though more focused on data infrastructure than bespoke polling.
- New American Dimensions: Multicultural research firm specializing in Latino, AAPI, Black, and other communities for Democratic campaigns and progressive organizations. Closely comparable to Equis in demographic-targeted political polling and bilingual research capabilities.
- BSP Research: Public opinion and survey research firm providing message testing, opinion research, and campaign polling for Democratic campaigns and progressive organizations. Directly comparable to Equis in survey research methodology, message-testing focus, and progressive client base.
- Blue Rose Research: Progressive message-testing firm running online RCT survey experiments for Democratic campaigns and causes. Direct technology/ methodology peer to Equis - the two firms actually co-execute studies together (e.g., the immigration message test) and compete for the same message-testing engagements.
- Data for Progress: Progressive polling and policy research organization publishing public opinion research for the left. Comparable to Equis as a Democratic-aligned polling/research organization; the two have even partnered on national Hispanic voter polling (Data for Progress / Equis State Series).
Broad incumbents
- Catalist: Major Democratic data and analytics platform serving progressive campaigns, labor, and advocacy organizations. Larger incumbent in the same political research ecosystem where Equis operates, with broader data infrastructure versus Equis's polling/message-testing specialization.
Emerging players
- AAPI Data: Research and policy organization producing demographic data on Asian American and Pacific Islander communities, including polling and policy research. Comparable to Equis as a demographic-focused research organization producing public opinion data for advocacy and policy use, though focused on AAPI rather than Latino communities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Equis Research social profiles
Digital presenceEquis Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equis Research leadership team
Management profileNumber of profiles
Profiles5 records
Equis Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equis Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equis Research
What does Equis Research do?
Equis Research conducts polling, randomized controlled trial (RCT) survey experiments, MaxDiff messaging polls, field experiments, focus groups, and ethnographic research focused on Latino voters in the United States. The organization produces research publications including the Equis Latino Playbook series, the Equis State Series, and the Research Repository, providing messaging guidance and strategic insights to political campaigns, advocacy groups, and policymakers.
Is Equis Research a public or private company?
Equis Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equis Research founded?
Equis Research was founded in 2019. It employs 11 to 50 people.
Where is Equis Research based?
Equis Research is headquartered in Washington, United States, in the North America region.
How does Equis Research make money?
Two revenue lines are on record. Research Publications and Subscriptions are the primary driver. The others are partnerships with Political Organizations.
Who are Equis Research's main competitors?
Direct peers on record are Latino Decisions, Bendixen & Amandi International, HIT Strategies, TargetSmart, New American Dimensions, BSP Research, Blue Rose Research and Data for Progress. Catalist is listed as a broad incumbent. AAPI Data is listed as an emerging player.
Does Equis Research have an API?
No public API is recorded for Equis Research.
What industry is Equis Research in?
Equis Research's product category is Political Research and Polling. Its primary akta.pro industry code is MPAAALAF, Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling), with a secondary code of MPAAALAE, Qualitative Research (Focus Groups, IDIs, Ethnography). Its NAICS code is 54191 and its SIC code is 8742.