dynamics app lab
Dynamics App Lab designs and delivers custom Microsoft Dynamics 365 CRM implementations, conversational AI and agentic workflow systems, and 18 certified Business Central add-on apps for enterprise and mid-market organizations modernizing customer engagement and ERP workflows.
- Company typePrivate
- Founded2023
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What dynamics app lab does
Dynamics App Lab Limited is a privately held Microsoft Dynamics 365 specialist founded in 2023 and operating with 1–10 employees across Dublin, Ireland and Italy. The company designs and delivers custom CRM solutions, workflow automation, and conversational AI systems for organizations running on Microsoft Dynamics 365, and also publishes 18 certified add-on apps for Microsoft Dynamics 365 Business Central covering finance, supply chain, and manufacturing functions such as discounts and pricing, document templates, combined shipments, commissions, lot tracking, electronic invoicing, and Zebra label printing.
Its core technology stack is built on the Microsoft Dynamics 365 platform and combines CRM configuration, conversational AI (chat and voice), autonomous agents that read CRM data and execute multi-step tasks, and integration with 60+ enterprise systems into unified, automated workflows. The company frames its offering around four pillars: Conversational AI & Agentic Systems, CRM Automation & Customer Operations, Data & Decision Intelligence, and System Integration & Automation. Its AI capabilities — including NLP-driven customer support automation, intent recognition, and agentic process automation — are layered on top of this Dynamics 365 foundation rather than developed as standalone models.
The business model blends two revenue streams. The first is professional services: quote-based custom development and implementation of Microsoft Dynamics 365 CRM, workflow automation design, and data migration engagements sold through direct enterprise consultation. The second is a recurring software/app business: 18 Business Central add-on apps distributed via Microsoft AppSource (Microsoft's certified marketplace) and the company's own website, with a 30-day free trial. Customer segments include enterprise organizations modernizing CRM and customer engagement, existing Microsoft Dynamics 365 users extending platform capabilities, and Business Central users purchasing ready-made apps for finance, supply chain, and manufacturing workflows.
dynamics app lab firmographics
Firmographics- Name
- dynamics app lab
- Legal name
- Dynamics App Lab Limited
- Website
- https://dynamicsapplab.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dynamics App Lab designs and delivers custom Microsoft Dynamics 365 CRM implementations, conversational AI and agentic workflow systems, and 18 certified Business Central add-on apps for enterprise and mid-market organizations modernizing customer engagement and ERP workflows.
- Ownership category
- akta.pro rank
dynamics app lab industry classification
Industry- Product category
- Enterprise CRM Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Software Publishers (51321)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- CRM Implementation & Customization Services (BPAEAGAC)
- akta.pro secondary industries
- CRM Managed Services & Support (BPAEAGAD), Customer Service, Support & Contact Center CRM (HDAEAFAC), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where dynamics app lab is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Markets served
dynamics app lab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Development & Implementation Services: End-to-end implementation of Microsoft Dynamics 365 CRM including platform configuration, process design, deployment, and operational rollout. Custom CRM solutions, dashboards, forms, and business applications tailored to operational requirements.
- Business Central Apps: Ready-to-use apps for Microsoft Dynamics 365 Business Central replacing old customization systems. Apps available via Dynamics App Lab website and Microsoft AppSource with 30-day free trial.
- CRM Automation Consulting: Workflow automation design, CRM optimization, and adoption services. Includes system integration and data migration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Business Central apps with 30-day free trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
dynamics app lab product offering
Product offeringCore offering
Dynamics App Lab designs and delivers enterprise conversational AI and agentic systems that automate customer interactions and execute multi-step business processes across CRM and operational platforms. The company provides Microsoft Dynamics 365 CRM implementation, workflow automation, custom development, integration, and data migration services covering the full lifecycle from strategy through optimization. It also distributes a catalog of Microsoft-certified add-on apps for Microsoft Dynamics 365 Business Central covering finance, supply chain, and manufacturing functions, sold individually via its website and Microsoft AppSource with 30-day free trials.
Product overview
Dynamics App Lab offers a unified platform combining Enterprise Conversational AI and CRM Automation services built around Microsoft Dynamics 365. The core offering includes Conversational AI & Agentic Systems (enterprise AI systems that automate customer interactions and execute multi-step business processes) and CRM Automation & Customer Operations (Microsoft Dynamics 365 implementation and workflow optimization). The product portfolio is complemented by a suite of 18 add-on apps for Microsoft Dynamics 365 Business Central covering finance, supply chain management, and manufacturing functions including AL Discounts and Pricing, AL Document Templates, AL Combined Shipments, AL License Management, AL Commissions, AL Dimensions, AL Tracking, AL Free Gift, AL Update Posted Documents, AL Payment Management, AL Vat Control, AL Task Scheduler, AL Fatturazione Elettronica (Italian e-invoicing), AL Arxivar, AL Synchronize Databases, and AL Zebra Print Label. The add-on apps are Microsoft certified and available on Microsoft AppSource with 30-day free trials.
Differentiator
Problem solved
Functional benefit
Products and services
- Conversational AI & Agentic Systems Enterprise conversational AI systems that automate customer interactions, streamline workflows, and connect CRM and operational platforms into intelligent real-time experiences, with autonomous agent capabilities that reason across CRM data and execute multi-step business processes. Targeted at enterprise organizations modernizing customer engagement.
- CRM Automation & Customer Operations Microsoft Dynamics 365 implementation, workflow optimization, and customer operations automation covering the full lifecycle from strategy through ongoing optimization, including CRM configuration, system integration, and legacy data migration.
- AL Discounts and Pricing Manages prices and discounts including compound discounts directly from Purchase and Sales orders in Microsoft Dynamics 365 Business Central. Sold individually on Microsoft AppSource with a 30-day free trial.
- AL Document Templates Manages documents with customizable templates, pre-populated fields, and various document types in Business Central. Sold individually on Microsoft AppSource.
- AL Combined Shipments Issues combined invoices for specific shipment groups according to chosen criteria, streamlining shipping and invoicing processes in Business Central.
- AL License and Trial Management Manages licenses of all apps including free-trial versions, monitors license status, blocks expired apps, and tracks user counts in one central location within Business Central.
- AL Commissions Streamlines commission management for all company agents with automated calculations in Microsoft Dynamics 365 Business Central.
- AL Dimensions Adds up to 10 dimensions on each category providing extended filtering options on data and ledger entries in Business Central.
- AL Tracking Manages pallets and external lots with tracking information entry in any document line including Sales, Purchase, Item journal, and Production Order lines in Business Central.
- AL Free Gift Manages free gifts and free-of-charge transactions automatically for VAT items and VAT-exempt items on Business Central.
- AL Update Posted Documents Modifies or deletes posted documents in Microsoft Dynamics 365 Business Central.
- AL Payment Management & Outstanding Balances Modifies payment conditions and views all outstanding balances related to specific customers or documents in Business Central.
- AL Vat Control Checks validity status of all customer VAT numbers together, separating VIES system information within specific fields for verification in Business Central.
- AL Task Scheduler Executes tasks with different frequencies, determining how often and when specific processes restart, with preview of running activities in Business Central.
- AL Fatturazione Elettronica Module for managing the Italian electronic invoice cycle including active and passive billing processes within Business Central.
- AL Arxivar Enables automatic management of electronic invoices by importing invoices directly into Business Central and exporting them to clients, avoiding manual procedures.
- AL Synchronize Databases Synchronizes all external databases with the Business Central platform, ensuring data consistency with customized synchronization periods.
- AL Zebra Print Label Enables printing of Zebra labels on Zebra printers from the cloud for Microsoft 365 Business Central.
Quantifiable outcome
- 72% of enterprise leaders prioritize AI-driven CRM transformation in 2025-2026
- +2 more outcomes
Companies that use dynamics app lab
Customer profileSegments3 records
Ideal customer profiles3 records
dynamics app lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature5 records
dynamics app lab partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MicrosoftcoreCore platform partner specializing in Microsoft Dynamics 365 CRM implementation, customization, and automation. Delivers certified Business Central apps through Microsoft AppSource marketplace. Deep platform expertise across CRM configuration, workflow automation, reporting, customer lifecycle, system integration, and data migration within the Microsoft ecosystem.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
dynamics app lab competitors and assessment
Company assessmentBroad incumbents
- Avanade: Joint venture between Accenture and Microsoft and the largest Microsoft Dynamics 365 implementation partner globally. Comparable because both deliver Dynamics 365 CRM and ERP services, but Avanade operates at vastly greater scale with thousands of consultants and full global delivery coverage.
- Sikich: US professional-services firm offering Microsoft Dynamics 365 implementation and managed services alongside broader ERP/CRM consulting. Comparable in Dynamics 365 service mix but with a much larger headcount and broader technology portfolio.
Direct peers
- Hitachi Solutions: Global Microsoft Dynamics 365 implementation, customization, and managed-services partner with a published catalogue of Business Central and CRM add-ons. Closely comparable to Dynamics App Lab in service mix (D365 services + marketplace apps) but operates at significantly larger scale.
- Velosio: Mid-market-focused Microsoft Dynamics 365 partner offering implementation, customization, and managed services, plus industry-specific add-on apps. Directly comparable in business model (services + add-on apps) and target buyer profile (mid-market Dynamics customers).
- PowerObjects (KPMG): Long-standing Microsoft Dynamics 365 Gold partner acquired by KPMG, specializing in CRM implementation, custom development, and managed services. Directly competes with Dynamics App Lab's CRM implementation and customization services line, particularly in North America.
- sa.global: Global Microsoft Dynamics 365 partner with a heavy focus on professional services and vertical add-on IP (including Project Operations and field-service extensions). Comparable as both a Dynamics implementation partner and a marketplace publisher of add-on apps.
- JourneyTEAM: Microsoft Dynamics 365 ERP/CRM implementation, customization, and managed-services firm serving mid-market customers. Similar to Dynamics App Lab in service mix and customer segment, though larger and more US-centric.
- Arbela Technologies: Microsoft Dynamics 365 Gold partner delivering CRM/ERP implementation, customization, and analytics services to mid-market enterprises. Comparable in service offering and Microsoft-ecosystem positioning, with broader industry vertical coverage.
Emerging players
- Cognigy: Enterprise conversational AI and agentic automation platform for customer service, often integrated with CRM systems including Microsoft Dynamics 365. Comparable to Dynamics App Lab's conversational AI/agentic systems offering as a potential substitute vendor or partner.
- Kore.ai: Enterprise conversational AI and AI-agent platform with strong CRM integrations (including Microsoft Dynamics 365). Comparable to Dynamics App Lab's agentic/AI customer-engagement offering as an alternative platform enterprise buyers may evaluate.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
dynamics app lab social profiles
Digital presencedynamics app lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
dynamics app lab leadership team
Management profileNumber of profiles
Profiles2 records
dynamics app lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dynamics app lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dynamics app lab
What does dynamics app lab do?
Dynamics App Lab designs and delivers enterprise conversational AI and agentic systems that automate customer interactions and execute multi-step business processes across CRM and operational platforms. The company provides Microsoft Dynamics 365 CRM implementation, workflow automation, custom development, integration, and data migration services covering the full lifecycle from strategy through optimization. It also distributes a catalog of Microsoft-certified add-on apps for Microsoft Dynamics 365 Business Central covering finance, supply chain, and manufacturing functions, sold individually via its website and Microsoft AppSource with 30-day free trials.
Is dynamics app lab a public or private company?
dynamics app lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dynamics app lab founded?
dynamics app lab was founded in 2023. It employs 1 to 10 people.
Where is dynamics app lab based?
dynamics app lab is headquartered in Dublin, Ireland, in the Europe region.
How does dynamics app lab make money?
Three revenue lines are on record. Custom Development & Implementation Services are the primary driver. The others are business Central Apps and CRM Automation Consulting.
Who are dynamics app lab's main competitors?
Broad incumbents on record are Avanade and Sikich. Direct peers are Hitachi Solutions, Velosio, PowerObjects (KPMG), sa.global, JourneyTEAM and Arbela Technologies. Emerging players are Cognigy and Kore.ai.
Does dynamics app lab have an API?
No public API is recorded for dynamics app lab.
What industry is dynamics app lab in?
dynamics app lab's product category is Enterprise CRM Software. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of BPAEAGAD, CRM Managed Services & Support. Its NAICS code is 541511 and its SIC code is 7371.