mg software

What mg software does

MG Software B.V. is a private, founder-owned custom software development bureau headquartered in Haarlem, Netherlands. The company delivers four core service lines: custom web application development (portals, internal tools, customer-facing platforms), software integrations linking business systems (Exact, Salesforce, Mollie, Stripe, Azure DevOps, custom APIs), SEO services for sites it builds, and legacy software redevelopment. It also builds and operates its own SaaS product, Refront, an AI-driven workflow automation platform that converts conversations into quotes, tickets, and invoices. MG Software was co-founded by Jordan Munk and Sidney de Geus and serves Dutch SMB and mid-market businesses across 18+ industry verticals including logistics, healthcare, education, nonprofit, architecture, and e-commerce. Notable client work includes platforms for Fitr (healthcare marketplace), Bloominess (B2B procurement), OGJG (senior education), VCA Amsterdam (volunteer matching with 780+ vacancies), BNA (Dutch architecture association), and OCS (logistics goods portal).

Name

mg software

Legal name

MG Software B.V.

Website

https://mgsoftware.nl

Company type

Private

Operating status

Operating

Short description

MG Software B.V. is a Haarlem-based custom software development bureau building web applications, system integrations, and its own AI SaaS product (Refront) for Dutch SMB and mid-market companies across 18+ industry verticals.

Ownership category

akta.pro rank

Product category

Custom Software Development Services

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYBPAHAEAD

Software Engineering & Application Modernization

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting

SECONDARYHDAEAKAF

Robotic Process Automation (RPA) & Hyperautomation Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Application Development Platforms (Low-Code/No-Code & PaaS)

SECONDARYHDAEAHAG

iBPMS (Intelligent BPM Suites) & Process Automation Suites

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Process Management (BPM), Workflow & Automation Platforms

Keywords

• Custom software development
• Web application development
• Software integration services
• AI workflow automation
• Legacy software modernization

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Software Development: Project-based custom software development services. Pricing ranges from €15,000-€30,000 for basic internal tools or small portals, to €40,000-€90,000 for platforms with roles, customer logins, and integrations. Integration projects typically range from €5,000-€15,000. Payment terms include milestone-based invoicing for projects longer than four weeks.
2. SaaS Platform (Refront): The company has developed its own SaaS product, Refront, an AI-powered workflow automation platform for freelancers and small software teams. This represents a product revenue stream alongside services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MG Software is a Dutch software development bureau that designs, builds, and redeploys custom web applications, system integrations, and AI-powered workflow automation for mid-market businesses across the Netherlands. The firm also develops and sells its own SaaS product, Refront, which automates conversation-to-quote workflows using AI. Engagements include full code/IP transfer to the client, along with hosting setup and ongoing maintenance support.

Product overview

MG Software is a Haarlem-based custom software development bureau (software bureau) offering four core service lines: custom web application development (webapplicatie), software integrations (koppelingen), SEO services, and software redevelopment (herontwikkeling). These services are delivered as bespoke projects tailored to each client's business processes — not as packaged software products. Additionally, MG Software has built and launched its own SaaS product, Refront, an AI-powered workflow automation platform for freelancers and small software teams that automates the full cycle from conversation to quote, ticket, and invoice. MG Software also maintains a publicly accessible knowledge base (Kennisbank) with 135 technical articles on software development, AI, cloud, and security — positioning itself as a thought leader in its field.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Application Development (Webapplicatie) End-to-end design and build of bespoke web applications for Dutch mid-market clients across healthcare, education, non-profit, architecture, logistics, e-commerce, and consultancy verticals. Delivered as fixed-scope projects (€15,000–€90,000) with full code/IP transfer to the client.
• Software Integrations (Koppelingen) Connects fragmented business systems by building integrations between third-party tools and client applications, reducing manual work and unifying data across the software stack.
• Software Redevelopment (Herontwikkeling) Modernizes and rebuilds outdated or legacy client software using a contemporary stack (Next.js, React, Node.js, PostgreSQL, Supabase, AWS, Vercel, Cloudflare), transferring full ownership of the new codebase to the client.
• SEO Services Search engine optimization services supporting client websites, helping organizations improve organic visibility and traffic as a standalone deliverable.
• Refront MG Software's proprietary AI workflow automation SaaS product that converts conversations into structured quotes, automating the conversation-to-quote pipeline for businesses. Built and operated internally as a recurring-revenue subscription offering.

Quantifiable outcome

• Order processing time reduced from hours to minutes for Bloominess procurement portal
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kabisa: Kabisa is a Dutch custom software development agency offering bespoke web applications, integrations, and cloud-native solutions for mid-market clients — a direct comparable to MG Software's core services and customer profile.
• Luminis: Luminis is a Netherlands-based technology company delivering custom software, cloud, and data solutions to enterprise and mid-market clients, competing head-to-head with MG Software for Dutch custom-development engagements.
• Sytac: Sytac is a Dutch software consultancy building bespoke web platforms and integrations for clients across logistics, finance, and media — overlapping MG Software's vertical breadth and integration-heavy delivery model.
• Q42: Q42 is a Hague-based engineering firm that designs and develops custom digital products and platforms, comparable to MG Software in custom web app delivery and Dutch-mid-market focus.
• Hoppinger: Hoppinger is a Rotterdam-based digital agency building custom platforms, integrations, and data products for Dutch enterprises — directly comparable to MG Software's custom development and systems integration services.
• De Voorhoede: De Voorhoede is an Amsterdam-based front-end and custom web development agency delivering bespoke platforms for Dutch clients, sharing MG Software's custom-code, no-jargon engineering positioning.
• Iquality: Iquality is a Dutch digital agency that builds custom web platforms, integrations, and SEO-driven sites for mid-market clients, overlapping MG Software's webapp-plus-SEO plus integration service mix.

Broad incumbents

• Thoughtworks: Thoughtworks is a global technology consultancy delivering custom software engineering, application modernization, and platform builds — a broader incumbent in the same custom-development and modernization space MG Software occupies.

Emerging players

• Make (Celonis): Make is a no-code workflow automation platform that competes with MG Software's Refront in the AI-assisted workflow automation category for freelancers and small teams.
• n8n: n8n is an emerging AI-native workflow automation platform offering code-optional integrations and agents, directly comparable to Refront's process automation and integration thesis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mg-software-b-v

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mg software