refresh ni
Refresh NI is a Belfast-based private company, founded in 2021, providing energy-efficient home improvement and maintenance services to UK residential customers with a workforce of 11-50 employees.
- Company typePrivate
- Founded2021
- HeadquartersBelfast, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What refresh ni does
Refresh NI is a Belfast, United Kingdom-based private, for-profit company founded in 2021 that provides energy-efficient home improvement and maintenance services for residential properties. The company operates with a workforce of 11-50 employees and is positioned in the residential energy efficiency and home services segment of the UK market, an area supported by UK and Northern Ireland government decarbonization initiatives targeting home retrofits and heating upgrades. Refresh NI maintains a Linktree-aggregated public web presence at linktr.ee/refreshni rather than a dedicated company website, suggesting a lean operational footprint consistent with a small regional services business.
Beyond these firmographic facts, no detailed operational, financial, customer, product, or strategic data on Refresh NI is present in the input. The bulk of the aggregated source material describes Linktree Pty Ltd, an unrelated Australian link-in-bio platform, and cannot be attributed to Refresh NI. As a result, deeper analysis on revenue model, customer mix, competitive positioning, technology stack, and growth trajectory is constrained by the limited firm-specific evidence available.
refresh ni firmographics
Firmographics- Name
- refresh ni
- Legal name
- Linktree Pty Ltd
- Website
- https://linktr.ee
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Refresh NI is a Belfast-based private company, founded in 2021, providing energy-efficient home improvement and maintenance services to UK residential customers with a workforce of 11-50 employees.
- Ownership category
- akta.pro rank
refresh ni industry classification
Industry- Product category
- Home Improvement Services
- NAICS
- Residential Remodelers (236118), Repair and Maintenance (811)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Energy Efficiency & Weatherization Retrofit (HSAPAEAF)
- akta.pro secondary industries
- Whole-Home Systems Upgrade (MEP & Electrical Service) (HSAPAEAE), Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ), LED Retrofit & Lighting Upgrade Installation (HSAOAFAH)
Keywords
Where refresh ni is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
refresh ni business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Subscription Revenue (Plans): Linktree offers tiered subscription plans (Free, Starter, Pro, Premium) with monthly and annual billing options. Paid plans provide enhanced features like advanced analytics, custom QR codes, unlimited links, premium templates, and removal of Linktree branding.
- Transaction Fees: Percentage-based transaction fees applied to sales made through Linktree profiles, including product sales, digital products, and courses. Fee structure varies by plan and is deducted from transaction amounts before crediting to users.
- Affiliate Commissions: Linktree earns commissions through affiliate product recommendations featured in Linktree Shops. Users can earn commissions for sharing brand offers and driving sign-ups or sales. Commission rates are displayed in user dashboards and may be fixed for specific periods.
- Sponsored Links: Creators can host sponsored content and brand partnerships on their Linktrees, with Linktree potentially taking a share of the sponsorship revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic link-in-bio functionality |
| Subscription | Monthly | Starter plan - entry-level paid tier |
| Subscription | Monthly | Pro plan - professional creator tier |
| Subscription | Monthly | Premium plan - top-tier for power users |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels11 records
refresh ni product offering
Product offeringCore offering
Refresh NI delivers energy-efficient home improvement and maintenance services for residential homes. The company's core work consists of upgrades that improve the energy performance of household properties (such as efficiency retrofits) along with ongoing home maintenance services for owner-occupiers in the Belfast and Northern Ireland market.
Product overview
Linktree is a unified link-in-bio platform that serves as a centralized digital hub for creators, brands, and businesses. The core offering is the Linktree platform itself, which provides a single customizable URL for sharing multiple content links, social profiles, and digital destinations. The product portfolio spans four functional areas: (1) Link Management & Sharing: including the core Linktree, Link Shortener, QR Code Generator, Templates, and Digital Card (beta); (2) Social Media Management: featuring Social Planner, Instagram Auto Reply, AI Caption Generator, and Hashtag Generator; (3) Monetization: comprising Shop (Shops), Courses, Digital Products, Bookings, Rewards, and Sponsored Links; and (4) Audience & Analytics: including Analytics/Insights, Contact Forms, Audience Manager, Email Integrations (Mailchimp, Klaviyo, Kit), Poll, and Subscribe features. The platform operates on a freemium model with free basic access and paid Pro/Premium tiers unlocking advanced features, plus specialized variants like Linktree for Enterprise and Linktree Pro for Musicians. Integrations extend functionality through Canva, Bandsintown, Zapier, and payment processors PayPal/Stripe/Square.
Differentiator
Problem solved
Functional benefit
Brands
- Linktree Shops: Feature allowing creators to curate products and earn commissions through their Linktree profiles.
- Linktree Analytics
Products and services
- Energy-Efficient Home Improvement Energy-efficient home improvement services for residential properties, including upgrades aimed at improving the energy performance of homes.
- Home Maintenance Services Residential home maintenance services for household properties, delivered to homeowners on an ongoing basis.
Quantifiable outcome
- 200% increase in donations for nonprofits (Bitten By A Kitten Rescue grew from ~$16K to ~$50K+)
- +1 more outcomes
Companies that use refresh ni
Customer profileNamed customers19 records
Segments6 records
Ideal customer profiles1 record
refresh ni technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature20 records
refresh ni partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- SpotifycoreIntegration allowing Linktree users to feature Spotify music links, playlists, and podcasts on their profiles. Featured in product features and Linktree's own 'Mixtape' music series.
- Apple MusiccoreMusic streaming integration allowing Linktree users to connect Apple Music alongside other streaming platforms for comprehensive music presence.
- BandsintowncoreConcert and tour listing integration for music artists, allowing automatic display of live show dates and ticket links on Linktree profiles.
- StripecorePayment processing integration enabling creators to receive payments for products, courses, digital products, and bookings through their Linktrees.
- PayPalcorePayment processing integration enabling PayPal transactions for donations, product sales, and other commerce through Linktree.
- MailchimpcoreEmail marketing integration allowing Linktree users to sync collected email addresses directly to their Mailchimp lists for email campaigns.
- KlaviyocoreEmail marketing integration for audience management and email campaign sync from Linktree's audience collection features.
- CanvacoreCanva Background Editor integration allowing users to import custom designs from Canva directly into their Linktree profile for enhanced customization.
- ZapiercoreWorkflow automation integration allowing Linktree users to connect with thousands of apps and automate workflows for audience management, data sync, and notifications.
- YouTubecoreMusic and video link integration for YouTube content. Users agreeing to YouTube's Terms of Service when using Linktree's Music Link or Video Link features to display YouTube videos on their profiles.
- InstagramcoreDeep platform integration including link-in-bio functionality, auto-reply for comments, and social planner posting capabilities.
- TikTokcoreDeep platform integration for link-in-bio functionality and social content scheduling.
- FacebookcorePlatform integration for social media management and content scheduling.
- LinkedIncoreProfessional network integration for link-in-bio and content scheduling.
Scale indicators6 records
refresh ni competitors and assessment
Company assessmentDirect peers
- HomeServe: UK home services and repairs provider covering plumbing, heating, electrical, and home emergencies. Directly comparable as a residential home-services operator addressing homeowners' repair, maintenance, and improvement needs, with overlapping scope to Refresh NI's whole-home service.
Broad incumbents
- British Gas (Centrica): UK's largest domestic energy supplier, operating a substantial home services division covering boiler installation, heating, electrical, and energy-efficiency upgrades. Comparable as a much larger, established incumbent offering overlapping home-improvement and energy-efficiency services to UK homeowners.
- E.ON UK: Major UK energy supplier offering a broad home solutions portfolio including heat pumps, solar, insulation, and EV chargers. Directly comparable as a large-scale provider of energy-efficiency home upgrades to UK homeowners, operating at significantly greater scale.
- EDF Energy UK: UK energy supplier with a home services and energy-efficiency offering, including heat pumps and insulation. Comparable as a large, regulated energy incumbent extending into residential retrofit services.
Emerging players
- Octopus Energy: Fast-growing UK energy supplier that has expanded into home energy services including heat pumps, solar, and EV charging. Comparable as a more agile, tech-led entrant competing in residential energy-efficiency upgrades, though at a different scale and ownership profile.
Regional players
- Anglian Home Improvements: UK's largest home improvements company specialising in windows, doors, conservatories, and roofline products with a focus on energy efficiency. Comparable as a UK-only home improvement and energy-efficiency brand addressing similar homeowner upgrade needs, though concentrated in the fenestration category.
- Everest: Established UK home improvements company offering windows, doors, and insulation with energy-efficiency positioning. Comparable as a long-standing UK home-improvement brand targeting energy-conscious homeowners, focused primarily on fenestration and roofing.
Market position
Strengths5 records
Weaknesses5 records
Key risks5 records
Key highlights4 records
Customer concentration
refresh ni social profiles
Digital presencerefresh ni compliance and trust
Trust signalCompliance3 records
refresh ni financial estimates
Financial estimateRevenue estimate
Valuation estimate
refresh ni leadership team
Management profileNumber of profiles
refresh ni funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
refresh ni M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about refresh ni
What does refresh ni do?
Refresh NI delivers energy-efficient home improvement and maintenance services for residential homes. The company's core work consists of upgrades that improve the energy performance of household properties (such as efficiency retrofits) along with ongoing home maintenance services for owner-occupiers in the Belfast and Northern Ireland market.
Is refresh ni a public or private company?
refresh ni is a private company. It is classified as unknown and is currently operating.
When was refresh ni founded?
refresh ni was founded in 2021. It employs 11 to 50 people.
Where is refresh ni based?
refresh ni is headquartered in Belfast, United Kingdom, in the Europe region.
How does refresh ni make money?
Four revenue lines are on record. Subscription Revenue (Plans) is the primary driver. The others are transaction Fees, affiliate Commissions and sponsored Links.
Who are refresh ni's main competitors?
HomeServe is listed as a direct peer. Broad incumbents are British Gas (Centrica), E.ON UK and EDF Energy UK. Octopus Energy is listed as an emerging player. Regional players are Anglian Home Improvements and Everest.
Does refresh ni have an API?
No public API is recorded for refresh ni.
What industry is refresh ni in?
refresh ni's product category is Home Improvement Services. Its primary akta.pro industry code is HSAPAEAF, Energy Efficiency & Weatherization Retrofit, with a secondary code of HSAPAEAE, Whole-Home Systems Upgrade (MEP & Electrical Service). Its NAICS code is 236118 and its SIC code is 7340.