phyto - sens

What phyto - sens does

Phyto Sens is a single-location retail boutique operating from 18 Boulevard de la Liberté, 63200 Riom, France, under SIRET 45074917100028. The business is a sole proprietorship (EI) registered under the NAF code 4774Z (specialized retail sale of pharmaceutical products), managed by Hélène Leschiera (née Chaurand), a licensed biologist with over 20 years of experience in phytotherapy and aromatherapy.

The boutique retails organic beauty and natural wellness products spanning multiple verticals: phytotherapy, aromatherapy, gemmotherapy, bio cosmetics (Phyt's, Weleda), essential oils, natural makeup (Couleur Caramel), botanical hair dyes (Biokap, Herbatint), teas, perfumes, candles, zero-waste products, and jewelry. A secondary revenue stream is a recurring calendar of in-store workshops covering skincare discovery (€20), makeup (€28-€50), Gua Sha (€17), and essential oils. Online gift card distribution via the my-shoop.store platform extends a modest digital channel beyond the physical store.

The business operates without external funding, without listed employees, and with a low-cost marketing footprint consisting of Instagram (~619 followers), Facebook, and Google Reviews. Distribution and customer acquisition are almost entirely local, with revenue mechanics driven by foot traffic, workshop attendance, and small-ticket retail purchases from health-conscious consumers in the Riom catchment.

Name

phyto - sens

Legal name

Phyto Sens

Website

https://phytosens.net

Company type

Private

Operating status

Operating

Short description

Single-location organic beauty and natural wellness boutique in Riom, France, serving local health-conscious consumers with curated plant-based products, botanical cosmetics, and recurring wellness workshops.

Ownership category

akta.pro rank

Product category

Organic Beauty & Natural Wellness Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Food (Health) Supplement Retailers (456191)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Organic beauty products
• Natural wellness retail
• Aromatherapy supplies
• Phytotherapy boutique
• Bio cosmetics store

Headquarters

HQ city

Riom

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail product sales: Direct retail sales of organic cosmetics, natural beauty products, essential oils, teas, herbal remedies, zero-waste products, and accessories through a physical boutique location with personalized customer service.
2. Workshop and atelier fees: Monthly wellness workshops including skincare discovery, makeup courses, Gua Sha massage, and essential oils sessions, priced per session with advance reservation required.
3. Gift cards: Gift vouchers (bons cadeaux) sold for gifting occasions, allowing recipients to visit the boutique and make purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Phyto Sens is a physical boutique in Riom, France that retails organic beauty products and natural wellness items — including bio cosmetics, essential oils, natural makeup, hair dyes, teas, herbal tisanes, perfumes, incense, candles, zero-waste bulk goods, plant-based food supplements, and jewelry — alongside monthly paid wellness workshops (skincare, self-makeup, Gua Sha, essential oils) and gift vouchers. The store is staffed by a licensed biologist who provides personalized advisory services to individual customers.

Product overview

Phyto Sens is a physical organic beauty and natural wellness retail store in Riom, France, operated by Hélène Leschiera, a licensed biologist and wellness advisor with over 20 years of experience. The store offers a comprehensive range of natural and organic products organized into distinct categories: plant-based products and food supplements; cosmetics and natural beauty products (including Phyt's, Weleda brands); essential oils and diffusers; natural makeup (Couleur Caramel); hair dyes (Biokap, Herbatint); teas and herbal tisanes; perfumes; incense and candles; zero waste and bulk products (including liquid laundry and dishwashing); and jewelry. The store also provides complementary services through workshops including face care discovery with Phyt's products, self-makeup courses, Gua Sha stone facial massage, and essential oils education. Personalized advice and custom well-being routines are central to the customer experience. Gift vouchers are available for purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Phytotherapy, Aromatherapy & Gemmotherapy Products Curated range of natural wellness products covering phytotherapy, aromatherapy, and gemmotherapy, offered to retail customers in-store with personalized guidance.
• Bio and Natural Cosmetics Retail assortment of organic and natural cosmetics for personal beauty care routines, including the Phyt's and Weleda brands.
• Essential Oils and Diffusers Essential oils and diffusers sold in-store for aromatherapy use and natural well-being at home.
• Natural Makeup Organic and natural makeup products retailed in the boutique, including the Couleur Caramel brand.
• Natural Hair Dyes Natural hair coloring products sold in-store, including Biokap and Herbatint brands.
• Teas and Herbal Tisanes Organic teas and herbal tisanes offered at retail for wellness and relaxation.
• Natural Perfumes Natural perfumes and fragrances retailed at the boutique.
• Incense and Candles Natural incense and candles sold in-store for ambiance and well-being.
• Zero Waste Products Zero-waste and bulk product assortment, including unpackaged liquid laundry and dishwashing products, sold at retail.
• Plant-Based Products and Food Supplements Medicinal plant-based products and food supplements carried in the boutique.
• Jewelry Natural and organic jewelry accessories sold at retail.
• Face Care Discovery & Self-Massage Workshop 45-minute in-store workshop introducing Phyt's skincare formulas and self-massage techniques for the face, limited to 4 attendees per session.
• Self-Makeup Course Professional self-makeup instruction workshop offered in two formats: 45 minutes for 28€ or 1.5 hours for 50€.
• Gua Sha Stone Facial Massage Approximately 1-hour facial massage workshop using Gua Sha stones, limited to 6 attendees per session.
• Essential Oils Workshop Approximately 1 hour 15 minute workshop educating attendees on essential oils for wellness and aromatherapy.
• Gift Vouchers (Bons Cadeaux) Gift cards (bons cadeaux) offering a moment of relaxation and natural beauty, available for purchase in-store or online through the boutique's gift platform.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Aroma-Zone: French retailer founded on essential oils, hydrosols, and natural beauty ingredients — now offering a multi-category natural beauty assortment including skincare, makeup, hair care, and DIY ingredients with both online and physical-store presence. Closely comparable to Phyto Sens on the essential-oils and natural beauty axes, though operating at much larger scale.
• Melvita: French pioneer of organic beauty (founded in the Ardèche) operating its own retail boutiques plus e-commerce, focused on botanical skincare, body care, and natural fragrances. Highly comparable category alignment (phytotherapy + organic cosmetics) and similar in-store advisory brand experience.
• Mademoiselle Bio: French online retailer specializing in organic and natural beauty products, stocking multiple brands also carried by Phyto Sens (Weleda, Phyt's, Couleur Caramel, etc.). Comparable assortment focus on natural cosmetics and supplements, competing via national online reach vs. Phyto Sens' local boutique.
• Caudalie: French natural beauty brand built on vinotherapy (grape-derived) ingredients, operating its own boutique/spa concept in Paris and other cities. Comparable on the natural-fragrance and clean-beauty axes with a similar in-store experiential retail format.
• La Maison du Naturel: Online French retailer focused exclusively on certified organic and natural beauty and well-being products. Comparable curated assortment (skincare, essential oils, hair care, supplements) competing for the same conscious-consumer segment but without a physical boutique.
• La Vie Naturelle: French online retailer specializing in organic cosmetics, essential oils, and natural wellness products. Highly comparable assortment and target customer (eco-conscious, plant-based seekers), competing via national reach rather than a local boutique.

Broad incumbents

• Biocoop: France's largest organic retail cooperative with hundreds of stores nationwide, carrying a broad assortment that includes natural cosmetics alongside organic food. Significant channel overlap on the natural-beauty shelves but operating at national grocery scale.
• Naturalia: French organic and natural-products retail chain (part of the Casino group) operating dozens of stores across major French cities. Direct category overlap on natural cosmetics and wellness, though primarily food-led.
• L'Occitane en Provence: Global French natural beauty brand with a wide boutique network, built on botanical ingredients. Overlapping product philosophy (plant-based, natural) and brick-and-mortar retail experience though at much larger international scale and as a single brand vs. Phyto Sens' multi-brand curation.

Emerging players

• Omum (Le Composant): French emerging independent natural beauty boutique concept offering organic skincare and wellness essentials with personalized advice. A scaled-down mirror of Phyto Sens' model — relevant for benchmarking format-level economics for a small natural-beauty boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/phytosens
• Instagraminstagram.com/phytosens
• LinkedInlinkedin.com/company/phyto---sens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about phyto - sens