info incognito
Info Incognito is a Chicago-based consulting firm providing data and medical image de-identification services for pharmaceutical, healthcare, and research organizations requiring HIPAA, GDPR, and PCI DSS compliance.
- Company typePrivate
- Founded2016
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What info incognito does
Info Incognito is a Chicago-based professional services firm that provides data and medical image de-identification consulting and processing for healthcare, pharmaceutical, and research organizations. Founded in 2016, the company helps clients prepare protected health information (PHI) and personally identifiable information (PII) for secondary uses—including AI training, analytics, clinical trials, research data sharing, development, and testing—while achieving compliance with HIPAA Safe Harbor, HIPAA Expert Determination, GDPR Anonymization, and PCI DSS frameworks. The firm claims a documented record of zero re-identification incidents and offers formal attestation to support client compliance initiatives.
The company's core offering centers on De-Identification Consulting and Implementation, supplemented by three specialized lines: the Expert Determination Method (a statistical/mathematical methodology for HIPAA Expert Determination compliance), Medical Image De-Identification (MRI, CT, and clinical imaging processing for AI health imaging projects), and broader De-Identification Services that interface with third-party clinical applications. Technology combines human expert analysis with applied use of large language models (GPT-3.5 and GPT-4) for clinical note evaluation and synthetic data generation, as documented in a 2025 Scientific Reports publication. The firm has no disclosed proprietary AI models and does not maintain SDK or API infrastructure, positioning its differentiation in methodology, regulatory expertise, and safety track record rather than in software productization.
Info Incognito operates a sales-led, custom-engagement go-to-market model with consultation-based pricing and multi-year contracts. The target buyer is the enterprise—specifically pharmaceutical organizations, healthcare providers, and academic/research institutions—served through direct consulting engagements rather than self-serve or channel distribution. The company is privately held with no disclosed funding, no parent company, and a single Chicago headquarters (155 North Wacker Drive, Suite 4250); marketing relies primarily on content, thought-leadership articles in Radiology Today and the HIPAA Journal, and peer-reviewed research rather than paid acquisition.
info incognito firmographics
Firmographics- Name
- info incognito
- Legal name
- Info Incognito
- Website
- https://infoincognito.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Info Incognito is a Chicago-based consulting firm providing data and medical image de-identification services for pharmaceutical, healthcare, and research organizations requiring HIPAA, GDPR, and PCI DSS compliance.
- Ownership category
- akta.pro rank
info incognito industry classification
Industry- Product category
- Healthcare Data De-Identification Services
- NAICS
- Other Scientific and Technical Consulting Services (54169), Other Scientific and Technical Consulting Services (541690)
- akta.pro primary industry
- De-identification, Tokenization & Privacy-Preserving Data Platforms (HLACAIAK)
- akta.pro secondary industries
- Data Loss Prevention (DLP) & Sensitive Data Discovery (PHI/PII) (HLACAJAC), Health Data, Vital Statistics & Population Health Informatics (BPAIAJAM)
Keywords
Where info incognito is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
info incognito business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- De-identification Consulting Services: Professional consulting services for defining and documenting optimal de-identification solutions for specific client use cases. Services include review, actionable recommendations, specifications, and implementation support.
- De-identification Implementation and Operation: Development, operation, and validation of de-identification processes for clients, with formal attestation provided when required to support compliance initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Professional Services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
info incognito product offering
Product offeringCore offering
Info Incognito provides data and medical image de-identification consulting and data processing services that prepare regulated Personally Identifiable Information (PII) and Protected Health Information (PHI) for secondary uses such as AI training, analytics, clinical trials, research, and development or test environments. The firm combines mathematics, statistics, and technology expertise to deliver HIPAA Safe Harbor, HIPAA Expert Determination, GDPR Anonymization, and PCI DSS-compliant solutions, including formal attestation and validation of de-identification results. Customers are enterprise pharmaceutical, healthcare, and research organizations requiring compliant data preparation under multiple regulatory frameworks.
Product overview
Info Incognito is a de-identification consulting and data processing services company offering a portfolio of specialized solutions to help organizations prepare regulated data (PII and PHI) for secondary purposes including AI, analytics, development, and testing. The core offering centers on De-Identification Consulting and Implementation, complemented by specialized services including the Expert Determination Method (a statistical methodology for HIPAA Expert Determination compliance) and Medical Image De-Identification services. The company provides both consulting-led engagements and operational de-identification processing services, with the ability to interface with third-party clinical applications. All solutions support compliance with HIPAA Safe Harbor, HIPAA Expert Determination, GDPR Anonymization, and PCI DSS regulations.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Zero reported re-identification incidents
- +1 more outcomes
Companies that use info incognito
Customer profileSegments3 records
Ideal customer profiles3 records
info incognito technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
info incognito partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights5 records
info incognito competitors and assessment
Company assessmentDirect peers
- Datavant: Datavant specializes in healthcare data de-identification, linking, and tokenization, enabling compliant secondary use of clinical data — directly overlapping Info Incognito's core offering across pharmaceutical, payer, and research customers.
- HealthVerity: HealthVerity provides privacy-protected healthcare data linkage and de-identification infrastructure for real-world evidence and research, serving a similar pharma/research customer base with comparable tokenization and HIPAA-compliant workflows.
- Anonos: Anonos delivers pseudonymization and privacy-preserving data transformation technology for regulated industries, including healthcare — directly comparable to Info Incognito's de-identification and re-identification risk mitigation offerings.
- TriNetX: TriNetX operates a federated healthcare research network that requires de-identification and IRB-compliant data sharing with pharma and academic researchers — directly comparable in customer base and privacy-preserving clinical data workflows.
Broad incumbents
- Privitar (Informatica): Privitar, acquired by Informatica, offers enterprise privacy engineering and de-identification tooling across industries. As part of Informatica's broader data management portfolio, it is a large incumbent with overlapping PHI/PII de-identification capabilities.
- IQVIA: IQVIA is a global clinical research and healthcare data services incumbent that performs large-scale de-identification and data management for pharma — overlapping with Info Incognito's pharmaceutical customer segment but at vastly greater scale.
- Microsoft Azure Health Data Services: Microsoft's cloud platform offers built-in de-identification tooling for healthcare data and medical imaging. As an embedded, automated alternative, it represents a structural competitive threat to boutique consulting approaches like Info Incognito's.
- Google Cloud Healthcare API: Google Cloud's Healthcare API provides DICOM and FHIR de-identification services natively, competing directly with Info Incognito's medical image de-identification offering via a hyperscale, automated delivery model.
- Optum (UnitedHealth Group): Optum operates one of the largest de-identified healthcare data assets in the U.S. and provides analytics services to pharma and health systems — a broad incumbent with overlapping data de-identification and secondary-use capabilities.
Emerging players
- Clarify Health Solutions: Clarify provides de-identified longitudinal claims and clinical datasets to health systems and life sciences companies, intersecting with Info Incognito's buyer base for AI training and analytics use cases.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
info incognito social profiles
Digital presenceinfo incognito compliance and trust
Trust signalCompliance3 records
info incognito financial estimates
Financial estimateRevenue estimate
Valuation estimate
info incognito leadership team
Management profileNumber of profiles
info incognito funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
info incognito M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about info incognito
What does info incognito do?
Info Incognito provides data and medical image de-identification consulting and data processing services that prepare regulated Personally Identifiable Information (PII) and Protected Health Information (PHI) for secondary uses such as AI training, analytics, clinical trials, research, and development or test environments. The firm combines mathematics, statistics, and technology expertise to deliver HIPAA Safe Harbor, HIPAA Expert Determination, GDPR Anonymization, and PCI DSS-compliant solutions, including formal attestation and validation of de-identification results. Customers are enterprise pharmaceutical, healthcare, and research organizations requiring compliant data preparation under multiple regulatory frameworks.
Is info incognito a public or private company?
info incognito is a private company. It is classified as unknown and is currently operating.
When was info incognito founded?
info incognito was founded in 2016. It employs 1 to 10 people.
Where is info incognito based?
info incognito is headquartered in Chicago, United States, in the North America region.
How does info incognito make money?
Two revenue lines are on record. De-identification Consulting Services are the primary driver. The others are de-identification Implementation and Operation.
Who are info incognito's main competitors?
Direct peers on record are Datavant, HealthVerity, Anonos and TriNetX. Broad incumbents are Privitar (Informatica), IQVIA, Microsoft Azure Health Data Services, Google Cloud Healthcare API and Optum (UnitedHealth Group). Clarify Health Solutions is listed as an emerging player.
Does info incognito have an API?
No public API is recorded for info incognito.
What industry is info incognito in?
info incognito's product category is Healthcare Data De-Identification Services. Its primary akta.pro industry code is HLACAIAK, De-identification, Tokenization & Privacy-Preserving Data Platforms, with a secondary code of HLACAJAC, Data Loss Prevention (DLP) & Sensitive Data Discovery (PHI/PII). Its NAICS code is 54169.