What amootsoft does

AmootSoft (نرم افزاری آموت) is an Iranian privately-held software company founded in 2007 and headquartered in Mashhad, operating a House of Brands architecture with four product lines: CRM Ooj (اوج) for customer relationship management; the Amoot SMS System (سامانه پیامک آموت) for bulk and dedicated-line text messaging; Avanak (آوانک) for automated voice messaging (described as Iran's first voice messaging operator); and Alavan (آلاوان), an AI platform currently in development. The company sells primarily to large organizations, enterprises, and government entities in Iran, with named references including Mashhad Municipality and University of Tehran, and serves use cases ranging from systematic customer relationship management to mass and personalized SMS/voice communications.

The underlying technology stack combines cloud-based and on-premise deployments: CRM Ooj is delivered as a cloud CRM with workflow automation across marketing, sales, and service; the SMS system offers multiple line types (general, advertising, service, dedicated), an SMS web service API for third-party software integration, and a stated 99.58% uptime with sub-15-second delivery; Avanak supports simultaneous bulk voice calls to fixed and mobile networks at 1,000+ messages per minute; and Alavan is positioned for AI-driven business innovation. Customer-facing operations are unified through the Hub portal (hub.amootsoft.com), which handles ticketing, service status monitoring, and account management, and the company has built SMS web service APIs used by external software platforms.

AmootSoft monetizes through a mix of annual subscription licenses for CRM Ooj (with a 15% annual warranty/support renewal on top of the product value), usage-based pricing for SMS and voice messaging, and per-hour or per-project professional services (consultation, installation, training, customization, integration). Go-to-market is sales-led, combining direct enterprise sales with installation and training, a nationwide reseller/agent network across Iran, and self-serve online activation for smaller buyers. The company is founder-led, ISO 9001:2015 certified, has been ranked as Iran's top brand at the Trademark Conferences for five consecutive years, and reports 51–100 employees; revenue is not publicly disclosed.

Name

amootsoft

Legal name

نرم افزاری آموت

Website

https://amootsoft.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

AmootSoft (نرم افزاری آموت) is an Iranian privately-held software company founded in 2007 in Mashhad that develops CRM (Owj), bulk SMS, voice messaging (Avanak), and an AI platform (Alavan) under a House of Brands architecture, selling primarily to large Iranian enterprises and government organizations via direct sales and a nationwide reseller network.

Ownership category

akta.pro rank

Headquarters

HQ city

Mashhad

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions and Licenses: Annual subscription-based model with warranty/guarantee renewal at 15% of product value. Includes software installation, customization, training, and post-sale support.
2. SMS Services: SMS messaging platform providing bulk and personalized text messaging services with various line types (general, advertising, service, dedicated).
3. Voice Messaging Services (Avanak): Voice messaging platform with professional voice talent options and simultaneous calling capabilities.
4. Professional Services: Consulting, installation, CRM management, analysis, training, customization, and integration services with per-hour or per-project pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

AmootSoft develops and sells business software products, including a cloud-based CRM platform (CRM Ooj), a bulk SMS messaging platform (Amoot SMS System), a voice messaging service (Avanak), and an AI platform (Alavan). The company sells directly to organizations, government bodies, and resellers that use these tools for customer engagement, marketing, notifications, and AI-driven workflows.

Product overview

Amootsoft (نرم‌افزاری آموت) is an Iranian software company founded in 2007 (1386) in Mashhad, operating under a House of Brands architecture. The company offers a portfolio of four sub-brands: CRM Ooj (اوج) as a cloud-based customer relationship management platform, Amoot SMS System (سامانه پیامک آموت) as a comprehensive bulk SMS service, Avanak (آوانک) as Iran's first voice messaging operator, and Alavan (آلاوان) as an AI platform still in development. These products share a common customer hub (hub.amootsoft.com) and are backed by a quality management system certified to ISO 9001:2015. Amootsoft positions itself as a provider of communication and management software aimed at creating fundamental transformation in businesses' customer orientation.

Differentiator

Problem solved

Functional benefit

Brands

• CRM اوج (Ooj): Customer Relationship Management software that integrates all relationships and interactions between customers and organizations.
• پیامک آموت (Amoot SMS)
• آوانک (Avanak)
• آلاوان (Alavan)

Products and services

• CRM Ooj (اوج) Cloud-based customer relationship management (CRM) platform for organizations needing a unified inbox for email, SMS, voice, and task tracking across marketing, sales, and support workflows.
• Amoot SMS System (سامانه پیامک آموت) Bulk SMS web-service platform used by businesses and organizations to send mass text messages, run marketing campaigns, deliver notifications, and integrate messaging into their own applications via API.
• Avanak (آوانک) Voice messaging platform that lets organizations send automated outbound voice calls for notifications, marketing, authentication, and customer outreach.
• Alavan (آلوان) Artificial intelligence platform offering AI-powered services for businesses, used to automate and enhance communication, data, and workflow tasks.
• Professional Services (Installation, Training, Customization) On-site and remote professional services covering software installation, customization, user training, dedicated technical support, and project management for enterprise customers using AmootSoft platforms.

Quantifiable outcome

• 99.58% platform uptime for SMS service
• +7 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• AdobecoreTechnology or IntegrationAmoot uses Adobe Connect platform for web conferencing, webinars, and virtual training sessions. The company provides web-based and software-based access methods for participants.

Scale indicators13 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MeliPayamak: One of Iran's largest SMS panel providers, offering bulk SMS services to Iranian enterprises and developers. Directly comparable to AmootSoft's Payamak SMS product in target market, pricing model, and messaging infrastructure.
• Kaveh Negar: Major Iranian SMS API provider serving developers and enterprises with bulk messaging services. Comparable to AmootSoft's Payamak SMS product on messaging APIs, line types, and developer integrations.
• IPPanel: Iranian bulk SMS and messaging platform offering web services, bulk messaging, and voice solutions to enterprises. Directly comparable to AmootSoft's Payamak and Avanak products in the Iranian market.
• Rayanshm Fara pardaz (Rayanshm CRM): Iranian CRM and marketing automation software provider serving mid-market and enterprise customers. Directly comparable to AmootSoft's Owj CRM in target audience, deployment model, and feature set.
• Faraz Pardazesh (CRM providers in Iran): Iranian enterprise software vendor offering CRM and business process automation solutions. Comparable to AmootSoft's Owj CRM product in addressing Iranian enterprise customer relationship management needs.

Broad incumbents

• Twilio: Global cloud communications platform providing SMS, voice, and messaging APIs at scale. Comparable to AmootSoft's Payamak and Avanak products in core messaging functionality, though Twilio operates at a vastly larger global scale.
• Vonage (Communications APIs): Global communications platform offering SMS, voice, and messaging APIs with enterprise integrations. Comparable in messaging and voice product category, though focused on global markets rather than Iran.
• HubSpot: Global CRM, marketing automation, and customer engagement platform serving SMBs and enterprises worldwide. Comparable to AmootSoft's Owj CRM in core CRM and marketing automation functionality, though at vastly larger scale.
• Zoho CRM: Global CRM and business suite platform offering sales, marketing, and customer service automation. Comparable to AmootSoft's Owj CRM in CRM, sales pipeline, and customer engagement capabilities.

Emerging players

• ClickSend: Cloud-based SMS, voice, and email marketing platform serving SMBs globally with API-based messaging. Comparable to AmootSoft's Payamak SMS and Avanak Voice products in usage-based messaging and voice delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amootsoft
• Instagraminstagram.com/myamoot

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amootsoft