meeta-x

What meeta-x does

MEETA-X GmbH is a German SaaS company headquartered in Bonn that provides AI-powered sales automation software for the MICE (Meetings, Incentives, Conferences, and Events) segment of the hospitality industry. The platform centralizes RFP inquiries from multiple channels — including MICE portals (meetago, MICE Portal, Cvent), email, and direct contacts — into a single dashboard, and automates proposal generation, availability checks, pricing, and follow-ups using live data from connected hotel PMS and Sales & Catering systems.

The underlying technology is built on hivr.ai, a proprietary AI engine tailored specifically for MICE sales automation and explicitly not dependent on public AI platforms such as OpenAI or Google. Core capabilities include Mail-AI for unstructured email-to-RFP extraction, dynamic pricing optimization, multi-property management, and AI Email and Phone Agents for autonomous task handling. MEETA-X integrates natively with the major European hotel systems (Oracle Opera Cloud and on-premise, Sihot, Delphi, Suite8, Guestline, Microsoft Dynamics) and operates with full GDPR compliance using German data centers.

The business is monetized through a three-tier SaaS subscription: a Starter tier at €99/month for small teams, a Professional tier at €290/month with full automation, and a custom-priced Enterprise tier for global hotel chains. Go-to-market combines direct enterprise sales, a self-serve starter tier, and channel-driven distribution through partnerships with meetago and MICE Portal, which together process over €5 billion in annual MICE inquiry volume. Target customers include individual conference hotels, hotel groups (Radisson, Minor, Dorint, BWH, Lindner, NH, Flemings), resorts (Pierre & Vacances), and coworking operators (Regus, Design Offices), primarily in the DACH region with expansion to international hotel chains.

Name

meeta-x

Legal name

MEETA-X GmbH

Website

https://meeta-x.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

MEETA-X is a German SaaS company that provides AI-powered sales automation for hotels and event venues, centralizing MICE RFPs from portals, email, and direct contacts and automating proposal generation, pricing, and follow-ups across multi-property hotel groups primarily in the DACH region.

Ownership category

akta.pro rank

Product category

MICE Sales Automation Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI & Automation in Customer Service (Chatbots, Agent Assist) (EDABACAO)

Keywords

• MICE sales automation
• Hotel revenue management
• RFP processing software
• Event inquiry management
• AI proposal generation

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Starter Tier: Entry-level subscription at €99/month providing basic MICE dashboard, limited AI email processing (50/month), and core features for small hotel teams.
2. SaaS Subscription - Professional Tier: Mid-market subscription at €290/month with full automation capabilities, PMS connectivity, dynamic pricing, and multi-property access. Includes unlimited AI-powered email-to-RFP conversion.
3. SaaS Subscription - Enterprise Tier: Custom enterprise pricing for global hotel chains with dedicated infrastructure, personal account manager, monthly success reviews, custom integrations, and individual workflows.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

MEETA-X provides AI-powered SaaS software that centralizes MICE (Meetings, Incentives, Conferences, Events) inquiries from multiple channels — portals, email, and direct contacts — into a single dashboard for hotels and event venues. The platform automates proposal creation from RFPs in under 60 seconds using live PMS and Sales & Catering data, performs dynamic pricing for rooms and meeting space, and provides multi-property control and KPI reporting. It is built on the proprietary hivr.ai AI engine and is offered in three subscription tiers (Starter, Professional, Enterprise) targeted at DACH-region hotels and international chains.

Product overview

MEETA-X is a unified AI-powered sales automation platform for MICE (meetings, incentives, conferences, events) built on the hivr.ai technology engine. The platform consists of three pricing tiers (Starter at €99/month, Professional at €290/month, and Enterprise with custom pricing) and multiple integrated modules. The core MEETA-X platform centralizes all RFP inquiries from MICE portals (meetago, MICE Portal, Cvent), emails, and direct contacts into a single dashboard, with the Professional and Enterprise tiers adding S&C/PMS connectivity, Sales Automation Suite, Dynamic Pricing, AI Outlook Add-In, Email/Phone Agents, and Multi-Property Control. The hivr.ai engine provides the underlying AI automation technology for proposal generation, natural language processing for email analysis, and process automation.

Differentiator

Problem solved

Functional benefit

Products and services

• MEETA-X Platform
• hivr.ai

Quantifiable outcome

• Up to 80% reduction in manual effort
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability7 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• hivr.aicoreTechnology or Integrationhivr.ai is the core technology provider powering MEETA-X. The partnership brings leading AI technology for meetings and groups into the hotel sales automation platform. hivr.ai handles the AI processing for automated workflows, proposal generation, and MICE sales optimization.
• meetagocoreChannel Partner/ Reseller/ Distributormeetago is the leading MICE platform in the DACH region with over 20 years of experience connecting conference hotels with planners and buyers. Over 7,000 companies including Deutsche Bahn, REWE, Bosch, and Daimler Truck generate high inquiry volume through meetago. MEETA-X integrates directly with meetago to automatically capture and process RFPs.
• MICE PortalcoreChannel Partner/ Reseller/ DistributorMICE Portal is the digital marketplace bringing meeting planners and hotels together. For hotels, MICE Portal provides qualified RFPs from professional event planners. MEETA-X integrates with MICE Portal to automate processing of these qualified inquiries, enabling faster responses and higher conversion rates.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MeetingPackage: Hotel MICE booking and sales automation platform that, like MEETA-X, centralises RFPs from multiple channels and automates proposals and availability/pricing workflows for hotels. Operates across European markets with comparable target buyer (hotel sales teams) and is the most direct functional competitor.
• Event Temple: Event management and sales software purpose-built for hotels and venues, covering inquiries, proposals, contracts, and banquet event orders. Overlaps directly with MEETA-X's RFP-to-proposal automation for the hotel MICE segment.
• GroupBookings: Hotel group booking automation platform that streamlines RFP handling and proposal generation for group and meeting business. Targets the same hotel sales teams as MEETA-X with comparable AI-driven workflow value propositions.
• Priava: Venue and event management software for hotels, conference centres, and cultural venues — including inquiry handling, diary management, and CRM. Closely comparable to MEETA-X in serving venue-side MICE sales workflows with structured RFP processing.
• iVvy: Cloud-based event and venue management platform providing booking, quoting, and room-diagram functionality for hotels and venues. Overlaps with MEETA-X on the hotel/venue sales-automation layer for MICE and group business.

Broad incumbents

• Cvent: Global MICE platform spanning sourcing, venue finding, RFP distribution, and event management, with hotel-side modules that increasingly compete with MEETA-X's automation stack. MEETA-X lists Cvent as an integrated portal, but Cvent's broader portfolio places it as the dominant incumbent in the same space.
• Amadeus Hospitality (HotSOS / Delphi): Hospitality technology giant whose HotSOS Sales & Catering (formerly Delphi) is one of the S&C systems MEETA-X integrates with. As Amadeus layers AI-driven proposal automation into HotSOS, it becomes a broad incumbent competing for the same workflow.
• Oracle Hospitality (Opera): Owns the Opera PMS family that MEETA-X integrates with; serves the same hotel base with event management capabilities that could natively replicate MEETA-X's PMS-to-proposal automation within the incumbent stack.
• Momentus Technologies: Venue and event management platform (formerly Ungerboeck / Momentus) serving hotels, convention centres, and arenas with booking, CRM, and event operations. A broader incumbent in the same hotel MICE sales technology category.

Others

• Cognigy: Enterprise conversational and agentic AI platform (chat and voice agents) that competes for the same AI-agent budget pools as MEETA-X's Email and Phone Agents, though Cognigy is a horizontal platform rather than a hospitality-vertical solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/meeta-x

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about meeta-x