MeetingPackage
MeetingPackage is an AI-native Central Reservation System (CRS) for Groups, Meetings & Events, serving 12,000+ hotels and venues across 50+ countries with booking, proposal, lead routing, and channel distribution modules, including an exclusive global partnership with Accor.
- Company typePrivate
- Founded2014
- HeadquartersEspoo, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MeetingPackage does
MeetingPackage, operated by Cocouz Ltd and headquartered in Espoo, Finland, is an AI-native Central Reservation System (CRS) purpose-built for the Groups, Meetings & Events (M&E) segment of the hospitality industry. Founded in 2014 by Joonas Ahola, the platform manages the full M&E sales journey — from first enquiry through pricing, proposal generation, and channel distribution to confirmed booking — replacing the manual, email-driven RFP processes (typically taking 2–3 days) that historically dominated venue and meeting room sales.
The product is architected as a core CRS platform with six integrated modules: the AI Suite (five cooperating AI agents automating the booking workflow), Booking Engine (a brandable direct booking widget with real-time pricing and availability), eProposal (interactive digital proposals), Global Lead Passing (intelligent lead routing across multi-property portfolios), and Channel Manager (automated distribution to external booking platforms). The platform exposes a developer-grade REST + Webhooks API and supports 100+ first-party integrations spanning property management systems, revenue management systems, and major M&E distribution partners including Cvent, Tripleseat, iVvy, Venue Directory, and Accor. AI capabilities are embedded across the platform and span structured data, text, and (via the VSR/VAIA partnership) voice modalities.
MeetingPackage generates revenue through a hybrid model combining recurring software platform fees (CRS subscriptions for hotels and venue operators) and transaction-based commissions on confirmed bookings processed through the platform. It serves more than 12,000 venue partners across 50+ countries, with notable enterprise customers including Accor (exclusive global M&E distribution provider) and Strawberry Hotels. The company employs 70+ people and raised a $4.6 million Series A round in October 2023 led by Scale Capital to fund geographic expansion into North America, product development, and additional strategic partnerships. It is recognized as a six-time HotelTechAwards winner for Best Online Venue Booking Platform and holds a 4.7/5 rating on HotelTechReport.
MeetingPackage firmographics
Firmographics- Name
- MeetingPackage
- Legal name
- Cocouz Ltd
- Website
- https://meetingpackage.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MeetingPackage is an AI-native Central Reservation System (CRS) for Groups, Meetings & Events, serving 12,000+ hotels and venues across 50+ countries with booking, proposal, lead routing, and channel distribution modules, including an exclusive global partnership with Accor.
- Ownership category
- akta.pro rank
MeetingPackage industry classification
Industry- Product category
- Hotel Meetings & Events Software
- NAICS
- Other Travel Arrangement and Reservation Services (56159), All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Hotel CRS & Booking Engines (THALADAA)
- akta.pro secondary industries
- Central Reservation Systems (CRS) (THALACAB), Destination & Venue Reservation Systems (DMO/MICE) (THALADAI), B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)
Keywords
Where MeetingPackage is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
MeetingPackage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Commission from Service Providers: MeetingPackage earns commission calculated as a percentage of total value of reservations or purchases made through the platform. Commission is calculated from confirmed net sales amounts and invoiced within 7 days after the booking is held.
- Software Platform Fees: Central Reservation System subscription for hotels to manage inventory, pricing, proposals, and distribution from a single platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based model for Service Providers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
MeetingPackage product offering
Product offeringCore offering
MeetingPackage provides an AI-native Central Reservation System (CRS) SaaS platform that automates the entire Groups, Meetings & Events sales journey for hotels and event venues, from first enquiry through proposal to confirmed booking. The platform combines AI-driven workflow automation, a direct booking widget, interactive digital proposals, intelligent lead routing, and automated distribution to third-party booking platforms.
Product overview
MeetingPackage is an AI-native Central Reservation System (CRS) platform for Groups, Meetings & Events. The platform consists of a core Central Reservation System that manages the full M&E sales journey, supported by six integrated modules: AI Suite (five AI agents for workflow automation), Booking Engine (direct booking widget with real-time pricing and availability), eProposal (interactive digital proposals), Global Lead Passing (intelligent lead routing), and Channel Manager (distribution to booking platforms). The platform handles every step from first enquiry to confirmed booking, with AI doing the heavy lifting on tasks that used to require manual effort. The company reports 83% time saved and 24x more booked business for users.
Differentiator
Problem solved
Functional benefit
Products and services
- Central Reservation System (CRS) An AI-native Central Reservation System that manages the full Groups, Meetings & Events sales journey for hotels and venues, from first enquiry to confirmed booking, including inventory, pricing, proposals, and distribution.
- AI-Powered Groups, Meetings & Events Commerce Engine AI-powered commerce engine for Groups, Meetings & Events that extends the CRS with AI-driven automation of the venue booking workflow.
Quantifiable outcome
- 83% time saved on booking processes
- +3 more outcomes
Companies that use MeetingPackage
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
MeetingPackage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature7 records
MeetingPackage partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- VSRcoreIntegration of VSR's VAIA Conversational AI Assistant enabling voice-based communication for hotel guests and event organizers. Allows 24/7 inquiry processing, automatic quoting, and voice-led engagement in multiple languages without human intervention.
- AccorflagshipSelected by Accor as Exclusive Global Provider for Group and Meetings & Events Distribution, representing a major strategic partnership with one of the world's largest hospitality groups.
- CventcoreExpanded partnership with Cvent to power fully automated group proposal creation for hotels, integrating RFP management into MeetingPackage's unified booking workflow.
- TripleseatcorePartnership to streamline global M&E bookings between the two platforms, enabling seamless booking experiences for customers across both systems.
- iVvycoreGlobal partnership announced to connect booking capabilities and expand distribution reach for both platforms' customers.
- EvartocoreJoint partnership to power smarter event bookings across Scandinavia, combining MeetingPackage's CRS with Evarto's event management capabilities.
- seminargocorePartnership to streamline M&E group bookings across DACH region (Germany, Austria, Switzerland), integrating booking workflows.
- Venue DirectorycoreExpanded integration to bring RFP management into MeetingPackage's unified booking workflow, enhancing the MICE hotel and venue booking process.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
MeetingPackage competitors and assessment
Company assessmentBroad incumbents
- Cvent: Cvent is the leading meetings, events, and hospitality technology platform with deep RFP management and supplier directory capabilities. It is comparable to MeetingPackage because both operate in the M&E space, and Cvent is explicitly integrated with MeetingPackage for fully automated group proposal creation, indicating direct overlap in customer workflows.
- Eventbrite: Eventbrite is a large-scale event creation, ticketing, and discovery platform serving event organizers globally. While broader and more consumer-ticketing focused, it overlaps with MeetingPackage in the venue and event booking workflow and represents a large incumbent in adjacent event tech.
- Cloudbeds: Cloudbeds is a hospitality management suite spanning PMS, booking engine, and channel manager for hotels and hostels. It is comparable as a broad incumbent whose Meetings Director Tania Sidokpohou previously worked at, and whose platform breadth overlaps with parts of MeetingPackage's venue-side stack.
Direct peers
- Tripleseat: Tripleseat is a sales and event management platform for restaurants, hotels, and unique venues. It is a direct peer because it targets the same M&E venue operator, partners with MeetingPackage for cross-platform booking flows, and competes for the same venue-tech budget.
- iVvy: iVvy is an Australian-based venue, event, and accommodation booking platform with global distribution. It is a direct peer because it competes for venue-side booking and event management customers and has a formal partnership with MeetingPackage to connect booking capabilities across both platforms.
- Social Tables: Social Tables (now part of Cvent) provides event diagramming, seating, and check-in tools for planners and venues. It is comparable to MeetingPackage because both serve the venue side of the M&E workflow and target the same hotel and event venue operators.
- Planning Pod: Planning Pod is an event management platform for venues covering bookings, payments, and floor plans. It is a direct peer because it targets the same SMB-to-mid-market venue and hotel M&E customers with a comparable venue-centric booking and management stack.
- Gather (formerly Caterease): Gather is an event and meeting management platform purpose-built for restaurants, hotels, and unique venues. It is comparable to MeetingPackage because both target venue operators with booking, proposal, and event management functionality in the same M&E segment.
Regional players
- HotelEngine: Hotel Engine is a business lodging and group travel booking platform focused primarily on North America. It is comparable because it captures corporate and group bookings through hotels, addressing an overlapping buyer (corporate travel and meetings) although it primarily competes on transient rooms rather than M&E space.
Emerging players
- Lighthouse (formerly OTA Insight): Lighthouse is a commercial platform for hospitality providing pricing, revenue management, and market intelligence. It is comparable as an emerging player in the broader hotel tech stack that intersects with MeetingPackage's revenue management integrations and shares the same hotel buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
MeetingPackage social profiles
Digital presenceMeetingPackage compliance and trust
Trust signalCompliance2 records
MeetingPackage financial estimates
Financial estimateRevenue estimate
Valuation estimate
MeetingPackage leadership team
Management profileNumber of profiles
Profiles8 records
MeetingPackage funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MeetingPackage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MeetingPackage
What does MeetingPackage do?
MeetingPackage provides an AI-native Central Reservation System (CRS) SaaS platform that automates the entire Groups, Meetings & Events sales journey for hotels and event venues, from first enquiry through proposal to confirmed booking. The platform combines AI-driven workflow automation, a direct booking widget, interactive digital proposals, intelligent lead routing, and automated distribution to third-party booking platforms.
Is MeetingPackage a public or private company?
MeetingPackage is a private company. It is classified as venture growth investor backed and is currently operating.
When was MeetingPackage founded?
MeetingPackage was founded in 2014. It employs 11 to 50 people.
Where is MeetingPackage based?
MeetingPackage is headquartered in Espoo, Finland, in the Europe region.
How does MeetingPackage make money?
Two revenue lines are on record. Commission from Service Providers are the primary driver. The others are software Platform Fees.
Who are MeetingPackage's main competitors?
Broad incumbents on record are Cvent, Eventbrite and Cloudbeds. Direct peers are Tripleseat, iVvy, Social Tables, Planning Pod and Gather (formerly Caterease). HotelEngine is listed as a regional player. Lighthouse (formerly OTA Insight) is listed as an emerging player.
Does MeetingPackage have an API?
Yes. Developer-grade REST + Webhooks API with 100+ first-party integrations. The API enables stoppage of double-keying and scaling of operations. No additional details on authentication method, rate limits, versioning, or sandbox availability are specified in the available sources.
What industry is MeetingPackage in?
MeetingPackage's product category is Hotel Meetings & Events Software. Its primary akta.pro industry code is THALADAA, Hotel CRS & Booking Engines, with a secondary code of THALACAB, Central Reservation Systems (CRS). Its NAICS code is 56159 and its SIC code is 7372.