iVvy
iVvy is an Australian cloud-based SaaS provider of event and venue management software for hotels, hospitality groups, function centres, and stadiums. Its platform covers the full event-sales lifecycle from enquiry through payment, with 55+ PMS, accounting, and CRM integrations, serving 12,000+ users across 13 countries.
- Company typePrivate
- Founded2010
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What iVvy does
iVvy is an Australian cloud-based software company that sells a unified event and venue management platform to hospitality venues, hotel chains, hospitality groups, function and conference centres, and stadiums and sports clubs. The platform covers the full event-sales lifecycle — enquiries, function diary and group room control, CRM, digital proposals and e-signature contracts, banquet event orders, run sheets, invoicing, payments, and reporting — and is complemented by an event ticketing module, an iVvy Marketplace for venue discovery, an integrated payment product (iVvyPay), and an AI-augmented sales assistant (iVvyAI / Instant Proposal). The platform is multi-tenant SaaS deployed across redundant multi-server, multi-location infrastructure, holds PCI-DSS Level 1, ISO 27001, and GDPR compliance, and integrates natively with 55+ PMS, accounting, CRM, and payment systems including Oracle Opera Cloud, Mews, Salesforce, Xero, MYOB, NetSuite, and Stripe.
The company monetizes primarily through annual subscription licenses subject to CPI-linked escalators capped at 4% per year, supplemented by marketplace transaction fees (10% of booking value), payment processing fees (3%), and professional services. It sells through a sales-led, demo-driven motion targeting enterprise and mid-market venues, with dedicated regional portals and operations in Australia (Brisbane and Helensvale headquarters), the United Kingdom and Europe (London), and the United States and North America. Customers include Accor/Mantra Group (124 properties), Australian Venue Co. (55 properties), Tottenham Hotspur, Allianz Stadium, Murrayfield, Elior, Comwell, Village Hotels, TFE Hotels, and the Australian Government. The company reports 12,000+ users across 13 countries.
iVvy was founded in 2010 and remains a privately held Australian proprietary limited company (iVvy Pty Ltd, ACN 138 782 822). It raised approximately A$5.4 million in May 2021 from Gandel Invest and Thorney Investment, with founders Lauren Hall (CEO) and James Greig (CTO) at the helm. Recent strategic activity centers on AI-driven sales automation (Instant Proposal launch in January 2026, built on hivr.ai email AI) and a sustainability-adjacent integration with Lightwave for smart energy controls deployed at Edgbaston Stadium in May 2026.
iVvy firmographics
Firmographics- Name
- iVvy
- Legal name
- iVvy Pty Ltd ACN 138 782 822
- Website
- https://ivvy.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iVvy is an Australian cloud-based SaaS provider of event and venue management software for hotels, hospitality groups, function centres, and stadiums. Its platform covers the full event-sales lifecycle from enquiry through payment, with 55+ PMS, accounting, and CRM integrations, serving 12,000+ users across 13 countries.
- Ownership category
- akta.pro rank
iVvy industry classification
Industry- Product category
- Venue Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Upsell, Ancillary & Merchandising Platforms (THALACAN)
- akta.pro secondary industry
- Hotel & Accommodation Booking Platforms (THALAFAB)
Keywords
Where iVvy is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
iVvy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Subscription Software License: Annual subscription fees for access to the iVvy venue management software platform. Fees are subject to annual CPI-linked increases capped at a maximum of 4% per year.
- Marketplace Transaction Fee: iVvy charges a 10% transaction fee on the Booking Value (excluding GST) for bookings made through the iVvy Marketplace. Additionally, a 3% payment processing fee is added to customer payments.
- Payment Processing Service Fees: 3% service fee on Booking Fees for venues using the iVvyPayment Gateway. Chargeback administration fees of $45.00+TAX per chargeback and refund administration fees of $25.00+TAX per refund.
- Professional Services & Training: Training in the use of the Software is provided at the customer's cost as set out in the Supplier Agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Venue Management - Quote-based pricing |
| Transaction based/ take rate | Pay-as-you-go | Marketplace Transaction Fee - 10% of booking value |
| Transaction based/ take rate | Pay-as-you-go | Payment Processing - 3% service fee |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels4 records
iVvy product offering
Product offeringCore offering
iVvy provides a cloud-based event and venue management SaaS platform that handles the full event sales lifecycle for hospitality venues, from enquiry intake and AI-powered proposal generation through digital contracts, banquet event orders, event execution, and integrated payment processing. The platform is sold via annual subscriptions and serves hotels, hospitality groups, function centres, and stadiums across APAC, UK/EU, and US/NA.
Product overview
iVvy is a unified cloud-based event and venue management platform that provides a portfolio of integrated modules for hospitality venues. The core offering is the Event & Venue Management Software, which handles the full sales lifecycle from enquiries and proposals through contracts, BEOs, event execution, and payments. Additional modules include Event Ticketing Software for ticket sales and registrations, iVvyAI (autonomous AI agents for sales automation including lead qualification and proposal generation via Instant Proposal), iVvyPay (integrated payment processing), and a Marketplace connecting venues with event planners. The platform integrates with major property management systems (Opera Cloud, Mews, StayNTouch, RMS, Agilysys, Protel Air), accounting software (Xero, MYOB, NetSuite, Infor, QuickBooks), CRMs (Salesforce, SevenRooms), and payment gateways (Stripe, Adyen). Available across APAC, UK/EU, and US/NA regions.
Differentiator
Problem solved
Functional benefit
Brands
- iVvyAI: AI agents for venue and hotel sales teams - handles enquiry intake, lead qualification, lead follow-up and proposal generation
- iVvyPay
- Instant Proposal
- iVvy Marketplace
Products and services
- Event & Venue Management Software Comprehensive cloud-based venue and event management software for hotels, hospitality groups, function centres, and stadiums, handling enquiries, proposals, contracts, banquet event orders (BEOs), event execution, invoicing, and reporting in a single platform.
- Event Ticketing Software Online event ticketing and registration software enabling venues and event organisers to sell tickets, manage attendees, build event websites, run email campaigns, manage exhibitions and sponsors, and process payments via 30+ payment gateways.
- iVvyAI AI agent suite that automates enquiry intake, lead qualification, lead follow-up, and proposal generation for venue and hotel sales teams, using hivr.ai's email AI technology.
- iVvyPay Level 1 PCI-DSS compliant integrated payment processing platform enabling venues to automate invoicing, accept online payments, and access up to 50% of funds before event day.
- iVvy Marketplace Online marketplace connecting venues with event planners and meeting planners, allowing venues to list their spaces, manage bookings, and reach a wider audience; iVvy charges a 10% transaction fee plus a 3% payment processing fee on bookings.
Quantifiable outcome
- Venues using iVvy respond to enquiries 3× faster
- +8 more outcomes
Companies that use iVvy
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
iVvy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability3 records
Feature10 records
iVvy partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- LightwavecoreiVvy and Lightwave announced a partnership integrating smart energy controls with venue event management software. The integration automatically adjusts lighting, AV, and climate systems based on scheduled bookings to reduce energy waste. Edgbaston Stadium in the United Kingdom is the first hospitality venue to deploy the technology, reporting immediate operational cost savings and sustainability benefits. The integration is now available across the United Kingdom and Europe for hotels, resorts, conference centres and multi-function venues.
- hivr.aicoreiVvy launched Instant Proposal, an AI-powered proposal automation tool using hivr.ai's email AI technology. The tool generates proposals quickly by analyzing and scoring enquiries, aiming to improve sales efficiency and reduce operational bottlenecks. Initially implemented at Edgbaston Stadium in the UK.
- Oracle Opera CloudcoreIntegration via Oracle Hospitality Integration Platform (OHIP) enabling live data sharing for accommodation availability, rates, and inventory between iVvy and Opera Cloud PMS. Also supports automated revenue and payment postings.
- MewscoreIntegration allows iVvy users to view live availability, rates, and inventory dynamically within iVvy's Group Rooms Control screen. Accommodation blocks and reservations booked in iVvy are updated in Mews.
- SalesforcecoreCRM integration connecting iVvy's venue management and event data with Salesforce CRM for unified customer view and sales pipeline management.
- XerocoreReal-time sync of iVvy invoices and payments directly into Xero accounting. Automatic creation of iVvy contact group in Xero, with paid, unpaid, and cancelled invoices syncing in real time.
- MYOBcoreSynchronises invoices, contacts, payments, and refunds between iVvy and MYOB. Invoice line types within iVvy can be mapped to income accounts within MYOB.
- Oracle NetSuitecoreEnterprise accounting integration syncing iVvy financial data with NetSuite for comprehensive enterprise resource planning. Real-time invoice synchronisation and automatic payment reconciliation.
- StayNTouchcoreMobile-first property management integration for real-time availability updates and guest profile synchronisation.
- RMS CloudcoreProperty management integration with live availability sync from RMS Cloud, automatic booking updates, and streamlined accommodation management.
- Agilysys Visual OnecoreProperty management integration with real-time availability sync, streamlined booking management, and reduced manual data entry.
- Protel AircoreCloud-based property management integration for seamless accommodation management and availability tracking, focused on UK and Europe markets.
- InforcoreEnterprise-grade ERP integration for comprehensive financial and operational management. Syncs invoices, payments, and revenue with Infor.
- SevenRoomscorePushes event booking information from iVvy (including bookings and contacts) to SevenRooms, blocking out space and negating double-bookings with no manual data entry.
- QuickBookscoreSyncs invoice contacts, invoices, and payments between iVvy and QuickBooks. Payments made in iVvy flow through to QuickBooks and reconcile back.
- SMS (Springer-Miller Systems)coreProperty management integration with real-time availability sync, seamless booking management, and comprehensive property integration.
- Venue DirectoryminorUK-focused venue directory listing integration for expanded venue visibility and increased booking enquiries through the Venue Directory platform.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
iVvy competitors and assessment
Company assessmentBroad incumbents
- Salesforce: CRM integration partner for iVvy (Salesforce CRM connects iVvy venue/event data). As a broad incumbent expanding into vertical CRM and workflow automation, Salesforce is both a key distribution channel and a potential encroaching competitor in event/venue workflows.
- Oracle Opera Cloud: Dominant enterprise PMS integrated with iVvy. Functions as a channel partner today but, as a broad hospitality incumbent, is the most important structural risk: any native sales & catering capability added to Opera would directly threaten iVvy's value proposition.
Direct peers
- Bizzabo: Event experience platform for B2B conferences and events with registration, onsite solutions, and analytics. Comparable to iVvy in serving mid-market and enterprise event organisers, though less venue-centric.
- Cvent: Dominant enterprise event management platform covering venue sourcing, registration, and onsite solutions. Direct competitor to iVvy in the venue/event sales space, with significantly deeper enterprise penetration and broader suite (acquired by Blackstone/TPG for ~$4.6B).
- Planning Pod: Event and venue management software targeting smaller venues, hotels, and event spaces with booking, CRM, and BEO features. Comparable to iVvy at the mid-market / smaller venue end of iVvy's customer spectrum.
- Priava: Cloud-based venue and event management software for hotels, conference centres, and event spaces. Closely comparable to iVvy in target customer (venues), scope (diary, bookings, CRM, reporting), and mid-market orientation.
- Momentus Technologies (formerly Ungerboeck): Long-standing venue and event management software for convention centres, stadiums, hotels, and cultural venues. Competes head-to-head with iVvy in the function-diary, BEO, and event sales workflow that iVvy targets.
- Aventri (now EventMobi): Event management platform serving corporate event planners and venues with registration, attendee engagement, and event apps. Overlaps with iVvy's Event Ticketing and event management modules.
Others
- Mews: Cloud PMS that is both an iVvy integration partner and a potential adjacent platform expanding into sales & catering. Relevant as a partner, ecosystem participant, and as a forward-looking competitive signal for the venue management stack.
Emerging players
- Eventbrite: Public, consumer-leaning ticketing and event registration platform. Adjacent to iVvy's Event Ticketing module but materially different in target buyer (organisers of public consumer events vs. venue-centric B2B sales).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
iVvy social profiles
Digital presenceiVvy compliance and trust
Trust signalCompliance3 records
iVvy financial estimates
Financial estimateRevenue estimate
Valuation estimate
iVvy leadership team
Management profileNumber of profiles
Profiles2 records
iVvy funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iVvy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iVvy
What does iVvy do?
iVvy provides a cloud-based event and venue management SaaS platform that handles the full event sales lifecycle for hospitality venues, from enquiry intake and AI-powered proposal generation through digital contracts, banquet event orders, event execution, and integrated payment processing. The platform is sold via annual subscriptions and serves hotels, hospitality groups, function centres, and stadiums across APAC, UK/EU, and US/NA.
Is iVvy a public or private company?
iVvy is a private company. It is classified as venture growth investor backed and is currently operating.
When was iVvy founded?
iVvy was founded in 2010. It employs 11 to 50 people.
Where is iVvy based?
iVvy is headquartered in Brisbane, Australia, in the Oceania region.
How does iVvy make money?
Four revenue lines are on record. Annual Subscription Software License is the primary driver. The others are marketplace Transaction Fee, payment Processing Service Fees and professional Services & Training.
Who are iVvy's main competitors?
Broad incumbents on record are Salesforce and Oracle Opera Cloud. Direct peers are Bizzabo, Cvent, Planning Pod, Priava, Momentus Technologies (formerly Ungerboeck) and Aventri (now EventMobi). Mews is listed as an others. Eventbrite is listed as an emerging player.
Does iVvy have an API?
Yes. iVvy offers API access across all regions (AU, EU, USA) for their platform including Event Websites, Venue Management Software, Event Management Software, Mail Campaigns, and SMS Campaigns. The API status is tracked on their status page with historical incidents documented. Real-time data synchronization is enabled for integrations with property management systems, accounting software, and payment gateways. Developer documentation is at No dedicated API documentation URL found.
What industry is iVvy in?
iVvy's product category is Venue Management Software. Its primary akta.pro industry code is THALACAN, Upsell, Ancillary & Merchandising Platforms, with a secondary code of THALAFAB, Hotel & Accommodation Booking Platforms. Its NAICS code is 5182 and its SIC code is 7372.