heritage institute

What heritage institute does

Heritage Institute is a 501(c)(3) nonprofit mental health organization founded in 2019 and opened in 2020 in South Carolina. It provides reduced-cost mental health counseling to individuals, structured clinical training for graduate-level counseling students, and continuing education and clinical supervision courses for licensed and licensure-track mental health professionals. The organization operates four physical locations across the state — Travelers Rest, Lyman, Clemson, and Lexington/Columbia — serving clients in both the Upstate and Midlands regions.

The institute has served more than 800 individuals with reduced-cost counseling and over 100 individuals with free counseling to date. Its revenue is generated through a diversified mix of fee-for-service counseling, tuition from continuing education courses, tuition from a clinical supervision course that helps associates meet South Carolina supervised practice requirements, and tax-deductible donations supporting its mission. No proprietary technology platform or AI tooling is described in the available information; service delivery is human-led by licensed clinicians and supervised graduate students, with Furman University serving as a clinical training partner.

Name

heritage institute

Legal name

Heritage Institute

Website

https://heritageinstitutesc.org

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Heritage Institute is a 501(c)(3) nonprofit mental health organization in South Carolina that delivers reduced-cost counseling to individuals, clinical training for graduate students, and continuing education and supervision courses for licensed mental health professionals across four state locations.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Mental health counseling
• Clinical supervision training
• Continuing education
• Therapy services
• Counseling internships

Headquarters

HQ city

Travelers Rest

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Counseling Services: Individual, couples, family, and group therapy sessions offered at sliding scale pricing starting at $25 per session. Sessions provided by licensed clinicians and supervised graduate interns.
2. Continuing Education Courses: Professional development courses for therapists including workshops on trauma, supervision, play therapy, and specialized therapeutic approaches. Course fees range from $25 to $350 depending on the workshop.
3. Clinical Supervision Course: Formal supervision training course meeting requirements for LMFT-S and LPC-S licensure. Course costs $1,000 with payment plans available.
4. Donations: As a 501(c)(3) nonprofit, Heritage Institute accepts donations to support reduced-cost and free counseling services for community members in need.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Heritage Institute provides mental health counseling services (individual, couples, family, and group therapy) on a sliding scale starting at $25 per session across four South Carolina office locations. The organization also operates supervised clinical internship programs for graduate and undergraduate counseling students and delivers continuing education and licensure-qualifying supervision courses to practicing mental health professionals. Donor-supported reduced-cost and free sessions are provided to community members facing access barriers.

Product overview

Heritage Institute is a 501(c)(3) nonprofit mental health organization offering a comprehensive suite of counseling services and professional development programs. The organization operates as a unified service offering centered on accessible mental health care, combining direct client services (individual, couples, family, and group therapy) with clinical training programs for future mental health professionals. Core offerings include Master Level Internships and Bachelor Level Internships providing supervised clinical training, a Clinical Supervision Course for licensure requirements, and PDI (Post Degree Institute) Continuing Education courses covering specialized therapeutic approaches. The organization also produces the 'Solutions for Mental Wellness' podcast and delivers on-site counseling through corporate partnerships. Services are provided across multiple South Carolina locations (Travelers Rest, Clemson, Lyman, and Columbia) with therapy sessions starting at $25.

Differentiator

Problem solved

Functional benefit

Brands

• Solutions for Mental Wellness: Podcast dedicated to tackling mental health issues, providing mental health solutions, and encouraging people to be well and stay well.

Products and services

• Individual Counseling

Quantifiable outcome

• 800+ individuals served with reduced-cost counseling since 2020
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• X-ZEN SportscoreStrategic or Co-development PartnerHeritage Institute offers on-site mental health counseling services at X-ZEN Sports fitness facility. Services are exclusively available to gym members. Brittany Roberts serves as the primary therapist providing sessions in a private office at the gym location. Sessions start at $25. Contact: Brittany Roberts at (864) 732-0567.
• T&S BrasscoreStrategic or Co-development PartnerOn-site mental health services offered at T&S Brass workplace location for employees. Ashley Johnson (Graduate Counseling Intern) and Sherry Garnett provide counseling services at the T&S Brass facility.
• Bausch & LombcoreStrategic or Co-development PartnerHeritage Institute provides on-site mental health services at Bausch & Lomb for employees. Clinical team includes Shea Hendricks, Shaqeulah Walters, and Karen Burchett serving the Bausch & Lomb workforce.
• Furman University (Trone Center for Mental Fitness)coreStrategic or Co-development PartnerHeritage Institute partners with Furman University's Trone Center for Mental Fitness to offer stress management group counseling sessions for students. Sessions held at Furman University campus, facilitated by trained Heritage Institute mental health professionals.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Thriveworks: National mental health counseling network operating multiple offices with licensed therapists for individual, couples, and family therapy. Directly comparable to Heritage Institute's multi-location outpatient counseling model, with similar intake-led GTM and sliding/insurance-friendly pricing.
• Two Chairs: Modern outpatient therapy practice operating multiple office locations with licensed therapists and a therapy-led positioning. Comparable in business model to Heritage's community-based counseling practice, differentiated by being venture-backed and not a nonprofit.

Broad incumbents

• LifeStance Health: Large publicly-traded outpatient mental health platform operating hundreds of clinics across the US. Broadly comparable as an outpatient mental health services network at vastly larger geographic and revenue scale than Heritage Institute.
• Lyra Health: Mental health benefits platform delivering therapy and coaching through employer-sponsored contracts. Highly comparable to Heritage's on-site employer partnership model (T&S Brass, Bausch & Lomb, X-ZEN Sports), but at national scale and via digital delivery.
• Talkspace: Public online therapy platform providing individual and couples therapy via messaging and video with licensed therapists. Overlaps with Heritage's individual and couples counseling focus but delivers digitally; represents a structural competitive vector for Heritage's in-person SC offices.

Emerging players

• Charlie Health: Virtual intensive outpatient (IOP) provider focused on adolescents and young adults with mental health and substance use needs. Comparable to Heritage Institute's clinical training and adolescent/young-adult counseling overlap, differentiated by virtual IOP specialization.
• Gottman Institute: Provider of Gottman Method couples therapy training, certification, and continuing education workshops (Gottman Level 3 already offered at Heritage Institute at $950). Directly comparable as an adjacent couples-therapy training and CE product that competes for the same licensed-therapist audience.

Others

• PESI: Leading US continuing education provider for mental health and healthcare professionals, offering live and online workshops for CE credits. Closest external comparator for Heritage Institute's PDI continuing education business segment in terms of buyer (licensed therapists) and product structure.
• Mental Health America: National nonprofit organization providing mental health education, advocacy, and community-based support. Mission-comparable to Heritage Institute's nonprofit mental health mission and outreach focus, though at national rather than regional scale.
• NAMI (National Alliance on Mental Illness): Largest US grassroots mental health nonprofit, providing support groups, public education, and advocacy programs. Comparable to Heritage Institute as a nonprofit mental health support and education provider with overlapping educational/outreach channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeritageInstituteSC
• LinkedInlinkedin.com/company/heritage-institutesc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about heritage institute