orcar
- Company typePrivate
- Founded2023
- HeadquartersJeju-si, South Korea
- Headcount—
- GTM typeB2C
- OfferingServices
orcar firmographics
Firmographics- Name
- orcar
- Legal name
- Orcarstudio Inc.
- Website
- https://orcar.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Ownership category
- akta.pro rank
orcar industry classification
Industry- Product category
- Travel Mobility / Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)
- akta.pro secondary industries
- Car Rental & Mobility Reservation Engines (THALADAE), Local City / In-Town Car Rental (THADAAAC), Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD)
Keywords
Where orcar is headquartered
LocationHeadquarters
- HQ city
- Jeju-si
- HQ country
- South Korea
- HQ region
- Asia
Offices2 records
Markets served
orcar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Rental Fees: Base rental fees charged hourly or daily based on vehicle class. Final price includes mandatory insurance coverage and applicable taxes.
- Mandatory Insurance: Third-party liability coverage included in the base rental price. Users can purchase additional protection options like CDW at booking.
- Optional Add-ons: Additional charges for optional services such as child seats, extra coverage, and other add-on options during booking.
- Security Deposits: Refundable security deposits based on vehicle class or user profile, held during rental period.
- Car Subscription: Flexible car subscription service for longer-term needs in Korea (separate subscription.orcar.ai platform).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Transparent all-inclusive pricing displayed at checkout |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
orcar product offering
Product offeringCore offering
Orcar operates an AI-powered, full-stack car rental platform that lets international travelers visiting Korea and Japan (Okinawa) book vehicles online, complete document verification remotely, and pick up cars contactlessly at airports. Under exclusive operational rights with licensed Korean rental partners, the company manages the entire rental experience—from verification and booking to payment, vehicle access, and multilingual AI-driven support—accepting international credit cards and any phone number to bypass the local-only barriers of traditional rental companies.
Product overview
Orcar operates a single unified AI-powered car rental platform (the Orcar Reservation Platform) that connects verified international travelers with licensed rental car partners in Korea and now Okinawa. The platform is offered as a per-rental service and also includes a flexible car subscription module (Orcar Subscription). Core capabilities include the AI chatbot Mobi for 24/7 multilingual support, contactless pickup via the Orcar mobile app, and online document verification.
Differentiator
Problem solved
Functional benefit
Brands
- Orcar Subscription: Flexible car subscription service in Korea
Products and services
- Orcar Reservation Platform AI-powered, full-stack car rental platform that connects verified international travelers with licensed Korean rental car partners under exclusive operational rights. Manages the entire rental lifecycle including onboarding, online document verification, booking, payment, contactless vehicle pickup, and 24/7 multilingual customer support at pickup locations in Seoul, Jeju, and Okinawa.
- Orcar Subscription Flexible monthly car subscription service operated in Korea via a separate platform at subscription.orcar.ai, allowing users to lease vehicles on a recurring subscription basis rather than per-rental.
Quantifiable outcome
- Skip the counter - no paperwork at pickup with online verification
- +2 more outcomes
Companies that use orcar
Customer profileSegments1 record
Ideal customer profiles1 record
orcar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature5 records
orcar partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Jeju PluscorePartner rental car business that handles actual vehicle ownership, rental, insurance processing, and accident response. Orcar provides personal information (name, phone, date of birth, driver's license, passport) to Jeju Plus for vehicle handover, insurance registration, and accident response.
- Rainbow Car RentalcorePartner rental car business handling actual vehicle ownership and rental operations. Operates shuttle services from Jeju International Airport.
- Family Car RentalcorePartner rental car business handling actual vehicle ownership and rental operations.
- PersonacoreRemote identity verification service provider. Processes selfie photos and license images for identity verification. Data is retained until verification is completed.
- Toss PaymentscorePayment processor handling payment transactions. Receives customer name, email, and payment history for payment processing.
- StripecoreInternational payment processor handling payment transactions. Receives customer name, email, and payment history for payment processing.
- Amazon AWScoreCloud infrastructure provider for servers and file storage. Customer data stored in AWS infrastructure until withdrawal or retention period expires.
- IipudaminorMarketing collaboration partner for the 'Glowcation' campaign. Cross-promotional partnership for travel recommendations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
orcar competitors and assessment
Company assessmentDirect peers
- DiscoverCars: Car rental comparison and booking platform focused specifically on international travelers booking cars abroad. Closest functional analog to Orcar's traveler-first booking model, though DiscoverCars is an aggregator across many suppliers rather than a direct operator.
- Rentalcars.com: World's largest car rental aggregator (Booking Holdings) targeting travelers booking cars at destinations. Comparable customer base and travel-flow overlap, though it does not directly operate the rental experience like Orcar does.
- Socar: Korea's leading car-sharing platform, operating a fleet-based mobility app across Korean cities. Direct geographic and category overlap with Orcar's Korean operations, though Socar is B2C car-sharing rather than international-traveler rentals.
- Klook: Asia-Pacific travel activities and services platform that includes car rental and ground transportation. Comparable inbound-traveler customer base and multi-country footprint across Korea and Japan.
Broad incumbents
- Sixt: Global car rental incumbent with a strong digital and app-led booking experience targeting international travelers. Comparable end-user flow and insurance-inclusive pricing, but at much larger scale and fleet ownership.
- Hertz: Global car rental incumbent with airport locations in Korea and Japan. Represents the scale and fleet-ownership alternative that Orcar competes against for international-traveler bookings.
Emerging players
- Kyte: Digital-first car rental delivery startup focused on frictionless booking and contactless vehicle access. Comparable product-led growth and contactless-pickup philosophy, though geographically focused on the US.
- Turo: Peer-to-peer car sharing marketplace with international traveler usage. Comparable friction-removal value proposition (international-friendly booking, app-based access), though operating model differs (P2P vs. licensed rental operators).
- KKday: Asian travel platform offering car rentals and ground transport across multiple Asian destinations including Korea and Japan. Comparable inbound-traveler focus and multi-country distribution.
Regional players
- Lotte Rent-A-Car: One of Korea's largest traditional car rental companies, with airport presence in Jeju and Seoul. Directly competes for the same Korean rental demand that Orcar serves through its partner operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
orcar financial estimates
Financial estimateRevenue estimate
Valuation estimate
orcar leadership team
Management profileNumber of profiles
Profiles2 records
orcar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
orcar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about orcar
What does orcar do?
Orcar operates an AI-powered, full-stack car rental platform that lets international travelers visiting Korea and Japan (Okinawa) book vehicles online, complete document verification remotely, and pick up cars contactlessly at airports. Under exclusive operational rights with licensed Korean rental partners, the company manages the entire rental experience—from verification and booking to payment, vehicle access, and multilingual AI-driven support—accepting international credit cards and any phone number to bypass the local-only barriers of traditional rental companies.
Is orcar a public or private company?
orcar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was orcar founded?
orcar was founded in 2023.
Where is orcar based?
orcar is headquartered in Jeju-si, South Korea, in the Asia region.
How does orcar make money?
Five revenue lines are on record. Vehicle Rental Fees are the primary driver. The others are mandatory Insurance, optional Add-ons, security Deposits and car Subscription.
Who are orcar's main competitors?
Direct peers on record are DiscoverCars, Rentalcars.com, Socar and Klook. Broad incumbents are Sixt and Hertz. Emerging players are Kyte, Turo and KKday. Lotte Rent-A-Car is listed as a regional player.
Does orcar have an API?
No public API is recorded for orcar.
What industry is orcar in?
orcar's product category is Travel Mobility / Car Rental Services. Its primary akta.pro industry code is BPAMAIAF, Car Rental & Car-Sharing Booking Platforms, with a secondary code of THALADAE, Car Rental & Mobility Reservation Engines. Its NAICS code is 532111 and its SIC code is 7510.