Broad Property Research & Advisory
Broad Property Research & Advisory is an independent Australian property research and advisory firm that delivers feasibility studies, market analysis, demographic research, and strategic positioning advice to developers, financiers, receivers/managers, governments, and aged-care NFPs. Founded by Paul Broad and based in Brisbane and Melbourne, it also operates Housingmax, a buyer's agency joint venture with Michael Matusik.
- Company typePrivate
- Founded2012
- HeadquartersSamford, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Broad Property Research & Advisory does
Broad Property Research & Advisory Pty Ltd (BPRA) is an Australian independent property research and strategic advisory firm headquartered in Brisbane (postal address Samford, QLD) with a secondary office in Melbourne. Founded by Managing Director Paul Broad — previously Consultancy Manager at Matusik Property Insights and a former Queensland Government planner — the firm delivers feasibility studies, market overview reports, needs assessments, positioning reports, rental appraisals, demographic and population projections, competitor analysis, and project marketing support across the residential, commercial, and industrial property sectors. It serves a deliberately diversified client base including developers, financiers, insolvency practitioners/receivers and managers, state and local governments, aged-care/charitable NFP organisations, project marketers, private land owners, and individual investors.
BPRA's revenue is generated on a quote-based, custom-engagement professional services model with multi-year contracts. Services are delivered directly by the firm under Paul Broad's leadership, with GTM executed via direct outreach (phone, email), downloadable sample reports on the company website, social media (LinkedIn, Twitter @BroadAdvisory), and live presentations at project launches. The firm also operates Housingmax, a buyer's agency sub-brand jointly run with Michael Matusik, which represents purchasers (including small to medium developers) and is explicitly independent of seller compensation. Notable engagements include work with major insolvency firms (BDO, KPMG, Korda Mentha, FTI Consulting, Grant Thornton, Bentley's, BRI Ferrier, Taylor Woodings, Vincent's), aged-care providers (Churches of Christ Care, PresCare, Spiritus/Anglicare), and Queensland Government departments, with past projects extending to New Zealand, Papua New Guinea, and China. The firm is privately held (as trustee for the Broad Investment Trust), operates with 11–50 employees, and discloses no external funding, AI capabilities, or proprietary technology platforms.
Broad Property Research & Advisory firmographics
Firmographics- Name
- Broad Property Research & Advisory
- Legal name
- Broad Property Research & Advisory Pty Ltd
- Website
- https://broadresearch.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Broad Property Research & Advisory is an independent Australian property research and advisory firm that delivers feasibility studies, market analysis, demographic research, and strategic positioning advice to developers, financiers, receivers/managers, governments, and aged-care NFPs. Founded by Paul Broad and based in Brisbane and Melbourne, it also operates Housingmax, a buyer's agency joint venture with Michael Matusik.
- Ownership category
- akta.pro rank
Broad Property Research & Advisory industry classification
Industry- Product category
- Property Research and Advisory Services
- NAICS
- Other Activities Related to Real Estate (531390), Offices of Real Estate Appraisers (53132), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics) (BPAJANAD)
- akta.pro secondary industries
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC), Real Estate Advisory & Consulting (Strategy, Portfolio & Location) (FSAEAJAH), Real Estate Valuation & Appraisal Advisory (FSAEAJAI), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where Broad Property Research & Advisory is headquartered
LocationHeadquarters
- HQ city
- Samford
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Broad Property Research & Advisory business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Advisory Services: The firm generates revenue through providing strategic advisory services including feasibility studies, needs assessment reports, market overview reports, positioning reports, rental appraisals, and demographic/population analysis for residential, commercial, and industrial property projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based / Not publicly disclosed. Services are custom engagements tailored to specific project requirements. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Broad Property Research & Advisory product offering
Product offeringCore offering
Broad Property Research & Advisory is an independent research firm providing strategic advice and problem-solving for property development projects across the residential, commercial, and industrial sectors. Services include feasibility studies, needs assessment reports, market overview reports, project positioning reports, rental appraisals, demographic and population analysis, competitor analysis, pricing advice, and marketing material preparation. The firm also operates Housingmax, a buyer's agency sub-brand finding investment properties with rental return or redevelopment upside.
Product overview
Broad Property Research & Advisory (BPRA) operates as a single unified advisory service rather than a platform. The core offering is professional research and strategic advisory services for property development projects. Key products include the Housingmax buyer's agency sub-brand, along with a suite of downloadable sample reports (Market Overview Report, Marketing Summary, Rental Appraisal Report, Project Summary, and Corporate Summary). Services span feasibility studies, population and demographic research, competitor analysis, rental appraisals, pricing advice, and marketing material preparation across residential, commercial, and industrial property sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Housingmax: Buyer's agency service run by Michael Matusik and Paul Broad, specializing in finding investment properties with upside potential through increased rental returns and redevelopment potential.
Companies that use Broad Property Research & Advisory
Customer profileNamed customers16 records
Segments8 records
Ideal customer profiles6 records
Broad Property Research & Advisory technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Broad Property Research & Advisory partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- HousingmaxcoreHousingmax is the buyer's agency service operated by Michael Matusik and Paul Broad. It specialises in finding investment properties with rental return improvement and redevelopment potential for investors and small to medium developers. As a buyer's agent, Housingmax works exclusively for the purchaser and does not receive compensation from sellers or third parties.
- Buckley Vann Town Planning ConsultantscoreBroad Property Research & Advisory was commissioned by Buckley Vann Town Planning Consultants to undertake housing market and demographic analysis as part of the Mackay Regional Sustainability Strategy (MRSS). The scope included investigation of demographic and housing trends to identify demand shifts towards smaller dwelling types. Following the quality of initial research, BPRA was subsequently commissioned for additional residential population and growth analysis work.
- Matusik Property InsightsminorPaul Broad was Consultancy Manager for Matusik Property Insights for many years before forming Broad Property Research & Advisory. This prior employment represents the founder's industry experience and established network in property research and advisory services.
- BDOcoreBDO is one of the Receivers/Managers that BPRA has worked with to provide assessment and disposal advice for distressed property assets including englobo land parcels, holiday resorts, and development sites.
- Grant Thornton AustraliacoreGrant Thornton Australia is among the Receivers/Managers that BPRA has worked with to provide independent market assessment for distressed property assets including partially-completed subdivisions and industrial land parcels.
- KPMG AdvisorycoreKPMG Advisory is among the Receivers/Managers that BPRA has worked with to provide assessment and strategic advice for distressed asset disposal.
- Korda MenthacoreKorda Mentha is among the Receivers/Managers that BPRA has worked with to provide independent assessment and disposal recommendations for distressed property assets.
- FTI ConsultingcoreFTI Consulting is among the Receivers/Managers that BPRA has worked with to provide market assessment services for distressed property assets.
- Bentley's Corporate RecoverycoreBentley's Corporate Recovery is among the Receivers/Managers that BPRA has worked with to provide independent assessment for distressed property asset disposal.
- BRI FerriercoreBRI Ferrier (Brisbane and Townsville) is among the Receivers/Managers that BPRA has worked with to provide assessment of distressed property assets across both capital city and regional markets.
- Taylor WoodingscoreTaylor Woodings is among the Receivers/Managers that BPRA has worked with to provide independent market assessment for distressed property assets.
- Vincent's Insolvency and ReconstructioncoreVincent's Insolvency and Reconstruction is among the Receivers/Managers that BPRA has worked with to provide assessment and disposal advice for distressed property assets.
- Churches of Christ CareminorBPRA has undertaken considerable work for Churches of Christ Care including providing advice on redevelopment options for nursing home/aged care sites, product type/mix analysis, pricing guidance, target market identification, and demand forecasting.
- PresCareminorBPRA has provided strategic advisory services for PresCare including redevelopment options advice for aged care sites with product type/mix analysis and sale rate forecasting.
- Spiritus (Anglicare)minorBPRA has provided strategic advisory services for Spiritus (Anglicare) including redevelopment options for aged care sites with product recommendations and demand forecasting.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Broad Property Research & Advisory competitors and assessment
Company assessmentDirect peers
- Charter Keck Cramer: Leading Australian independent property advisory firm specialising in residential market research, feasibility, and development advisory — the most direct competitor to BPRA across feasibility, demographic analysis, and developer positioning services.
- MacroPlan Dimasi: Australian economic and property advisory firm focused on demographic forecasting, housing demand analysis, and feasibility studies — overlaps with BPRA's market research and government advisory offering.
- BIS Oxford Economics Australia: Australian property economics and forecasting firm serving developers, financiers, and government — a scaled competitor in the residential and commercial market research category where BPRA competes.
- Matusik Property Insights: Australian property research firm founded by Michael Matusik, with whom BPRA's Paul Broad previously worked and now co-operates Housingmax — direct overlap in residential market analysis, feasibility, and buyer profiling.
- Urbis: Australian property economics, planning, and urban advisory firm offering feasibility, market research, and demographic analysis — directly comparable to BPRA's core services, with stronger government and institutional client penetration.
Broad incumbents
- JLL Australia: Global real estate services firm with Australian research, valuation, and capital markets capabilities — a scaled incumbent that competes with BPRA for developer and financier advisory work.
- Savills Australia: International real estate advisory with Australian research and valuation capability — competes with BPRA across development advisory and residential market research.
- CBRE Australia: Global real estate advisory with a deep Australian research and advisory offering — competes with BPRA in feasibility, market research, and distressed asset advisory for receivers and financiers.
Emerging players
- Resolute Property Group: Independent Australian property advisory firm providing feasibility, market research, and development advisory to similar developer and investor segments — comparable boutique scale to BPRA with overlapping service offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Broad Property Research & Advisory social profiles
Digital presenceBroad Property Research & Advisory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Broad Property Research & Advisory leadership team
Management profileNumber of profiles
Profiles1 record
Broad Property Research & Advisory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Broad Property Research & Advisory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Broad Property Research & Advisory
What does Broad Property Research & Advisory do?
Broad Property Research & Advisory is an independent research firm providing strategic advice and problem-solving for property development projects across the residential, commercial, and industrial sectors. Services include feasibility studies, needs assessment reports, market overview reports, project positioning reports, rental appraisals, demographic and population analysis, competitor analysis, pricing advice, and marketing material preparation. The firm also operates Housingmax, a buyer's agency sub-brand finding investment properties with rental return or redevelopment upside.
Is Broad Property Research & Advisory a public or private company?
Broad Property Research & Advisory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Broad Property Research & Advisory founded?
Broad Property Research & Advisory was founded in 2012. It employs 11 to 50 people.
Where is Broad Property Research & Advisory based?
Broad Property Research & Advisory is headquartered in Samford, Australia, in the Oceania region.
How does Broad Property Research & Advisory make money?
One revenue line is on record: professional Advisory Services.
Who are Broad Property Research & Advisory's main competitors?
Direct peers on record are Charter Keck Cramer, MacroPlan Dimasi, BIS Oxford Economics Australia, Matusik Property Insights and Urbis. Broad incumbents are JLL Australia, Savills Australia and CBRE Australia. Resolute Property Group is listed as an emerging player.
Does Broad Property Research & Advisory have an API?
No public API is recorded for Broad Property Research & Advisory.
What industry is Broad Property Research & Advisory in?
Broad Property Research & Advisory's product category is Property Research and Advisory Services. Its primary akta.pro industry code is BPAJANAD, Real Estate Market Research & Economic Advisory (Demand/Supply, Location Analytics), with a secondary code of BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support). Its NAICS code is 531390 and its SIC code is 6531.