Penner Farm Service
Penner Farm Service is a Western Canadian agricultural equipment dealer and design-build provider serving dairy, hog, poultry, and grain producers across Manitoba and Alberta with equipment systems, turn-key facility construction, consumables, and 24/7 service support as part of the AgriHub group.
- Company typePrivate
- Founded1956
- HeadquartersBlumenort, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Penner Farm Service does
Penner Farm Service is a Western Canadian agricultural equipment dealer and design-build provider headquartered in Blumenort, Manitoba, serving dairy, hog, poultry and grain producers through four retail locations across Manitoba and Alberta (Blumenort, Lacombe, Lethbridge, Steinbach). Founded in 1956, the company operates more than 50 equipped service vehicles, over 100,000 sq. ft. of retail, service and warehousing space, and 24/7 service support. Core offerings span livestock penning, flooring, stabling and confinement systems; automated milking (Lely Astronaut A4/A5), feeding (Lely Vector, Juno) and manure collection (Lely Discovery) systems; environmental controls, ventilation, and barn climate systems; poultry cage and enriched housing systems (VALLI, Vencomatic, Prinzen, Chore-Time); and grain handling, storage, drying and milling equipment (Sukup, RAD, Optimum Manufacturing, Easy Automation).
The business model is hybrid. Revenue streams include hardware sales of equipment systems, design-build and turn-key construction services, equipment installation and maintenance contracts, consumables and farm supplies through the Horizon Livestock & Poultry Supply division, and managed services for power generation and industrial equipment through the Palmlite Industrial Services division. Pricing is arranged individually with each customer on multi-year terms rather than standardized list pricing, reflecting the project-based, custom-engineered nature of large livestock and grain facilities.
Penner Farm Service is a wholly-owned operating subsidiary of AgriHub Inc., a parent company formed on October 31, 2020 by the shareholders and management of Penner Farm Service, Western Ag Systems and Horizon Livestock & Poultry Supply. AgriHub has since expanded via merger with United Agri Systems (December 2020), New Standard Group (November 2021), Dundas Agri Systems (2022) and Penfor Construction (January 2023), giving the platform reach across BC, AB, SK, MB and ON. The company holds exclusive Western Canada distribution rights for Lely dairy automation, VALLI poultry housing and Vencomatic/Prinzen cage-free poultry and egg packing, and added a Regenerative Agriculture Division in 2022 covering biogas, aquaponics, vertical fodder, biodiesel, cogeneration and Sprung Structures.
Penner Farm Service firmographics
Firmographics- Name
- Penner Farm Service
- Legal name
- Penner Farm Services
- Website
- https://pennerfarmservice.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Penner Farm Service is a Western Canadian agricultural equipment dealer and design-build provider serving dairy, hog, poultry, and grain producers across Manitoba and Alberta with equipment systems, turn-key facility construction, consumables, and 24/7 service support as part of the AgriHub group.
- Ownership category
- akta.pro rank
Penner Farm Service industry classification
Industry- Product category
- Agricultural Equipment and Services
- NAICS
- Agricultural Implement Manufacturing (33311), Support Activities for Animal Production (115210)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080), Agricultural Services (700)
- akta.pro primary industry
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH)
- akta.pro secondary industries
- Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK), Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG)
Keywords
Where Penner Farm Service is headquartered
LocationHeadquarters
- HQ city
- Blumenort
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
Penner Farm Service business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Equipment Sales: Sale of livestock equipment including milking systems, feed systems, ventilation, housing equipment, and agricultural machinery across dairy, hog, poultry, and grain operations.
- Design-Build Services: Complete turn-key construction of livestock facilities including barn design, permitting, construction, installation and startup services.
- Equipment Installation and Maintenance: Equipment installation, maintenance and ongoing customer service through dedicated service staff providing 24/7 service with more than 50 equipped service vehicles.
- Farm Supplies and Consumables: Sale of farm consumables including medications, nutraceuticals, hardware, tools, animal handling items, cleaning supplies through Horizon Livestock & Poultry Supply division.
- Power Generation and Industrial Services (Palmlite): Palmlite Industrial division provides design, installation, service, maintenance, and repair of generators, transfer switches, electric motors, pressure washers, and pumping equipment. Includes generator rentals and custom electric controls.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on individual customer arrangements |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Penner Farm Service product offering
Product offeringCore offering
Penner Farm Service is a livestock equipment dealer and agricultural services provider operating in Western Canada. The company sells, designs, and installs livestock handling systems, manure management equipment, feed storage, and related barn construction supplies for farming operations.
Product overview
Penner Farm Services is a farm equipment dealer and design-build provider offering a comprehensive portfolio of livestock equipment, supplies, and services for dairy, hog, poultry, and grain operations across Western Canada. The company operates as part of the AgriHub Inc. group of companies, with an end-to-end approach spanning construction, equipment systems, farm supplies, and advisory services. The product portfolio includes: livestock penning, flooring and confinement systems; feed storage, handling, mixing and processing systems (including the Midwest Colony Mill featuring Easy Automation batching software and Optimum bins); manure handling equipment and Smart Manure Aeration Systems; dairy robotic milking systems (Lely Astronaut A4/A5, Vector feeding, Juno feed pushers, Discovery collectors) and conventional milking parlors; poultry cage and enriched housing systems (VALLI, Chore-Time, Vencomatic, Prinzen); grain handling, storage and drying equipment (Sukup, RAD, Optimum Manufacturing); environmental controls and barn climate management; nutrient management solutions (Nuhn Lagoon Crawler); and power generation and industrial equipment through the Palmlite Industrial Division (generators, transfer switches, electric motors, pumping equipment). The company operates from four locations in Manitoba and Alberta with over 100,000 sq. ft. of retail, service and warehousing space, more than 50 service vehicles, and 24/7 service support.
Differentiator
Problem solved
Functional benefit
Brands
- Horizon Livestock & Poultry Supply: Supply division of Penner Farm Services Group offering livestock and poultry consumables, farm apparel, hardware, tools, medications, and nutraceuticals
- Palmlite Industrial Services
- Regenerative Agriculture Division
Quantifiable outcome
- 20% increase in dairy output with vertical fodder grow system at Bateman Dairy Farms
- +7 more outcomes
Companies that use Penner Farm Service
Customer profileNamed customers8 records
Segments6 records
Penner Farm Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Penner Farm Service partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, flagship and supporting.
- VALLIcoreExclusive Western Canada distribution of VALLI poultry equipment through AgriHub brands including Penner Farm Services. VALLI is headquartered in Italy and offers enriched housing solutions for Pullets, Laying Hens, Layer Breeders and Broilers with over 50 years of experience.
- Western Ag SystemscoreStrategic partnership formed in 2019 with Western Ag Systems. Extends Penner Farm Services reach in Saskatchewan. Specializes in swine and poultry equipment.
- Horizon Livestock & Poultry SupplycoreMerged in 2016 with Penner Farm Services and Paradigm Agri-Solutions. Provides farm supplies and consumables division, offering farm apparel, hardware, tools, medications, and nutraceuticals through retail and e-commerce (horizonhasit.ca).
- LelyflagshipExclusive distribution partner for Lely dairy automation products in Western Canada including Lely Astronaut robotic milking systems, Lely Juno feed pushers, Lely Discovery manure collectors, and Lely Vector feeding systems. Celebrated 5,000th Lely Astronaut installation globally.
- Vencomatic GroupcoreProvides cage-free poultry solutions (Vencomatic) and egg packing systems (Prinzen) across Western Canada through Penner Farm Services, Western Ag Systems, and United Agri Systems. Prinzen offers egg packing at 99.8% accuracy with capacities up to 80,000 eggs/hour.
- AP CumberlandcoreEquipment supplier for hog operations including feed systems, penning, and housing equipment. Featured in customer installations like Blue Ribbon Swine and Gringo Hogs.
- Maximus SolutionscoreController systems provider for hog barns. Blue Ribbon Swine facility monitored entirely by Maximus Solutions Controller managing ventilation, feed system, heat mats, farrowing crate feeders, and bin levels.
- VereijkensupportingEquipment supplier for hog operations including feeding and housing solutions.
- Better AirsupportingManitoba-based ventilation equipment manufacturer used in Blue Ribbon Swine and other hog facility installations.
- Easy AutomationcoreBatching software, HMI controls, bulk bags, MFP mixer, micro-systems, and weigh hopper systems for feed mills and grain handling. Used in Midwest Colony Mill project.
- SukupcoreGrain bins, grain dryers, and material handling equipment. Sukup's patented Quad Metering Roll System for grain drying. Featured in customer installations and webinar training programs.
- RAD EquipmentcoreBucket elevators, utility augers, U-troughs, drag conveyors, and milling equipment. Used extensively in Peace View Colony grain handling system and Midwest Colony Mill installations.
- Optimum ManufacturingcoreFeed bins and grain storage solutions. Used in Midwest Colony Mill project (Optimum bins) and grain cooling bins in Peace View Colony installation.
- Conception Ro-MaincoreHercules Arm equipment for single-operator dead stock removal from hog facilities. Features tiltable telescopic boom, 180° pivotal mast, and industrial construction.
- Chore-TimesupportingKonavi feeder pans for poultry operations featuring anti-rake fins, easy cleaning design, and robust UV-resistant construction for reduced feed waste.
- Penfor ConstructioncoreAffiliated company providing centralized, complete design and turn-key construction of livestock facilities. Merged into AgriHub effective January 1, 2023. Over 25 years of construction leadership in agriculture sector.
- Palmlite Industrial ServicescoreIndustrial division of Penner Farm Services Group providing design, installation, service, and maintenance of generators, transfer switches, electric motors, pressure washers, and pumping equipment. Certified technicians and 24/7 emergency service.
- Dr. HoofsupportingHoof trimming chute equipment with heavy-duty automatic headgate, exceptional rear leg control, front and rear leg lifts. Official Dr. Hoof dealer.
- Canadian Biogas AssociationsupportingIndustry association membership supporting Regenerative Agriculture Division initiatives in biogas and sustainable farming solutions.
Scale indicators10 records
Recent moves10 records
Expansion highlights6 records
Penner Farm Service competitors and assessment
Company assessmentBroad incumbents
- BouMatic: Global dairy milking equipment manufacturer and direct alternative to Lely; also distributed in parts of Canada through other dealers. Competes with Penner for dairy automation wallet share wherever Lely exclusivity does not apply.
- GEA Farm Technologies: International dairy equipment manufacturer (milking robots, parlor systems, cooling) with North American distribution. Comparable as a competing OEM that dairy producers could choose over Lely via a different dealer.
- DeLaval: Global dairy equipment incumbent (milking, cooling, herd management) operating in Canada through its own dealer/service network. Comparable in product scope (dairy parlors, automation, cooling) and competing for the same Western Canadian dairies.
- Lely North America: Manufacturer of the dairy automation products (Astronaut, Juno, Vector, Discovery, Zeta) that Penner distributes exclusively in Western Canada. Penner's value prop depends on Lely's product roadmap, making this a critical OEM and the closest upstream comparable.
Emerging players
- Sukup Manufacturing: Iowa-based grain bin, dryer, and material handling manufacturer that Penner distributes across Western Canada. Comparable as a vendor partner; emerging as a direct grain handling equipment competitor in adjacent regions.
- VALLI (Italy): Italian poultry housing OEM whose Western Canadian distribution Penner has held exclusively via AgriHub since 2021. Comparable as a poultry housing equipment specialist and key OEM partner for the company's poultry segment.
Direct peers
- Western Ag Systems: Sister brand under the same AgriHub Inc. parent, also serving Western Canadian livestock (swine and poultry) producers with equipment, barn design-build, and supplies. Most directly comparable peer given shared ownership, footprint, and product lines.
- United Agri Systems / Central Agri Systems: Western Canadian ag equipment dealer that merged into the AgriHub group in December 2020. Direct peer in livestock equipment distribution across AB/SK with overlapping vendor relationships.
- New Standard Ag: AgriHub-owned operating brand in Manitoba (formed via rebrand of Penner/Horizon Winnipeg and Brandon locations in 2022). Closely comparable ag equipment and dairy/livestock supply business under the same corporate family.
Regional players
- Dundas Agri Systems: Lely and BouMatic dealer in Eastern Ontario that joined the AgriHub group in 2022. Comparable as a regional Lely distributor and dairy equipment dealer, though geographically non-overlapping with Penner's Western Canada territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Penner Farm Service social profiles
Digital presencePenner Farm Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penner Farm Service leadership team
Management profileNumber of profiles
Penner Farm Service subsidiaries and ownership
Company hierarchySubsidiaries2 records
Penner Farm Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penner Farm Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penner Farm Service
What does Penner Farm Service do?
Penner Farm Service is a livestock equipment dealer and agricultural services provider operating in Western Canada. The company sells, designs, and installs livestock handling systems, manure management equipment, feed storage, and related barn construction supplies for farming operations.
Is Penner Farm Service a public or private company?
Penner Farm Service is a private company. It is classified as unknown and is currently operating.
When was Penner Farm Service founded?
Penner Farm Service was founded in 1956. It employs 1 to 10 people.
Where is Penner Farm Service based?
Penner Farm Service is headquartered in Blumenort, Canada, in the North America region.
How does Penner Farm Service make money?
Five revenue lines are on record. Equipment Sales are the primary driver. The others are design-Build Services, equipment Installation and Maintenance, farm Supplies and Consumables and power Generation and Industrial Services (Palmlite).
Who are Penner Farm Service's main competitors?
Broad incumbents on record are BouMatic, GEA Farm Technologies, DeLaval and Lely North America. Emerging players are Sukup Manufacturing and VALLI (Italy). Direct peers are Western Ag Systems, United Agri Systems / Central Agri Systems and New Standard Ag. Dundas Agri Systems is listed as a regional player.
Does Penner Farm Service have an API?
No public API is recorded for Penner Farm Service.
What industry is Penner Farm Service in?
Penner Farm Service's product category is Agricultural Equipment and Services. Its primary akta.pro industry code is AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools), with a secondary code of AFAEALAK, Milking Parlor & Dairy Farm Support Services (Non-veterinary). Its NAICS code is 33311 and its SIC code is 3523.