Loisirs 44
Loisirs 44 is a 60+ year-old French RV dealership in Orvault (near Nantes) that sells and rents new and used motorhomes, vans, and caravans from Groupe HYMER brands (including Niesmann+Bischoff and LMC) plus accessories, serving individual consumers across France through its physical showroom and online boutique.
- Company typePrivate
- Founded1962
- HeadquartersOrvault, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Loisirs 44 does
Loisirs 44 is a privately-held French recreational vehicle dealership (SARL) founded in 1962 and headquartered in Orvault, near Nantes in Loire-Atlantique. The company sells and rents new and used motorhomes, converted vans, and caravans, serving individual enthusiasts, families, couples, and travelers in the Nantes region and across France. It is an authorized distributor of seven brands within the Groupe HYMER — the leading German European RV group — including premium brand Niesmann+Bischoff (Arto, Flair, iSmove), LMC, Globecar, Campster (Pössl), Dethleffs, and Sunlight, alongside non-HYMER brands Robeta, Bürstner, La Mancelle, McLouis, and Caravelair. Inventory of approximately 100 vehicles is displayed across a 7,000–7,300 m² outdoor lot, with a 400 m² accessories showroom and a complementary rental fleet of around 10 vehicles available year-round. Pricing spans roughly €11,100 for entry-level used caravans to over €222,000 for premium Niesmann+Bischoff liners, with mid-range new vehicles clustering in the €58,000–€90,000 band.
The business operates through multiple revenue streams: one-time vehicle sales (new and used), recurring rental income, accessories and parts sales, workshop maintenance and repair services, and a vehicle buyback/trade-in program that creates a secondary-market inventory loop. Distribution is primarily through a single physical dealership with direct sales supported by phone and email advisors, an online catalogue system for downloadable brand brochures, a Virtual Parc Exhibition for online inventory browsing, and a WooCommerce-powered e-commerce boutique stocking 5,000+ accessory SKUs. Marketing relies on content (vehicle guides, destination tips, winterization advice) and SEO-optimized product listings rather than paid acquisition. There are no mobile apps, no public APIs, no disclosed AI capabilities, and no integration beyond standard analytics tooling (Google Analytics, Hotjar, Microsoft Clarity).
Ownership is private with €170,000 share capital and no identified parent company, holding company, or institutional investor; no revenue figure, headcount count, or management team roster is disclosed in the available source material. The company carries a 3.9/5 customer rating and has operated continuously for over 60 years in a single regional location.
Loisirs 44 firmographics
Firmographics- Name
- Loisirs 44
- Legal name
- SARL LOISIRS 44
- Website
- https://loisirs44.fr
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loisirs 44 is a 60+ year-old French RV dealership in Orvault (near Nantes) that sells and rents new and used motorhomes, vans, and caravans from Groupe HYMER brands (including Niesmann+Bischoff and LMC) plus accessories, serving individual consumers across France through its physical showroom and online boutique.
- Ownership category
- akta.pro rank
Loisirs 44 industry classification
Industry- Product category
- Recreational Vehicle Dealership
- NAICS
- Recreational Vehicle Dealers (44121), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Motorhome / RV Rentals (Class A & Class C) (THADAIAB)
- akta.pro secondary industries
- Long-Term / Seasonal RV Rentals (THADAIAF), Luxury / Premium RV & Motorhome Rentals (THADAIAG), Campervan Rentals (Class B / Converted Vans) (THADAIAA)
Keywords
Where Loisirs 44 is headquartered
LocationHeadquarters
- HQ city
- Orvault
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Loisirs 44 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales (Neuf et Occasion): Sale of new and pre-owned recreational vehicles including motorhomes, vans, converted vans, and caravans. Price range from approximately 32,990€ for used vehicles to over 222,000€ for premium new models like Niesmann+Bischoff Arto.
- Vehicle Rental: Rental of recreational vehicles for short and long trips, available year-round. Fleet of approximately 10 vehicles.
- Accessories and Parts Sales: Online boutique with 5,000+ accessories and equipment for recreational vehicles, plus 400m² physical store for walk-in customers.
- Workshop and Maintenance Services: Repair and maintenance services for all vehicle brands at their specialized workshop, including small and major repairs.
- Vehicle Buyback Services: Company purchases used recreational vehicles from customers, facilitating trade-in and vehicle resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used recreational vehicles (Occasion) |
| One time/ perpetual license | Pay-as-you-go | Entry-level new motorhomes |
| One time/ perpetual license | Pay-as-you-go | Mid-range new recreational vehicles |
| One time/ perpetual license | Pay-as-you-go | Premium/luxury new motorhomes |
| One time/ perpetual license | Pay-as-you-go | New converted vans/fourgons |
| One time/ perpetual license | Pay-as-you-go | New and used caravans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Loisirs 44 product offering
Product offeringCore offering
Loisirs 44 sells and rents new and used motorhomes (autocaravanes), caravans (caravanes), converted vans (fourgons), and camper vans as an authorized distributor for multiple premium European brands (Campster, Globecar, LMC, Niesmann+Bischoff, Robeta, Dethleffs, Sunlight, Bürstner, La Mancelle, Mc Louis, Caravelair). It complements sales with a small rental fleet, an in-house workshop for maintenance, repair, and after-sales service (SAV), a vehicle buyback/trade-in programme, and an online accessories boutique offering more than 5,000 SKUs.
Product overview
Loisirs 44 is a recreational vehicle (RV) dealership offering a comprehensive portfolio of motorhomes, converted vans, and caravans for sale and rental. The company distributes multiple brands through the HYMER Group network (CAMPSTER, GLOBECAR, LMC, NIESMANN+BISCHOFF) plus additional brands (Robeta, DETHLEFFS, SUNLIGHT, BURSTNER, LA MANCELLE, MC LOUIS). Its product lines span entry-level vans and caravanes through premium liners, with the Niesmann+Bischoff premium brand representing the high end (Arto and Flair liner series). The portfolio is supported by complementary services: a workshop for maintenance and repairs, after-sales support, a 400m² showroom with accessories, an online boutique with 5,000+ products, vehicle rental, and a trade-in/buyback program. No AI capabilities or public API were identified.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 60+ years of industry experience
- +2 more outcomes
Companies that use Loisirs 44
Customer profileSegments3 records
Ideal customer profiles1 record
Loisirs 44 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Loisirs 44 partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Groupe HYMERcoreLoisirs 44 is an authorized distributor of 7 brands from Groupe HYMER, the premier German European group in recreational vehicles. This includes premium brands like Niesmann+Bischoff, LMC, Globecar, and Campster.
- Niesmann+BischoffcoreExclusive distributor of Niesmann+Bischoff premium motorhome brands including Arto, Flair, and iSmove liner models. Niesmann+Bischoff is a premium German manufacturer known for high-end recreational vehicles.
- LMC (Sassenberg)coreAuthorized dealer for LMC vehicles including Cruiser, Tourer, Innovan, Sassino, and Style ranges. LMC is a renowned German manufacturer with tradition dating back to 1955.
- RobetacoreOne of the first French distributors for Robeta, a Slovenian manufacturer of high-quality vans and converted vehicles (Ares, Helios, Apollo models) based on Citroën, Fiat, Opel, and Ford chassis.
- GlobecarcoreGerman specialist in converted vans based on Fiat Ducato and Citroën Jumper. Globecar production is closely linked to Dethleffs and operates from the same German factory.
- Campster (Pössl)coreFrench distributor for Pössl Campster, specialist in converted vans with H-Line and D-Line ranges offering various layouts on Fiat Ducato and Citroën Jumper platforms.
- DethleffscoreAuthorized dealer for Dethleffs vehicles including Globetrail, Trend i, and Profile Just ranges. Dethleffs is a major German recreational vehicle manufacturer.
- SunlightcoreAuthorized dealer for Sunlight brand capucine, profilé, and intégral motorhomes. Sunlight offers quality recreational vehicles at competitive price points.
- CaravelairminorAuthorized dealer for Caravelair brand caravans, including the Antares range known for practicality and suitability for beginner campers.
Scale indicators7 records
Recent moves1 record
Expansion highlights5 records
Loisirs 44 competitors and assessment
Company assessmentDirect peers
- CLC Loisirs: Multi-site French RV dealership chain selling motorhomes, vans, and caravans. Directly comparable to Loisirs 44 as a competing French RV retailer, but with broader geographic coverage and similar HYMER Group brand relationships.
Broad incumbents
- Trigano Group: Leading European RV and outdoor equipment manufacturer and retailer. Comparable as it both produces and distributes RVs through dealer networks in France, operating at much larger scale but in the same sales channels and customer segments.
- Rapido Group: Major French RV manufacturer (Rapido, Pilote, Dreamer, Challenger brands). Overlaps with Loisirs 44 on the French RV customer base, though as an OEM rather than a dealer.
- Pilote Group: French RV manufacturer producing motorhomes and vans under Pilote, Challenger, and other brands. Indirectly comparable as a competitor for end-customer demand and a potential supplier alternative to HYMER Group brands.
Others
- HYMER Group: Premier German RV group and supplier of seven brands distributed by Loisirs 44 (Niesmann+Bischoff, LMC, Globecar, etc.). An ecosystem partner/supplier rather than a competitor, but the most strategic counterpart in Loisirs 44's value chain.
- Knaus Tabbert AG: Major German RV manufacturer (Knaus, Tabbert, Weinsberg brands). Relevant as a competing OEM whose brands are absent from Loisirs 44's lineup; could represent both a supplier expansion opportunity and a competitive threat to HYMER Group brands.
- Dethleffs: German RV manufacturer owned by HYMER Group and already distributed by Loisirs 44 (Globetrail, Trend, Profile ranges). An ecosystem supplier/partner whose product strategy directly influences Loisirs 44's inventory mix.
- Bürstner: German caravan and motorhome manufacturer (HYMER Group). Distributed by Loisirs 44 for caravans, making it a supplier partner; relevant for understanding the premium-caravan segment Loisirs 44 competes in.
- Hobby Wohnwagen: German caravan manufacturer competing with Burstner and La Mancelle in Loisirs 44's lineup. Relevant as an OEM not currently distributed by Loisirs 44, signaling a potential brand-addition gap.
- Robeta: Slovenian van and motorhome manufacturer (Ares, Helios, Apollo) of which Loisirs 44 was one of the first French distributors. A small European supplier partner whose continued partnership gives Loisirs 44 differentiated van-conversion inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Loisirs 44 social profiles
Digital presenceLoisirs 44 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loisirs 44 leadership team
Management profileNumber of profiles
Loisirs 44 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loisirs 44 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loisirs 44
What does Loisirs 44 do?
Loisirs 44 sells and rents new and used motorhomes (autocaravanes), caravans (caravanes), converted vans (fourgons), and camper vans as an authorized distributor for multiple premium European brands (Campster, Globecar, LMC, Niesmann+Bischoff, Robeta, Dethleffs, Sunlight, Bürstner, La Mancelle, Mc Louis, Caravelair). It complements sales with a small rental fleet, an in-house workshop for maintenance, repair, and after-sales service (SAV), a vehicle buyback/trade-in programme, and an online accessories boutique offering more than 5,000 SKUs.
Is Loisirs 44 a public or private company?
Loisirs 44 is a private company. It is classified as unknown and is currently operating.
When was Loisirs 44 founded?
Loisirs 44 was founded in 1962. It employs 11 to 50 people.
Where is Loisirs 44 based?
Loisirs 44 is headquartered in Orvault, France, in the Europe region.
How does Loisirs 44 make money?
Five revenue lines are on record. Vehicle Sales (Neuf et Occasion) is the primary driver. The others are vehicle Rental, accessories and Parts Sales, workshop and Maintenance Services and vehicle Buyback Services.
Who are Loisirs 44's main competitors?
CLC Loisirs is listed as a direct peer. Broad incumbents are Trigano Group, Rapido Group and Pilote Group. Others are HYMER Group, Knaus Tabbert AG, Dethleffs, Bürstner, Hobby Wohnwagen and Robeta.
Does Loisirs 44 have an API?
No public API is recorded for Loisirs 44.
What industry is Loisirs 44 in?
Loisirs 44's product category is Recreational Vehicle Dealership. Its primary akta.pro industry code is THADAIAB, Motorhome / RV Rentals (Class A & Class C), with a secondary code of THADAIAF, Long-Term / Seasonal RV Rentals. Its NAICS code is 44121 and its SIC code is 7510.