easyweb

Content Management Softwareeasyweb.site

Easyweb, operated by Sphinxly AB in Stockholm, is a .NET-based headless CMS serving Nordic and DACH developers, agencies, and site owners via a freemium and paid-subscription model with European data sovereignty and GDPR compliance.

Company typePrivate
Founded2015
HeadquartersStockholm, Sweden
Headcount11–50
GTM typeB2B
OfferingSoftware

What easyweb does

Easyweb, operated by Swedish private limited company Sphinxly AB (registration 556682-6482), is a headless content management system provider headquartered in Stockholm. The platform enables developers, agencies, and site owners to manage content centrally and deliver it to websites, e-commerce shops, apps, and display systems through a REST API. Underlying technology is a .NET Core / C# Razor-based framework with OAuth2-secured APIs and a custom HTML-tag syntax (ew-for, ew-list, ew-template) that allows non-programmers to assemble templates within Easyweb Studio. The product is positioned for the Nordic and DACH markets with localized versions in Swedish, Norwegian, Danish, Finnish, German, and English, and offers 35+ pre-built integrations spanning payments (Klarna, Stripe, Swish, BankID), analytics (Hotjar, GTM), CRM (HubSpot, Upsales), accounting (Fortnox, Visma), and AI (ChatGPT).

The business operates on a freemium-to-paid subscription model: a free tier serves personal projects and developers, while Professional and custom commercial plans (sold with annual billing) provide SLAs, dedicated business support, and additional features. Go-to-market combines product-led self-serve sign-up via app.easyweb.se and .NET templates on GitHub, a direct sales motion for enterprise plans, a community layer (Discord, YouTube tutorials), and an agency/affiliate partner program. Customers named publicly include Lannebo, Spiltan Fonder, Pizza Hut, Risenta, iSEC, Retail24, and EduAdmin.

The company is independently operated under Sphinxly AB with no disclosed external funding. It is ISO 27001, 14001, and 9001 certified, fully GDPR compliant, hosts data with Swedish provider Binero, and has undergone annual Truesec cybersecurity audits from 2019 through 2023. Headcount is reported at 1-10 employees, and no revenue figures are disclosed.

easyweb firmographics

Firmographics

Name: easyweb
Legal name: Sphinxly AB
Website: https://easyweb.site
Company type: Private
Founded year: 2015
Operating status: Operating
Headcount range: 11–50 employees
Short description: Easyweb, operated by Sphinxly AB in Stockholm, is a .NET-based headless CMS serving Nordic and DACH developers, agencies, and site owners via a freemium and paid-subscription model with European data sovereignty and GDPR compliance.
Ownership category
akta.pro rank

easyweb industry classification

Industry

Product category: Content Management Software
NAICS: Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
akta.pro primary industry: Low-Code/No-Code Application Platforms (HDAEAKAA)
akta.pro secondary industries: Low-Code/No-Code Application Development & Modernization (BPAEAFAF), Open-Source & Developer Communities (BPAMABAM)

Keywords

Headless CMS
Content management platform
REST API content
Web content infrastructure
AI-native CMS

Where easyweb is headquartered

Location

Headquarters

HQ city: Stockholm
HQ country: Sweden
HQ region: Europe

Offices1 record

Markets served

easyweb business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

Subscription Plans: Free tier for personal projects and developers; paid business/commercial plans for professional use with additional features, SLA, and business support. Plans include Professional and custom options.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free plan for personal/developer use
Subscription	Annual	Business/Commercial plans

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

easyweb product offering

Product offering

Core offering

Easyweb is a headless content management software platform that separates content from presentation and delivers it to websites, shops, and apps via a REST API. It includes a visual drag-and-drop Studio for building templates and data structures, and is targeted at developers, agencies, and site owners who need structured flexibility, GDPR compliance, and AI-native content workflows.

Product overview

Easyweb offers a single unified headless CMS platform (Easyweb Headless CMS) designed as a minimalist, API-first content management system built for the AI era. The core platform separates content from presentation layer, providing structured flexibility with a REST API for delivering content to websites, apps, and display systems. The platform includes Easyweb Studio for developers to create templates and manage content structure, with built-in connectors for 35+ third-party services including payments (Stripe, Klarna), analytics (Hotjar, HubSpot), and AI capabilities (ChatGPT). The platform is developed entirely in Sweden with a focus on European security and compliance.

Differentiator

Problem solved

Functional benefit

Products and services

Easyweb Headless CMS A minimalist, headless content management platform built on .NET Core with a REST API (OAuth2), Studio visual content tools, and 35+ built-in connectors for payments, analytics, CRM, AI, and identity. Sold to developers, agencies, and businesses (free tier for personal/developer projects; Professional and custom paid plans for commercial use) for managing websites, e-commerce shops, apps, and displays.
Easyweb Studio Visual drag-and-drop authoring environment for building templates, modules, and content data structures within the Easyweb Headless CMS. Provides element type components (Display type, Reference type, Feature type, Section type) and is used by developers and template authors creating client sites and custom front-ends.

Companies that use easyweb

Customer profile

Named customers8 records

Segments3 records

Ideal customer profiles3 records

easyweb technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration36 records

AI capability2 records

Feature4 records

easyweb partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered core.

BinerocoreTechnology or IntegrationCloud infrastructure partnership with Sweden's largest data hosting provider for co-hosted Easyweb Cloud servers with secure and certified IT environment (ISO 27001, ISO 14001, ISO 9001).
TrueseccoreTechnology or IntegrationCybersecurity assessment partner providing annual security audits including CSP Inventory/Assessment, CIS AWS Benchmark Audit, WAF Audit for GTRM-Provided Tier 1 Websites, and Active Directory Audit since 2019.
Sphinxly ABcoreStrategic or Co-development PartnerParent company (556682-6482) that developed and provides the Easyweb service. Sphinxly AB owns Easyweb and provides the underlying technology and infrastructure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

easyweb competitors and assessment

Company assessment

Direct peers

Contentful: Leading enterprise headless CMS offering API-first content delivery to websites, apps, and other frontends—the same core value proposition Easyweb delivers, just at a much larger scale and primarily U.S.-headquartered.
Strapi: Open-source headless CMS popular with developers and agencies building custom frontends; directly comparable to Easyweb on headless architecture, developer-led GTM, and agency/freelancer customer base, though built on Node.js rather than .NET.
Sanity: API-based headless CMS with a structured content studio, targeting developers and content teams across websites, apps, and digital products; overlaps Easyweb on the API-first, content-as-data model and structured-content philosophy.
Storyblok: Headless CMS combining visual editing with an API-first delivery model, used by SMBs and enterprises to power multi-channel content experiences; directly comparable to Easyweb's hybrid Studio + REST API positioning.
Prismic: Headless CMS with a visual page builder for marketers and a developer-friendly content API; comparable to Easyweb in targeting teams that want developer flexibility plus non-technical content editing.
Kentico: .NET-based CMS platform (Kentico Kontent headless product and Xperience hybrid CMS); the closest tech-stack peer to Easyweb given the shared .NET heritage and enterprise content management focus.
Umbraco: Open-source .NET CMS widely used by agencies and developers across Europe; shares Easyweb's .NET foundation, European developer community, and agency-channel GTM motion.

Broad incumbents

Sitecore: Large enterprise CMS and digital experience platform with headless capabilities (Sitecore Content Hub, XM Cloud); competes for the same enterprise content workloads as Easyweb but operates as a much broader portfolio vendor.
Magnolia: Enterprise headless/hybrid CMS with strong European (Swiss) presence and multi-channel content delivery; competes with Easyweb for European mid-market and enterprise content management deals.

Emerging players

Builder.io: Visual headless CMS with a no-code page builder and API-driven content delivery targeting designers, marketers, and developers; partial overlap with Easyweb's Studio visual interface and headless delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

easyweb compliance and trust

Trust signal

Compliance4 records

easyweb financial estimates

Financial estimate

Revenue estimate

Valuation estimate

easyweb leadership team

Management profile

Number of profiles

easyweb funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

easyweb M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about easyweb

What does easyweb do?

Is easyweb a public or private company?

easyweb is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was easyweb founded?

easyweb was founded in 2015. It employs 11 to 50 people.

Where is easyweb based?

easyweb is headquartered in Stockholm, Sweden, in the Europe region.

How does easyweb make money?

One revenue line is on record: subscription Plans.

Who are easyweb's main competitors?

Direct peers on record are Contentful, Strapi, Sanity, Storyblok, Prismic, Kentico and Umbraco. Broad incumbents are Sitecore and Magnolia. Builder.io is listed as an emerging player.

Does easyweb have an API?

Yes. Easyweb provides a REST API that allows accessing content through API endpoints. The API automatically creates endpoints when a new page is created. Requests require authentication through OAuth2. Client-ID, Client Secret and root endpoint can be found within the Easyweb API menu. Key endpoints include: /connect/token for authentication, /routes/:name for retrieving data from routes, and /load/ endpoints for meta information (layout, menu, settings). API documentation is available at the developer docs section. Developer documentation is at www.easyweb.se/developer/resources/rest-api.

What industry is easyweb in?

easyweb's product category is Content Management Software. Its primary akta.pro industry code is HDAEAKAA, Low-Code/No-Code Application Platforms, with a secondary code of BPAEAFAF, Low-Code/No-Code Application Development & Modernization. Its NAICS code is 5132 and its SIC code is 7372.