das magazin
Das Magazin is a German monthly literary and cultural magazine founded in 1924, published in print and digital (ePaper) formats by Kurznachzehn Verlag GmbH in Berlin for intellectually curious adult readers seeking literature, humor, and lifestyle content without mainstream celebrity culture.
- Company typePrivate
- Founded1924
- HeadquartersBerlin, Germany
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What das magazin does
Das Magazin is a German monthly literary and cultural magazine founded in 1924 by Robert Siodmak and journalist F.W. Koebner, and published continuously for over 100 years under Kurznachzehn Verlag GmbH, a private limited company headquartered at Friedrichstraße 115 in Berlin. The publication is a single-title monthly in A5 format covering literature, poetry, columns, illustrations, lifestyle, and cultural essays, positioned explicitly against celebrity and diet content for intellectually curious adult readers. It is available in both print and digital (PDF ePaper, archive back to February 2012), and is distributed through its own WordPress/WooCommerce e-commerce site, postal mail subscription delivery, and the MYKIOSK.com newsstand and kiosk partnership across Germany, with subscription delivery also extending to Austria and Switzerland.
The business model is direct-to-consumer and subscription-led. Annual subscriptions (Eigenabo) are priced at 40 EUR domestic and 60 EUR abroad for 10 issues, with a 30 EUR/50 EUR student tier, a 14 EUR four-issue Probeabo that does not auto-renew, and a gift subscription (Geschenkabo) that auto-expires after one year. Single issues are 5.50 EUR in print and 4.50 EUR digitally, with double issues (summer and winter) priced at 7 EUR and 5 EUR respectively. Revenue is supplemented by Kolumnenbände books of Stefan Schwarz's columns (15 EUR), Kat Menschik art posters (18 EUR plus shipping), back-issue year sets and "Überraschungspaket" bundles (25 EUR), and a 100th anniversary 168-page Sonderheft at 9 EUR. Editor-in-chief Andreas Lehmann, who has led the modern editorial relaunch since 2001, also serves as the company's authorized representative. There is no disclosed headcount, no external investment, no parent company, no dedicated mobile app, no public API, and no AI or machine-learning capability in the product stack.
das magazin firmographics
Firmographics- Name
- das magazin
- Legal name
- Kurznachzehn Verlag GmbH
- Website
- https://dasmagazin.de
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Short description
- Das Magazin is a German monthly literary and cultural magazine founded in 1924, published in print and digital (ePaper) formats by Kurznachzehn Verlag GmbH in Berlin for intellectually curious adult readers seeking literature, humor, and lifestyle content without mainstream celebrity culture.
- Ownership category
- akta.pro rank
das magazin industry classification
Industry- Product category
- Literary and Cultural Magazine
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industry
- Humor, Gift & Specialty Format Books (Journals, Coloring, etc.) (MPAJAAAN)
Keywords
Where das magazin is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
das magazin business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Magazine Subscriptions: Annual subscriptions providing 10 issues (including summer and winter double issues) delivered via mail. Revenue generated from recurring subscription payments.
- Single Issue Sales: Individual magazine issues sold in both print and digital (ePaper) formats. Print single issues priced at 5.50 EUR (7 EUR for double issues), digital at 4.50 EUR (5 EUR for double issues).
- Merchandise and Special Products: Sale of special products including Kolumnenband books by Stefan Schwarz (15 EUR each), surprise packages with mixed back issues (25 EUR), annual complete year sets, posters (18 EUR), and the 100-year anniversary special edition (9 EUR).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single print issue |
| One time/ perpetual license | Pay-as-you-go | Single digital issue (ePaper) |
| Subscription | Annual | Annual subscription (Inland/Germany) |
| Subscription | Annual | Annual subscription (Abroad) |
| Subscription | Annual | Student subscription (Germany) |
| Subscription | Annual | Student subscription (Abroad) |
| Subscription | Pay-as-you-go | Trial subscription |
| Unit Pricing | Pay-as-you-go | Complete year set |
| Unit Pricing | Pay-as-you-go | Surprise package |
| One time/ perpetual license | Pay-as-you-go | 100th anniversary special edition |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
das magazin product offering
Product offeringCore offering
DAS MAGAZIN is a monthly illustrated magazine covering culture, literature, lifestyle, humor, and the arts, published continuously since 1924. It is sold via print copies, PDF ePaper digital editions, annual subscriptions (including student and gift variants), single-issue sales, and supplementary merchandise such as art posters and column books. The publication operates a direct-to-consumer e-commerce shop, mail-order subscriptions, and kiosk/newsstand distribution through MYKIOSK.com.
Product overview
DAS MAGAZIN is a single-title monthly magazine published by Kurznachzehn Verlag GmbH since 1924, offering both print and digital (ePaper) formats. The product portfolio centers on the core magazine publication available as monthly issues in paper or digital format, supplemented by subscription variants (standard, student, trial, and gift), special merchandise items (art posters by Kat Menschik), bundled back-issue packages, and books derived from the magazine's columns. The offering is a unified single-product brand with supplementary products rather than a platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- DAS MAGAZIN (Print/Paper) Monthly printed magazine featuring literary content, columns, illustrations, and cultural essays, available in A5 format for general readers.
- DAS MAGAZIN (Digital/ePaper) Digital PDF edition of the monthly magazine for download purchase, accessible from February 2012 onwards.
- Sonderheft 100 Jahre 168-page commemorative special edition marking 100 years of DAS MAGAZIN, featuring facsimiles and a historical overview.
- Eigenabo (Annual Subscription)
- Probeabo (Trial Subscription) Trial subscription of 4 issues for 14 EUR within Germany, does not auto-renew.
- Studentenabo (Student Subscription) Discounted annual subscription for students delivering 10 issues per year. Germany 30 EUR/year, abroad 50 EUR/year.
- Geschenkabo (Gift Subscription) Gift subscription that runs for one year and auto-expires, available for domestic and international delivery.
- Kolumnenbände (Stefan Schwarz Books) Paperback compilations of columns by Stefan Schwarz published in DAS MAGAZIN, sold directly by the publisher at 15 EUR including shipping.
- Überraschungspaket (Surprise Package) Surprise bundle of 10 mixed magazine issues from various decades sold for 25 EUR including shipping.
- Plakate / Posters (Kat Menschik Edition and 365 Stellungen) Limited-edition A2 art posters featuring DAS MAGAZIN cover illustrations by Kat Menschik and the classic 365 Stellungen poster, sold for 18 EUR plus 7 EUR shipping.
Companies that use das magazin
Customer profileSegments1 record
Ideal customer profiles1 record
das magazin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
das magazin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- MYKIOSK.comcorePartnership for kiosk and retail distribution of DAS MAGAZIN at newsstands, gas stations, and convenience stores across Germany. Allows customers to purchase physical copies outside of subscription or direct website ordering.
- Runze & Casper WerbeagenturminorAdvertising agency handling DAS MAGAZIN media sales and media partnerships. Contact: Evelyn Alter, [email protected], Tel: 030 28 01 81 49.
- Kurznachzehn Verlag GmbHcoreParent publishing company that owns and operates DAS MAGAZIN. The magazine operates as a publication of this Berlin-based publishing house.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
das magazin competitors and assessment
Company assessmentDirect peers
- Titanic: Titanic is Germany's flagship monthly humor/satire magazine. It is comparable to Das Magazin because both target German readers with monthly humor and literary content, both reject mainstream celebrity culture in favor of intelligent irreverence, and both rely on print + digital subscriptions plus merchandise.
- Monopol: Monopol is a leading German magazine covering art, culture, and contemporary visual culture. It is comparable to Das Magazin because both are Berlin-published independent monthly magazines focused on culture and the arts, with similar subscription and newsstand models and overlapping intellectually curious readership.
- GEO: GEO is a German illustrated monthly known for high production values, photography, and long-form cultural/lifestyle reporting. It is comparable to Das Magazin because both are monthly illustrated German lifestyle/culture magazines sold via subscription and newsstand with a premium positioning.
- The New Yorker: The New Yorker is the benchmark American weekly literary and cultural magazine. It is the most direct international analogue for Das Magazin, which FAZ explicitly called "the New Yorker of the East"; both pair literary content, illustration-led covers, humor columns, and cultural reportage.
- Süddeutsche Zeitung Magazin: The SZ Magazin is the weekly cultural supplement to Süddeutsche Zeitung. It is comparable to Das Magazin because both are German-language magazine products emphasising literary essays, illustration, and lifestyle culture, sold as standalone periodicals to discerning readers.
- Granta: Granta is a renowned London-based literary quarterly. It is comparable to Das Magazin because both are independent literary magazines combining long-form fiction, essays, and cultural commentary, marketed to a niche readership of literary enthusiasts at premium subscription pricing.
- The Paris Review: The Paris Review is a long-running American literary quarterly focused on fiction, poetry, and interviews. It is comparable to Das Magazin as an independent heritage literary magazine brand monetising archive content alongside current issues to a niche premium audience.
Broad incumbents
- Die ZEIT: Die ZEIT is Germany's leading quality weekly newspaper with strong literary and cultural coverage. It is a broad competitor to Das Magazin because both target intellectually engaged German readers seeking long-form cultural journalism, though Die ZEIT operates at much larger scale as a newsweekly.
- Der Spiegel: Der Spiegel is Germany's flagship weekly news magazine. It is comparable to Das Magazin as a major German magazine brand sold via subscription and newsstand, but operates at far greater scale and breadth rather than the niche literary/humor focus.
- Brigitte: Brigitte is one of Germany's leading women's lifestyle magazines. It is comparable to Das Magazin as a major German subscription-based magazine competing for the same general adult reader demographic, though Brigitte targets lifestyle/celebrity content whereas Das Magazin explicitly rejects it.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
das magazin financial estimates
Financial estimateRevenue estimate
Valuation estimate
das magazin leadership team
Management profileNumber of profiles
Profiles1 record
das magazin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
das magazin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about das magazin
What does das magazin do?
DAS MAGAZIN is a monthly illustrated magazine covering culture, literature, lifestyle, humor, and the arts, published continuously since 1924. It is sold via print copies, PDF ePaper digital editions, annual subscriptions (including student and gift variants), single-issue sales, and supplementary merchandise such as art posters and column books. The publication operates a direct-to-consumer e-commerce shop, mail-order subscriptions, and kiosk/newsstand distribution through MYKIOSK.com.
Is das magazin a public or private company?
das magazin is a private company. It is classified as unknown and is currently operating.
When was das magazin founded?
das magazin was founded in 1924.
Where is das magazin based?
das magazin is headquartered in Berlin, Germany, in the Europe region.
How does das magazin make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales and merchandise and Special Products.
Who are das magazin's main competitors?
Direct peers on record are Titanic, Monopol, GEO, The New Yorker, Süddeutsche Zeitung Magazin, Granta and The Paris Review. Broad incumbents are Die ZEIT, Der Spiegel and Brigitte.
Does das magazin have an API?
No public API is recorded for das magazin.
What industry is das magazin in?
das magazin's product category is Literary and Cultural Magazine. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPAJAAAN, Humor, Gift & Specialty Format Books (Journals, Coloring, etc.). Its NAICS code is 513120 and its SIC code is 2721.