mathema

What mathema does

Mathema d.o.o. is a Croatian ecommerce software company headquartered in Križevci, founded in 2006 and operating for 14+ years. It develops and licenses the proprietary VSC Pro+ ecommerce platform, built and maintained in-house on Microsoft .NET Core 3.0, supporting both B2C retail and B2B wholesale online stores in a single installation. The platform is differentiated by bidirectional ERP integration, multi-currency/multi-language support, Progressive Web App capability, and a recently deployed AI feature suite including voice search, semantic/vector search, AI customer assistant, AI-powered content generation, and image-based product search.

The company's go-to-market is sales-led, driven by direct outreach, website quote requests, product demonstrations, and SEO/content marketing through an active Croatian-language blog. Pricing is quote-based with multi-year contracts, generating revenue across three streams: one-time platform licensing, professional services for customization and ERP integration, and recurring support and maintenance. Mathema serves primarily Croatian SMBs and mid-market businesses across diverse verticals including retail, wholesale, IT services, agriculture, automotive, and home improvement, with named clients such as Instar Informatika, Kingtrade, Farmeraj, Optika Beljan, Futura IT, and AllMall.

The company operates with 1-10 employees as a bootstrapped private limited liability company (d.o.o.) with no disclosed external funding. It maintains partnerships with eight ERP systems, multiple payment gateways (including cryptocurrency options via Keks Pay and PayCek), and search infrastructure providers (Elasticsearch, Algolia). Its primary go-to-market geography is Croatia, with multi-language and multi-currency support enabling expansion across Southeastern Europe. Mathema is GDPR-compliant and holds an "Excellent" rating across 15 Google reviews.

Name

mathema

Legal name

Mathema d.o.o.

Website

https://mathema.hr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Mathema is a Croatian software company that develops and licenses the proprietary VSC Pro+ ecommerce platform for SMB and mid-market B2B and B2C retailers, integrating AI-powered search, AI assistants, and bidirectional ERP synchronization, with primary operations in Croatia and Southeastern Europe.

Ownership category

akta.pro rank

Product category

Ecommerce Platform Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Ecommerce platform software
• B2B B2C web shop
• ERP integration services
• AI-powered product search
• Wholesale retail online store

Headquarters

HQ city

Križevci

HQ country

Croatia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Ecommerce Platform Development and Licensing (VSC Pro+): Mathema develops, licenses, and maintains the VSC Pro+ ecommerce platform for clients. Revenue is generated through platform development/customization, implementation services, and ongoing platform maintenance and support. The company serves as both the platform developer and the implementation agency, offering B2C and B2B web shop solutions.
2. Web Shop Development and Customization Services: Professional services including custom design implementation aligned with client branding, ERP integration setup, feature configuration, and platform launch. Services are tailored to each client's business needs and scale.
3. Ongoing Platform Support and Maintenance: Continuous platform support, bug resolution, and regular system upgrades ensuring compliance with regulations and adding new features. Support is provided via helpdesk.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Mathema develops, licenses, and maintains the VSC Pro+ ecommerce platform, a proprietary software built on Microsoft .NET Core 3.0 that enables businesses to operate B2C retail and B2B wholesale web shops in a single installation. The offering includes custom design implementation, bidirectional ERP integration, AI-powered search (voice, semantic, image), an AI customer assistant, AI content generation, progressive web app capability, and ongoing platform support for Croatian SMEs and mid-market businesses.

Product overview

Mathema is a Croatian e-commerce agency offering the VSC Pro+ platform as its primary product. VSC Pro+ is a comprehensive e-commerce solution designed for both B2C (retail) and B2B (wholesale) online stores. The platform includes built-in features for voice and semantic search powered by AI, an AI customer assistant chatbot, AI-powered content generation (both visual and textual), and deep integrations with major ERP systems and payment gateways. The platform is built on Microsoft .NET Core technology and supports Progressive Web App (PWA) functionality for mobile-first experiences.

Differentiator

Problem solved

Functional benefit

Brands

• VSC Pro+: Proprietary eCommerce platform developed by Mathema, supporting B2B and B2C web shop functionality with features including voice search, semantic search, AI assistant, and ERP integrations

Products and services

• VSC Pro+ Ecommerce Platform A comprehensive proprietary ecommerce platform enabling B2C retail and B2B wholesale online stores in a single installation. Includes voice and semantic search, AI assistant, AI content generation, image-based product search, bidirectional ERP integrations, advanced marketing tools, and multi-currency/multi-language support. Licensed to Croatian SMEs and mid-market businesses via quote-based, multi-year contracts.
• Web Shop Development and Customization Services Professional services including custom design implementation aligned with client branding, ERP integration setup, feature configuration, and platform launch for VSC Pro+ deployments. Tailored to each client's business needs and scale.
• Ongoing Platform Support and Maintenance Continuous platform support, bug resolution, and regular system upgrades ensuring compliance with regulations and addition of new features for VSC Pro+ clients. Support is provided via helpdesk as a recurring subscription.
• AI Voice, Semantic Search and AI Assistant for VSC Pro+ AI capability package deployed within VSC Pro+ enabling voice product search in Croatian with regional dialect support, semantic context-aware product search, AI assistant chatbot that resolves ~90% of customer queries and acts as a sales advisor, and AI-driven visual and textual content generation directly within the platform interface.
• Image Search Functionality AI-powered visual product search allowing customers to upload images of products and find identical or similar items in the web shop catalog, helping customers locate products they cannot name or describe.

Quantifiable outcome

• AI assistants resolve approximately 90% of customer queries, significantly reducing support costs
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability10 records

Feature16 records

Partnerships

16 partnerships are on record, tiered core and flagship.

• LuceedcoreTechnology or IntegrationLuceed is an ERP system integrated with VSC Pro+ for bidirectional data synchronization of articles, inventory, prices, and orders. It is one of the primary ERP partners explicitly recommended by Mathema on their platform overview page.
• 4D WandcoreTechnology or Integration4D Wand is an ERP/accounting system connected to VSC Pro+ via two-way communication. Listed as one of the main ERP systems that VSC Pro+ integrates with.
• QiQocoreTechnology or IntegrationQiQo is an ERP and business management system integrated with VSC Pro+. Referenced both in the ERP integrations section and as a client with a live web shop.
• Microsoft Dynamics 365 Business CentralcoreTechnology or IntegrationMicrosoft Dynamics (Navision) is one of the ERP systems supported by VSC Pro+ for bidirectional synchronization of business data between the ERP and the web shop.
• LogINcoreTechnology or IntegrationLogIN is an ERP/accounting system integrated with VSC Pro+ for data synchronization, listed among the main supported ERP systems.
• VascocoreTechnology or IntegrationVasco is an ERP/accounting system integrated with VSC Pro+ for two-way communication of articles, inventory, and orders.
• IposcoreTechnology or IntegrationIpos is an ERP/accounting system integrated with VSC Pro+, listed among the main ERP systems supported by the platform.
• e-Računi (Electronic Invoicing)coreTechnology or Integratione-Računi is an electronic invoicing system integrated with VSC Pro+ for automated invoice handling and synchronization.
• WS PaycoreTechnology or IntegrationWS Pay is a payment gateway integrated into VSC Pro+, enabling secure online card payments and transaction processing for web shops.
• CorvuscoreTechnology or IntegrationCorvus is a payment processing provider integrated with VSC Pro+ for accepting card and digital payments in web shops.
• MonricoreTechnology or IntegrationMonri is a payment gateway integrated with VSC Pro+ for online payment processing in Croatian web shops.
• Plus HostingcoreTechnology or IntegrationPlus Hosting (plus.hr) is Mathema's hosting partner, providing the server infrastructure for hosting client web shops built on the VSC Pro+ platform.
• ElasticsearchcoreTechnology or IntegrationElasticsearch is the enterprise-grade search engine integrated into VSC Pro+ for fast, precise product search with typo correction, synonym matching, and advanced filtering. Used by companies such as eBay, Microsoft, and Netflix.
• AlgoliacoreTechnology or IntegrationAlgolia is an alternative search solution integrated into VSC Pro+ offering typo tolerance, synonym search, natural language processing, and geo-location-based results. Mathema has integrated Algolia alongside Elasticsearch as a search option.
• Google Analytics and Google Tag ManagercoreTechnology or IntegrationVSC Pro+ supports self-service integration with Google Tag Manager, Google Analytics, and Google Analytics Ecommerce tracking, allowing clients to monitor and analyze web shop performance.
• KingtradeflagshipTechnology or IntegrationKingtrade is Mathema's flagship client partner and the first web shop in Croatia with functional voice search, semantic search, AI assistant, and AI content generation on VSC Pro+. The company has been a long-term partner and early adopter of new VSC Pro+ features.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Shoptet: Czech-founded SaaS ecommerce platform serving SMBs in Central Europe with built-in B2B/B2C features, multi-language, and ERP integrations. Comparable to Mathema in targeting small-market SMBs with localized ecommerce platforms, but with materially larger scale and geographic reach.
• BigCommerce: Headless and SaaS ecommerce platform targeting mid-market and enterprise merchants. Comparable to VSC Pro+ in serving B2B/B2C use cases with multi-currency and integrations, though with substantially larger engineering and go-to-market footprint.
• PrestaShop: Open-source ecommerce platform with strong adoption across European SMBs. Comparable to VSC Pro+ in offering B2B/B2C features with multi-language and currency support, and frequently chosen by merchants seeking lower-cost alternatives to proprietary platforms.
• Shopware: European-headquartered ecommerce platform with strong DACH presence and growing footprint in adjacent markets. Comparable in offering customizable B2B/B2C commerce, ERP integrations, and serving SMB to mid-market merchants.
• Lightspeed eCommerce: Unified commerce platform with ecommerce, POS, and multi-channel capabilities for retailers and wholesalers. Comparable to VSC Pro+ in integrating online commerce with back-office operations and serving SMB to mid-market merchants.

Broad incumbents

• Shopify: Global SaaS ecommerce platform serving SMBs and mid-market merchants worldwide. Competes with Mathema for Croatian and regional merchants, but at vastly greater scale with broader feature sets including AI capabilities and a large partner ecosystem.
• WooCommerce: Open-source ecommerce plugin for WordPress used widely by SMBs across Europe. Represents the most common lower-cost alternative for Croatian merchants who might otherwise consider Mathema's proprietary platform.
• Magento (Adobe Commerce): Enterprise-grade ecommerce platform from Adobe with deep customization and ERP integration capabilities. Represents the upper-tier alternative for mid-market merchants in the region who might outgrow Mathema's VSC Pro+.
• Wix eCommerce: Website builder with integrated ecommerce functionality targeting SMBs. Competes with VSC Pro+ for small Croatian merchants seeking simpler self-service storefronts, though with less B2B and ERP depth.

Emerging players

• Sylius: Headless ecommerce framework built on Symfony/PHP targeting developers and digital agencies. Relevant adjacent peer representing the modern, API-first ecommerce architecture that mid-market merchants may select over a proprietary platform like VSC Pro+.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mathemahr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mathema