alrowad

What alrowad does

Alrowad (also operating as Alrowad IT) is a privately held technology company founded in 2022 and headquartered in Naga Hammady, Qena, Upper Egypt, with commercial operations targeting Saudi Arabia and the broader MENA region. The company operates two principal product lines alongside a custom development services arm. The flagship is AlRowadEdu, a proprietary, ground-up school management ERP covering academic and financial administration — including HR, finance, admissions, attendance, fees, communications, timetables, and student performance reporting — delivered as both a web platform and a mobile app on Google Play Store. The second line is an Official Odoo Partner practice delivering tailored Odoo ERP implementations, customizations, integrations, and support across CRM, sales, accounting, inventory, project management, e-commerce, recruitment, purchase, and manufacturing modules. A third ancillary revenue stream provides custom software development, web development, SEO, email marketing, UI/UX design, logo design, and bug-fixing services.

The technology stack is conventional full-stack web and mobile: Python, Django, Flutter, React, Next.js, JavaScript, PostgreSQL, MySQL, WordPress, Linux RedHat, and Tailwind CSS, with design tooling in Figma, InDesign, and Photoshop. No proprietary AI/ML components are disclosed. Revenue is generated through three mechanics: subscription-based fees for AlRowadEdu deployments, professional services for Odoo implementation and customization, and project-based fees for custom development engagements, with all offerings priced via contact-based quoting rather than published tiers. Customer segments span educational institutions (primary), commercial and service businesses (primary), non-profits/NGOs, and public-sector-adjacent projects, with named logos including AsfmsSedu, Value Platform, MantaRay, Kaizen, Alrowad Tourism, and Sana Food. Distribution combines direct sales (website, WhatsApp, phone), the Odoo partner ecosystem for inbound leads, Google Play Store self-serve for the school product, and referral relationships via the affiliated Alrowad Group (arrowad.sa), a Saudi conglomerate.

Name

alrowad

Website

https://alrowadit.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Alrowad is an Egypt-based technology company providing a proprietary school management ERP (AlRowadEdu), Official Odoo Partner ERP implementation services, and custom digital development — primarily serving educational institutions and businesses in Saudi Arabia and the MENA region.

Ownership category

akta.pro rank

Product category

Enterprise Software (School ERP / Odoo ERP Implementation)

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

akta.pro secondary industries

Education ERP (Student Information, Finance, HR) (HDAEAEAI), ERP Implementation & Systems Integration Services (BPAEAGAA), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)

Keywords

• ERP implementation services
• School management software
• Digital transformation
• Odoo customization
• Custom web development

Headquarters

HQ city

Naga Hammady, Qena

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Odoo ERP Implementation & Customization: Professional services revenue from implementing, customizing, integrating, and supporting Odoo ERP for clients. Delivered by certified Odoo experts who provide end-to-end solutions for organizations.
2. AlRowadEdu School ERP Subscription: Subscription-based revenue from the proprietary school management platform AlRowadEdu, deployed in schools across Saudi Arabia. Includes modules for HR, finance, admissions, attendance, and communication.
3. Custom Software Development: One-time and project-based revenue from web development, mobile app development, SEO, email marketing, bug fixing, UI/UX design, logo design, and audit & optimization services for businesses and organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Alrowad delivers ERP implementation and customization services (as an Official Odoo Partner) covering CRM, Sales, Accounting, Inventory, Project, E-Commerce, HR, Purchase, and Manufacturing modules. It also develops and sells AlRowadEdu, a proprietary school management ERP (with a mobile app on Google Play) that connects schools, staff, and parents for academic and financial administration. The company complements these with custom web/mobile development, SEO, and email marketing services for clients in Saudi Arabia and the MENA region.

Product overview

Alrowad is a technology company offering a portfolio of products and services centered on ERP systems and digital transformation. Its flagship product is AlRowadEdu, a school management ERP (web-based + mobile app) covering attendance, fees, HR, admissions, and timetabling, deployed in Saudi schools. Complementing this is its Odoo Partner practice — delivering Odoo ERP implementation, customization, and support across CRM, Sales, Accounting, Inventory, Project, E-Commerce, Recruitment, Purchase, and Manufacturing modules. A suite of digital services (Web Development, SEO, Email Marketing, UI/UX Design, Bug Fixing, Logo Design) supports clients across the educational, commercial, and public sectors.

Differentiator

Problem solved

Functional benefit

Brands

• AlRowadEdu: A Smart Management System Connecting Schools, Staff, and Parents - A fully integrated school management system built to solve real challenges of academic and financial administration in schools.

Products and services

• AlRowadEdu School Management ERP A proprietary, fully integrated school management ERP system for schools, training centers, and educational institutions. Connects schools, staff, and parents and covers attendance, fees, admissions, HR, timetables, communication, transactions, and student performance reporting. Available on web and as a mobile app on Google Play Store; live in Saudi schools.
• Odoo ERP Implementation & Customization End-to-end Odoo ERP services delivered by certified Odoo experts, covering implementation, customization, integration, and ongoing support across CRM, Sales, Accounting, Inventory, Project Management, E-Commerce, Recruitment, Purchase, and Manufacturing modules for clients in Saudi Arabia and the MENA region.
• Educational ERP Solutions Tailored ERP solutions designed for schools, universities, and training centers covering academic management, student affairs, HR, and finance workflows.
• Custom Web Development Modern, scalable websites and dynamic applications built to convert, using contemporary web technologies and tailored to client audience needs.
• Mobile App Development Design and development of mobile applications (e.g., AlRowadEdu on Google Play) using Flutter and related mobile stacks, building on the company's expertise in delivering app products to clients.
• Consultation Services Expert technology consultation that maps technology roadmaps and crafts tailored application strategies for businesses.
• SEO & Optimization Services Search engine optimization services improving rankings via keyword research, on- and off-page optimization, technical optimization, and content creation.
• Email Marketing Services Email campaigns designed to nurture and convert leads, covering design, content strategy, and execution for various categories.
• UI/UX Design Services User interface design services creating user-friendly and dynamic solutions tailored to client and audience preferences.
• Logo Design Services Distinct brand identity creation through innovative logo design suited to target audiences.
• Bug Fixing Services Fast resolution for critical production issues and innovative design solutions that increase audience interactivity.
• Audit & Optimization Services Strategic content development and optimization aligned with marketing plans, focused on unique and integrated content creation.

Quantifiable outcome

• 30+ successful projects delivered since founding in 2022
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• OdoocoreTechnology or IntegrationAlrowad is an Official Odoo Partner (verified on odoo.com/partners/alrowad-19964106). The company provides implementation, customization, integration, and ongoing support for Odoo ERP solutions across CRM, Sales, Accounting, Inventory, Project, E-Commerce, Recruitment, Purchase, and Manufacturing modules.
• Alrowad Group (Arrowad)coreStrategic or Co-development PartnerAlrowad IT is a subsidiary or sister company of Alrowad Group (arrowad.sa), a Saudi-based conglomerate. This relationship provides strategic backing, market access to Saudi Arabia, and cross-company collaboration on projects in the MENA region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Odoo SA: The vendor of the Odoo ERP platform that Alrowad implements and customizes. Odoo is the broader incumbent ecosystem in which Alrowad operates, providing the partner program and platform upon which much of Alrowad's services revenue depends.
• PowerSchool: Large-scale K-12 education technology platform with a global footprint in school ERP, learning, and analytics. Serves as the broad incumbent that AlRowadEdu competes against in larger and more digitally mature school systems.
• Oracle NetSuite: Major cloud ERP suite covering financials, CRM, and commerce. Comparable to Alrowad's broader Odoo ERP implementation practice for commercial clients that need scalable, enterprise-grade business management.
• Microsoft Dynamics 365: Enterprise ERP and CRM platform from Microsoft covering finance, operations, sales, and HR. Comparable as a broader incumbent ERP alternative to what Alrowad offers via Odoo for commercial clients in MENA.
• Epicor: ERP software provider targeting manufacturing, distribution, and services businesses with modules for financials, inventory, and operations. Comparable as a broader ERP incumbent in the same commercial-ERP implementation space where Alrowad's Odoo practice competes.

Direct peers

• Classera: Egyptian school management and learning platform serving K-12 institutions across MENA. Classera is the most direct competitor to AlRowadEdu, targeting the same school digitization opportunity with a more mature regional footprint.
• ManageBac: School management platform widely adopted by international and IB schools globally, including in the Middle East. Comparable to AlRowadEdu as a school ERP covering academics, reporting, and parent communication.
• Fedena: Cloud-based school management system covering admissions, attendance, fees, timetabling, and parent communication. Comparable to AlRowadEdu as a school-ERP SaaS targeting K-12 institutions in emerging markets.
• Veracross: Integrated school information system for independent schools covering admissions, gradebook, student life, and development. Comparable in product scope to AlRowadEdu's full-stack school ERP approach.
• Skolaro: Cloud-based school management ERP covering academics, finance, HR, transport, and parent communication. Closely comparable to AlRowadEdu in feature scope and target segment of K-12 schools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AITSPEG
• LinkedInlinkedin.com/company/alrowadeg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alrowad