wolf maps

What wolf maps does

Wolf Maps is a Dutch SaaS company founded in 2021 by co-founders Tim Sluis (Amsterdam) and Aljan Scholtens (Groningen), who run the business fully remotely. The company provides software for creating, publishing, and integrating interactive maps targeted at the visitor economy — destination marketers and DMOs, route managers, event and festival organizers, nature parks and reserves, municipalities, and content creators. Its core technology is a browser-based mapping platform built on OpenStreetMap with proprietary tooling for no-code map creation, custom branding, route drawing with path snapping, QR code generation, an analytics and heatmap layer, kiosk mode for touchscreens, screen reader accessibility, multi-language support, and a "Source Maps" feature for content reuse. An API and a JavaScript Embed SDK enable third-party website integration.

The platform comprises three product surfaces: Wolf Maps Platform/Studio (creation and management), Wolf Maps Embed (iFrame/SDK embedding for external sites), and Wolf Maps Kiosk (a secured touchscreen variant for visitor centers). A strategically significant native integration with Plaece, an open tourism data platform, was launched in June 2024 in collaboration with Marketing Drenthe, City Marketing Assen, Merk Fryslân and Marketing Groningen, enabling one-click import and continuous synchronization of locations, routes, and content from regional tourism databases.

Wolf Maps operates a product-led go-to-market motion with self-serve signup and publicly disclosed pricing: a single Creator plan at €30/month billed annually (€360/year) with a 30-day money-back guarantee. Enterprise and event accounts are handled personally after signup, with pricing not publicly disclosed. The company is privately held, owned by its two co-founders, has not raised external funding, and reports no headcount beyond the founders despite a stated 1-10 range. Customer concentration spans Dutch events (Oerol Festival, NN Marathon Rotterdam, Golazo 4 Mijl van Groningen), DMOs and municipalities (amsterdam&partners, Provincie Groningen, Drenthe Province, Gemeente Schiedam), nature parks (Nationaal Park Drentsche Aa, Nationaal Park De Alde Feanen), and nonprofits/creators (Het Ziltepad, Groener Groningen). The platform is positioned around 100% GDPR compliance, EU data hosting, and the absence of Google services.

Name

wolf maps

Legal name

Wolf Maps

Website

https://wolfmaps.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Wolf Maps is a Dutch SaaS platform, founded in 2021 by two co-founders, that lets destination marketers, route managers, event organizers, nature parks and municipalities create, publish and embed branded interactive maps without an app. It is built on OpenStreetMap, GDPR-compliant and EU-hosted, and is sold primarily via a €30/month self-serve Creator subscription.

Ownership category

akta.pro rank

Product category

Interactive Mapping Software

akta.pro primary industry

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)

Keywords

• Interactive mapping software
• Tourism mapping platform
• Destination marketing tools
• Route management software
• Event navigation maps

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Creator Plan: Monthly subscription at €30 per month billed annually. Entry-level plan for individual map makers and small organizations. No limits on number of maps (previously had restrictions).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wolf Maps is a no-code SaaS platform for creating, publishing, and embedding interactive experience maps for destinations, routes, events, and nature parks. Users add custom pins, routes, audio, and video to branded maps that work in any browser without an app, shareable via URL, embed, or QR code. Companion offerings extend the same map into external websites and into secured touchscreen kiosks in visitor centers.

Product overview

Wolf Maps is a Dutch SaaS platform for creating interactive experience maps. The core offering is the Wolf Maps Platform (Studio), which lets users build and manage maps with custom branding, pins, routes, audio, video, and categories. A companion sub-product, Wolf Maps Embed, enables maps to be placed on any website via iFrame or SDK. A third product variant, Wolf Maps Kiosk, adapts the same map for secured touchscreen kiosks in visitor centers and public spaces. All three share the same underlying map, management layer, and data sources (including Plaece open data integration), with distribution via URL, embed, QR code, and kiosk mode.

Differentiator

Problem solved

Functional benefit

Brands

• Wolf Maps Studio: The management environment where map creators build and manage their interactive maps.
• Wolf Maps Kiosk

Products and services

• Wolf Maps Platform Primary SaaS platform for creating, publishing, and managing interactive experience maps. Enables destination marketers, route makers, city marketers, event organizers, and nature park managers to build maps with custom branding, pins, routes, audio clips, video, and stories that work on any screen without requiring an app. Maps are managed through the Wolf Maps Studio environment and distributed via URL, embed, QR code, and kiosk mode.
• Wolf Maps Embed Embedding solution for placing Wolf Maps on external websites, blogs, or digital signage. Supports full-map embeds, individual category and tag filters, and specific location pins embedded independently. Maps are indexed in search engines and shareable via URL, QR code, or iFrame, accompanied by a JavaScript Embed SDK for developer integration.
• Wolf Maps Kiosk Secured display variant for touchscreens in visitor centers, tourist information points, and public spaces. Runs maps in kiosk mode with external links disabled, auto-resets after inactivity, and provides a QR code so visitors can transfer the same map to their mobile device. Uses the same map managed in Wolf Maps Studio, requiring no separate content management.

Quantifiable outcome

• 30% reduction in printed map production (Oerol Festival)
• +3 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature13 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Marketing DrenthecoreStrategic or Co-development Partner · 11 June 2024Collaboration on open data integration and regional mapping initiatives. Marketing Drenthe serves as a hub for Wolf Maps adoption across Drenthe municipalities. Co-developed the Plaece integration specifically for the Drenthe region.
• Plaece (Open Data Platform / Insiders)coreTechnology or IntegrationIntegration with Plaece, an open data platform for tourism information. Allows one-click import of locations, routes, and content from tourism databases into Wolf Maps. Joint initiative with Marketing Drenthe, City Marketing Assen, Merk Fryslân, and Marketing Groningen. Data remains synchronized with source databases.
• City Marketing AssenminorStrategic or Co-development PartnerEarly partner in Plaece integration development for city tourism mapping.
• Merk FryslânminorStrategic or Co-development PartnerTourism marketing organization for Friesland province, participating in open data integration initiatives.
• Marketing GroningenminorStrategic or Co-development PartnerRegional tourism marketing organization participating in open data integration for Northern Netherlands.
• OpenStreetMapcoreTechnology or IntegrationGeographic data foundation. Wolf Maps uses OpenStreetMap as the map layer and data source — the open data equivalent of Wikipedia for geography. Location and route data maintained by OSM community.
• Drenthe Municipalities (12 municipalities across 4 subregions)coreStrategic or Co-development PartnerCollaborative initiative where multiple Dutch municipalities (Assen, Emmen, Aa en Hunze, Tynaarlo, and others) combined their maps under the Drenthe year theme. Created unified style guide and shared database through Plaece integration.
• Reijers CartografieminorStrategic or Co-development PartnerCollaboration on combining online interactive maps with offline printed materials. Case study showing how Wolf Maps works alongside traditional cartography.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Outdooractive: Outdooractive is a European platform for outdoor and tourism interactive maps with route planning, POIs, and embeddable maps. Directly comparable to Wolf Maps in destination/visitor mapping for hiking, cycling, and tourism, but with broader pan-European scale.
• RouteYou: RouteYou is a Belgian/European route platform focused on hiking, cycling, and walking networks with node-based routing and tourism-grade maps. Closely comparable to Wolf Maps' destination/route use cases and target market of DMOs and route managers.
• Komoot: Komoot is a European routing and discovery platform for hiking and cycling, with embeddable maps and tourism partnerships. Comparable in route planning, node networks, and outdoor/tourism use cases, though more consumer-focused than Wolf Maps' B2B DMU model.
• AllTrails: AllTrails is a global hiking and trail discovery platform with interactive maps, route downloads, and POI data. Comparable in nature-park, route discovery, and visitor navigation use cases; AllTrails is consumer-led while Wolf Maps targets the B2B destination/event buyer.
• Plotaroute: Plotaroute is a route planning and sharing tool for walkers, cyclists, and runners with GPX, maps, and print options. Comparable in route drawing, path snapping, and outdoor recreation mapping for SMB/club customers.

Broad incumbents

• Mapbox: Mapbox is a leading global mapping platform offering tiles, SDKs, and APIs used by enterprises to build custom map experiences. Broader and more developer-oriented than Wolf Maps, but competes for the same embeddable, customizable mapping layer used by destination and event buyers.
• ArcGIS (Esri): Esri's ArcGIS Online is an enterprise GIS platform with extensive mapping, analytics, and data layer capabilities. Comparable for government and municipal customers but is a broad incumbent rather than a niche destination/experience map tool.
• Google My Maps: Google My Maps is a free consumer mapping tool from Google for creating custom maps with pins and routes. Competes for the same map-maker SMB audience, especially for low-complexity use cases where free is sufficient.

Emerging players

• Felt: Felt is a collaborative mapping platform for teams to create and share interactive maps. Comparable in web-based, no-app interactive map creation, though targeted at a different (team collaboration) use case than Wolf Maps' tourism/event focus.
• Maptive: Maptive is a Google-Maps-based interactive mapping and visualization tool for businesses. Overlaps with Wolf Maps on custom-branded interactive maps for SMB/mid-market customers, with less focus on tourism/event-specific features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/wolfmapshq
• YouTubepodcasters.spotify.com/pod/show/wolfmaps
• LinkedInlinkedin.com/company/wolfmaps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about wolf maps