Bioplus

What Bioplus does

Bioplus Healthcare Pty Ltd is a privately held Australian company that develops, markets, and sells natural herbal supplements under the Bioplus and 45PlusLife brands. Founded in 1989 (with the homepage stating "Established in 1990"), the company is based in Australia and serves a primarily domestic consumer base of health-conscious adults aged 45 and older, as well as students and professionals dealing with stress and sleep issues. Its product portfolio centers on six SKUs across three therapeutic areas: stress relief (Sedacalm, a Passionflower-based nervine), sleep support (Sedasleep, combining Passionflower and Hops), and weight management/sugar craving control (the Compize mouth-spray line, which uses Gymnema to block sweet taste perception and Chromium to stabilize blood sugar), plus the 45+LIFE range for energy and muscle/bone health in older adults.

The underlying technology is traditional Western herbal medicine formulation, with proprietary ingredient combinations and dosage levels (e.g., 125mg Passiflora incarnata dry concentrate standardized from 500mg dry herb). The Compize mouth spray is the most differentiated delivery mechanism, offering buccal absorption of Gymnema and Chromium for faster onset. The business operates a dual-channel go-to-market: a direct-to-consumer e-commerce storefront on Shopify with prepaid 6-month subscription plans, supported by Shop Pay, PayPal, Apple Pay, and major card networks; and a wholesale pharmacy/health-food retail channel through at least six Australian stockists. The company has no disclosed external funding, no parent company, and no M&A activity.

Name

Bioplus

Legal name

Bioplus Healthcare Pty Ltd

Website

https://bioplus.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Bioplus is an Australian herbal supplement company, founded 1989/1990, selling Passionflower-based stress and sleep remedies, the Compize sugar-craving mouth spray, and 45PlusLife formulations directly to health-conscious Australian adults aged 45+ via Shopify and pharmacy retail.

Ownership category

akta.pro rank

Product category

Herbal Supplements and Natural Wellness

NAICS

Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Herbal supplements
• Stress relief
• Sleep aids
• Weight management
• Natural wellness

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer online sales through bioplus.com.au with one-time purchases and subscription options for repeat customers. Customers can purchase individual products or subscribe for regular deliveries with prepaid 6-month options.
2. Retail/Pharmacy Distribution: Wholesale distribution through Australian pharmacies and health food stores including ChemistWorks, YourDiscountChemist, GoodnNatural, HealthFood, MedicinesRusChemist, and SuperPharmacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Bioplus sells Australian-made herbal supplements focused on three health areas: stress and sleep (Sedacalm with Passionflower, Sedasleep with Passionflower and Hops), sugar craving management and weight support (Compize mouth spray with Gymnema and Chromium), and healthy aging for adults 45+ (45+LIFE Energy, 45+LIFE Muscle and Bone Health). The company formulates products using traditional Western herbal medicine principles and operates a direct-to-consumer Shopify e-commerce store with subscription options, complemented by retail distribution through Australian pharmacies and health food stores.

Product overview

Bioplus is an Australian-made herbal supplement company founded in 1989, specializing in natural, evidence-based remedies. The product portfolio centers on two core herbal supplements: Sedacalm (stress relief) and Sedasleep (sleep support), both leveraging Passionflower-based formulations in traditional Western herbal medicine. The company has expanded into the 45+LIFE sub-brand targeting adults 45+ with specialized formulations for energy (45+LIFE Energy), muscle and bone health (45+LIFE Muscle and Bone Health), and metabolism support. A newer addition is the Compize range of craving relief mouth sprays for weight management, utilizing Gymnema and Chromium as active ingredients. The company sells directly through its Shopify e-commerce platform with subscription options, and distributes through Australian pharmacy and health food retail channels.

Differentiator

Problem solved

Functional benefit

Brands

• Compize: A convenient, on-the-go product range formulated to help reduce sugar cravings, support healthy blood sugar levels, and assist with weight management. Powered by Gymnema and Chromium.

Products and services

• Sedacalm Natural stress supplement containing Passionflower extract, designed to relieve nervous tension, restlessness, and mild anxiety without causing mental impairment. Sold at $14.99 AUD per bottle.
• Sedasleep Natural sleep supplement combining Passionflower and Hops extracts, formulated to relieve sleeplessness, reduce disturbed or restless sleep, and promote calm restful sleep without morning grogginess. Sold at $19.99 AUD per bottle.
• Compize Craving Relief Mouth Spray Fast-acting mouth spray for sugar craving management, weight loss support, and healthy blood sugar level maintenance. Powered by Gymnema to dull sweet taste perception and Chromium to stabilize blood sugar, with peppermint oil for freshness. Sold at $34.99 AUD per spray bottle (1-month supply).
• Compize Craving Relief Mouth Spray Twin Pack Two-month supply bundle of the Compize mouth spray offering better value for ongoing sugar craving control and weight management support. Sold at $59.95 AUD for the twin pack.
• 45+LIFE Energy Supplement specifically developed for adults 45 years and older, combining vitamins, minerals, and nutrients including B12, magnesium citrate, and ashwagandha for energy production. Sold at $49.99 AUD per bottle.
• 45+LIFE Muscle and Bone Health Supplement for adults 45+ containing HMB (hydroxy-beta-methylbutyrate), vitamin D, and calcium to maintain muscle mass, strength, and bone health while supporting muscle protein synthesis. Sold at $59.99 AUD per bottle.

Quantifiable outcome

• Products help relieve nervous tension and restlessness
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• ChemistWorkscoreChannel Partner/ Reseller/ DistributorMajor Australian pharmacy chain that stocks Bioplus products including Sedacalm, Sedasleep, and the 45PlusLife supplement range. Products available for purchase in-store at ChemistWorks locations.
• YourDiscountChemistcoreChannel Partner/ Reseller/ DistributorAustralian online and physical pharmacy stockist for Bioplus supplements. Offers Bioplus products for online and in-store purchase to consumers.
• SuperPharmacycoreChannel Partner/ Reseller/ DistributorAustralian pharmacy stockist offering Bioplus products to consumers through their retail and online channels.
• GoodnNaturalcoreChannel Partner/ Reseller/ DistributorHealth food store chain stockist of Bioplus natural wellness supplements, carrying the full range of herbal remedies.
• HealthFoodcoreChannel Partner/ Reseller/ DistributorHealth food store retail stockist for Bioplus natural supplements and wellness products.
• MedicinesRusChemistcoreChannel Partner/ Reseller/ DistributorAustralian pharmacy stockist of Bioplus wellness supplements including Sedacalm and Sedasleep products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Swisse Wellness: Australia's leading premium supplement brand, selling herbal, vitamin, and wellness products through pharmacy, grocery, and DTC channels. Directly comparable in geography, product category (herbal sleep, stress, and wellness), and target demographic, but at substantially larger scale and broader SKU range.
• JSHealth Vitamins: Australian-born supplement brand with a strong DTC and pharmacy presence, focused on women's and everyday wellness. Highly comparable business model — DTC-led, pharmacy-distributed, Australian-made positioning — making it a close peer for Bioplus despite some demographic overlap differences.
• Nature's Own: Long-established Australian supplement brand with a broad herbal, vitamin, and mineral portfolio sold primarily through pharmacy channels. Comparable in heritage age, Australian market focus, and herbal-supplement positioning, with similar SKU breadth across sleep, stress, and women's health.
• Nature's Way: Globally recognized herbal supplement brand with Australian distribution. Directly comparable in product category (herbal sleep, stress, and wellness), with overlap on Passionflower and other botanical ingredients Bioplus uses, though operating at significantly larger global scale.

Broad incumbents

• Blackmores: Australia's largest listed supplement company with a deep herbal, vitamin, and mineral range sold through pharmacy and health food retail. Operates in the same Australian herbal/wellness category as Bioplus with overlapping product types (sleep, stress, age-related) but at significantly greater scale and brand recognition.
• Herbalife Nutrition: Global nutrition and weight-management company with a broad herbal and vitamin range. Comparable as a broad incumbent in the herbal/wellness supplement space, though its MLM distribution model and weight-management focus differ from Bioplus's pharmacy/DTC model.

Emerging players

• Gaia Herbs: US-based herbal supplement specialist focused on standardized botanical extracts for sleep, stress, and women's health. Comparable as a herbal-specialist brand in the same ingredient categories (Passionflower, Hops) Bioplus uses, though operating in a different geography and at a larger scale.

Regional players

• Comvita: New Zealand-headquartered natural health brand selling herbal, propolis, and wellness supplements across Australasia. Comparable in natural/herbal positioning and Trans-Tasman retail channels, though stronger in bee-based products than Bioplus's stress and sleep focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/45PlusLife
• Instagraminstagram.com/45pluslife

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bioplus