matrix pos
Matrix POS GmbH is a Hannover-based software vendor providing point-of-sale, mobile checkout, digital payment, and personnel management solutions for the DACH hospitality industry, formed in 2025 from 42 GmbH's gastronomy POS division under Everfield ownership.
- Company typePrivate
- Founded2025
- HeadquartersHannover, Germany
- Headcount—
- GTM typeB2B
- OfferingSoftware
What matrix pos does
Matrix POS GmbH is a privately held German software company headquartered in Hannover that develops and sells point-of-sale, mobile checkout, digital payment, and personnel management solutions for the hospitality industry. The company was founded in January 2025 when private equity firm Everfield Germany GmbH acquired the gastronomy POS division of 42 GmbH and spun it out as a standalone entity with 55 employees. Its product portfolio centers on four core offerings: Matrix POS (a stationary cash register system), Matrix NEO (a mobile POS for terrace and beer garden service), Matrix PAY (a consolidated digital payment solution supporting credit cards, Apple Pay, Google Pay, and contactless payments), and Conga (a personnel management suite covering scheduling, time tracking, and payroll). The platform is built on the Odoo framework and is differentiated by extreme interface openness, with documented integrations into hotel PMS (ASA, Guestline, protel, Opera, SIHOT, Mews), inventory systems (KOST, food notify, Orgasoft), accounting software (DATEV, filosof), self-ordering (Flixorder), and hardware partners (Orderman, Toshiba).
The company generates revenue through a mix of software licensing and subscriptions, payment transaction fees from Matrix PAY, hardware resale, annual maintenance contracts, and professional services billed at EUR 125 per hour plus VAT. It sells primarily through a direct sales force targeting small independents, large chains, and hotels, supplemented by an inside-sales team focused on payment upselling, channel partnerships (notably with 42 GmbH post-separation), and event-driven demand generation at trade shows such as Internorga in Hamburg. In 2025 the company introduced Matrix POS Cloud and announced Matrix NXT, a next-generation cloud-native platform described as the largest evolution of the product line in over 25 years. Named customers span enterprise hospitality (Parkhotel Laim, The Fontenay Hamburg, Erlebnis-Zoo Hannover) and SMB segments (Konditorei Kreipe, Restaurant Amorosa), with several relationships exceeding 15 years. The geographic focus is the DACH region (Germany, Austria, Switzerland), and the operating entity is a portfolio company of Everfield Germany GmbH.
matrix pos firmographics
Firmographics- Name
- matrix pos
- Legal name
- Matrix POS GmbH
- Website
- https://matrixpos.de
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- Matrix POS GmbH is a Hannover-based software vendor providing point-of-sale, mobile checkout, digital payment, and personnel management solutions for the DACH hospitality industry, formed in 2025 from 42 GmbH's gastronomy POS division under Everfield ownership.
- Ownership category
- akta.pro rank
matrix pos industry classification
Industry- Product category
- Hospitality Point-of-Sale Software
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)
Keywords
Where matrix pos is headquartered
LocationHeadquarters
- HQ city
- Hannover
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
matrix pos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- POS Software Sales/Licensing: Revenue from sales and licensing of Matrix POS, Matrix NEO, Matrix PAY software systems to gastronomy businesses
- Hardware Sales: Revenue from hardware including terminals, handhelds (Orderman, Toshiba), peripherals sold alongside software solutions
- Matrix PAY Payment Processing: Transaction-based revenue from digital payment processing through Matrix PAY with integrated tipping functionality
- Conga HR Management: Subscription revenue from Conga personal management solution covering scheduling, time tracking, payroll
- Professional Services: Support and consulting services including remote maintenance (TeamViewer), training, compliance support (TSE registration, ELSTER), charged at 125 EUR/hour + VAT
- Maintenance Contracts: Annual maintenance contracts providing comprehensive support coverage, mentioned as recommended for complete coverage
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Professional Support Services |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
matrix pos product offering
Product offeringCore offering
Matrix POS GmbH develops and sells a modular point-of-sale software ecosystem for the gastronomy and hospitality industry, including the stationary Matrix POS cash register, the mobile Matrix NEO terminal, the Matrix PAY digital payment solution, and the Conga personnel management suite. The company also resells compatible hardware from partners such as Orderman and Toshiba, and supports the offering with maintenance contracts and professional services billed at EUR 125/hour. Customers are restaurants, hotels, communal caterers, theme parks, and bakeries across the DACH region.
Product overview
Matrix POS is a modular POS (Point-of-Sale) ecosystem for gastronomy consisting of core products (Matrix POS stationary system, Matrix NEO mobile POS, Matrix Payment digital payment, and Conga personnel management) plus complementary add-on modules (Matrix Bonmonitor kitchen display, Matrix Voucher, Matrix Wallet customer loyalty, Matrix Office administration, and Flixorder self-ordering). The system architecture emphasizes extreme interface openness, enabling seamless integration with hotel software systems (ASA, Guestline, protel, Opera, SIHOT, Mews), inventory management (KOST Warenwirtschaft, food notify, Orgasoft), pouring systems, accounting software (DATEV, filosof), table reservations, and self-ordering solutions. Hardware partnerships with Orderman and Toshiba complete the offering.
Differentiator
Problem solved
Functional benefit
Brands
- Matrix NEO: Mobile point-of-sale (POS) system for gastronomy, designed for outdoor terrace and beer garden use, with integrated payment and tipping functionality.
- Matrix PAY
- Conga
- Matrix Bonmonitor
- Matrix Wallet
- Matrix Office
- Matrix Voucher
- Matrix POS Cloud
- Matrix NXT
Products and services
- Matrix POS (Stationäres Kassensystem) Stationary point-of-sale cash register system for gastronomy operations, designed for flexibility and extreme interface openness, supporting served dining, check-out gastronomy, and inventory management with internal production. Targeted at restaurants, cafés, bars, hotels, and bakeries across the DACH region.
- Matrix NEO (Mobile Kassensystem) Mobile POS terminal for outdoor service areas such as terraces and beer gardens, with integrated payment and tip functionality enabling service staff to take orders and payments directly at the table. Targeted at hospitality businesses with outdoor dining operations.
- Matrix Payment (Matrix PAY) Digital payment solution consolidating all payment methods (credit/debit cards, Apple Pay, Google Pay, contactless) into a single dashboard with one reconciliation statement, including integrated digital tipping functionality. Targeted at hospitality operators wanting to consolidate payment processing.
- Conga (Personnel Management) Holistic personnel management software for the hospitality industry covering scheduling, time tracking, and payroll with hybrid cloud-based and offline-capable operation. Includes Conga Kassenbuch, Conga Lohn Manager, GastroLohn Office, myCONGA App, and Aushang Manager. Targeted at hospitality operators needing integrated workforce management.
- Matrix Bonmonitor Kitchen display system that optimizes kitchen workflows by digitally displaying orders, enabling food grouping, prioritization, article blocking, and real-time order overview for kitchen staff. Targeted at restaurant kitchens seeking to replace paper-based order slips.
- Matrix Voucher Voucher service supporting multiple voucher providers including Matrix, Yovite, Mafis (HIS), Gurado, Customer Connect, HKS, Incert, and E-Guma, with verification via web interface and quick voucher creation. Targeted at hospitality operators managing multiple voucher programs.
- Matrix Wallet Customer loyalty card, discount card, and bonus card system with reloadable money card functionality for events, enabling guests to load money centrally and pay at various outlets. Targeted at hospitality operators wanting loyalty and cashless event payment capabilities.
- Matrix Office Central administration hub for managing the Matrix POS system, including article management, article groups, payment methods, constraints, and configuration. Targeted at back-office administrators and operations managers of hospitality businesses.
- Matrix POS Cloud Cloud-based POS system for gastronomy representing the new cloud generation of Matrix POS software, showcased at Internorga 2025. Targeted at hospitality operators seeking cloud-native POS deployments.
- Matrix NXT Next-generation Matrix POS platform featuring real-time access to POS data from anywhere, automatic availability of new features without manual updates, higher stability through modern cloud architecture, and a continuously growing platform while maintaining the familiar Matrix POS foundation. Targeted at existing and new Matrix POS customers seeking a future-proof cloud POS.
Quantifiable outcome
- Digital tipping function leads to higher tips for service staff
- +2 more outcomes
Companies that use matrix pos
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
matrix pos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability1 record
Feature7 records
matrix pos partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and major.
- KOST Software GmbHflagshipJoint presence at Internorga 2025 and 2026. KOST Software provides inventory management solutions for communal catering, patient nutrition, and gastronomy/hotel segments. Combined offerings create seamless digital process chains from guest ordering to electronic supplier ordering.
- 42 GmbHcoreAfter corporate separation in 2025, 42 GmbH continues as an IT specialist for hospitality, distributing ASA Hotelsoftware and Guestline Hotel Management systems. Despite legal separation, synergies between both companies are maintained with continued close cooperation.
- OrdermancoreLong-term hardware partner providing handheld POS terminals and cash register hardware including the Orderman 10 with payment function and Magellan premium terminal.
- ToshibacoreLong-term hardware partner providing cash register hardware and peripherals for the Matrix POS ecosystem.
- FlixordermajorSelf-ordering solution provider enabling table-side ordering via QR code, self-ordering kiosks, take-away, and room-service. Seamlessly integrated with Matrix POS for instant order processing.
- ASA HotelsoftwaremajorHotel property management system integration partner. Matrix POS connects with ASA for hotel restaurant operations, enabling room charging and PMS integration.
- GuestlinemajorHotel property management system integration partner. Enables seamless connectivity between Matrix POS and Guestline hotel management for operations including protel AIR and Opera integration.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
matrix pos competitors and assessment
Company assessmentDirect peers
- Orderbird: Berlin-based POS provider focused on the DACH gastronomy and hospitality market with iPad-based POS and integrated payments. Direct competitor across Matrix POS's core SMB/mid-market restaurant segment in the same geography.
- TouchBistro: iPad-based POS system purpose-built for restaurants with integrated payments and inventory. Comparable in product architecture (tablet POS + payments + back office) and target verticals.
- SumUp POS: European mPOS and integrated POS provider (formerly SumUp Air / Till) targeting small hospitality and retail merchants with bundled hardware and payment processing, competing for Matrix POS's SMB customer base.
- Poster POS: Cloud-based POS with strong adoption across European SMB restaurants, cafes, and bars. Competitor for Matrix NEO / Matrix POS among independent operators in DACH and beyond.
Broad incumbents
- Lightspeed Restaurant: Global cloud POS and payments platform with a strong hospitality vertical and a major DACH footprint following the Gastrofix acquisition. Competes directly for multi-site restaurants and hotels across the same verticals as Matrix POS.
- Toast: Leading US-based cloud POS and payments platform for the restaurant industry. While geographically primarily US, Toast sets the product and pricing benchmark that European operators and chains evaluate against Matrix POS in enterprise deals.
- NCR Aloha (now a separate company / Aloha by NCR): Enterprise restaurant and hotel POS platform (Aloha, Micros) used by large chains and hotels globally. Competes with Matrix POS in enterprise / hotel F&B deployments where Matrix cites PMS integrations.
- Resy / Square for Restaurants: Square's restaurant POS offering provides integrated payments, hardware, and software to SMB hospitality. Comparable in product convergence (POS + payment) and a frequent consideration in SMB replacement decisions.
Emerging players
- iKentoo: Cloud-based POS for hospitality, restaurants, and bars with integrations to PMS and online ordering. Comparable vertically-specialized cloud POS targeting small and mid-market European hospitality operators.
Others
- PAX Technology: Global payment terminal hardware manufacturer whose devices are commonly paired with hospitality POS software. Comparable as a hardware supplier layer adjacent to Matrix POS's Orderman/Toshiba partnerships and Matrix PAY deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
matrix pos social profiles
Digital presencematrix pos financial estimates
Financial estimateRevenue estimate
Valuation estimate
matrix pos leadership team
Management profileNumber of profiles
Profiles4 records
matrix pos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
matrix pos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about matrix pos
What does matrix pos do?
Matrix POS GmbH develops and sells a modular point-of-sale software ecosystem for the gastronomy and hospitality industry, including the stationary Matrix POS cash register, the mobile Matrix NEO terminal, the Matrix PAY digital payment solution, and the Conga personnel management suite. The company also resells compatible hardware from partners such as Orderman and Toshiba, and supports the offering with maintenance contracts and professional services billed at EUR 125/hour. Customers are restaurants, hotels, communal caterers, theme parks, and bakeries across the DACH region.
Is matrix pos a public or private company?
matrix pos is a private company. It is classified as private equity controlled and is currently operating.
When was matrix pos founded?
matrix pos was founded in 2025.
Where is matrix pos based?
matrix pos is headquartered in Hannover, Germany, in the Europe region.
How does matrix pos make money?
Six revenue lines are on record. POS Software Sales/Licensing is the primary driver. The others are hardware Sales, matrix PAY Payment Processing, conga HR Management, professional Services and maintenance Contracts.
Who are matrix pos's main competitors?
Direct peers on record are Orderbird, TouchBistro, SumUp POS and Poster POS. Broad incumbents are Lightspeed Restaurant, Toast, NCR Aloha (now a separate company / Aloha by NCR) and Resy / Square for Restaurants. iKentoo is listed as an emerging player. PAX Technology is listed as an others.
Does matrix pos have an API?
No public API is recorded for matrix pos.
What industry is matrix pos in?
matrix pos's product category is Hospitality Point-of-Sale Software. Its primary akta.pro industry code is FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms). Its NAICS code is 51321 and its SIC code is 7372.