42
42 GmbH is a Hanover-based IT full-service provider delivering digital solutions for hotels and gastronomy across the DACH region, distributing cloud PMS (ASA, Guestline), POS, channel management, beverage dispensing, and personnel software, supported by 24/7 managed services from Hannover.
- Company typePrivate
- Founded1989
- HeadquartersHanover, Germany
- Headcount101–250
- GTM typeB2B
- OfferingServices
What 42 does
42 GmbH is a Hanover-based IT full-service provider (IT-Komplettdienstleister) specializing in digital solutions for the hospitality and gastronomy industries across the DACH region. The company serves over 800 customers including individual hotels, hotel groups, restaurants, cafés, casinos and event venues, with a portfolio spanning cloud-based property management systems (ASA Hotelsoftware as the German distribution partner within the ASA Partnernetzwerk, and Guestline), POS systems (formerly Matrix POS, divested to Everfield in January 2025), channel management and booking engines (HotelNetSolutions, straiv), computerized beverage dispensing (Gruber Schanksysteme), personnel management (Conga, acquired 2021), inventory control (Matrix IC, Kost Warenwirtschaft), self-ordering (Flixorder), table reservation (RESERViSiON), payment processing (ASA-Pay, Cashlogy, 42 Payment), and electronic door locking (VingCard).
The underlying technology stack is a hybrid of proprietary modules and partner platforms integrated through 42's consulting and support layer. Cloud-native deployments with EU-based data processing are offered for ASA Hotelsoftware and Guestline, while on-premise and mobile POS configurations (historically Matrix POS / Matrix NEO) were supported before the 2025 divestiture. Integration with hardware systems (Gruber pour-control, VingCard locks, Cashlogy cash management) and accounting (filosof) provides customers with a single-vendor coordination point across the hotel and restaurant technology stack.
42 generates revenue through four primary streams: software licensing and recurring subscriptions for distributed PMS/POS products, hardware sales and installation, digital transformation consulting and digitalization advisory, and 24/7 managed support, maintenance, and training contracts. Pricing is quote-based and not publicly disclosed; contracts are typically multi-year. The go-to-market combines direct enterprise field sales, a regional reseller and technology partner network across DACH, and event-driven demand generation at major hospitality trade shows (Internorga, ITB Berlin, INTERGASTRA, IGEHO, Alles für den Gast). After divesting Matrix POS in January 2025, 42 has refocused on hotel software distribution (anchored by ASA) and an enterprise-grade services motion targeting hotel groups (Romantik Hotels, NOVUM Hotel Group) and premium individual properties.
42 firmographics
Firmographics- Name
- 42
- Legal name
- 42 GmbH
- Website
- https://42-gmbh.de
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- 42 GmbH is a Hanover-based IT full-service provider delivering digital solutions for hotels and gastronomy across the DACH region, distributing cloud PMS (ASA, Guestline), POS, channel management, beverage dispensing, and personnel software, supported by 24/7 managed services from Hannover.
- Ownership category
- akta.pro rank
42 industry classification
Industry- Product category
- Hospitality IT Solutions
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Sales & Catering / Group & Event Management (THALACAM)
Keywords
Where 42 is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
42 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Sales & Licensing (Hotelsoftware, Kassensysteme): 42 GmbH resells and implements hotel management software (ASA, Guestline), POS cash register systems (Matrix POS), and related software solutions (channel management, guest journey, warrenwirtschaft, scheduling). Revenue is generated through software licensing fees, implementation services, and ongoing support/maintenance contracts.
- Hardware Sales & Installation: Sale and installation of hardware systems including POS terminals, mobile ordering devices, computerized beverage dispensing equipment (Gruber Schankanlagen), door locking systems (VingCard), video surveillance, network equipment, and payment terminals. Hardware revenue is one-time with potential for accessories and replacement parts.
- Consulting & Digitalisierungsberatung: Digital transformation consulting services for hotels and gastronomy businesses, including needs analysis, process optimization, software strategy development, and implementation planning. Individual consulting engagements billed as professional services.
- Support, Maintenance & Training: Ongoing technical support (24/7), remote maintenance, on-site support, training sessions, and webinars for software and hardware products. Support contracts provide recurring revenue and are a key differentiator (24-hour support from Hanover).
- Matrix POS Gastronomy Cash Register Business (Divested to Everfield/Matrix POS GmbH in 2025): In January 2025, Everfield acquired the gastronomy cash register business segment of 42 GmbH and founded Matrix POS GmbH as an independent software manufacturer. This divested business previously generated revenue from POS systems, mobile cash registers (Matrix NEO), and related hardware for gastronomy.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Individual consultation-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
42 product offering
Product offeringCore offering
42 GmbH is an IT full-service provider (IT-Komplettdienstleister) for the hospitality and gastronomy industries, distributing, integrating, and supporting cloud-based hotel property management systems (ASA Hotelsoftware, Guestline), POS cash register systems (Matrix POS, Matrix NEO), channel management and booking engines (HotelNetSolutions), digital guest journey platforms (straiv), computer-controlled beverage dispensing systems (Gruber Schanksysteme), personnel management software (Conga), and inventory solutions (Kost Warenwirtschaft). The company complements these software and hardware products with digitalization consulting, implementation, training, and 24/7 technical support delivered from its Hanover headquarters.
Product overview
42 GmbH is an IT full-service provider for hospitality (hotels and gastronomy) offering a modular portfolio of integrated software solutions. The core hotel software products include ASA Hotelsoftware (cloud-based PMS for city hotels, conference hotels, hotel groups, holiday hotels, and wellness spas) and Guestline (cloud-based hotel software for Best Western and city hotels). For gastronomy, the flagship is Matrix POS - a flexible POS system with mobile variant Matrix NEO. Supporting modules include inventory management (Matrix IC, Kost Warenwirtschaft), personnel management (Conga), self-ordering (Flixorder), table reservation (RESERViSiON), and pour control systems (Gruber Schankanlage). Digital guest journey solutions include straiv (check-in/out, digital concierge) and HotelNetSolutions (channel management, booking engine). The products are offered both as standalone solutions and as integrated systems with 42's consulting services for digital transformation.
Differentiator
Problem solved
Functional benefit
Brands
- 42 GmbH Consulting: Digital strategy consulting services for hospitality, helping hotels future-proof their digitalization and process workflows.
- Matrix POS
- Matrix NEO
- Conga
Products and services
- ASA Hotelsoftware (ASA Cloud)
Quantifiable outcome
- 800+ customers served in the DACH region
- +5 more outcomes
Companies that use 42
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
42 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature12 records
42 partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- Romantik Hotels (200+ hotels across Europe)coreRomantik Hotels, a collection of over 200 individually operated hotels across Europe (many family-owned for generations), selected ASA Hotelsoftware as their Premium PMS Partner. This partnership positions ASA as the preferred property management system for Romantik Hoteliers, emphasizing guest-centric features and flexibility. Both ASA and Romantik Hotels share a philosophy of family ownership and individual character. ASA's Managing Director Barbara Spitaler and Romantik's Director Sales, Distribution & Systems Christina Neumann publicly announced the partnership in July 2025.
- Everfield / Matrix POS GmbHcoreIn January 2025, Everfield acquired the gastronomy cash register business segment of 42 GmbH and founded Matrix POS GmbH as an independent software manufacturer. Everfield's investment strengthens its presence in the DACH region and positions Matrix POS GmbH as a standalone POS software company. 42 GmbH divested this business unit while maintaining its other hospitality IT activities.
- Conga (formerly Gastro Lohn) - 42 GmbH Brandmajor42 GmbH expanded its service range through the strategic acquisition of Conga (formerly Gastro Lohn) in May 2021. Conga software covers personnel management, staff scheduling, payroll, and time tracking. The acquisition strengthened 42 GmbH's position as a full-service hospitality IT provider by adding HR/payroll capabilities to its portfolio.
- ASA Hotelsoftware (ASA S.r.l.)coreASA Hotelsoftware, founded in 1989 in Kaltern/Kalterberg, South Tyrol, Italy, is a leading hotel property management software provider. 42 GmbH is the German partner in the ASA Partnernetzwerk (ASA partner network). The partnership was officially announced in March 2024. ASA provides cloud-based hotel management software (PMS) with modules for front/back office, SPA, banquet management, and payment processing. 42 serves as the exclusive/key distribution and implementation partner for ASA products in Germany.
- GuestlinemajorGuestline is a cloud-based hotel software platform combining PMS, Channel Manager, booking engine, and payment. 42 GmbH distributes and implements Guestline solutions in the DACH market, particularly targeting Best Western Hotels, city hotels, and hotel groups.
- HotelNetSolutionsmajorHotelNetSolutions provides online distribution and direct booking solutions including channel management, booking engines for hotel websites, online voucher shops, and flexible offer tools. 42 GmbH integrates HotelNetSolutions with its hotel software offerings (ASA, Guestline) to provide a complete online distribution solution for hotel customers.
- straiv (by CODE2ORDER)majorstraiv provides a digital guest journey solution for hotels including digital check-in/check-out, digital concierge/guest folder, and automated guest journey messaging — all without requiring guests to download an app. 42 GmbH distributes and integrates straiv as part of its comprehensive hotel digitization offering.
- Gruber SchanksystememajorGruber, the Austrian market leader in computer-controlled beverage dispensing systems, provides solutions that minimize pour losses by up to 15%. 42 GmbH distributes, installs, and maintains Gruber Schankanlagen (VISO beer systems, spirit rings, Libra bottle dispensing) across Germany. The partnership targets hotels, restaurants, casinos, cinemas, and bowling centers.
- KOST WarenwirtschaftmajorKOST provides inventory/warenwirtschaft management software for gastronomy and hospitality. 42 GmbH integrates KOST with Matrix POS and other systems to provide comprehensive inventory control, stock tracking, and purchase planning solutions.
- Shield (Datenschutz & Datensicherheit)minorShield GmbH (Martin Vogel, Prisdorf) provides data protection and data security consulting services. 42 GmbH partners with Shield to offer comprehensive GDPR/data protection compliance services alongside IT implementations. Shield also serves as 42 GmbH's external data protection officer (Datenschutzbeauftragter).
- iot.tirolminoriot.tirol is an established IT solutions company based in Tirol, Austria, serving various industries including gastronomy. The company joined 42 GmbH's reseller/dealer network (Händlernetzwerk) to distribute Matrix POS Kassensystem and related solutions in the Austrian market.
- kakom (IT-Lösungen für Bäckereien)minorkakom provides IT solutions for bakeries. 42 GmbH partners with kakom to demonstrate Matrix POS Kassensystem and kakom Touch POS for bakeries at trade shows (e.g., GastroIvent 2024, Bremen).
- protel Hotelsoftwaremajorprotel is a market-leading hotel software provider for the mid-sized hospitality segment. 42 GmbH featured protel as a key partner at the Internorga trade shows (2016, 2017), offering protel hotel software as part of its comprehensive hospitality IT portfolio.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
42 competitors and assessment
Company assessmentDirect peers
- ASA Hotelsoftware: Italian-founded cloud hotel PMS (ASA S.r.l., Kaltern, South Tyrol, est. 1989) whose German distribution and implementation 42 GmbH leads. Closest direct comparable given shared product, customers, and DACH presence, though 42 is also its key channel partner.
- protel Hotelsoftware: German mid-market hotel PMS provider (now part of Planet Group), historically a partner of 42 GmbH at Internorga and a direct competitor in the German hotel-software market with overlapping target customers.
- Guestline: UK-based cloud hotel software platform combining PMS, channel manager, booking engine, and payment. 42 GmbH distributes and implements Guestline in DACH, making it both a partner and a functionally identical competitor for hotel IT deals.
- HotelNetSolutions: German channel-management, booking-engine and online-voucher provider integrated by 42 GmbH. Operates in the same hotel-software distribution stack and serves overlapping DACH hotel customers, making it both a partner and a directly comparable competitor.
Emerging players
- Mews: Cloud-native, mobile-first hotel PMS challenger expanding aggressively across Europe targeting independent and boutique hotels — the same mid-market segment that 42 GmbH serves with ASA and Guestline.
- Cloudbeds: Global cloud-native PMS/channel manager/booking engine suite competing for independent hotels and small chains, including DACH accounts, with a self-serve model that competes with 42 GmbH's consultative distribution approach.
- Hotelkit: Austrian-headquartered hotel operations and housekeeping platform competing in DACH for the same independent and chain-hotel customers, often alongside or against legacy PMS implementations that 42 GmbH delivers.
Broad incumbents
- Oracle Hospitality (OPERA Cloud): Global incumbent hospitality platform (OPERA PMS) used by large chains and groups. Represents the upper-end incumbent that 42 GmbH competes against when pitching ASA/Guestline to enterprise hotel groups and chains in DACH.
- Lightspeed Restaurant: International cloud POS platform for restaurants and hospitality. Competes with the gastronomy POS domain that 42 GmbH divested to Everfield/Matrix POS GmbH and remains an adjacent comparable for 42's broader hospitality portfolio.
Regional players
- Springer Verlag Hotellerie Solutions: German hospitality software and media group (hotelier.de / ahgz) providing IT solutions and industry content to DACH hotels. Comparable as a regional incumbent with similar hotel-software distribution and customer-base profile in Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
42 social profiles
Digital presence42 financial estimates
Financial estimateRevenue estimate
Valuation estimate
42 leadership team
Management profileNumber of profiles
Profiles1 record
42 subsidiaries and ownership
Company hierarchySubsidiaries1 record
42 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
42 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 42
What does 42 do?
42 GmbH is an IT full-service provider (IT-Komplettdienstleister) for the hospitality and gastronomy industries, distributing, integrating, and supporting cloud-based hotel property management systems (ASA Hotelsoftware, Guestline), POS cash register systems (Matrix POS, Matrix NEO), channel management and booking engines (HotelNetSolutions), digital guest journey platforms (straiv), computer-controlled beverage dispensing systems (Gruber Schanksysteme), personnel management software (Conga), and inventory solutions (Kost Warenwirtschaft). The company complements these software and hardware products with digitalization consulting, implementation, training, and 24/7 technical support delivered from its Hanover headquarters.
Is 42 a public or private company?
42 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 42 founded?
42 was founded in 1989. It employs 101 to 250 people.
Where is 42 based?
42 is headquartered in Hanover, Germany, in the Europe region.
How does 42 make money?
Five revenue lines are on record. Software Sales & Licensing (Hotelsoftware, Kassensysteme) is the primary driver. The others are hardware Sales & Installation, consulting & Digitalisierungsberatung, support, Maintenance & Training and matrix POS Gastronomy Cash Register Business (Divested to Everfield/Matrix POS GmbH in 2025).
Who are 42's main competitors?
Direct peers on record are ASA Hotelsoftware, protel Hotelsoftware, Guestline and HotelNetSolutions. Emerging players are Mews, Cloudbeds and Hotelkit. Broad incumbents are Oracle Hospitality (OPERA Cloud) and Lightspeed Restaurant. Springer Verlag Hotellerie Solutions is listed as a regional player.
Does 42 have an API?
No public API is recorded for 42.
What industry is 42 in?
42's product category is Hospitality IT Solutions. Its primary akta.pro industry code is THALACAM, Sales & Catering / Group & Event Management. Its NAICS code is 541511 and its SIC code is 7371.