local solar
Local Solar is a privately held Southern California solar energy installer (founded 2022, 1-10 employees, Santa Fe Springs HQ) that designs and installs residential and commercial rooftop PV systems, battery storage, roofing, and EV chargers using in-house crews across Orange County and surrounding markets.
- Company typePrivate
- Founded2022
- HeadquartersSanta Fe Springs, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What local solar does
Local Solar is a Southern California-based solar energy installer operating as a division of Steadfast Homes. Founded in 2022 and headquartered in Santa Fe Springs, the company designs, sells, and installs rooftop photovoltaic systems for residential and commercial property owners, with concentrated service coverage across Orange County, Santa Ana, Irvine, Santa Fe Springs, and surrounding Southern California markets. The company employs an in-house installation model with no subcontractors, and bundles solar installation with related trades under CSLB licenses for Solar (C-46), Roofing (C-39), and Electrical (C-10) contracting.
The company's product portfolio centers on residential and commercial rooftop PV systems, supplemented by solar battery storage, EV charger installation, roof repair and replacement, ground-mounted solar systems, solar water heaters, home energy audits, and solar panel repair and maintenance. Technical delivery is supported by NABCEP-certified installers and MCS-certified engineers, and the company claims use of machine learning and automation to optimize system sizing and pricing. Marketing is primarily organic — educational content, local SEO across city-specific landing pages, Google Business reviews (claimed 5/5), and word-of-mouth referrals — with no disclosed use of third-party sales channels or aggressive direct-sales tactics.
The business model is transactional and project-based: one-time installation fees for solar systems typically priced in the $12,000–$30,000+ range per residential project, with financing options including 0% APR plans and ~$630/month over 20 years, plus ancillary revenue from maintenance, repair, roofing, and add-on services. Customer acquisition is sales-led through website quotes, phone inquiries, and on-site surveys, targeting individual homeowners and local businesses in Southern California. The company is privately held with no external institutional funding, no disclosed revenue, and a headcount of 1-10 employees.
local solar firmographics
Firmographics- Name
- local solar
- Legal name
- Local Solar
- Website
- https://localsolar.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Local Solar is a privately held Southern California solar energy installer (founded 2022, 1-10 employees, Santa Fe Springs HQ) that designs and installs residential and commercial rooftop PV systems, battery storage, roofing, and EV chargers using in-house crews across Orange County and surrounding markets.
- Ownership category
- akta.pro rank
local solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Roofing Contractors (23816)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Balance-of-Plant EPC (Piles/Foundations, Trenching, Combiner Networks) (EUAEADAJ)
Keywords
Where local solar is headquartered
LocationHeadquarters
- HQ city
- Santa Fe Springs
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
local solar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Solar Panel Installation Services: One-time installation fees for residential and commercial solar panel systems. Revenue generated from solar PV panel installation, roof integration, and associated electrical work.
- Solar Battery Storage Installation: Installation of battery storage systems paired with solar installations for energy independence and backup power capabilities.
- Roofing Services: Roof repair, replacement, and installation services, initially developed to support solar installations but now offered as standalone service.
- EV Charger Installation: Electric vehicle charger installation services for residential and commercial properties.
- Solar Panel Repair & Maintenance: Ongoing repair and maintenance services for existing solar installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Solar Installation - Average Cost Range |
| Unit Pricing | Pay-as-you-go | Per Watt Pricing |
| Unit Pricing | Pay-as-you-go | Ground-Mounted Solar Systems |
| Other | Monthly | Financing Available |
| Other | Pay-as-you-go | Federal Solar Tax Credit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
local solar product offering
Product offeringCore offering
Local Solar is a solar panel installation company that designs, installs, and commissions residential and commercial solar PV systems across Southern California. The company also offers related services including solar battery storage, roof repair and installation, EV charger installation, solar water heaters, ground-mount systems, panel repair and maintenance, and home energy audits. All installations are performed by an in-house team of MCS-certified engineers and licensed roofing and electrical contractors without the use of subcontractors.
Product overview
Local Solar is a solar panel installation company offering a comprehensive suite of services for both residential and commercial customers. The core offerings center on solar panel installation (residential and commercial rooftop PV systems), complemented by supporting services including solar battery storage, home energy audits, design and consultation, roof repair/installation, ground mount systems, solar water heaters, EV charger installation, and repair/maintenance services. The company positions itself as a one-stop solution combining roofing and electrical expertise with solar installation, using machine learning and automation to optimize system pricing and design for customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Solar Panel Installation Full-service residential solar PV installation for homeowners in Southern California, including site assessment, permitting, system design, installation, and final inspection. Delivered by the in-house team of MCS-certified engineers and licensed contractors.
- Commercial Solar Panel Installation Solar panel installation services for commercial businesses in Southern California, including site assessment, project design, permitting, installation, grid connection, and maintenance planning.
- Rooftop PV System Rooftop photovoltaic systems that convert sunlight into electricity for residential and commercial properties, representing the most common solar installation type offered by Local Solar.
- Home Energy Audit Comprehensive evaluation of home energy usage including review of energy bills, inspection of heating and cooling systems, and identification of energy-saving opportunities for homeowners.
- Solar Panel Design & Consultation Expert consultation services for solar panel design including solar irradiation analysis, roof analysis, system sizing, electrical design, and financial analysis. Used by property owners evaluating solar options before installation.
- Solar Battery Storage Battery storage systems (including lead acid, lithium ion, nickel cadmium, and flow batteries) installed alongside solar PV systems to provide backup power and energy independence for residential and commercial customers.
- EV Charger Installation Electric vehicle charger installation services for residential and commercial property owners seeking integrated solar and EV charging solutions.
- Roof Repair & Installation Comprehensive roofing services including roof installation, repair, and replacement for residential and commercial properties, often paired with solar installation but also offered as a standalone service.
- Solar Ground Mount System Ground-mounted solar panel systems including standard ground-mount and pole-mounted options for properties where rooftop installation is not viable.
- Solar Water Heater Solar water heating systems including active direct/indirect systems and passive integral collector/thermosyphon systems for residential and commercial properties.
- Solar Panel Removal & Disposal Professional removal and recycling/disposal services for end-of-life solar panels, including proper recycling through SEIA's National PV Recycling Program.
- Solar Panel Repair & Maintenance Repair and maintenance services for solar panel systems including inspection, cleaning, troubleshooting, and component replacement for existing installations.
Quantifiable outcome
- Up to 70% annual electricity bill savings
- +4 more outcomes
Companies that use local solar
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
local solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
local solar partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Steadfast Home (Parent Company)coreLocal Solar is a division of Steadfast Home, operating under the same ownership and management. Steadfast Home provides the parent brand for the solar installation business, with Joe Mendez leading operations for both entities.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
local solar competitors and assessment
Company assessmentBroad incumbents
- Sunrun: Largest US residential solar installer and a major employer of Local Solar's founder previously. Offers full-service solar + battery + financing across California and nationwide, making it the dominant competitive benchmark in the same geography and customer segment.
- Momentum Solar: National residential solar installer (also a former employer of Local Solar's founder) with a direct-sales, no-subcontractor model. Highly comparable GTM and customer experience, but operating at a vastly larger geographic and headcount scale.
- Freedom Forever: Large multi-state residential solar EPC with strong California presence. Competes directly for the same homeowner segment, with similar installation-led GTM and a comparable combined-roofing offering.
- Tesla Energy (Solar Roof / Solar Panels): National residential solar offering bundled with Powerwall batteries and EV chargers. Competes in the same California residential segment and on integrated solar+battery+EV value messaging, but at a fundamentally different scale and brand level.
Direct peers
- Semper Solaris: San Diego-based residential and commercial solar installer with a similar integrated solar + roofing + electrical model serving Southern California. Closely comparable in size, geography, and combined-trade value proposition to Local Solar.
- Baker Electric Home Energy: Southern California (Escondido-based) residential and commercial solar, battery, and roofing installer. Operates with the same in-house, multi-trade positioning in the same SoCal geography.
- Sullivan Solar Power: San Diego-based residential and commercial solar installer with a direct-sales, in-house model. Overlaps with Local Solar in customer segment, region, and service scope.
Regional players
- Renova Energy: Southern California solar and battery installer operating in the Inland Empire and Orange County. Direct overlap with Local Solar's target geography and customer profile.
- Stellar Solar: San Diego-based residential and commercial solar installer. Comparable in SoCal focus and customer segment, with a similar owner-led service orientation.
Others
- Zenernet (now defunct): Former California residential solar installer that abruptly closed in 2023, displacing thousands of customers — Local Solar actively helped absorb those displaced customers. Relevant as a cautionary peer and as a source of the company's community-driven goodwill.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights5 records
Customer concentration
local solar social profiles
Digital presencelocal solar compliance and trust
Trust signalCompliance4 records
local solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
local solar leadership team
Management profileNumber of profiles
Profiles1 record
local solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
local solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about local solar
What does local solar do?
Local Solar is a solar panel installation company that designs, installs, and commissions residential and commercial solar PV systems across Southern California. The company also offers related services including solar battery storage, roof repair and installation, EV charger installation, solar water heaters, ground-mount systems, panel repair and maintenance, and home energy audits. All installations are performed by an in-house team of MCS-certified engineers and licensed roofing and electrical contractors without the use of subcontractors.
Is local solar a public or private company?
local solar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was local solar founded?
local solar was founded in 2022. It employs 1 to 10 people.
Where is local solar based?
local solar is headquartered in Santa Fe Springs, United States, in the North America region.
How does local solar make money?
Five revenue lines are on record. Solar Panel Installation Services are the primary driver. The others are solar Battery Storage Installation, roofing Services, EV Charger Installation and solar Panel Repair & Maintenance.
Who are local solar's main competitors?
Broad incumbents on record are Sunrun, Momentum Solar, Freedom Forever and Tesla Energy (Solar Roof / Solar Panels). Direct peers are Semper Solaris, Baker Electric Home Energy and Sullivan Solar Power. Regional players are Renova Energy and Stellar Solar. Zenernet (now defunct) is listed as an others.
Does local solar have an API?
No public API is recorded for local solar.
What industry is local solar in?
local solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of IMADAFAO, Solar Roofing & Roof-Mounted PV Systems. Its NAICS code is 23816 and its SIC code is 1731.