winmex
Winmex is a Mexican wholesale importer and distributor founded in 2009 that sells motorcycles, scooters, ATVs, electric vehicles, and 3,800+ parts and accessories exclusively through an authorized dealer network across Mexico.
- Company typePrivate
- Founded2009
- HeadquartersZapopan, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What winmex does
Winmex (legal name Winmex México) is a Mexican wholesale importer and distributor of motorcycles, scooters, ATVs, electric vehicles, and related parts and accessories. Founded in 2009 and headquartered in Santiago Teyahualco, Estado de México, the company operates as an importadora mayorista (wholesale importer) and does not sell directly to the public. Its product catalog spans gasoline and electric motorcycles, motonetas, ATVs, cross bikes, go-karts, motocarros, and a parts/accessories assortment of more than 3,800 SKUs targeting the most common motorcycle models in the Mexican market. The company self-describes as the largest importer of motorcycle parts, accessories, and vehicles in Mexico, with 15+ years of operating history.
The business model is B2B-only: Winmex sells exclusively to a network of authorized distributors and dealers that include both company-branded WINMEX agencies (e.g., TEPEYAC, SATÉLITE, GUANAJUATO, MICHOACÁN, VERACRUZ) and independent resellers (e.g., MOTONORTE, TRACTOMAE, MD MOTOPLAZA, KAYO ZAPOPAN, KAYO COLIMA) across at least nine Mexican states. Pricing is tiered with a $35,000 MXN minimum initial order for full distributor status and a $10,000–$34,999 MXN tier for parts and accessories; volume discounts, product warranties, and nationwide shipping to all Mexican states are offered. Go-to-market relies on the company website (winmex.com.mx), WhatsApp-based sales support, digital catalogs distributed via QR codes, and a dealer portal. There is no proprietary technology, no AI/ML capabilities, no patents, no certifications, and no disclosed funding; operations are supported by a small corporate headcount, two office locations, and dedicated parts and motorcycle warehouses at the Santiago Teyahualco headquarters.
winmex firmographics
Firmographics- Name
- winmex
- Legal name
- Winmex México
- Website
- https://winmex.com.mx
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Winmex is a Mexican wholesale importer and distributor founded in 2009 that sells motorcycles, scooters, ATVs, electric vehicles, and 3,800+ parts and accessories exclusively through an authorized dealer network across Mexico.
- Ownership category
- akta.pro rank
Where winmex is headquartered
LocationHeadquarters
- HQ city
- Zapopan
- HQ country
- Mexico
- HQ region
- Latin America
Offices4 records
Markets served
winmex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Motorcycle Sales: Import and wholesale distribution of gasoline and electric motorcycles, motonetas (scooters), ATVs, cross bikes, and gokarts to authorized distributors across Mexico.
- Parts and Accessories Wholesale: Wholesale distribution of motorcycle parts, refacciones, and accessories to dealers. Catalog of over 3,800 products for the most common motorcycles in the Mexican market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale distributor minimum order: $35,000 MXN and above |
| One time/ perpetual license | Pay-as-you-go | Refacciones and accessories: $10,000 to $34,999 MXN |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
winmex product offering
Product offeringCore offering
Winmex is a Mexican wholesale importer that buys motorcycles, scooters (motonetas), ATVs, cross bikes, go-karts, motocarros, and electric vehicles from overseas manufacturers and resells them, together with a catalog of more than 3,800 motorcycle parts and accessories, exclusively to an authorized network of dealers and distributors across Mexico. The company does not sell direct to the public and does not manufacture any of the products it distributes.
Product overview
Winmex is a Mexican wholesale importer and distributor of motorcycles, scooters, and vehicle parts/accessories. The company offers a portfolio of gasoline-powered vehicles (motorcycles, ATVs, cross bikes, go-karts, motonetas) and electric vehicles, alongside an extensive catalog of more than 3,800 parts and accessories. Products are distributed exclusively through an authorized dealer network across Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Gasoline Motorcycles Gasoline-powered motorcycles offered in multiple configurations (sport, standard, utility) for wholesale distribution to authorized dealers across Mexico.
- Electric Motorcycles and Electric Vehicles Electric-powered motorcycles and scooters distributed as part of Winmex's sustainable mobility vehicle line to authorized dealers.
- Scooters / Motonetas Imported scooter and motoneta models intended for urban transportation, sold wholesale to dealers.
- ATVs (All-Terrain Vehicles) All-terrain vehicles distributed through the wholesale catalog to authorized dealers in Mexico.
- Cross Motorcycles Off-road cross/cross-country motorcycles sold wholesale to dealers for off-road riding customers.
- Go-Karts Recreational go-kart vehicles imported and distributed through the wholesale catalog.
- Motocarros (Motorized Cargo Tricycles) Motorized three-wheel cargo vehicles for commercial and utility transport use, distributed to authorized dealers.
- Wholesale Motorcycle Parts and Accessories Catalog Catalog of more than 3,800 wholesale parts (refacciones) and accessories for the most common motorcycles in the Mexican market, sold to authorized dealers at a $10,000–$34,999 MXN minimum order tier.
- Authorized Distributor Program
Companies that use winmex
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
winmex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
winmex partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
winmex competitors and assessment
Company assessmentDirect peers
- Italika: Italika is a Mexican motorcycle brand with its own nationwide dealer network. Highly comparable to Winmex in target market (Mexico) and distribution model (authorized dealers), though Italika sells under its own brand while Winmex distributes imported brands and parts.
- Parts Unlimited: Parts Unlimited is one of the largest wholesale distributors of powersports/motorcycle parts, accessories, and apparel in North America. Comparable to Winmex's parts wholesale business, though at much larger US-centric scale.
- Western Powersports (WPS): Western Powersports distributes motorcycle, ATV, and powersports parts and accessories to dealers across the US. Directly comparable wholesale distribution model and product mix to Winmex's parts catalog business.
- Tucker Rocky: Tucker Rocky is a major US-based distributor of aftermarket motorcycle, ATV, and powersports parts and apparel, serving dealers nationally. Mirrors Winmex's role as a one-stop wholesale supplier to powersports retailers.
Broad incumbents
- Honda de México: Honda operates a major motorcycle manufacturing and dealer network presence in Mexico. Overlaps with Winmex in Mexican motorcycle market but is an OEM incumbent with far broader scope.
- Yamaha de México: Yamaha is a major motorcycle and scooter manufacturer with Mexican dealer operations. Comparable category and customer base to Winmex but operating as a global OEM rather than a wholesaler.
- Suzuki Motor de México: Suzuki sells motorcycles, ATVs, and scooters through an authorized dealer network in Mexico. Comparable product and channel overlap with Winmex's imported motorcycle and ATV portfolio.
Emerging players
- NIU Technologies: NIU is a leading global electric scooter/motorcycle company. Relevant peer to Winmex's emerging electric vehicle portfolio, particularly as Winmex expands its EV offering in Mexico.
- Vmoto: Vmoto designs and distributes electric two-wheel vehicles globally through B2B and dealer channels. Comparable to Winmex's electric motorcycle/scooter distribution and dealer-based go-to-market.
Regional players
- Dafra: Dafra is a Brazilian motorcycle and scooter manufacturer with an authorized dealer network across Latin America. Comparable product mix (motorcycles, scooters, parts) to Winmex, but operating primarily in Brazil rather than Mexico.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
winmex social profiles
Digital presencewinmex financial estimates
Financial estimateRevenue estimate
Valuation estimate
winmex leadership team
Management profileNumber of profiles
Profiles1 record
winmex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
winmex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about winmex
What does winmex do?
Winmex is a Mexican wholesale importer that buys motorcycles, scooters (motonetas), ATVs, cross bikes, go-karts, motocarros, and electric vehicles from overseas manufacturers and resells them, together with a catalog of more than 3,800 motorcycle parts and accessories, exclusively to an authorized network of dealers and distributors across Mexico. The company does not sell direct to the public and does not manufacture any of the products it distributes.
Is winmex a public or private company?
winmex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was winmex founded?
winmex was founded in 2009. It employs 1 to 10 people.
Where is winmex based?
winmex is headquartered in Zapopan, Mexico, in the Latin America region.
How does winmex make money?
Two revenue lines are on record. Wholesale Motorcycle Sales are the primary driver. The others are parts and Accessories Wholesale.
Who are winmex's main competitors?
Direct peers on record are Italika, Parts Unlimited, Western Powersports (WPS) and Tucker Rocky. Broad incumbents are Honda de México, Yamaha de México and Suzuki Motor de México. Emerging players are NIU Technologies and Vmoto. Dafra is listed as a regional player.
Does winmex have an API?
No public API is recorded for winmex.