christian braun automobile

What christian braun automobile does

Christian Braun Automobile GmbH is a privately held multi-brand automotive dealership headquartered in Koblenz, Germany. The firm operates from a single showroom at Am Sender 2 / B9, 56070 Koblenz, and is an authorized dealer for five automotive brands — Jeep, Alfa Romeo, LEAPMOTOR, Citroën, and Fiat Professional Service — plus motorhome brands Eura Mobil and Dethleffs (the latter sold via a dedicated site, braun-womo.de). Inventory at the time of review comprised 263 vehicles (141 new, 57 day registrations, 37 demo vehicles, and 26 used), spanning price points from roughly €18,850 for an entry-level used Citroën C4 to €139,850 for a top-spec Eura Mobil motorhome.

The business operates on a direct-to-consumer retail model: customers purchase new, day-registration (Tageszulassung), demo, or used vehicles, with financing offered via OEM-linked monthly payment products. Revenue streams split between one-time vehicle sales (across all five brands and motorhomes) and professional services from the in-house workshop, which performs oil changes, maintenance, and repairs for Alfa Romeo, Chrysler, Jeep, and Leapmotor vehicles, plus a Jeep-specific tuning and customization line. Customer segments are individual retail buyers in the Koblenz and surrounding Rhineland-Palatinate region; no enterprise or fleet accounts are disclosed.

The firm employs 1-10 people, and no proprietary technology, AI/ML capabilities, patents, or external funding rounds are documented. Digital presence is limited to a brand and inventory website with 360-degree vehicle views and OEM-provided financing configurators. Strategic emphasis is on broadening the authorized-brand portfolio (notably the addition of the Chinese LEAPMOTOR EV brand) and the adjacent motorhome vertical, rather than scale expansion to additional physical sites.

Name

christian braun automobile

Legal name

Christian Braun Automobile GmbH

Website

https://braun-auto.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Christian Braun Automobile GmbH is a privately held, multi-brand authorized car and motorhome dealership in Koblenz, Germany, selling new, day-registration, demo, and used vehicles across Jeep, Alfa Romeo, LEAPMOTOR, Citroën, Fiat Professional, Eura Mobil, and Dethleffs, with attached workshop and Jeep tuning services for regional individual retail buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Koblenz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new vehicles, day registrations (Tageszulassungen), demo vehicles (Vorführwagen), and used vehicles (Gebrauchtwagen) across multiple automotive brands including Jeep, Alfa Romeo, LEAPMOTOR, Citroën, and Fiat Professional Service.
2. Service and Workshop: Workshop services including oil changes, maintenance, and repairs for selected brands (Alfa Romeo, Chrysler, Jeep, Leapmotor). They also offer vehicle customization (Jeep-Tuning).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Christian Braun Automobile is a multi-brand authorized automobile dealership based in Koblenz, Germany, selling new vehicles, day registrations, demo vehicles, and used vehicles across five brands (Jeep, Alfa Romeo, LEAPMOTOR, Citroën, and Fiat Professional Service). The dealership also sells motorhomes from Eura Mobil and Dethleffs, and operates a full-service workshop for maintenance, oil changes, repairs, and Jeep customization/tuning.

Product overview

Christian Braun Automobile is a multi-brand car dealership located in Koblenz, Germany, operating as an authorized dealer for Jeep, Alfa Romeo, LEAPMOTOR, Citroën, and Fiat Professional. The company sells new vehicles, used vehicles, demo vehicles, and day registrations across these brands, along with commercial vehicles (vans) and motorhomes from Eura Mobil and Dethleffs. In addition to vehicle sales, the company offers workshop services including oil changes and maintenance for select brands, as well as Jeep customization/tuning services. The product portfolio is organized by brand, with each brand offering its own model lineup and service options.

Differentiator

Problem solved

Functional benefit

Products and services

• Jeep vehicles (new, used, demo, day registration)
• Alfa Romeo vehicles (new models)
• LEAPMOTOR electric vehicles
• Citroën vehicles (passenger and commercial)
• Fiat Professional light commercial vehicles
• Motorhome sales (Eura Mobil and Dethleffs)
• Vehicle workshop and service
• Jeep customization and tuning

Quantifiable outcome

• 261 vehicles available in stock
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Emil Frey Group: One of Europe's largest multi-brand automotive dealer groups, operating dozens of authorized franchises across Germany. Comparable as a multi-brand authorized retailer, though substantially larger and geographically diversified versus the single-site Koblenz dealer.
• AVAG Holding SE: Large German multi-brand automotive dealer group with Stellantis, Volkswagen, and other OEM franchises. Directly comparable as a multi-brand authorized dealer operating under similar franchise economics.

Direct peers

• Feser-Graf Group: German multi-brand authorized dealer (Audi, VW, Skoda, Seat, Ford, and others) with new, used, and service operations across multiple sites. Closely comparable mid-size German multi-brand dealer business model.
• Stern Auto Group: Multi-brand dealer group in Germany with Mercedes-Benz and other OEM franchises, combining retail with workshop services. Comparable as a multi-brand dealership operator with similar sales/service mix.
• Hahn Automobile Group: Authorized multi-brand dealer in southern Germany with Volkswagen, Audi, Škoda, and other franchises plus integrated service. Comparable as a regional multi-brand dealer with similar new/used/service revenue mix.
• Max Schultz Automobile: German multi-brand dealer group with Ford, VW, and other franchises, offering new and used vehicle sales plus service. Comparable mid-size regional multi-brand dealer structure.
• Seeber Gruppe: Family-run multi-brand German dealer group (VW, Audi, Porsche, etc.) with retail, service, and used-car operations. Comparable authorized-dealer business model and customer profile.

Regional players

• Merbag Holding: Swiss/Austrian dealer group primarily focused on Mercedes-Benz and other premium brands with sales and service operations. Comparable authorized franchise dealer model, primarily DACH but operating in different geographies.

Others

• Dethleffs (Eris Group): German motorhome manufacturer whose products Christian Braun retails. Relevant as a supplier/partner rather than direct competitor, but provides a useful comparable on the motorhome retail vertical the dealer participates in.
• AutoScout24: Europe's largest online vehicle marketplace. Not a direct competitor but represents the digital channel reshaping dealership economics — a useful comparable on the channel dynamic facing the subject dealer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/christian-braun-automobile-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about christian braun automobile