Sober In 40

What Sober In 40 does

Sober In 40, Inc. is a New York-incorporated, private digital health company founded in 2020 by Spencer Cook that delivers a structured, AI-assisted addiction recovery program through a mobile application and institutional channel. The platform centers on a 40-day structured program of short daily videos and exercises, followed by a 120-day after-care phase and a library of more than 300 targeted micro-courses spanning topics such as trauma, parenting, reentry, cravings, career, mental wellness, and faith-based recovery. Its AI support guide, Skye, provides 24/7 conversational check-ins and adapts course content in real time to user struggles under a "computational psychology" framework.

The company serves three primary segments: individuals in recovery at various stages, incarcerated and reentry populations through partnerships with 16 state and federal correctional facilities across 8 states (covering approximately 2,200 participants), and secondary segments including families of those in recovery and professionals such as law enforcement. Pricing follows a freemium model with a premium subscription at $39.99/month for the full program; correctional partnerships represent a distinct institutional channel with no disclosed contract economics.

The company is bootstrapped on $700,000 of founder capital, operates from Albany, NY, and is led by a small team with clinical (Dr. N.G. Berrill, Head of Product) and criminal-justice reentry expertise. There are no disclosed institutional funding rounds, acquisitions, patents, or regulatory milestones; a 2024 mobile app launch on iOS and Android and the introduction of Skye mark the most recent material product developments.

Name

Sober In 40

Legal name

Sober in 40, Inc.

Website

https://soberin40.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Sober In 40 is a private digital recovery platform offering a 40-day AI-assisted mobile program and 300+ micro-courses to individuals in recovery, incarcerated populations in 16 U.S. correctional facilities, and their families, on a freemium and $39.99/month subscription model.

Ownership category

akta.pro rank

Product category

Digital Addiction Recovery

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF)

Keywords

• Addiction recovery app
• Digital sobriety program
• Behavioral health platform
• Substance use treatment
• AI recovery support

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Mobile App Subscription: Premium subscription model providing full access to the 40-day program, 120-day after-care, and 300+ maintenance micro-courses. A free version of the program is also available.
2. Freemium Model: Free version of the program is available to lower barriers to entry, with premium features accessible via $39.99/month subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SoberIn40 operates a mobile-first digital recovery platform delivering a structured 40-day sobriety program with daily videos, exercises, and check-ins, followed by a 120-day after-care maintenance program and a library of 300+ short micro-courses covering cravings, trauma, parenting, reentry, relationships, and faith-based and secular topics. The platform features an AI-powered conversational support guide called Skye that adapts course content in real time based on individual user struggles.

Product overview

SoberIn40 is a digital addiction recovery platform centered on a mobile application that delivers a structured, neuroscience and AI-powered 40-day sobriety program. The core offering combines the 40-Day Challenge (daily video content and exercises), the 120-Day After-Care Maintenance Program, and over 300 targeted micro-courses covering topics such as trauma, cravings, relationships, parenting, re-entry, and mental health. The platform features an AI support guide called 'Skye' that provides 24/7 conversational support, learns user preferences using machine learning algorithms, and adapts course content in real time based on user struggles. A free tier is available alongside a premium subscription at $39.99/month. The company operates as an outpatient care program, not a replacement for urgent medical treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• SoberIn40 Mobile App A mobile application for iOS and Android that delivers the structured 40-day sobriety program, daily video content, AI-powered conversational support via Skye, and access to the 300+ micro-course library for individuals in addiction recovery.
• SoberIn40 40-Day Challenge The flagship 40-day structured program featuring short daily videos, simple exercises, habit-building content, and neuroscience-based recovery methods to help users break old habits and build healthier coping mechanisms.
• 120-Day After-Care Maintenance Program A follow-on 120-day half-hour-per-day after-care program providing ongoing daily check-ins and adaptive guidance that changes with user needs, moods, and challenges over time.
• 300+ Micro-Courses Library A library of over 300 short, focused micro-courses (10-15 minutes each) covering cravings, trauma, parenting, re-entry, relationships, mental health, AA, career, health, wellness, and faith, available in both faith-based and secular options.
• Skye AI Support Guide An AI-powered conversational support guide available 24/7 that provides check-ins, emotional support during cravings, and personalized guidance, learning individual user preferences using machine learning algorithms.

Quantifiable outcome

• 14 months sobriety achieved by program participant
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pelago (formerly Quit Genius): Pelago is a leading digital substance use disorder treatment platform offering virtual therapy, medication-assisted treatment, and personalized recovery programs to employers and payers. Direct competitor in the digital SUD category with substantially more funding, payer contracts, and clinical evidence.
• Workit Health: Workit Health provides online substance use disorder treatment including medication-assisted treatment, therapy, and recovery support through a digital platform. Directly comparable as a tech-enabled SUD care provider serving both individuals and health plan partners.
• Ria Health: Ria Health is a telemedicine-based alcohol use disorder treatment program combining medication, coaching, and digital tools. Comparable as a digital-first, subscription- and payer-supported recovery platform focused on a similar alcohol/substance use audience.
• Monument: Monument is an online treatment platform specifically for alcohol use disorder offering therapist-led care, support groups, and medication. Comparable as a D2C-focused digital SUD platform with subscription pricing targeting individuals in recovery.
• Lionrock Recovery: Lionrock Recovery delivers online substance use treatment via telehealth and group support, including services for justice-involved populations. Highly comparable because of its overlap with both digital SUD treatment and correctional/reentry channels.
• Eleanor Health: Eleanor Health provides in-person and virtual outpatient addiction and mental health treatment, including for justice-involved populations. Comparable as a tech-enabled SUD provider with both clinical care and digital delivery models.

Emerging players

• Tempest (formerly The Tempest): Tempest is a digital recovery platform focused on alcohol use disorder with online courses, community, and coaching. Comparable as a digital subscription recovery platform serving a similar audience, though smaller and less clinically focused than SoberIn40.
• WEConnect Recovery: WEConnect Recovery is a smartphone-based recovery support platform offering daily check-ins, accountability, and contingency management. Directly comparable as an app-based, peer-reinforced recovery tool with similar pricing and audience overlap.

Broad incumbents

• Spring Health: Spring Health is a comprehensive mental health benefits platform sold to employers and health plans, covering therapy, coaching, and medication. Adjacent incumbent that could extend into or compete with SoberIn40's SUD offerings through employer contracts.
• Lyra Health: Lyra Health is an enterprise mental health benefits provider offering therapy, coaching, and digital tools to employers. Comparable as a broad incumbent in employer-sponsored behavioral health that overlaps with SoberIn40's professional segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/soberin40-inc
• Instagraminstagram.com/soberin40inc
• TikToktiktok.com/@soberin40

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sober In 40