Morgan Stanley

Name

Morgan Stanley

Legal name

Morgan Stanley

Website

https://morganstanley.com

Company type

Public

Founded year

1935

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Investment Banking & Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Commercial Banking (522110), Credit Intermediation and Related Activities (522)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), National Commercial Banks (6021)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industries

Prime Brokerage (FSAEACAD), Corporate Finance & Capital Advisory (BPAHADAB), Wealth Lending & Credit Solutions (Lombard/Margin, Mortgages, Structured Credit) (FSAAABAG)

Keywords

• Wealth management services
• Investment banking advisory
• Capital markets underwriting
• Institutional sales trading
• Investment management solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Wealth Management: Morgan Stanley helps individuals, families, and institutions build, preserve, and manage wealth. Revenue is generated through advisory fees, brokerage commissions, and asset management fees. The segment offers discretionary/non-discretionary advisory accounts, self-directed brokerage accounts, and Active Assets Account (AAA) programs.
2. Investment Banking & Capital Markets: Global expertise in market analysis and advisory and capital-raising services for corporations, institutions, and governments. Revenue includes underwriting fees, advisory fees, and M&A transaction fees.
3. Sales & Trading: Global sales, trading, and market-making services for institutions, hedge funds, and industry innovators. Revenue generated through trading commissions, bid-offer spreads, and market-making activities.
4. Investment Management: Active investment strategies across public and private markets and custom solutions to institutional and individual investors. Revenue through management fees and performance fees on assets under management.
5. Institutional Securities: Provides investment banking, capital markets, and financing services to corporate and institutional clients globally.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Morgan Stanley provides a full-service global financial platform spanning wealth management for individuals, families and institutions, investment banking and capital markets advisory for corporations and governments, institutional sales/trading and market-making, active investment management across public and private markets, and integrated equity and economic research. Revenue is generated through advisory and asset management fees, brokerage commissions, underwriting and M&A fees, and trading/market-making spreads, with supporting platforms including CashPlus brokerage accounts, E*TRADE self-directed trading, Morgan Stanley Online/Mobile, Matrix research portal, and workplace financial solutions through Morgan Stanley at Work.

Product overview

Morgan Stanley is a global financial services firm operating a multi-platform architecture across five core businesses: Wealth Management (advisory and investment services for individuals/families), Investment Banking & Capital Markets (M&A advisory, underwriting, capital raising), Sales & Trading (market-making for institutions and hedge funds), Investment Management (~$2 trillion in assets across public/private markets), and Research. Key product lines include the CashPlus Brokerage Account (modern banking alternative with Premier and Platinum tiers), Morgan Stanley at Work (workplace financial solutions), E*TRADE (self-directed trading platform), and the Integrated Firm for RIAs platform unifying investment management with custodian alliances. The firm also operates specialized divisions including Private Credit, Infrastructure Partners, Sustainable Investing, and Inclusive & Sustainable Ventures. Technology platforms include Matrix Research Portal, Morgan Stanley Online (digital banking), and strategic integrations with Fidelity, Schwab, CAIS, iCapital, and Halo Investing for the RIA channel.

Differentiator

Problem solved

Functional benefit

Brands

• Morgan Stanley Institute: Delivers integrated insights on defining questions for financial decision makers
• Morgan Stanley at Work
• Institute for Sustainable Investing

Products and services

• Wealth Management Personalized financial advisory, investment strategies, brokerage and planning services helping individuals, families and businesses build, preserve and manage wealth across retirement, estate and generational goals.
• Investment Banking & Capital Markets Advisory and capital-raising services for corporations, institutions and governments including M&A advisory, IPO and follow-on equity underwriting, debt capital markets and strategic counsel.
• Sales & Trading Sales, trading and market-making services in equities, fixed income, foreign exchange, commodities and derivatives for global institutions, hedge funds and other market participants.
• Investment Management Active investment strategies across public and private markets plus custom portfolio solutions for institutional and individual investors, with management and performance-based fees.
• Research Timely integrated analysis of companies, sectors, markets and economies, covering equities, fixed income and economics, distributed through the Matrix research portal, the Thoughts on the Market podcast and the Five Ideas newsletter.
• Morgan Stanley at Work Comprehensive workplace financial solutions combining personalized advice with technology for organizations and their employees, including retirement planning, equity compensation, financial wellness and E*TRADE workplace integrations.
• CashPlus Brokerage Account Modern brokerage-based cash management account integrating checking, savings and investment features, available in Premier ($15/month) and Platinum ($55/month) tiers with unlimited ATM fee rebates worldwide, no foreign transaction fees, Zelle transfers, mobile deposits, and Experian identity protection.
• Private Banking Group Private banking services for high-net-worth clients offering cash management integrated with investment portfolios and holistic financial advice delivered through Morgan Stanley Private Bank, National Association.
• Sustainable Investing Scalable investment products, advisory and insights across sustainability themes including ESG integration, impact investing and sustainable finance, delivered through the Institute for Sustainable Investing.
• Inclusive & Sustainable Ventures Startup lab, cutting-edge research and investment programs broadening access to capital for multicultural, women-led and other diverse entrepreneurs through capital, advisory and ecosystem support.
• E*TRADE from Morgan Stanley Self-directed brokerage platform acquired by Morgan Stanley offering retail trading, retirement accounts and educational resources for individual investors.
• Morgan Stanley Private Credit Private credit financing solutions for companies including recapitalizations, debt refinancing and preferred equity to support long-term growth strategies.
• Morgan Stanley Infrastructure Partners Private infrastructure investment platform investing in power generation, transportation and digital infrastructure including data centers and renewable energy projects.
• Integrated Firm for RIAs and Family Offices Unified offering serving Registered Investment Advisors and family offices with structured products, alternative investments and institutional capabilities, distributed through alliances with Fidelity, Schwab, CAIS, iCapital and Halo Investing.
• Morgan Stanley Online (and Mobile App) Digital banking and brokerage platform providing 24/7 account access, bill payment, Zelle money transfers, mobile check deposits, real-time portfolio monitoring and end-to-end encryption with multi-factor authentication.

Quantifiable outcome

• $9.213 trillion in total client assets as of Q1 2026
• +3 more outcomes

Named customers4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability13 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• FidelitycoreChannel Partner/ Reseller/ DistributorFidelity is a strategic custodian alliance partner enabling Registered Investment Advisors to access Morgan Stanley investment management strategies. Morgan Stanley's Integrated Firm initiative leverages this relationship to serve the $6.5 trillion RIA market opportunity.
• Charles SchwabcoreChannel Partner/ Reseller/ DistributorCharles Schwab is a strategic custodian alliance partner enabling Registered Investment Advisors to access Morgan Stanley investment management strategies. This alliance is part of Morgan Stanley's strategy to reach RIAs and family offices with approximately $2 trillion in assets under management.
• CAIScoreChannel Partner/ Reseller/ DistributorCAIS is a strategic alternative investment platform partner enabling Morgan Stanley to expand advisor access to alternative investment strategies within the Integrated Firm for RIAs and Family Offices initiative.
• iCapitalcoreChannel Partner/ Reseller/ DistributoriCapital is a strategic alternative investment platform partner enabling Morgan Stanley to expand advisor access to alternative investment strategies as part of the Integrated Firm for RIAs and Family Offices initiative.
• Halo InvestingcoreChannel Partner/ Reseller/ DistributorHalo Investing is a strategic alternative investment platform partner enabling Morgan Stanley to expand advisor access to structured products and alternative investments within the RIA channel.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Goldman Sachs: Goldman Sachs is the most directly comparable bulge-bracket peer, competing head-to-head across investment banking, sales & trading, equities, M&A advisory, and asset/wealth management. Goldman co-leads SpaceX, Hub International, and Amazon deals with Morgan Stanley.
• JPMorgan Chase: JPMorgan is the largest US universal bank and a direct competitor across investment banking, sales & trading, asset/wealth management (incl. Chase Wealth), and commercial banking; it is the dominant league-table competitor and a co-manager on Morgan Stanley-led transactions.
• Bank of America: Bank of America competes across investment banking, global markets, and wealth management (Merrill); it co-arranged the $4.5B Vertex/Crinetics bridge financing with Morgan Stanley and co-leads several IPO mandates.
• Citigroup: Citi is a global universal bank competing with Morgan Stanley in investment banking, capital markets, and wealth management, and is a frequent co-underwriter on global depositary share sales such as Unimicron's.
• UBS Group: UBS is the closest pure-play wealth management peer following the Credit Suisse acquisition, and also a direct competitor in investment banking and asset management globally, particularly across HNW/UHNW client segments.
• Barclays: Barclays competes with Morgan Stanley in investment banking, capital markets, and equities; it hired Morgan Stanley's Gonzalo Ardura to lead Spain IB and frequently co-underwrites IPOs and bond offerings (Amazon, Hub International).
• Deutsche Bank: Deutsche Bank is a global bulge-bracket competitor across investment banking, sales & trading, and wealth management; it overlaps with Morgan Stanley in European IB coverage and capital markets mandates.
• Wells Fargo: Wells Fargo competes with Morgan Stanley in US wealth management, investment banking, and capital markets; it is a frequent co-underwriter on IPOs (Csquare, Forgent) alongside Morgan Stanley.

Broad incumbents

• Charles Schwab: Schwab is a core strategic alliance partner for Morgan Stanley's RIA initiative and a broader wealth/investing incumbent; it competes in self-directed brokerage and RIA custody while distributing Morgan Stanley investment management products.

Emerging players

• Raymond James Financial: Raymond James is a US-focused wealth management and investment banking competitor; while smaller and more retail-oriented than Morgan Stanley, it competes directly for financial advisor talent and middle-market IB mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MorganStanley
• Facebookfacebook.com/morganstanley
• LinkedInlinkedin.com/company/morgan-stanley

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A19 records

Investments428 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morgan Stanley