What Penpot does

Penpot is an open-source design and prototyping platform operated by KALEIDOS Subsidiary SL, headquartered in Madrid, Spain, and built for designers, developers, and AI agents that need scalable collaboration without vendor lock-in. The browser-based application is built on open web standards — SVG as the native file format, CSS Flexbox and Grid as the layout system, and W3C-standard design tokens as the source of truth — enabling direct mapping between design artifacts and production code. Core capabilities include collaborative UI design, wireframing, interactive prototyping, design systems with shared libraries and variants, real-time multiplayer editing, code inspection, and self-host deployment via Docker, Kubernetes, or managed providers such as Elestio and Rancher. The product surface extends into AI through an open Model Context Protocol (MCP) server supporting design-to-code, code-to-design, and design-to-design workflows with any agent or LLM, complemented by a plugin system and integrations with GitHub Actions, GitLab CI/CD, Slack, and Storybook.

Penpot operates a hybrid go-to-market model combining product-led freemium growth with enterprise field sales. The free tier at design.penpot.app has no seat limits and serves individual designers, small teams, and the open-source community. The enterprise plan is priced at a flat $950/month for unlimited users and bundles SAML SSO, RBAC, audit logs, SOC2/HIPAA/FedRAMP-capable self-host deployments, and migration services from Figma or Adobe XD. Distribution is reinforced by a strong open-source community anchored on an Ambassador Program with regional Penpods, Penpot Fest annual events, a community forum, a plugin and template marketplace (Penpot Hub), and educational content including a 10-hour UI Design Course.

The company serves tens of thousands of organizations globally, with named enterprise customers spanning Cisco, NTT Data, Fujitsu, ByteDance, Societe Generale, and Indra alongside open-source projects such as Mozilla, Blender, and Fedora, and educational institutions including MIT and NYU. Funding to date totals approximately $20 million across a $8 million Series A led by Decibel Partners in September 2022 and a follow-on in February 2023 with participation from Decibel and Athos Capital. Penpot reached 1 million registered users and reported 300% year-over-year growth by 2025.

Name

Penpot

Legal name

KALEIDOS Subsidiary SL

Website

https://penpot.app

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Penpot is an open-source, browser-based design and prototyping platform that uses open web standards (SVG, CSS, W3C design tokens) to bridge designers, developers, and AI agents. It serves individual designers, open-source communities, and enterprises via a free tier and a flat-rate $950/month enterprise plan with self-host and compliance options.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise Subscription: Organizations requiring enterprise features including self-hosted deployment options, SAML SSO authentication, RBAC, audit logs, compliance support (SOC2, HIPAA capable), migration services from Figma/Adobe XD, and dedicated expert support pay a flat rate of $950 per month regardless of team size.
2. Freemium Tier: Free tier for individual designers, developers, and small teams with access to core design features, collaboration tools, and cloud hosting. No seat limits or hidden costs for scaling within the free tier scope.
3. Self-Host Licensing: Organizations can deploy Penpot on their own infrastructure using Docker, Kubernetes, or managed services like Elestio, TrueNAS, Rancher, or OpenShift, with support costs varying by deployment complexity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Penpot is a browser-based, open-source design platform that enables teams to collaboratively design user interfaces, build design systems, and bridge design-to-code workflows. Its native file format is SVG, with built-in CSS Grid/Flex layouts and W3C-standard design tokens, and it supports self-hosted deployments for full data sovereignty. The platform is offered via a free cloud tier, paid enterprise plans, and self-hosted deployments with compliance capabilities.

Product overview

Penpot is an open-source design platform founded in 2011, operated by Kaleidos (Spanish startup). The core offering is the Penpot platform—a browser-based, full-stack design tool built for designers, developers, and AI agents. The platform consists of the core design application integrated with AI Workflows (via MCP Server), Open API, Webhooks, and a Plugins/Addons system. Deployment options include cloud-hosted (free tier), Self-Host (Docker, Kubernetes, Elestio, Rancher, OpenShift, TrueNAS), and Enterprise plan ($950/month). Supporting ecosystem includes the Penpot Hub (libraries/templates marketplace), Learning Center, UI Design Course, Blog, Community Space, Ambassador Program, and Penpot Fest annual event. The platform emphasizes open web standards (SVG, CSS, HTML), design tokens (W3C standard), and developer collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Penpot Design Platform Browser-based open-source design tool for collaborative UI design, prototyping, design systems, design tokens, and design-to-code workflows, built for designers, developers, and AI agents.
• Penpot Enterprise Enterprise-grade plan priced at $950 per month with unlimited users, SAML SSO, RBAC, audit logs, SOC2/HIPAA-capable self-hosted deployment, migration services, and dedicated expert support.
• Penpot Self-Host Self-hosted deployment of the Penpot platform for organizations running the software on their own infrastructure, supporting Docker, Kubernetes, Elestio, Rancher by SUSE, OpenShift, TrueNAS, and Podman.
• Penpot AI Workflows

Quantifiable outcome

• Save $50,000-$100,000 annually by switching from Figma to Penpot enterprise plan
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature9 records

Partnerships

One partnership is on record.

• Interaction Design Foundation (IxDF)coreGTM or Marketing Partner · 1 January 2025Long-term partnership announced at Penpot Fest 2025. IxDF partnership includes 25% off yearly subscription exclusive to Penpot community, IxDF team presence at Penpot Fest, subscription and master class giveaways, and ongoing collaboration between the design education and open-source design communities.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Figma: The dominant browser-based collaborative UI/UX design platform and Penpot's primary direct competitor. Figma's per-seat enterprise pricing and post-Adobe acquisition positioning are the exact dynamics driving Penpot's open-source, self-hosted alternative.
• Sketch: Long-standing UI/UX design tool (macOS-native with browser collaboration). Competes with Penpot in the same designer-developer handoff workflow and is a frequent comparator in Penpot's own competitive content.
• Framer: Browser-based design and no-code website builder with real-time collaboration and AI features. Overlaps directly with Penpot on UI design, prototyping, and design-to-publish workflows.
• InVision: Early browser-based design collaboration platform. Despite recent pivots, remains a comparable historical peer in collaborative design/prototyping that designers evaluate alongside Penpot.

Broad incumbents

• Canva: Mass-market design platform that has expanded into UI/UX and team collaboration (Canva for Teams, Apps). Wider portfolio than Penpot but increasingly competitive in the SMB design-tools segment.
• Adobe XD: Adobe's UI/UX design tool, bundled within Creative Cloud. A direct comparator for Penpot on enterprise procurement decisions, with distribution advantages Adobe's broader portfolio provides.
• Microsoft Designer: Microsoft's AI-driven design tool integrated with Microsoft 365. A broad incumbent comparable to Penpot for enterprise teams already standardized on Microsoft productivity suites.

Emerging players

• Whimsical: Browser-based collaborative tool for wireframing, flowcharts, and lightweight UI design. Comparable to Penpot on collaborative UX workflows but narrower in design-system and dev-handoff depth.
• Zeplin: Design-to-code handoff and design system documentation tool. Complements and partially overlaps with Penpot on the developer-facing side of the design-to-code workflow.
• Uizard: AI-powered UI design generation tool. Overlaps with Penpot on AI-assisted design workflows (Penpot MCP Server vs. Uizard's prompt-to-design generation) for SMB and product teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Penpot
• Xx.com/penpotapp
• LinkedInlinkedin.com/company/penpot

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Penpot