Figma

Name

Figma

Legal name

Figma, Inc.

Website

https://www.figma.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Per-seat SaaS subscriptions: Figma's primary revenue stream comes from tiered per-seat subscriptions across Starter, Professional, Organization, and Enterprise plans. Pricing for the Professional plan is approximately $15 per editor per month, and the model drives expansion via seat additions across large organizations. Reported revenue in Q1 2026 was $333.4 million, up 46% year-over-year, with paid customers growing 54% YoY to approximately 690,000.
2. Usage-based AI credit pricing: Figma operates a credit-based AI pricing model layered on top of seat subscriptions for products including Figma Make, MCP, and Figma Weave. Approximately 60% of high-value customers use AI features weekly, and over 75% of enterprise users continued AI usage after credit limits were introduced, with the majority of enterprise customers who hit their caps purchasing additional credits.
3. Freemium self-serve tier: Figma offers a free signup tier ('Get started for free') that drives viral top-of-funnel adoption and conversion into paid plans across Professional, Organization, and Enterprise tiers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels10 records

Core offering

Figma sells a browser-based, real-time collaborative design platform composed of Figma Design (the flagship UI/UX design and prototyping product), Dev Mode for design-to-code handoff, and a suite of AI-augmented modules including Figma Make (prompt-to-code with two-way GitHub integration), Figma Sites, Figma Buzz, Figma Slides, Figma Draw, FigJam, and Figma Weave. The platform serves designers, product managers, and developers across consumer, enterprise, education, and government segments, with revenue generated primarily through per-seat subscriptions plus a credit-based AI consumption layer.

Product overview

Figma is a single unified collaborative design platform composed of a core product (Figma Design) plus a suite of integrated modules and add-ons. The platform centers on Figma Design, a collaborative interface design and prototyping tool, and extends across multiple specialized products: Figma Make (AI prompt-to-code with two-way GitHub integration), Dev Mode (developer handoff), FigJam (digital whiteboard), Figma Slides (co-created presentations), Figma Draw (vector illustration), Figma Sites (Beta, responsive website publishing), Figma Buzz (Beta, on-brand asset production at scale), and Figma Weave (new AI workflows for imagery, video, audio). The Figma AI umbrella product bundles native generative and agentic capabilities (Figma Make, the Figma Design Agent in closed beta as of May 2026), and the platform exposes a Figma MCP (Model Context Protocol) server for design-to-code integration with agentic coding tools such as Cursor, Windsurf, Claude Code, and GitHub Copilot. Together, these products form an integrated end-to-end platform covering design, prototyping, design systems, content production, code generation, AI-assisted workflows, and developer handoff.

Differentiator

Problem solved

Functional benefit

Brands

• Figma Design: Core design and prototyping product.
• Figma Make
• Dev Mode
• Figma Weave

Products and services

• Figma Design The flagship collaborative interface design and prototyping product, where users brainstorm, design, and build with their team in real time. Figma Design supports shared libraries, design systems, reusable components, variables, and brand assets to enable organization-wide visual consistency. Targeted at product, UX, and graphic designers across consumer and enterprise organizations.
• Figma Make An AI-powered prompt-to-code product that allows users to drop a design file into Figma Make and chat with AI to quickly create a live, functional app. Now includes two-way GitHub integration for visual editing of production code within standard Git workflows. Targeted at product managers, designers, and non-technical builders.
• Dev Mode A dedicated space for developers that provides specs, annotations, and code snippets from designs, creating a single source of truth for developers and designers. Targeted at software developers and engineers consuming designs for design-to-code workflows.
• Figma Weave A new product offering AI workflows for imagery, video, audio, and more, designed to accelerate content production within the Figma platform. Targeted at content and design teams producing on-brand multimedia assets.
• FigJam A digital whiteboard for team collaboration, supporting online whiteboarding, agile workflows, strategic planning, brainstorming, and diagramming use cases. Targeted at cross-functional teams for ideation and planning.
• Figma Draw An illustration tool with advanced vector capabilities for creating vector illustrations and graphics within the Figma platform. Targeted at designers producing vector illustrations and graphics.
• Figma Slides A co-created presentation tool that allows teams to build presentations together within the Figma collaborative environment. Targeted at teams producing collaborative presentations.
• Figma Sites A beta feature for publishing fully responsive websites, enabling users to design responsive websites and then refine them with code or AI. Targeted at designers and teams building and publishing responsive websites.
• Figma Buzz A beta feature to produce on-brand assets at scale, allowing organizations to share templates so anyone can quickly create social media assets, display ads, one-pagers, and more. Targeted at marketing and brand teams producing on-brand assets.
• Figma AI An umbrella product that bundles all Figma AI features, including Figma Make, the Design Agent (closed beta), Figma Weave, and AI-assisted design workflows using Anthropic's Claude and OpenAI Codex models with a credit-based pricing model. Targeted at design, product, and engineering teams using AI features.
• Figma MCP Server A Model Context Protocol server that brings Figma context directly into agentic coding tools, supporting Enterprise-Managed Authorization (EMA) for zero-touch authentication via identity providers like Okta. Targeted at developers and AI coding tool platforms (Cursor, Windsurf, Claude Code, GitHub Copilot, VS Code).

Quantifiable outcome

• 139% Net Dollar Retention for customers above $10k ARR
• +8 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability13 records

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• WeavycoreStrategic or Co-development PartnerFigma acquired Israeli startup Weavy for approximately $200 million, integrating its AI workflow solutions into its platform. The strategic move aims to accelerate Figma's AI features and enhance user control over digital outputs, contributing to Figma's launch of 'Figma Weave' AI workflows.
• ImpiraHQminorStrategic or Co-development PartnerImpiraHQ's team announced their joining Figma via a post on X in late 2022.
• AnthropiccoreTechnology or IntegrationFigma relies on Anthropic's Claude AI models for features in products sold to federal agencies and other customers, including a credit-based AI pricing model for Figma Make, MCP, and Weave. The two companies also collaborate through the Model Context Protocol community, with Anthropic adding EMA support to Claude, Claude Code, Cowork clients. Figma disclosed in a regulatory filing that Anthropic's potential blacklisting as a US government 'supply chain risk' is a material business risk.
• OpenAIcoreTechnology or IntegrationFigma integrates OpenAI's Codex models into its platform alongside Anthropic's Claude, and OpenAI's Sites feature allows hosted interactive websites to be published through partners including Wix, Figma, and Replit. Figma was named among the launch partners of OpenAI's ChatGPT super-app platform 'Aria'.
• GitHubcoreTechnology or IntegrationFigma Make has a two-way integration with GitHub that allows product managers, designers, and non-technical builders to visually edit production code and push changes via pull requests without bypassing engineering governance, operating within standard Git workflows, CI pipelines, and code reviews.
• MicrosoftcoreTechnology or IntegrationMicrosoft added Model Context Protocol Enterprise-Managed Authorization support to Visual Studio Code, enabling zero-touch, silent authentication for AI agents connecting to Figma via Figma MCP servers.
• OktacoreTechnology or IntegrationOkta is the first supported identity provider for the Model Context Protocol's stable Enterprise-Managed Authorization extension, implementing Cross App Access (XAA) to enable zero-touch, silent SSO authentication for AI agents consuming Figma MCP servers.
• CanvacoreTechnology or IntegrationCanva is among the MCP servers that support Enterprise-Managed Authorization at launch, alongside Figma, Asana, Atlassian, Granola, Linear, Supabase, and Slack.

Scale indicators16 records

Recent moves7 records

Expansion highlights8 records

Others

• Microsoft (Designer / Copilot): Microsoft is both a Figma customer and a technology partner (VS Code MCP integration) while also competing through Microsoft Designer and Copilot's AI design capabilities. Comparable as an adjacent platform bundling design and AI tools, and as a strategic partner shaping Figma's enterprise distribution.

Broad incumbents

• Adobe: Adobe is the broadest incumbent in creative software, with Adobe XD and the Creative Cloud suite overlapping with Figma's design and prototyping capabilities. Comparable because both target product designers and enterprises, though Adobe spans a much wider portfolio (Photoshop, Illustrator, video) than Figma's design-focused stack.
• Canva: Canva is a broad creative platform with growing enterprise and AI capabilities (Magic Studio, Canva Code). Comparable because both target non-designer users alongside designers, both compete for marketing/creative workflow budgets, and both are identified as consolidating all-in-one creative platforms.

Direct peers

• Sketch: Sketch is a Mac-based interface design tool that historically competed directly with Figma in UI/UX design. Comparable because both target product designers with similar component and prototyping workflows, though Sketch is desktop-only while Figma's browser-based multiplayer canvas is its key differentiator.
• Webflow: Webflow is a no-code website design and publishing platform that competes directly with Figma Sites and Figma's broader push into AI-assisted website creation. Comparable because both target designers and marketers building production websites, with overlapping visual editing and CMS capabilities.
• InVision: InVision is a legacy collaborative design and prototyping platform that was an early Figma competitor. Comparable because both target product designers with prototyping and collaboration features, though InVision has scaled back operations while Figma has expanded its product portfolio.

Emerging players

• Framer: Framer is an AI-native website design and publishing platform competing with Figma Sites and Figma Make in the prompt-to-website category. Comparable because both serve designers and product builders creating production websites with AI-assisted workflows.
• Anthropic (Claude Design): Anthropic launched Claude Design in April 2026 as a direct AI-native competitor to Figma built on Claude Opus 4.7. Comparable because both target the same UI/UX design use case, with Claude Design offering free inference as a potentially disruptive pricing alternative to Figma's per-seat subscriptions.
• Google (Stitch / Gemini): Google's Stitch is a free AI-powered UI design tool that directly competes with Figma Make and Figma's AI capabilities. Comparable because both enable prompt-to-design workflows for product builders, with Google offering Stitch at no cost versus Figma's $15/editor/month Professional tier.
• Penpot: Penpot is an open-source collaborative design platform positioned as a free alternative to Figma. Comparable because both offer browser-based multiplayer design with similar component and prototyping features, targeting price-sensitive teams and developers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/figmadesign
• GitHubgithub.com/figma
• YouTubeyoutube.com/@Figma
• Facebookfacebook.com/figmadesign
• LinkedInlinkedin.com/company/figma
• Instagraminstagram.com/figma

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries2 records

Funding overview

Funding rounds9 records

Investors34 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A8 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figma