Guidde
Guidde is an AI-powered digital adoption platform that captures software workflows and automatically generates professional, multilingual video documentation, serving over 4,500 enterprise and mid-market organizations across cybersecurity, finance, healthcare, and consumer industries via a per-creator subscription SaaS model.
- Company typePrivate
- Founded2020
- HeadquartersBelmont, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Guidde does
Guidde is an AI-powered digital adoption platform (ADAP) founded in 2020 and headquartered in Tel Aviv, Israel, that enables organizations to capture software workflows and automatically generate professional, multilingual video documentation. Its core technology — branded as Magic Capture — records every click, scroll, and typed text during a workflow session and uses generative AI to convert the capture into structured step-by-step scripts, AI-generated voiceovers in 200+ voices across 50+ languages, and branded video output without requiring video editing skills. The platform combines two product surfaces: Guidde Create for content authoring and Guidde Broadcast for delivering contextual tutorials directly inside the enterprise applications employees and customers already use.
The product is sold via a hybrid PLG and enterprise field sales motion. A self-serve free tier (limited to 25 videos with watermarks) drives top-of-funnel acquisition through a Chrome extension and desktop apps, while Pro ($23/creator/month) and Business ($50/creator/month) subscription tiers — both billed annually — capture converting teams. An Enterprise tier with custom pricing adds SSO, SCIM provisioning, advanced analytics, HIPAA-aligned workflows, and dedicated success management, targeting large organizations with complex deployment needs. Pricing is structured per creator rather than per viewer or per MAU, which the company positions as delivering 82% lower total cost of ownership than competitor models. Deep native integrations span Salesforce, ServiceNow, Workday, SAP, NetSuite, HubSpot, Zendesk, Freshdesk, Slack, Microsoft Teams, Confluence, Notion, SharePoint, and major LMS platforms. The company reports over 4,500 customer organizations including Anheuser-Busch, Bayer, Nasdaq, Yahoo, SentinelOne, Fortinet, Payoneer, Emerson, and Nuvei, with 100,000+ users across 2,000+ organizations and customer retention above 90%.
Guidde generates revenue primarily through tiered SaaS subscriptions, augmented by enterprise custom contracts and a growing channel motion via consulting partnerships with KPMG and Deloitte. As of February 2026, the company has raised approximately $80 million across a $11.6M Series A (Norwest, Oct 2023), a $15M Series A expansion (Qualcomm Ventures, Feb 2025), and a $50M Series B (PSG Equity with monday.com, Norwest, Qualcomm Ventures, Entrée Capital, and Inkberry Ventures), and reports three consecutive years of 3x annual revenue growth. The company holds SOC 2 Type 2 certification and is GDPR-compliant and HIPAA-aligned, supporting sales into regulated industries. Co-founders Yoak Einav and Dan Sahar remain with the company.
Guidde firmographics
Firmographics- Name
- Guidde
- Legal name
- guidde Inc.
- Website
- https://guidde.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Guidde is an AI-powered digital adoption platform that captures software workflows and automatically generates professional, multilingual video documentation, serving over 4,500 enterprise and mid-market organizations across cybersecurity, finance, healthcare, and consumer industries via a per-creator subscription SaaS model.
- Ownership category
- akta.pro rank
Guidde industry classification
Industry- Product category
- AI Digital Adoption Platform
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
Keywords
Where Guidde is headquartered
LocationHeadquarters
- HQ city
- Belmont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Guidde business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Tiered subscription model with per-creator pricing. Pro and Business plans billed monthly or annually. Enterprise plan with custom pricing for large organizations requiring advanced features, SSO, and dedicated support.
- Freemium: Free tier offering limited videos (25 videos) with watermarks and basic sharing for user acquisition and trial. Converts users to paid Pro/Business plans for unlimited videos and advanced features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - Limited videos with watermarks for testing |
| Subscription | Annual | Pro - Unlimited videos for growing teams |
| Subscription | Annual | Business - AI voices and advanced privacy controls |
| Subscription | Multi-year contract | Enterprise - Custom pricing with full security suite |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Guidde product offering
Product offeringCore offering
Guidde sells an AI-powered digital adoption platform that captures user workflows via a browser extension and desktop app and automatically converts them into step-by-step video documentation with AI-generated voiceover, captions, and branding. The platform serves enterprise customers for employee onboarding, customer education, AI tool adoption, and process documentation, with delivery via in-app embedding (Broadcast), integrations with helpdesk/CRM/ERP systems, and tiered per-creator subscriptions.
Product overview
Guidde is an AI Digital Adoption Platform (ADAP) comprising two core components: Guidde Create for video documentation creation and Guidde Broadcast for content delivery. The platform offers a unified platform for capturing, creating, narrating, and sharing video documentation rapidly. Key products include Guidde Magic Mic for AI narration, Broadcast for Employees and Customers for contextual content delivery, and enterprise-grade solutions with SSO and compliance features. Additional capabilities include Magic Capture for automated workflow recording, AI-Powered Storyboarding, AI-Generated Voiceover (200+ voices, 50+ languages), Advanced Editor, Smart Sharing, Brand Kit for automated branding, and Magic Redaction for privacy compliance. The platform enables 11x faster video documentation creation compared to traditional methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Guidde Create Guidde Create is the AI-powered video documentation creation component of the Guidde platform that lets subject matter experts turn workflow captures into professional, branded video tutorials in minutes without design or video editing skills, automatically adding voiceover, captions, and highlights.
- Guidde Broadcast for Employees Broadcast for Employees embeds Guidde's AI-generated video guidance directly into the apps employees already use, delivering the right content to the right people at the right time in the flow of work to reduce context switching and surface help contextually.
- Guidde Broadcast for Customers Broadcast for Customers embeds bite-sized, AI-generated video tutorials directly inside customer-facing applications to accelerate onboarding, drive product adoption, and reduce support tickets by surfacing contextual help when users need it.
- Guidde for Enterprise Guidde for Enterprise is the enterprise solution that centralizes processes, improves collaboration, and ensures consistency across the organization, including SSO, SCIM provisioning, advanced analytics, custom integrations, and HIPAA-aligned workflows with dedicated success management.
Quantifiable outcome
- 11x faster video creation compared to traditional methods
- +7 more outcomes
Companies that use Guidde
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
Guidde technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature8 records
Guidde partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- KPMGminorGlobal consulting firm partnership for expanding deployment and adoption of Guidde across enterprise customers.
- DeloitteminorGlobal consulting firm partnership for expanding deployment and adoption of Guidde across enterprise customers.
- ZendeskcoreDeep integration enabling support teams to insert tutorial links directly into tickets, embed videos in knowledge base articles, and surface relevant tutorials automatically.
- SalesforcecoreIntegration with CRM platform allowing sales teams to share product demos and tutorials with prospects directly from CRM records.
- SlackcoreIntegration enabling teams to share tutorials instantly in conversations, paste Guidde links directly in Slack rather than scheduling meetings.
- Microsoft TeamscoreIntegration with Microsoft Teams for sharing tutorials within enterprise communication workflows.
- ConfluencecoreIntegration with Atlassian Confluence ensuring tutorials integrate seamlessly with existing documentation and knowledge bases.
- ServiceNowcoreIntegration with ServiceNow for embedding tutorials directly inside enterprise service management applications.
- HubSpotcoreIntegration with HubSpot CRM for sharing product demos and tutorials with prospects from within the CRM workflow.
- WorkdaycoreDedicated use case integration for boosting workforce confidence on Workday platform with video guidance.
- SAPcoreDedicated use case integration for explaining SAP processes visually with step-by-step video guides.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Guidde competitors and assessment
Company assessmentDirect peers
- WalkMe: WalkMe is the established leader in digital adoption platforms, offering in-app guidance, onboarding, and training for enterprise software. Guidde explicitly competes against WalkMe for digital adoption budgets, but WalkMe operates at substantially larger enterprise scale.
- Whatfix: Whatfix is a direct digital adoption platform competitor offering in-app guidance, self-help widgets, and performance analytics for enterprise software users. It overlaps with Guidde's Broadcast and AI adoption use cases and targets the same enterprise buyer.
- Scribe: Scribe generates step-by-step documentation from screen recording, directly overlapping with Guidde's Magic Capture and step-by-step script generation. It targets similar SMB and mid-market use cases for SOPs and process documentation.
- Tango: Tango (formerly Tango Card) produces automated workflow documentation and screenshots, serving as a direct competitor to Guidde's screen-capture-to-documentation workflow. It is explicitly named in Guidde's competitive comparison pages.
- Loom: Loom is an asynchronous video messaging and screen recording platform that competes with Guidde's video documentation creation. While less automated, Loom serves overlapping use cases for team tutorials and customer education.
Broad incumbents
- Pendo: Pendo is a broader product experience platform offering in-app guidance, product analytics, and user onboarding. It overlaps with Guidde's customer education and digital adoption use cases as part of a wider product-led growth suite.
- Camtasia (TechSmith): Camtasia is an established screen recording and video editing suite used for tutorials and training content. Guidde explicitly positions against Camtasia as a faster, AI-automated alternative for software workflow documentation.
Emerging players
- Userpilot: Userpilot offers no-code user onboarding and product growth tooling for SaaS companies. It addresses similar customer education and product adoption use cases as Guidde, with partial overlap in in-app guidance.
- Appcues: Appcues provides no-code in-app onboarding, tours, and product adoption tooling. It overlaps with Guidde's customer education segment but focuses on lighter-weight product tours rather than full video documentation workflows.
- Synthesia: Synthesia is an AI video generation platform with avatars and voiceovers, named alongside Guidde in EWEek's top generative AI companies list. It overlaps in AI-driven video creation for enterprise training and communications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Guidde social profiles
Digital presenceGuidde compliance and trust
Trust signalCompliance4 records
Guidde financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guidde leadership team
Management profileNumber of profiles
Profiles2 records
Guidde funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guidde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guidde
What does Guidde do?
Guidde sells an AI-powered digital adoption platform that captures user workflows via a browser extension and desktop app and automatically converts them into step-by-step video documentation with AI-generated voiceover, captions, and branding. The platform serves enterprise customers for employee onboarding, customer education, AI tool adoption, and process documentation, with delivery via in-app embedding (Broadcast), integrations with helpdesk/CRM/ERP systems, and tiered per-creator subscriptions.
Is Guidde a public or private company?
Guidde is a private company. It is classified as venture growth investor backed and is currently operating.
When was Guidde founded?
Guidde was founded in 2020. It employs 101 to 250 people.
Where is Guidde based?
Guidde is headquartered in Belmont, United States, in the North America region.
How does Guidde make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are freemium.
Who are Guidde's main competitors?
Direct peers on record are WalkMe, Whatfix, Scribe, Tango and Loom. Broad incumbents are Pendo and Camtasia (TechSmith). Emerging players are Userpilot, Appcues and Synthesia.
Does Guidde have an API?
No public API is recorded for Guidde.
What industry is Guidde in?
Guidde's product category is AI Digital Adoption Platform. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP). Its NAICS code is 5132 and its SIC code is 7372.