Odoo

What Odoo does

Odoo S.A. is a Belgian-headquartered software vendor that develops and distributes an open-source suite of business applications covering ERP, CRM, e-commerce, accounting, manufacturing, project management, human resources, marketing, and inventory, among other functions. The platform is built on a PostgreSQL database and is delivered as more than 80 natively integrated applications, allowing customers to consolidate tools that would historically be sourced from multiple vendors. A Community Edition is offered under an open-source license alongside a commercially licensed Enterprise Edition, and a global network of certified partners implements and customizes the suite for end customers. The product serves primarily small and mid-sized businesses, with a growing footprint in mid-market and select enterprise accounts.

Odoo's commercial model is built on a flat per-user subscription priced at approximately $24.90 per user per month for access to the full application suite, in contrast to competitors that typically charge per module or per transaction. The company monetizes through direct subscriptions, an Enterprise Edition priced at a premium tier, partner-led implementations, and an app store economy in which third-party modules can be purchased. As of 2025, Odoo reported approximately 7,500 employees, more than 15 million end users, and over 170,000 paying customers, with reported revenue of approximately €650 million for 2025 representing roughly 42% year-over-year growth. The company is backed by Summit Partners, General Atlantic, CapitalG, Sequoia, AVP, and Alkeon, and reached a reported valuation of approximately €7 billion in a January 2026 secondary transaction.

Recent strategic emphasis has been on geographic build-out (Lyon, Buffalo, and APAC partner channels), enterprise validation (KPMG Belgium, Partena Professional HR/payroll), and AI-native product evolution, exemplified by the October 2025 launch of Odoo 19 with embedded AI agents, OCR, transcription, and predictive features. Leadership includes founder Fabien Pinckaers and former SAP CEO Bill McDermott on the board. The company has publicly targeted €1 billion in revenue by 2027 and a headcount of approximately 10,000 employees by 2026.

Name

Odoo

Legal name

Odoo S.A.

Website

https://odoo.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Odoo S.A. is a Belgian open-source software vendor delivering 80+ integrated business applications (ERP, CRM, e-commerce, HR, accounting) on PostgreSQL to over 170,000 paying customers, primarily small and mid-sized businesses, via a flat per-user subscription and a global partner channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Louvain-la-neuve

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS (Enterprise Edition): Recurring per-user subscription at US$24.90/month per user for ALL apps. First app is always free including hosting and support. Customer pays only when installing additional applications. This is the primary revenue stream.
2. Freemium - Community Edition: Open source, 100% free Community Edition drives user acquisition and developer mindshare. Conversion path to Enterprise Edition via additional apps, infrastructure, and professional services.
3. Professional Services (Implementation Packs): Implementation Services Packs offered for assisted deployment, plus partner-delivered implementation services across the global partner network (Ready/Silver/Gold Partners).
4. Usage-based SMS credits: SMS marketing credits purchased from within the app, starting from €0.01/SMS (e.g., US at 0.0333 credit per SMS). Pay-as-you-go IAP (In-App Purchase) model.
5. Odoo Cloud Platform / Hosting (Odoo.sh): Odoo.sh provides managed hosting and CI/CD for custom module development, plus the Odoo Cloud Platform infrastructure services for Enterprise customers.
6. Marketplace commissions via partner apps: Revenue share via the apps.odoo.com marketplace where 40,000+ community and partner-built apps extend the platform.

Pricing tiers

Go-to-market motion5 records

Distribution channels9 records

Marketing channels13 records

Core offering

Odoo provides an open-source, all-in-one business application suite of 80+ fully integrated apps covering CRM, ERP, accounting, invoicing, inventory, manufacturing, eCommerce, HR, project management, marketing, and more. The platform is offered as a free Community Edition and a paid Enterprise Edition at US$24.90 per user per month (all apps included), with optional Odoo.sh PaaS hosting, a 40,000+ third-party app marketplace, and implementation services.

Product overview

Odoo is a single integrated open-source business application suite (marketed as an all-in-one ERP and CRM platform) combined with a modular app architecture: a Community (free, open-source) edition and a paid Enterprise edition ($24.90/month/user) share a common PostgreSQL-based core, while dozens of installable apps extend the platform across Finance (Accounting, Invoicing, Expenses, Spreadsheet/BI, Documents, Sign), Sales (CRM, Sales, POS Shop, POS Restaurant, Subscriptions, Rental), Websites (Website Builder, eCommerce, Blog, Forum, Live Chat, eLearning), Supply Chain (Inventory, Manufacturing, PLM, Purchase, Maintenance, Quality), Human Resources (Employees, Recruitment, Time Off, Appraisals, Referrals, Fleet), Marketing (Social, Email, SMS, Events, Marketing Automation, Surveys), Services (Project, Timesheets, Field Service, Helpdesk, Planning, Appointments), and Productivity (Discuss, Artificial Intelligence, IoT, VoIP, Knowledge, WhatsApp) — with Studio for low-code customization, Odoo.sh as the developer PaaS, and a 40k+ third-party app marketplace extending integrations further.

Differentiator

Problem solved

Functional benefit

Products and services

• Odoo Enterprise Priced commercial edition of the Odoo suite at US$24.90 per user per month including all 80+ apps, with hosting, support, extra apps, infrastructure, and professional services layered on top of the Community edition. Targets small businesses through large enterprises replacing legacy SAP/Oracle systems.
• Odoo Community (Open Source Edition) 100% free, open-source edition of the Odoo suite with no proprietary data formats, backed by a 100k+ developer community, with GitHub access to source code and self-hosted PostgreSQL-based architecture. Includes the core apps and serves as the freemium funnel for the Enterprise edition.
• Odoo.sh
• Odoo Marketplace (40k+ community apps) Public third-party app store hosting 40,000+ community-built Odoo modules including integration extensions for shipping, payments, telecommunications, and sector-specific functionality, with one-click install.
• Implementation Services Packs Quote-based professional services for assisted deployment, configuration, migration, and integration of the Odoo suite, delivered either by Odoo's in-house team or through the global tiered partner network (Ready/Silver/Gold Partners).
• SMS Marketing Credits (Usage-based IAP) Pay-as-you-go In-App Purchase (IAP) credit system for the Odoo SMS Marketing app, priced starting from €0.01 per SMS (e.g., US 0.0333 credit per SMS), sold as usage-based credits purchased from within the app.

Quantifiable outcome

• Reduced accounting document processing time from 2 days to 5 hours
• +9 more outcomes

Named customers22 records

Segments11 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability15 records

Feature8 records

Partnerships

22 partnerships are on record, tiered strategic korea market partner for ai-driven work innovation, application security client/partner for esof assessments, odoo ready partner for erp implementation and customization, top 3 global odoo app contributor, strategic co-development partner for hr and payroll in belgium, odoo gold partner leading mid-market erp adoption in north america, certified odoo partner operating in 8 countries, strategic india-based odoo partner for enterprise solutions, odoo silver partner for erp implementation and global digital transformation, technology integration partner for ai-powered communications, academic education partner, strategic payment integration partner for egypt, best odoo partner india 2025 (gold partner status), technology integration partner for cloud telephony, flagship key technology partner for odoo connect 2025; also an integrated payment provider on odoo platform, flagship key technology partner for odoo connect 2025; infrastructure backbone, technology integration partner for telephony, major korean it project platform channel partner, technology integration partner for ar automation, strategic crypto payments integration partner, top global odoo partner (best odoo partner india 2024); 1,500+ published modules and flagship enterprise reference customer and big 4 implementation partner.

• BTwainstrategic korea market partner for ai-driven work innovationStrategic or Co-development Partner · 15 June 2026BTwain, an AI and big data company, signed a top-priority strategic partnership with global open-source ERP provider Odoo on June 15, 2026 to address digital transformation needs of Korean companies. The collaboration combines Odoo's ERP platform with BTwain's data quality management, governance, and AI analytics capabilities to offer scalable next-generation ERP solutions.
• TAC Security (ESOF)application security client/partner for esof assessmentsTechnology or Integration · 21 May 2026TAC Security added Odoo as a client for its ESOF Application Security Assessment in April 2026. Odoo engaged TAC Security for independent security validation alongside other AI/tech firms (Anthropic, Perplexity AI, Replit, Litera).
• SDLC Corpodoo ready partner for erp implementation and customizationImplementation/ SI/ Consulting Partner · 14 May 2026SDLC Corp was officially approved as an Odoo Ready Partner, enabling it to deliver structured Odoo ERP consultation, implementation, customization, migration, integration, training, and ongoing support services globally. Strengthens ability to serve startups, SMEs, and enterprises replacing fragmented systems with a centralized ERP platform.
• BrowseInfo (secondary source)top 3 global odoo app contributorChannel Partner/ Reseller/ Distributor · 15 April 2026Amit Parik co-founded BrowseInfo in 2013 after interning at Odoo in 2010; grew it into India's leading Odoo partner with 120+ professionals, 1,500+ published modules, APAC delivery center in Malaysia and planned regional micro-hubs in UAE and Europe.
• Partena Professionalstrategic co-development partner for hr and payroll in belgiumStrategic or Co-development Partner · 2 April 2026Belgian software company Odoo and HR services provider Partena Professional announced a partnership to develop an integrated HR and payroll platform for Belgium. The platform aims to streamline HR tasks, handle a significant number of payslips, and expand progressively, with a launch planned for early 2027.
• Cudioodoo gold partner leading mid-market erp adoption in north americaChannel Partner/ Reseller/ Distributor · 1 April 2026Cudio achieved Odoo Gold Partner status, completed over 75 projects globally with 30+ years of combined technology experience, and has turned around more than 35 failing ERP implementations while maintaining a 100% customer retention rate. Strengthens Odoo's North American mid-market presence.
• Ascent Digital LLCcertified odoo partner operating in 8 countriesImplementation/ SI/ Consulting Partner · 1 March 2026Ascent Digital LLC expanded its offerings as a certified Odoo Partner, enabling it to provide full implementation and support services for the Odoo platform. Operates in eight countries with experienced ERP and software implementation professionals.
• Techcronus Business Solutions Pvt. Ltd.strategic india-based odoo partner for enterprise solutionsImplementation/ SI/ Consulting Partner · 17 February 2026Techcronus Business Solutions Pvt. Ltd., a global provider of enterprise business solutions based in Ahmedabad, India, announced a strategic partnership with Odoo. The collaboration supports businesses across manufacturing, retail, healthcare, logistics with flexible, cost-effective enterprise solutions replacing legacy systems.
• Techvariaodoo silver partner for erp implementation and global digital transformationImplementation/ SI/ Consulting Partner · 14 February 2026Techvaria achieved Odoo Silver Partner status, reinforcing its positioning as a provider of ERP implementation, customization, migration, and global digital transformation services.
• Ringovertechnology integration partner for ai-powered communicationsTechnology or Integration · 10 February 2026Ringover, an AI-powered communications suite provider, announced a partnership with Odoo as part of its U.S. expansion. Ringover operates globally and targets front-line teams in sales, customer support, recruiting, and staffing.
• AUS (American University of Sharjah)academic education partnerOthers · 6 October 2025AUS partnered with Odoo to offer industry-focused courses and internships to engineering students, building Odoo's education and talent pipeline.
• Fawry and CDS Solutionsstrategic payment integration partner for egyptTechnology or Integration · 8 September 2025Fawry partnered with CDS Solutions to deliver integrated payment solutions for Odoo customers in Egypt, enabling digital payment processing through Fawry's payment network.
• Ksolves India Limitedbest odoo partner india 2025 (gold partner status)Channel Partner/ Reseller/ Distributor · 1 September 2025Ksolves India Limited, an Odoo Gold Partner, was awarded the 'Odoo Best Partner India 2025' title at the Odoo Experience 2025 event held in Brussels, Belgium. Recognized for excellence in ERP implementations, client service delivery, technical expertise, and contributions to the global Odoo partner community.
• KrispCalltechnology integration partner for cloud telephonyTechnology or Integration · 22 August 2025KrispCall integrated full-scale cloud telephony into Odoo, marking a major expansion for the Odoo ecosystem's communications capabilities.
• Stripeflagship key technology partner for odoo connect 2025; also an integrated payment provider on odoo platformGTM or Marketing Partner · 7 August 2025Stripe joined Odoo Connect 2025 as a Key Technology Partner for the event scheduled September 4-5, 2025, at Pier 27 on the Embarcadero in San Francisco. Stripe is also an integrated payment provider in Odoo's invoicing and eCommerce apps (alongside Adyen and PayPal). Wilfried Juncker, Managing Director of Americas at Odoo, highlighted the partnership for showcasing how the two ecosystems help businesses scale.
• Google Cloudflagship key technology partner for odoo connect 2025; infrastructure backboneTechnology or Integration · 24 July 2025Google Cloud was announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco. Google Cloud serves as the underlying cloud infrastructure for Odoo's enterprise deployments and is integrated with Odoo's apps (e.g., Google Analytics, Google calendar, Gmail integration).
• Vodiatechnology integration partner for telephonyTechnology or Integration · 22 July 2025Vodia announced integration with Odoo Cloud, bringing PBX/telephony capabilities into Odoo's VoIP and CRM apps.
• Wishket Co. Ltd.major korean it project platform channel partnerChannel Partner/ Reseller/ Distributor · 1 July 2025Belgium-based Odoo S.A. partnered with Korean IT project platform Wishket Co. Ltd. in July 2025 to deliver subscription-based ERP services to South Korea's small and medium-sized enterprises. Wishket acts as a local channel partner for Korean market access.
• Chasertechnology integration partner for ar automationTechnology or Integration · 25 March 2025Chaser integrated automated accounts receivable (AR) tools with Odoo ERP software to streamline collections and payment follow-ups for Odoo customers.
• ALT5 Sigmastrategic crypto payments integration partnerTechnology or Integration · 3 February 2025ALT5 Sigma partnered with Odoo to offer crypto payments capabilities through the Odoo Marketplace, bringing cryptocurrency payment processing to Odoo's 13M+ global users.
• BrowseInfotop global odoo partner (best odoo partner india 2024); 1,500+ published modulesChannel Partner/ Reseller/ Distributor · 1 October 2024BrowseInfo is a global Odoo partner headquartered in India, named 'Best Odoo Partner - India' at Odoo Experience 2024. Employs 120+ professionals, serves clients in 80+ countries, ranks among top 3 global contributors to Odoo with 1,500+ published modules. Operates APAC delivery center in Malaysia with planned regional hubs in UAE and Europe.
• KPMG Belgiumflagship enterprise reference customer and big 4 implementation partnerStrategic or Co-development Partner · 1 June 2022KPMG in Belgium partnered with Odoo N.V. in June 2022 to integrate Odoo's business application suite into its services, focusing on automation and digital transformation for accounting professionals. KPMG Belgium's CEO Harry Van Donink and KPMG Tax Head Wim Van den Brande are public endorsers of Odoo.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ERPNext: India-based open-source ERP with similar open-source+commercial hybrid model and broad app coverage; direct open-source competitor to Odoo in SMB and emerging markets.
• Sage: Sage Intacct and Sage Business Cloud compete head-to-head with Odoo Accounting/Invoicing; Info-Tech 2025 ranked Sage Intacct #1 (8.8) just ahead of Odoo (8.3) in enterprise accounting.
• Acumatica: Cloud ERP platform serving SMB/mid-market with similar pricing-for-access model and broad functional coverage; one of the closest direct comparables to Odoo's all-in-one proposition.

Broad incumbents

• SAP: Global ERP incumbent whose Business One and S/4HANA products compete directly with Odoo's enterprise ERP positioning; Odoo positions as lower-cost, more modular alternative displacing SAP installs.
• Oracle NetSuite: Cloud ERP suite serving mid-market and enterprise customers; directly competes with Odoo for mid-market ERP deals, particularly in accounting, inventory, and multi-entity operations.
• Microsoft Dynamics 365: Microsoft's ERP/CRM suite (Finance, Supply Chain, Sales, Business Central) competes with Odoo across SMB and mid-market; Odoo cited as lower-cost alternative in Microsoft's traditional install base.
• Salesforce: CRM market leader whose Sales/Service Cloud overlap with Odoo CRM; Odoo's integrated CRM+ERP+accounting is positioned as alternative to Salesforce + adjacent best-of-breed apps.
• Workday: Cloud HCM and financial management suite competing with Odoo's HR, payroll (via Partena), and accounting modules for mid-market and enterprise customers.
• Infor: Industry-specific cloud ERP suite (Infor CloudSuite) competing with Odoo Manufacturing, Distribution, and Hospitality verticals, particularly with mid-market customers.

Emerging players

• Dolibarr: Open-source ERP/CRM aimed at SMBs and freelancers; competes in the same open-source lower-end of the market as Odoo Community Edition, especially in Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/odoo
• GitHubgithub.com/odoo
• YouTubeyoutube.com/channel/UCkQPikELWZFLgQNHd73jkdg
• Facebookfacebook.com/odoo
• LinkedInlinkedin.com/company/odoo
• Instagraminstagram.com/odoo.official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Odoo