United Wholesale Mortgage

Name

United Wholesale Mortgage

Legal name

United Wholesale Mortgage, LLC

Website

https://uwm.com

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Wholesale Mortgage Lending

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Wholesale Mortgage Lending (Broker Channel) (FSALACAA)

akta.pro secondary industries

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Jumbo & Portfolio Wholesale Lending (FSALACAF)

Keywords

• Wholesale mortgage lending
• Mortgage origination services
• Mortgage servicing solutions
• Broker lending platform
• Residential loan products

Headquarters

HQ city

Pontiac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Loan Origination: UWM earns origination fees and gain-on-sale revenue by originating mortgage loans through its wholesale broker network. The company is the #1 overall mortgage lender and #1 purchase lender in the U.S. It reported $163.4 billion in total origination volume in 2025 (up 17% from $139.4 billion in 2024) and Q4 2025 origination volume of $49.6 billion. Full-year 2025 revenue was $3.2 billion.
2. Mortgage Servicing: UWM services mortgage loans it originates and is in the process of bringing its entire servicing portfolio in-house. The company services approximately $229.5 billion in loans and has a servicing rights portfolio that would grow to approximately $400 billion post-acquisition of Two Harbors. The company partnered with Bilt to offer rewards on mortgage payments and uses ICE Mortgage Technology's MSP platform.
3. Title Alternative and Related Services: UWM generates revenue from newer offerings including title alternative services. The company is ahead of schedule to achieve an annualized nine-figure revenue run rate from new products and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

United Wholesale Mortgage originates and services residential mortgage loans exclusively through independent mortgage brokers, providing wholesale lending products (conventional, FHA, VA, USDA, jumbo, and specialty loans) along with a proprietary technology platform, AI-powered tools, pricing incentives, and broker support services. The company is the largest wholesale mortgage lender in the United States, serving over 50,000 broker partners.

Product overview

United Wholesale Mortgage (UWM) operates as a technology-driven wholesale mortgage lender offering a unified platform-plus-modules architecture. The core platform consists of Blink+ (combining POS, LOS, and CRM), integrated with AI-powered tools including Mia (voice AI assistant handling 3M+ calls), ChatUWM (LLM-powered search and chat), and LEO (loan estimate optimizer). Brokers access exclusive pricing through Control Your Price and earn rewards via the Built-In Rewards Bilt partnership. The product portfolio spans conventional, FHA, VA, USDA, jumbo, and specialty products (Doctor Loans, Bank Statement, DSCR, Home Equity). UWM differentiates through proprietary AI technology, the Mortgage Matchup consumer-facing brand, and comprehensive broker support including training (BrokerX, Success Track) and marketing tools.

Differentiator

Problem solved

Functional benefit

Brands

• Mortgage Matchup: Consumer-facing brand powering UWM's search engine to help homebuyers and real estate agents connect with local independent mortgage brokers
• Mia
• ChatUWM
• Blink+

Products and services

• Blink+ Free online mortgage application platform that combines point of sale (POS), loan origination system (LOS), and customer relationship manager (CRM) in one package. Enables brokers to automatically pull credit, e-sign documents, co-browse with borrowers, and obtain initial approvals in as little as 15 minutes on conventional and FHA loans.
• Mia (AI Loan Officer Assistant) AI-powered voice assistant that handles inbound and outbound borrower calls for mortgage brokers, answers questions conversationally, schedules appointments, provides conversation summaries, and supports Spanish-language interactions via Mia En Español and outbound referral engagement via Mia On Demand.
• ChatUWM / ChatUWM Assist AI-powered chat and smart search tool for mortgage brokers providing instant responses on guidelines, matrices, and tool summaries, with capabilities to summarize and chat with documents, import loans, and query loan pipeline data conversationally via Loan Pipeline Chat.
• LEO (Loan Estimate Optimizer) AI-assisted tool that analyzes competitors' loan estimates and provides actionable insights, talking points, and answers to potential follow-up questions to help mortgage brokers win more deals.
• Control Your Price Exclusive pricing tool allowing brokers to choose the best mortgage product for borrowers and compare loan options with pricing not available in other pricing engines, with brokers able to earn up to 540 additional bps per quarter by following UWM best practices.
• Mortgage Matchup Consumer-facing brand and search engine to help homebuyers and real estate agents learn about the loan process and connect with local independent mortgage brokers, also serving as the naming rights brand for the Phoenix Suns/Mercury arena (Mortgage Matchup Center).
• Marketing Portal Robust marketing portal giving broker partners free access to tools for building and promoting their brand, including 50+ marketing campaigns, 30+ monthly social media posts, Google Business Profile optimization, and Canva-powered Brand 360 design tools.
• BrokerX Training and licensing preparation program for professionals seeking to become licensed mortgage loan originators (MLOs), offered in partnership with UWM as part of its broker recruitment and on-boarding training program.
• Success Track Training On-site and virtual training courses dedicated to championing broker success at all experience levels, including one-on-one consultations with top specialists.
• Built-In Rewards (Bilt Partnership) Rewards program through UWM's partnership with Bilt enabling mortgage borrowers to earn Bilt Points for on-time digital mortgage payments, redeemable for travel, dining, fitness, and principal-only payments or down payments on future homes.
• Doctor Loans Tailored mortgage solution for medical doctors (MD, DO), dentists (DDS, DMD), and eligible healthcare professionals, featuring low or no down payment, no mortgage insurance, lenient student loan considerations, up to 100% LTV, and loan amounts up to $2 million.
• Title Review and Closing Industry-first title and closing document review service designed to speed up the closing process and offer refinance borrowers significant savings through more efficient title clearance.
• Conventional Products Conventional mortgage products including Conventional Elite with competitive rates and exclusive programs and benefits for wholesale broker partners.
• FHA Loans Federal Housing Administration loans with competitive rates and government-backed financing options for eligible borrowers.
• VA Loans U.S. Department of Veterans Affairs loans for eligible veterans with competitive rates and favorable terms.
• USDA Loans United States Department of Agriculture loans for rural property purchases with competitive government-backed financing.
• Jumbo Loans Large-balance mortgage loans exceeding conforming loan limits for higher-value properties.
• Home Equity Loans Closed-end second mortgages and HELOCs offering standalone and piggyback options with fixed rates and terms for greater borrower predictability, including Yellow product (640+ FICO, up to 85% CLTV) and Pink product (680+ FICO, up to 90% CLTV).
• Bank Statement Loans Stated income mortgage products using bank statements for self-employed borrowers to qualify based on cash flow rather than traditional income documentation.
• Investor Flex (DSCR) Debt Service Coverage Ratio (DSCR) loans for real estate investors allowing qualification based on property income rather than personal income.

Quantifiable outcome

• 387% increase in refinance volume from 2023 cycle low ($14B to $70B)
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Origna8 (First Lender Partner)minorGTM or Marketing Partner · 27 April 2026Former Rocket Pro executive Daniel Sogorka launched Origna8, a wholesale lending platform for mortgage brokers, with United Wholesale Mortgage (UWM) as its first lender partner. The platform bundles technology, marketing, recruiting, leads, and lender partnerships under one roof. UWM's inclusion as first lender partner reflects UWM's channel strategy to be the preferred wholesale lender for emerging broker platforms.
• Two Harbors Investment Corp.minorStrategic or Co-development Partner · 17 December 2025UWM Holdings Corporation entered into a merger agreement with Two Harbors Investment Corp. for $1.3 billion in an all-stock transaction. The deal aimed to expand UWM's servicing portfolio to approximately $400 billion pro forma MSR, making it the largest in the MSR space. The transaction was subject to stockholder and regulatory approval. However, CrossCountry Mortgage subsequently made a competing $1.1 billion all-cash offer, leading Two Harbors to terminate UWM's agreement and pay a $25.4 million termination fee to UWM.
• BrokerXminorImplementation/ SI/ Consulting Partner · 27 October 2025UWM partnered with BrokerX to offer licensing preparation and career development for professionals looking to become licensed mortgage loan originators (MLOs). BrokerX provides training courses that UWM offers to broker partners and prospective brokers as part of its on-boarding training program.
• BiltcoreStrategic or Co-development Partner · 14 October 2025UWM partnered with Bilt to enable mortgage borrowers to earn rewards on their monthly payments through Bilt's loyalty platform. The partnership introduces 'Built-In Rewards' for on-time digital payments, with borrowers earning Bilt Points redeemable for travel, dining, groceries, and more. UWM invested $100 million in Bilt's funding round, which valued Bilt at $10.75 billion. UWM is the first mortgage servicer to offer payment rewards. The partnership also embeds broker contact information in payment portals to keep originators visible to borrowers.
• Black KnightcoreTechnology or Integration · 6 August 2025UWM partnered with Black Knight as part of its strategy to bring its entire $229.5 billion servicing portfolio in-house by October 2026. Black Knight provides servicing infrastructure and technology to support UWM's in-house servicing operations alongside ICE Mortgage Technology.
• Google Cloud (Broader AI Partnership)coreTechnology or Integration · 10 July 2025UWM is featured among Google Cloud's 25 customer success stories at Next '25, showcasing how organizations use Google Cloud AI and cloud infrastructure. UWM leverages Google Cloud's AI tools including Vertex AI for loan processing and customer support automation.
• ICE Mortgage Technology (Black Knight / Intercontinental Exchange)coreTechnology or Integration · 30 April 2025UWM partnered with ICE Mortgage Technology's MSP loan servicing system as its servicing platform. UWM went live on ICE's MSP platform in January 2026, approximately nine months after signing the contract, as it brought its $229.5 billion servicing portfolio in-house. The MSP platform manages loan servicing operations at scale.
• Google CloudcoreTechnology or Integration · 8 April 2025UWM announced a strategic AI agreement with Google Cloud to leverage AI and analytics for automating mortgage processes. This collaboration involves integrating Google Cloud's AI tools into UWM's lending platform to enhance underwriting automation and customer support. UWM uses Google Cloud's Gemini Live API for customer support and loan processing applications. Google Cloud features UWM as a customer case study in AI adoption for financial services.

Scale indicators16 records

Recent moves9 records

Expansion highlights7 records

Broad incumbents

• Rocket Mortgage (Rocket Companies): Largest U.S. mortgage lender by loan count and UWM's primary retail-focused competitor. While Rocket leans retail/consumer-direct, it also competes for broker partnerships and is named alongside UWM in the Optimal Blue class action, making it the most consequential industry peer.
• loanDepot: Top-five U.S. mortgage lender with retail, wholesale (LDWholesale), and joint venture channels. Competes directly with UWM for broker partnerships and consumer purchase originations.
• Pennymac Financial Services: One of the largest U.S. mortgage servicers and originators, with significant wholesale and correspondent channels. Competes with UWM for both origination volume and MSR scale.
• Mr. Cooper Group: Largest U.S. mortgage servicer by portfolio size and active acquirer of servicing rights. Direct competitor for MSR scale and the in-house servicing transformation UWM is pursuing.
• Guild Mortgage: Mid-to-large U.S. mortgage lender with retail and wholesale operations. Competes with UWM in purchase origination and is comparable in product breadth and broker relationships.

Direct peers

• CrossCountry Mortgage: Direct wholesale and retail mortgage competitor that outbid UWM for Two Harbors with a $1.1B all-cash offer in early 2026. Operates in the same broker channel and is rapidly consolidating servicing and origination scale.
• Caliber Home Loans: Wholesale-focused mortgage lender serving independent mortgage brokers with a similar business model to UWM, including technology platforms and broker incentive programs.
• NewRez (formerly New Penn Financial): Wholesale and retail mortgage lender owned by Shellpoint Partners. Directly competes with UWM in the broker channel with comparable technology investments and broker incentive structures.
• Homepoint: Wholesale mortgage lender focused exclusively on independent mortgage brokers, positioning it as a near-pure direct competitor to UWM's broker channel strategy.

Emerging players

• Planet Home Lending: Growing wholesale and retail mortgage lender focused on broker partnerships and specialty products (similar to UWM's Doctor Loans and non-QM offerings). Comparable business model with narrower scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/UWMlending
• YouTubeyoutube.com/channel/UCoEosGADHJZ1e-c4sGJb7dw
• Facebookfacebook.com/UnitedWholesaleMortgage
• LinkedInlinkedin.com/company/united-wholesale-mortgage
• Instagraminstagram.com/uwmlending

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Wholesale Mortgage