Talabat

What Talabat does

Talabat is a Dubai-headquartered on-demand food ordering, delivery, and quick commerce marketplace operating across nine MENA countries—UAE, Kuwait, Saudi Arabia, Bahrain, Oman, Qatar, Jordan, Egypt, and Iraq. The platform connects 6+ million monthly active users with more than 84,000 restaurant, grocery, pharmacy, and other merchant partners through a mobile-first interface, supported by a 157,000-rider delivery fleet and a 30+ hub cloud kitchen network (Talabat Kitchens) operating more than 500 kitchen stalls. Beyond its core food-delivery marketplace, Talabat operates quick-commerce verticals—talabat mart (20-minute grocery delivery via dark stores), talabat Pharmacy, talabat Flowers, talabat Donations, and a Dine Out reservation product—and runs the InstaShop grocery marketplace acquired from Delivery Hero in February 2025 for $32 million.

The platform is built around a proprietary technology stack including the Pepper AI platform for cloud kitchen demand forecasting and operational monitoring, AI-powered fulfillment centers (most notably a 27,000 sqm Egypt hub processing 1 million items per day), ChatGPT integration for customer engagement, and the Talabat Pro subscription program, which tripled its subscriber base to represent 25% of customers and 47% of GMV. Revenue is generated through restaurant commissions, customer delivery fees, advertising, talabat Pro subscription fees, and quick-commerce transaction fees, with supplementary monetization from co-branded credit cards (CrediMax/Mastercard in Bahrain, CIB/Mastercard in Egypt) and the Talabat Rewards / talabat Credit wallet products.

Talabat was founded in Kuwait in 2004, operated as a subsidiary of Delivery Hero SE, and completed its IPO on the Dubai Financial Market in December 2024, raising approximately $2 billion at a $10 billion post-money valuation—the largest global technology IPO of 2024—with Delivery Hero retaining majority ownership. For full-year 2025, Talabat reported $9.5 billion in GMV and $3.9 billion in revenue (up 33% year-over-year), with $464 million in net income; Q1 2026 revenue reached $1.0 billion (up 23% YoY). Toon Gyssels succeeded Tomaso Rodriguez as CEO in November 2025.

Name

Talabat

Legal name

Talabat Holding PLC

Website

https://talabat.com

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Talabat is a Dubai-headquartered on-demand food delivery and quick commerce marketplace serving 6+ million monthly active users across 9 MENA countries via 84,000+ vendor partners, a 157,000-rider fleet, and AI-powered fulfillment infrastructure. Public on the Dubai Financial Market since December 2024.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

NAICS

Warehousing and Storage (493), Local Messengers and Local Delivery (49221), Special Food Services (7223)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Micro-fulfillment & Dark Store Operations (CRAFAMAK)

akta.pro secondary industries

Seller-Fulfilled Prime / Same-Day & Rapid Delivery Fulfillment Centers (TLALADAE), E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC), Subscription Box / Direct-to-Consumer (DTC) Fulfillment Centers (TLALADAK)

Keywords

• Online food delivery
• Quick commerce
• Cloud kitchens
• Delivery marketplace
• Grocery delivery

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Commissions: Talabat charges commission fees from restaurant partners for listing and order processing on the platform.
2. Delivery Fees: Delivery fees charged to customers for food and grocery delivery orders.
3. Advertising: Advertising services for restaurant and brand partners to increase visibility on the platform.
4. Talabat Pro Subscription: Subscription membership program offering free delivery, exclusive discounts, and rewards privileges. Subscription model driving recurring revenue with 25% of customer base subscribed.
5. Grocery and Retail: Revenue from talabat mart quick commerce vertical including groceries, convenience items, and supermarket products delivered in under 20 minutes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Talabat is an online food ordering and delivery marketplace connecting consumers with restaurant partners across 9+ MENA countries. The platform also operates talabat mart for 20-minute grocery delivery from dark stores, Talabat Kitchens (AI-powered cloud kitchen network via the Pepper platform), pharmacy and flowers delivery, and the talabat Pro subscription program. It monetizes through restaurant commissions, customer delivery fees, advertising, and subscription fees.

Product overview

Talabat is a multi-vertical on-demand delivery platform operating across 9+ MENA countries (UAE, Kuwait, Saudi Arabia, Bahrain, Oman, Qatar, Jordan, Egypt, Iraq). The core platform offers food ordering and delivery from restaurant partners, augmented by quick commerce verticals including talabat mart (20-minute grocery delivery), talabat Groceries, talabat Pharmacy, talabat Flowers, and talabat Donations. The ecosystem includes Talabat Kitchens (AI-powered cloud kitchen network powered by the Pepper platform), the talabat Pro subscription loyalty program with Family Plan, Talabat Rewards points program, talabat Credit stored balance, Talabat Gift Vouchers, and Dine Out. The February 2025 acquisition of InstaShop expanded grocery and retail capabilities in UAE and Egypt. Talabat listed on the Dubai Financial Market in December 2024 in a $2 billion IPO, with parent company Delivery Hero retaining majority ownership.

Differentiator

Problem solved

Functional benefit

Brands

• talabat mart: Quick commerce grocery delivery service offering 20-minute delivery of everyday groceries including fresh fruits, vegetables, bakery, dairy, beverages and more from dark store locations.
• Talabat Kitchens

Products and services

• Talabat Food Delivery Primary online food ordering and delivery platform connecting consumers with 40,000+ restaurant partners across 9+ MENA countries, featuring real-time order tracking, restaurant discovery, and seamless checkout.
• talabat mart Quick commerce grocery delivery service offering 20-minute delivery of fresh produce, bakery, dairy, beverages, and everyday essentials from dark store locations. Post-InstaShop integration, talabat mart's grocery and retail GMV exceeded $2.5 billion.
• Talabat Kitchens AI-powered cloud kitchen network operating 30+ hubs across UAE, Kuwait, Qatar, Bahrain, and Jordan, supporting 1,000+ restaurant partners through 500+ kitchen stalls, powered by the proprietary Pepper AI platform for demand forecasting, location analysis, and operational monitoring.
• InstaShop Grocery delivery e-marketplace operating in UAE and Egypt offering groceries, pharmacy, beauty, and personal care products. Achieved $631 million GMV in 2024 with 16% YoY growth.
• talabat Pharmacy Medicine and health product delivery service with 24-hour pharmacy delivery capability across UAE locations.
• talabat Flowers Flower and gift delivery service for occasions, enabling customers to send floral arrangements and chocolates to loved ones.
• talabat Groceries Online grocery delivery service connecting customers with partnered grocery stores for fresh fruits, vegetables, bakery items, beverages, and dairy products.
• talabat Donations Charitable giving platform enabling customers to donate meals and food parcels to communities in need, particularly during Ramadan. 3.8M meals served through donations since 2020 with 267,288 total donations facilitated.
• talabat Pro Subscription-based loyalty program offering free delivery, exclusive discounts, and reward privileges from partnered merchants. Tripled subscriber base to represent 25% of customer base and 47% of GMV. Includes a Family Plan option for sharing benefits.
• DineOut Dine-in reservation and payment solution allowing users to find merchants, enjoy prepared meals at their location, and pay through the talabat app with up to 50% off discounts.

Quantifiable outcome

• Delivery time improvements of 9% in UAE, 13% in Bahrain, and 4% in Qatar through AI optimization
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature3 records

Partnerships

16 partnerships are on record, tiered minor, strategic and core.

• UAE Ministry of Human Resources (MoHRE)minorOthers · 15 June 2026Collaboration under Occupational Heat Stress Prevention Policy providing 12,000+ air-conditioned rest stations for delivery workers across UAE during summer months.
• CrediMax & MastercardstrategicGTM or Marketing Partner · 11 May 2026Strategic partnership to launch the talabat Credit Card in Bahrain. The co-branded card offers 30% cashback on talabat orders, up to 1% cashback on other retail purchases, free delivery, no annual fee, BD 30 welcome bonus, and Mastercard Platinum benefits.
• Dubai Founders HQ & Plug and PlaycoreStrategic or Co-development Partner · 29 April 2026Dubai Founders HQ, an initiative by Dubai Department of Economy and Tourism and Dubai Chamber of Digital Economy, partnered with global innovation platform Plug and Play. Talabat participated in the accelerator program delivering 36 proof-of-concept opportunities and 3 signed agreements over a 100-day timeline.
• VisaminorGTM or Marketing Partner · 29 April 2026Corporate partner in Dubai Founders HQ accelerator programme focusing on startup-corporate collaboration.
• DHLminorGTM or Marketing Partner · 29 April 2026Corporate partner in Dubai Founders HQ accelerator programme for logistics and delivery innovation.
• Emirates Flight CateringminorGTM or Marketing Partner · 29 April 2026Corporate partner in Dubai Founders HQ accelerator programme for food and catering innovation.
• Hassan Allam UtilitiescoreStrategic or Co-development Partner · 28 April 2026Talabat Egypt partnered with Hassan Allam Utilities to develop MENA's largest AI-powered quick-commerce fulfillment centre at Yanmu East logistics complex on Cairo-Suez Road. The 27,000 sqm hub processes one million items per day.
• Suez Canal Bank & Sonaa El Kheir FoundationminorOthers · 7 March 2026'Sekket Rezk' initiative supporting 55 young people from care homes with transportation tools and employment opportunities through Talabat Egypt's logistics partners.
• CODEDminorStrategic or Co-development Partner · 14 February 2026Coding bootcamp partnership for Next Tech Gen knowledge-sharing program in Kuwait, equipping youth with practical technology skills through workshops and industry exposure.
• Dubai SMEstrategicStrategic or Co-development Partner · 4 February 2026MoU signed at World Governments Summit to launch Emirati Chef's Table Plus programme powered by talabat grow. 12-month initiative includes six-week bootcamp followed by advisory and performance optimization support for Emirati-owned restaurants.
• Elite AgrominorStrategic or Co-development Partner · 23 January 2026Partnership to source fruits, vegetables, and eggs from Elite Agro's UAE farms for distribution through talabat mart's dark stores, aiming to reduce reliance on imports and accelerate delivery times.
• Bu JarrahminorGTM or Marketing Partner · 11 November 2025Social activist partnership for Hero Month campaign in Kuwait, distributing winter clothing to those in need with employee and rider volunteers.
• Abu Dhabi Investment OfficestrategicStrategic or Co-development Partner · 10 November 2025ADIO announced 29 agreements for autonomous mobility technologies including Talabat participating in real-world deployment pilots for autonomous drones and ground vehicles in Abu Dhabi.
• du PayminorGTM or Marketing Partner · 28 October 2025Joint digital wallet designed for delivery riders in UAE, allowing instant salary payments, bill payments, and money transfers. Partnership operates under Central Bank of the UAE's license supporting cashless economy goals.
• CIB Egypt & MastercardminorGTM or Marketing Partner · 28 October 2025Co-branded Mastercard credit card in Egypt supporting shift toward cashless society and digital transformation. Card offers cashback, discounts, and Mastercard Platinum benefits.
• Touristic Enterprise Company (TEC)minorGTM or Marketing Partner · 21 October 2025Partnership to sponsor Winter Wonderland Kuwait Season 4, transforming restaurant area into immersive experience with interactive activities.

Scale indicators21 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Delivery Hero SE: Global parent company and operator of food delivery brands across 70+ countries. Direct peer because it operates comparable marketplace/delivery businesses (Foodpanda, HungerStation, Glovo) and shares technology, strategy, and capital allocation decisions with Talabat.
• Jahez Group (Jahez International Company for Information Systems Technology): Saudi-listed food delivery and quick commerce platform and Talabat's most direct regional competitor. Operates Jahez (food), Blu Store (dark-store grocery), and PIK (logistics) in Saudi Arabia and other MENA markets - directly overlapping Talabat's core food and grocery verticals.
• HungerStation: Saudi Arabia's leading food delivery platform, owned by Delivery Hero (Talabat's parent). Direct comparable in market model, commission structure, and customer base - a sister brand that competes with Talabat in shared MENA markets and shares strategic priorities.
• Careem (Uber subsidiary): MENA super-app offering ride-hailing, food delivery (Careem Food / Careem Quik), and payments. Operates across the same 9 MENA countries as Talabat with overlapping delivery and quick-commerce offerings - a meaningful competitive threat in grocery and food verticals.
• Noon: MENA-headquartered e-commerce and quick-commerce platform with dark stores and same-day grocery delivery. Competes directly with talabat mart for quick commerce share in UAE, Saudi, and Egypt, and overlaps on grocery, electronics, and lifestyle categories.

Broad incumbents

• Uber Eats: Global food delivery leader and parent of Careem. A broader incumbent with comparable marketplace/delivery model, three-sided network (diners, restaurants, couriers), and similar revenue streams (commission, delivery fees, advertising) - relevant benchmark for unit economics and global playbook.
• DoorDash: Largest US food delivery platform with comparable marketplace model, subscription (DashPass), and expanding grocery/quick-commerce. A benchmark incumbent for monetization, subscription adoption, retail-media, and delivery automation strategy.
• Just Eat Takeaway: European food delivery marketplace operator (Just Eat, SkipTheDishes, Grubhub) with comparable business model and revenue mix. Relevant peer for marketplace economics, take-rate trends, and category-level competitive dynamics.
• Deliveroo: UK-listed food delivery and quick commerce operator (Deliveroo Editions cloud kitchens, grocery partnerships). Comparable marketplace model with cloud-kitchen (Editions), grocery, and subscription (Plus) verticals that mirror Talabat's Kitchens, mart, and Pro businesses.

Emerging players

• Grab Holdings: Southeast Asia super-app offering food delivery (GrabFood), grocery (GrabMart), and cloud kitchens in an emerging-market geography. Comparable on super-app model, dark-store quick commerce, multi-vertical monetization, and emerging-market consumer dynamics - though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/talabat
• YouTubeyoutube.com/TalabatGTC
• Facebookfacebook.com/talabat
• LinkedInlinkedin.com/company/talabat-com
• Instagraminstagram.com/Talabat

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talabat