Bloomreach

What Bloomreach does

Bloomreach is a cloud-based AI personalization platform for ecommerce, founded in 2009 and headquartered in Mountain View, California, with a wholly owned EU entity (BloomReach B.V.) in the Netherlands. The company serves over 1,400 global brands including Red Bull, Bosch, Puma, Pandora, Benefit Cosmetics, Telekom, and FreshDirect, spanning retail, beauty, food and beverage, travel, financial services, iGaming, hospitality, and B2B verticals. Its offering is organized around three product pillars — Engagement (multichannel marketing automation spanning email, SMS/RCS/WhatsApp, web, mobile app, ads, retargeting, and A/B testing), Discovery (AI-native ecommerce search, merchandising, and product recommendations), and Content (headless/enterprise CMS) — all powered by a proprietary intelligence layer called Loomi AI that the company claims is trained on 12+ years of ecommerce interaction data and executes real-time decisioning in 5ms–2s.

The Loomi AI layer has evolved into an agentic platform featuring a Marketing Agent (autonomous email lifecycle campaign builder), Conversational Agent 2.0 (multi-step conversational shopping assistant built on generative AI/LLM technology acquired via the 2024 Radiance Commerce deal), Loomi Connect (custom agent and workflow builder), Loomi Recommendations+ (2-Tower Neural Network recommendation engine), Personalized Media In-Grid, and an autonomous search capability supporting 33 languages with computer vision-based image search. Bloomreach monetizes through custom quote-based subscriptions tied to customer count, product catalog size, and event volume (emails/SMS sent), sold primarily via enterprise field sales with multi-year contracts, supplemented by marketplace listings on AWS and GCP, a single-app Shopify listing, and a 175+ integration partner ecosystem. The company disclosed $260M+ in annual recurring revenue in 2025 with positive free cash flow, and reports that nearly half of its customers use at least one agentic AI tool, a figure that doubled over twelve months.

Name

Bloomreach

Legal name

BloomReach, Inc.

Website

https://bloomreach.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Bloomreach is a cloud-based AI personalization platform serving 1,400+ ecommerce brands globally, combining its Loomi AI agentic engine with marketing automation, search, recommendations, and content management to deliver real-time 1:1 customer personalization.

Ownership category

akta.pro rank

Product category

Ecommerce Personalization Software

NAICS

Marketing Research and Public Opinion Polling (541910), Software Publishers (5132), Custom Computer Programming Services (541511), Direct Mail Advertising (541860), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD), Generative AI & LLM Solutions Services (RAG, Agents, Copilots) (BPAEAHAG), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)

Keywords

• Ecommerce personalization platform
• AI marketing automation
• Product discovery search
• Headless commerce CMS
• Conversational commerce AI

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Annual Recurring Revenue (ARR): Bloomreach surpassed $260 million in ARR in 2025, with positive free cash flow and record net new ARR driven by Loomi AI agentic platform adoption. Nearly half of customers use at least one agentic AI tool, doubling over twelve months.
2. Usage-based / Scale-based Subscription Pricing: Bloomreach pricing is customized based on number of customers managed, product catalog size, and event volume (number of emails/SMS sent). Each solution is tailored to specific needs and budget across three product pillars: Engagement, Discovery, and Content.
3. Multi-channel Marketing Automation Services (Engagement): Subscription-based engagement platform spanning email, SMS/RCS/WhatsApp, web personalization, mobile app, ads & retargeting, A/B testing, and Enterprise CMS across 13+ channels.
4. Ecommerce Discovery (Search, Merchandising, Recommendations): AI-native commerce search, merchandising, and product recommendations sold as subscription modules intended to maximize revenue per visitor.
5. Enterprise Content (Headless CMS): Composable headless CMS offering composable experiences, dynamic landing pages, full-site personalization, API-based integrations, and omnichannel content management.
6. Premium Add-ons (e.g., Loomi Recommendations+, Loomi Content): Premium AI features such as Loomi Recommendations+ (neural-network engine) and Loomi Content (brand-template AI generation) offered as paid upgrades on top of base subscriptions.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels15 records

Core offering

Bloomreach sells an AI-powered personalization platform for ecommerce built on its proprietary Loomi AI intelligence layer. The platform is organized into three product pillars — Engagement (multi-channel marketing automation across email, SMS, web, mobile app, ads), Discovery (AI-native ecommerce search, merchandising, and product recommendations), and Content (headless enterprise CMS) — augmented by Loomi AI agents (Marketing Agent, Conversational Agent 2.0) and Loomi Connect for building custom agentic workflows. Customers subscribe to the platform to deliver real-time 1:1 personalization across 13+ channels for over 1,400 global brands.

Product overview

Bloomreach offers a unified AI-powered personalization platform built around its central Loomi AI intelligence layer, with a portfolio organized into three main product pillars: Engagement (marketing automation), Discovery (e-commerce search and merchandising), and Content (enterprise CMS), each augmented by Loomi AI agents and modules. Loomi AI serves as the connective intelligence fabric that ties together the Loomi Marketing Agent (for autonomous campaign building), Loomi Conversational Agent / Bloomreach Clarity (for AI shopping assistance), Loomi Connect (for custom agent and workflow building), and 13+ personalization channels including Email Marketing, SMS/RCS/WhatsApp, Web Personalization, Mobile App, Ads & Retargeting, Ecommerce Search, Product Recommendations, A/B Testing, and Personalized Media In-Grid. The Engagement pillar focuses on real-time omnichannel marketing automation, while Discovery covers self-learning AI-native search, product recommendations, and merchandising; Content provides headless CMS capabilities for composable commerce. Together, these Loomi AI-powered modules deliver end-to-end personalization from first-party data ingestion through real-time decisioning (5ms-2s) to orchestrated cross-channel customer experiences for over 1,400 global brands.

Differentiator

Problem solved

Functional benefit

Brands

• Loomi AI: Bloomreach's underlying AI/intelligence platform powering personalization, decisioning, content generation, conversational shopping and marketing automation across the product suite.
• Loomi Marketing Agent
• Loomi Conversational Agent
• Bloomreach Clarity
• Bloomreach Engagement
• Bloomreach Discovery
• Bloomreach Content
• Loomi Connect

Products and services

• Loomi AI
• Loomi Marketing Agent
• Loomi Conversational Agent (Bloomreach Clarity)
• Loomi Connect
• Email Marketing (Bloomreach Engagement ESP)
• Marketing Automation (Bloomreach Engagement)
• Ecommerce Search (Bloomreach Discovery / Autonomous Search)
• SMS, RCS and WhatsApp Messaging
• Web Personalization
• Mobile App Marketing
• Ads & Retargeting
• Product Recommendations (Loomi Recommendations+)
• Ecommerce Categories
• Enterprise CMS (Bloomreach Content)
• A/B Testing (Experiments)
• Loomi AI for Shopify
• Personalized Media In-Grid

Quantifiable outcome

• 40% higher revenue per email and +50% CTR for Benefit Cosmetics Blush launch
• +18 more outcomes

Named customers32 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability13 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• DatabricksflagshipStrategic or Co-development Partner · 17 June 2026Bloomreach is a launch partner for Databricks CustomerLake, an agentic Customer Data Platform launched at the Data + AI Summit in San Francisco. The integration connects CustomerLake's governed enterprise data foundation to Bloomreach's Loomi Marketing Agent, enabling real-time 1:1 personalization across email, web, SMS, and other channels. Loomi's commerce-specific AI (trained on 12+ years of ecommerce interaction data) can be applied to unified customer records built in CustomerLake to power personalized campaign execution. Bloomreach is one of 21 launch partners alongside Adobe, Meta, and Braze.
• WunderkindcoreTechnology or Integration · 7 May 2026Wunderkind and Bloomreach launched a native integration that enables brands to identify more website visitors and activate them within existing customer journeys. The integration combines Wunderkind's proprietary identity graph (9 billion+ devices, 1 billion+ consumer profiles, trillions of digital events annually) with Bloomreach's Loomi AI platform, helping brands identify 3–6x more site traffic. Early deployments showed a 3x increase in triggered email revenue.
• UniformcoreStrategic or Co-development Partner · 22 October 2025Bloomreach and Uniform are set to introduce a new turnkey conversational commerce framework at the MACH Alliance AI Hackathon. The framework combines Bloomreach's AI-driven commerce personalization with Uniform's headless digital experience platform.
• DatabrickscoreTechnology or Integration · 16 October 2025Bloomreach announced a partnership with Databricks involving a new native integration facilitating direct data import from Databricks' Data Intelligence Platform into Bloomreach, eliminating data silos and enhancing real-time marketing campaigns by providing comprehensive access to customer and product data.
• Captain UpcoreTechnology or Integration · 14 May 2025Bloomreach and Captain Up announced a partnership to provide unified CRM, gamification, and loyalty solutions for iGaming brands. The combined platform integrates Bloomreach's AI-powered personalization with Captain Up's gamification engine, offering real-time behavioral analytics, missions, leaderboards, rewards, and omni-channel continuity. The partnership helps iGaming brands improve retention and engagement amid rising acquisition costs.
• Radiance Commerce (acquired)flagshipStrategic or Co-development Partner · 23 January 2024Bloomreach announced the acquisition of Radiance Commerce, a conversational AI platform, to enhance its e-commerce personalization and conversational capabilities. The integration advances Bloomreach Clarity, a conversational shopping product, by leveraging Radiance's expertise in generative AI and large language models. The deal supports Bloomreach's strategy to lead in AI-driven e-commerce solutions globally.
• ShopifyflagshipStrategic or Co-development PartnerBloomreach is a Shopify platform partner, enabling integrated personalization and engagement capabilities for enterprise retailers. Bloomreach has achieved double-digit year-over-year growth via this partnership and secured major enterprise brand wins including ThirdLove and Aldo using Bloomreach's AI-powered product discovery and marketing tools. Bloomreach expects to maintain double-digit growth into 2026 driven by seamless Shopify integration and shared AI innovation cycles.
• AntavocoreTechnology or IntegrationAntavo is a featured integration partner for Bloomreach's Loomi Connect platform, supporting loyalty program data flows into Bloomreach's personalization engine. Referenced via a Bloomreach x Antavo joint go-to-market page.
• SnowflakecoreTechnology or IntegrationSnowflake is one of the named launch integrations of Bloomreach's Loomi Connect platform, enabling unified data ingestion and activation between Snowflake's data warehouse and Bloomreach's marketing/personalization stack.
• Google Cloud (GCP Marketplace)coreTechnology or IntegrationBloomreach is available on the Google Cloud Marketplace as a featured Loomi Connect integration, enabling GCP customers to procure and deploy Bloomreach within their existing cloud procurement workflows.
• Amazon Web Services (AWS Marketplace)flagshipTechnology or IntegrationBloomreach made its marketing and search solutions available on the AWS Marketplace, enabling AWS-infrastructure customers to deploy Loomi AI for real-time personalization across email, SMS, web, app, and search touchpoints. This milestone extends accessibility of Bloomreach's solutions to the global AWS customer base.
• MACH AlliancecoreGTM or Marketing PartnerBloomreach is MACH Certified and an active member of the MACH Alliance, which advocates for Microservices, API-first, Cloud-native, and Headless technology standards. Bloomreach participates in MACH Alliance events including the AI Hackathon with Uniform and the 2025 MACH Alliance year-end strategic plans.

Scale indicators15 records

Recent moves8 records

Expansion highlights8 records

Direct peers

• Klaviyo: Klaviyo is a direct competitor focused on email and SMS marketing automation for ecommerce and DTC brands. Overlaps heavily with Bloomreach Engagement and the Loomi Marketing Agent for mid-market and enterprise retail use cases.
• Braze: Braze is a leading cross-channel marketing automation platform serving enterprise and consumer brands. Directly competes with Bloomreach Engagement across email, SMS, push, and in-app personalization, and is a fellow launch partner in the Databricks CustomerLake ecosystem.
• Iterable: Iterable is a cross-channel marketing automation platform for consumer brands. Competes with Bloomreach Engagement on email, SMS, push, and web personalization for retail and ecommerce use cases.
• Attentive: Attentive is an SMS-first marketing platform for retail and ecommerce brands. Competes directly with Bloomreach's SMS/RCS/WhatsApp and mobile messaging capabilities, especially in the DTC apparel and beauty verticals.
• Insider: Insider (Insider One) is an AI-native cross-channel personalization platform for retail, ecommerce, and financial services. Competes with Bloomreach across the full Engagement and Discovery product set, often in enterprise RFPs.
• MoEngage: MoEngage is an AI-driven customer engagement platform for consumer brands in retail, BFSI, and travel. Overlaps with Bloomreach Engagement on email, SMS, and cross-channel orchestration, and was co-surveyed with Bloomreach in G2's 2026 AI Decision Intelligence report.
• Algolia: Algolia is an AI-powered search and discovery API for ecommerce. Competes directly with Bloomreach Discovery's ecommerce search, merchandising, and product recommendations products, particularly with the Loomi Autonomous Search expansion.

Broad incumbents

• Salesforce Marketing Cloud: Salesforce Marketing Cloud is a broad enterprise marketing suite covering email, SMS, social, advertising, and journey orchestration. Competes with Bloomreach as a portfolio incumbent in enterprise personalization RFPs; Bloomreach publishes an explicit SFMC migration guide targeting these customers.
• Adobe Experience Cloud: Adobe Experience Cloud is a broad marketing and personalization platform that competes with Bloomreach in enterprise DXP and CDP evaluations. Adobe is also a launch partner alongside Bloomreach in the Databricks CustomerLake ecosystem, signaling adjacent rather than purely competitive positioning.

Emerging players

• Contentful: Contentful is a leading headless/composable CMS used by enterprise brands for omnichannel content. Competes with Bloomreach Content in the headless CMS pillar, particularly for MACH-certified composable commerce architectures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/bloomreach_tm
• Facebookfacebook.com/bloomreach
• LinkedInlinkedin.com/company/bloomreach
• Instagraminstagram.com/bloomreach_tm

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloomreach