Ring

What Ring does

Ring, founded by Jamie Siminoff in 2013 as Doorbot and renamed in 2014, is a wholly-owned Amazon subsidiary (acquired 2018 for ~$1B) that designs, sells, and services consumer home security products. Its portfolio spans video doorbells (Battery, Wired, and PoE lines, including the 2nd Gen family with 2K and 4K Retinal video), outdoor cameras (Outdoor Cam, Spotlight Cam, Floodlight Cam, with the 2nd Gen refresh announced May 2026), indoor cameras (Indoor Cam, Indoor Cam Plus, Pan-Tilt Indoor Cam), the Ring Alarm and Ring Alarm Pro security systems with a full Z-Wave sensor family, smart lighting, accessories, and adjacent devices such as the Ring Car Alarm and Pet Tag. The Ring App unifies device control while the Neighbors app layers community safety content and the AI-powered Search Party feature.

Ring's technology stack runs on Amazon's cloud infrastructure and benefits from Amazon Sidewalk (a LoRa-based community network using Semtech radios that covers ~95% of the US population), Amazon Bedrock Knowledge Bases powering the Ask Ring RAG-based chatbot across 10 international regions, and Alexa integration. Proprietary AI features include Familiar Faces facial recognition, Search Party, Fire Watch, AI Video Descriptions, Active Warnings, and 3D Motion Detection with Bird's Eye View radar. The company holds an issued patent portfolio protecting its video doorbell and camera innovations.

Ring's business model combines one-time hardware sales (doorbells from $49.99 to $499.99; cameras from $29.99 to $399.98; alarm kits up to $594.86) with recurring Ring Protect subscriptions ($4.99–$19.99/month for cloud recording up to 180 days), optional 24/7 professional monitoring in all 50 US states and Canada, Virtual Security Guard live-agent monitoring, and Smoke & CO monitoring. Distribution runs through ring.com (direct-to-consumer), Amazon.com (the highest-leverage channel), Best Buy and authorized retailers, an Authorized Partner Program for dealers, OnTech for professional installation (starting at $129.99/device), and regional partners such as E& in the UAE. The company sells in 50+ countries including the US, Canada, UK, Ireland, UAE, Australia, and Mexico.

Name

Ring

Legal name

Ring LLC

Website

https://ring.com

Company type

Private

Founded year

2013

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Ring, an Amazon subsidiary since 2018, designs and sells consumer home security hardware (video doorbells, indoor/outdoor cameras, Ring Alarm systems, sensors) plus Ring Protect subscriptions, professional monitoring, and Virtual Security Guard to homeowners and small businesses across 50+ countries.

Ownership category

akta.pro rank

Product category

Home Security Systems

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Current-Carrying Wiring Device Manufacturing (335931), Wiring Device Manufacturing (33593)

SIC

Computer Communications Equipment (3576), Electric Lighting & Wiring Equipment (3640), Electric Housewares & Fans (3634)

akta.pro primary industry

Smart Doorbell Cameras (Wi‑Fi/App-Connected) (HSAHAIAE)

akta.pro secondary industries

Smart Home Security Automation & Integration (Monitored) (HSAHAAAF), Residential CCTV & Door/Perimeter Surveillance Packages (HSAHACAH), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Gate & Perimeter Video Entry Systems (Villas/Estates/HOAs) (HSAHAIAH)

Keywords

• Home security systems
• Video doorbells
• Security cameras
• Alarm monitoring
• Smart home devices

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Hardware Sales: One-time purchase revenue from Ring's extensive hardware lineup including video doorbells (Battery, Wired, PoE), outdoor cameras (Outdoor Cam, Spotlight Cam, Floodlight Cam), indoor cameras (Indoor Cam, Pan-Tilt Indoor Cam), alarm systems, Ring Sensors, smart lighting, and accessories. Available through ring.com, Amazon, and authorized retail partners.
2. Ring Protect Subscription Plans: Recurring subscription revenue from Ring Protect Plans (Basic, Plus, Pro tiers) priced from $4.99 to $19.99 per month, providing video recording (up to 180 days), photo capture, sharing, AI features (Familiar Faces, Video Descriptions, Active Warnings), and advanced security features. Free 30-day trial included with any device purchase.
3. Professional Monitoring Service: Recurring revenue from 24/7 professional monitoring service that requests dispatch of emergency responders when break-ins or other emergencies are detected by Ring Alarm security systems. Available in all 50 U.S. states (excluding territories) and Canada (excluding Quebec). Smoke and CO monitoring available for eligible devices.
4. Virtual Security Guard: Recurring revenue from Virtual Security Guard service that combines advanced AI with live video monitoring by real agents to protect customer properties in real time.
5. Professional Installation Services: Revenue from professional installation services starting at $129.99 per device (billed separately after scheduling), including mounting, wiring, device configuration, and hands-on training. Provided through Ring's installation partner OnTech for business customers.
6. Ring Appstore and Third-Party Integrations: Revenue from the Ring Appstore ecosystem, where third-party apps transform Ring data into actionable intelligence, plus partnerships with Works with Ring devices (Chamberlain, Schlage, Yale, Leviton, Honeywell, Flo by Moen, First Alert, Kidde, etc.) that extend Ring's smart home reach.

Pricing tiers

Go-to-market motion6 records

Distribution channels6 records

Marketing channels10 records

Core offering

Ring designs, manufactures, and sells a connected home security platform anchored by video doorbells (Battery, Wired, PoE), indoor and outdoor security cameras (Outdoor Cam, Spotlight Cam, Floodlight Cam), the Ring Alarm and Ring Alarm Pro DIY security systems with a full sensor family, smart lighting, and accessories. Hardware sales are paired with subscription services — Ring Protect Plans, 24/7 Professional Monitoring, Virtual Security Guard, and Smoke & CO Monitoring — that add cloud video recording, AI features, and live-agent intervention. The ecosystem is unified by the Ring App and Neighbors App and integrates with Works with Ring partners, Amazon Alexa, Amazon Sidewalk, Google Home, and Apple HomeKit (via bridge).

Product overview

Ring is a single-vendor home security platform-plus-modules architecture: the Ring App is the central software backbone that connects a wide portfolio of hardware devices and subscription services. The hardware stack is organized into video doorbells (Battery Doorbell series — base, Plus, Pro 2nd Gen — plus the Wired Doorbell series, Wired Doorbell Elite, Video Doorbell Wired, Peephole Cam, and Door View Cam), outdoor cameras (Outdoor Cam / Stick Up Cam line, Spotlight Cam line including the 2nd Gen refresh, Floodlight Cam line including the 2nd Gen refresh, and the premium Ring Elite multi-lens 4K camera), indoor cameras (Indoor Cam, Indoor Cam Plus, Pan-Tilt Indoor Cam), the Ring Alarm and Ring Alarm Pro home security systems with their sensor family (Window & Door Sensor, Outside Door Sensor, Motion Detector, Glass Break Sensor, Panic Button, Smoke & CO Listener, Flood & Freeze Sensor, Sump Pump Monitor, Mailbox Sensor, Temperature & Humidity Sensor), smart home accessories (Smart Plug, Outdoor Smart Plug, Air Quality Monitor), Ring smart lighting (A19 Smart LED Bulb, Solar Steplight, Pathlight Battery, Solar Pathlight, Spotlight Battery, Wall Light Solar, Floodlight Wired), and ancillary products such as Ring Car Alarm, Pet Tag, and the Ring Solar Charger. The Ring App is paired with the Neighbors App (which hosts the AI-powered Search Party feature for lost pets) and the Ring Appstore ecosystem of third-party Works with Ring integrations (Yale, Leviton, First Alert, Chamberlain, Level, Schlage, Honeywell Home, Amazon Smart Thermostat, Kidde, Flo by Moen, Ecolink, plus Amazon Alexa, Google Home, Apple HomeKit, and the Amazon Sidewalk connectivity network). Subscription services — Ring Protect Plans, Ring Alarm Pro Monitoring, Virtual Security Guard, and Smoke & CO Monitoring — layer cloud video recording, professional monitoring, and live agent intervention on top of the hardware base, while AI features (AI Video Descriptions, Familiar Faces facial recognition, 3D Motion Detection, Bird's Eye View, Fire Watch wildfire detection, and the Ask Ring AI Chatbot) are delivered through the same app and device ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Battery Video Doorbells (Battery Doorbell line) Rechargeable-battery-powered Ring video doorbells sold in base, Plus, and Pro tiers, with features including live view, two-way talk, motion alerts, AI Video Descriptions, and (on Pro) 2K Retinal video, 3D Motion Detection, and Bird's Eye View. Targeted at homeowners without existing doorbell wiring.
• Wired Video Doorbells (Wired Doorbell line) Hardwired Ring video doorbells in entry, Plus, and Pro tiers, providing always-on power, live view, two-way talk, motion alerts, and advanced AI features on Pro models. Targeted at homeowners with existing doorbell wiring.
• Wired Doorbell Elite (PoE) Professional-grade Power-over-Ethernet Ring video doorbell (Wired Doorbell Elite, 2nd Gen) priced $499.99-$509.99, hardwired via Ethernet for reliable power and connectivity in commercial or premium residential installations.
• Peephole Cam and Door View Cam Ring video doorbells designed for apartments, replacing a standard peephole or door viewer with a built-in camera, knock detection, and two-way talk, with easy self-installation on doors.
• Outdoor Cam (Stick Up Cam line) Flexible-mount Ring outdoor security cameras (Outdoor Cam, Outdoor Cam Plus at $99.99, Outdoor Cam Pro at $199.99) with battery or wired power options, placeable on flat surfaces or wall-mounted, offering weather resistance and (on Pro) advanced AI features such as 3D Motion Detection and Bird's Eye View.
• Spotlight Cam (line) Ring battery/wired outdoor security cameras with built-in LED spotlights, available in Spotlight Cam, Spotlight Cam Plus ($149.99), Spotlight Cam Pro ($139.99), and Spotlight Cam Pro 2nd Gen ($249.99) tiers, the latter with 2K Retinal video, 3D Motion Detection, Bird's Eye View, and a louder siren. Targeted at outdoor security for hard-to-see spaces.
• Floodlight Cam (line) Ring hardwired outdoor cameras with ultra-bright LED floodlights, available in Floodlight Cam, Floodlight Cam Plus ($179.99), Floodlight Cam Pro ($229.99 with 3D Motion Detection, Bird's Eye View, 110dB siren), and Floodlight Cam Pro 2nd Gen ($279.99) tiers, designed to secure large open outdoor areas.
• Indoor Cam (line) Ring plug-in indoor security cameras, with the Indoor Cam (2nd Gen) at $49.99 as the entry-level compact camera and the Indoor Cam Plus at $59.99 offering improved video resolution and an upgraded sensor for inside-the-home monitoring.
• Pan-Tilt Indoor Cam Ring indoor camera with motorized 360° pan-and-tilt coverage, priced $59.99, allowing remote panning of the camera view inside the home from the Ring App. Targeted at consumers wanting wider indoor coverage from a single device.
• Ring Elite (premium 4K camera) High-end multi-lens 4K Ring security camera for premium residential and commercial deployments, positioned as Ring's flagship professional-grade camera offering.
• Ring Alarm Security Kits DIY home security system from Ring sold in kit form (5-piece, 8-piece, 10-piece, 14-piece), including a Base Station, Keypad, Contact Sensors, Motion Detector, and Range Extender. Self-monitored or paired with optional 24/7 professional monitoring.
• Ring Alarm Pro Flagship Ring Alarm system that combines a security Base Station with a built-in eero Wi-Fi 6 mesh router and Z-Wave/Zigbee radios for whole-home connectivity and local storage. Works with Ring Alarm sensors and supports 24/7 professional monitoring with Ring Protect Pro.
• Ring Sensors Ring's portfolio of Z-Wave and standalone sensors for the Ring Alarm ecosystem, including Window & Door Sensor, Outside Door Sensor, Motion Detector, Glass Break Sensor, Panic Button, Smoke & CO Listener, Flood & Freeze Sensor, Sump Pump Monitor, Mailbox Sensor, and Temperature & Humidity Sensor. Used for entry-point monitoring, water leak detection, mailbox delivery alerts, and smoke/CO listening.
• Ring Smart Lighting Ring's portfolio of smart lighting products, including A19 Smart LED Bulb, Solar Steplight, Pathlight Battery, Solar Pathlight, Spotlight Battery, Wall Light Solar, and Floodlight Wired, controllable from the Ring App and linkable to Ring cameras and motion events.
• Ring Smart Plugs and Smart Home Accessories Ring Z-Wave smart home accessories, including the indoor Smart Plug, the weather-resistant Outdoor Smart Plug, and the Ring-branded Air Quality Monitor that reports particulate (PM2.5) and other air metrics to the Ring App for home health monitoring.
• Ring Car Alarm Ring in-car security device that plugs into a vehicle's OBD-II port to detect bumps, tows, and break-ins, sending alerts to the Ring App for vehicle monitoring.
• Pet Tag Ring QR/connected tag accessory that helps reunite lost pets with their owners and integrates with the Search Party feature in the Neighbors App for community-based pet recovery.
• Ring Solar Charger (and accessories) Ring Solar Panel charger accessory for compatible Ring battery-powered cameras and doorbells, providing continuous trickle charging to extend battery life outdoors.
• Ring Protect Plans (subscription) Ring's recurring subscription plans (Basic, Plus, Pro) priced from $4.99 to $19.99 per month that add cloud video recording (up to 180 days), photo capture, video saving/sharing, person/package alerts, AI features (Familiar Faces, Video Descriptions, Active Warnings), and extended warranties for Ring doorbells and cameras.
• 24/7 Professional Monitoring 24/7 professional alarm monitoring service for Ring Alarm and Ring Alarm Pro systems that requests dispatch of emergency responders when break-ins or other emergencies are detected. Available in all 50 U.S. states (territories not included) and Canada (excluding Quebec).
• Virtual Security Guard Subscription add-on that combines advanced AI with live video monitoring by real agents to protect customer properties in real time, with virtual agents able to view, intervene, and dispatch on motion events through Ring cameras.
• Smoke & CO Monitoring Optional monitoring service for Ring's Smoke & CO Listener that dispatches fire and EMS response when listener-detected alarms trigger through the Ring Alarm system, extending the alarm ecosystem to life-safety emergencies.
• Professional Installation Services Professional installation service starting at $129.99 per device (billed separately after scheduling), including mounting, wiring, device configuration, and hands-on training. Provided through Ring's authorized installation partner OnTech for both consumer and business customers.
• Ring App Ring's flagship mobile application for iOS and Android, used as the central control surface for all Ring doorbells, cameras, alarms, sensors, and lighting devices, including live view, two-way talk, motion alerts, automations, and Ring Protect subscription management.
• Neighbors App Ring's community safety app where neighbors share real-time crime, safety, and lost-pet alerts (including via the Search Party feature) and view local incident maps, creating a community content library that complements Ring's hardware products.
• Ring Appstore Ring's app ecosystem/marketplace (https://ring.com/appstore) that lists compatible third-party apps and Works with Ring partner integrations for the Ring ecosystem, with API access enabling third-party integrations such as Home Assistant.

Quantifiable outcome

• 21% reduction in infrastructure and operational costs per additional locale for customer support
• +4 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability12 records

Feature12 records

Partnerships

13 partnerships are on record, tiered core — first luxury real estate partner, flagship — parent company, core — infrastructure partner, core — law enforcement partnership, major works with ring partner and former major partnership — terminated february 2026.

• Engel & Völkers Americascore — first luxury real estate partnerGTM or Marketing Partner · 3 June 2026Engel & Völkers Americas announced a collaboration with Ring through an authorized partner co-marketing program, making it the first luxury real estate brand to work with Ring in this capacity. The program provides Engel & Völkers' network of real estate professionals in the Americas with discounts on Ring products, along with additional benefits for affiliated brokers including listing security enhancements, lead generation tools, and client engagement resources.
• Amazonflagship — parent companyStrategic or Co-development Partner · 1 January 2018Amazon acquired Ring in 2018 for approximately $1 billion, making Ring a wholly-owned subsidiary of Amazon. Ring products are distributed through Amazon.com, benefit from Amazon Prime Day promotions, leverage Amazon's AI infrastructure (Amazon Bedrock), Amazon Sidewalk community network, Alexa voice assistant integration, and Amazon Trade-In Program. Ring operates as part of Amazon's Devices & Services organization.
• Semtech Corporationcore — infrastructure partnerTechnology or IntegrationSemtech's LoRa technology serves as the core radio modulation for Amazon Sidewalk's global expansion, with the rollout beginning in Canada and Mexico and extending to other regions in 2026. Amazon Sidewalk covers approximately 95% of the U.S. population and represents one of the largest consumer-facing LoRa deployments globally. Ring plans to launch the Sidewalk network internationally leveraging this technology.
• Axon Enterprisecore — law enforcement partnershipStrategic or Co-development PartnerRing has partnered with Axon Enterprise to enable law enforcement to request user camera footage through an opt-in system, as referenced in SafeWise's 2026 review of home security systems. This partnership remains active even as Ring ended a similar Flock Safety partnership amid public backlash.
• Chamberlain Groupmajor works with ring partnerTechnology or IntegrationChamberlain smart garage door openers and controls (Chamberlain Smart Garage Control at $29.98, Chamberlain Ultra-quiet belt drive Wi-Fi Garage Door Opener at $269.00, Chamberlain Next-Gen Wi-Fi Garage Door Opener at $499.00) are sold as Works with Ring compatible products, allowing Ring users to control and monitor their garage doors.
• Schlagemajor works with ring partnerTechnology or IntegrationSchlage smart locks including Schlage Connect Smart Deadbolt Z-Wave Plus Enabled ($239.99) and Schlage Encode Smart WiFi Deadbolt with Camelot Trim ($299.99) are Works with Ring compatible, allowing Ring Video Doorbells and Cameras to integrate with smart lock control.
• Yale (Assure Lock)major works with ring partnerTechnology or IntegrationYale Real Living Assure Lock SL With Z-Wave Plus ($219.99) is sold as a Works with Ring compatible product for smart home access control integration.
• Levitonmajor works with ring partnerTechnology or IntegrationLeviton Decora Smart Plug-In Outlet ($39.99) and Leviton Decora Smart Plug-In Dimmer ($39.99) are Works with Ring compatible products for smart home lighting and outlet control.
• Honeywell Homemajor works with ring partnerTechnology or IntegrationHoneywell Home T5 Smart Thermostat ($119.99), Honeywell Home T9 WiFi Thermostat with Smart Sensor ($199.99), and Honeywell Home X8S Smart Thermostat are Works with Ring compatible products, enabling Ring Video Doorbells to integrate with thermostat control.
• First Alertmajor works with ring partnerTechnology or IntegrationFirst Alert Z-Wave Plus Smoke/CO Alarm (2nd Generation) at $39.99 is a Works with Ring compatible safety product, integrated with Ring Alarm and Smoke & CO Monitoring services.
• Kiddemajor works with ring partnerTechnology or IntegrationKidde Wired Smart Smoke Alarm ($54.98) and KIDDE Wired Smart Smoke & Carbon Monoxide Alarm ($74.98) are Works with Ring compatible safety products for Ring's Smoke & CO Monitoring service.
• Flo by Moenmajor works with ring partnerTechnology or IntegrationFlo by Moen Smart Water Shutoff valves (3/4-Inch at $623.99, 1-Inch at $675.99, 1-1/4-Inch at $1,039.99) are Works with Ring compatible products, enabling water leak detection and shutoff control through the Ring ecosystem.
• Flock Safetyformer major partnership — terminated february 2026Strategic or Co-development PartnerRing and Flock Safety jointly announced a partnership in October 2025 to integrate Ring's residential doorbell cameras with Flock's automated license plate readers via a 'Community Requests' feature for police investigations. The partnership was mutually terminated in February 2026 amid public backlash triggered by Ring's Super Bowl ad for its Search Party feature, with the integration never having launched.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Google Nest: Google's smart home brand offering competing video doorbells (Nest Doorbell), indoor/outdoor cameras (Nest Cam), and alarm systems with similar AI features and subscription model (Nest Aware). Direct competitor in the DIY smart home security market with comparable product portfolio and target customers.
• Arlo Technologies: Publicly-traded smart home security company specializing in wireless video doorbells, outdoor cameras, and floodlight cameras with AI-powered features. Closely comparable product lineup and direct subscription competitor (Arlo Secure).
• SimpliSafe: Direct competitor in DIY home security with comparable doorbell cameras, alarm systems, and professional monitoring services. Competes head-to-head with Ring Alarm and was ranked #2 in Home Security AI Visibility Index 2026.
• ADT: 150-year-old incumbent home security company offering professionally installed alarm systems, video surveillance, and 24/7 monitoring. Traditional security competitor now offering DIY options (ADT Self Setup) to compete with Ring.
• Vivint: Smart home security company offering professionally installed integrated systems with doorbell cameras, outdoor cameras, and smart home automation. Competes in the higher-end professional installation segment alongside Ring's OnTech services.
• Eufy (Anker Innovations): Anker's smart home brand offering video doorbells, security cameras, and home security systems with local storage emphasis. Growing competitor with comparable AI features and privacy-focused positioning.
• Lorex: Security camera company offering wired and wireless outdoor cameras, doorbells, and complete security systems. Competitor targeting both DIY consumers and small business customers with comparable product breadth.

Emerging players

• Wyze: Low-cost smart home camera and doorbell competitor offering products at significantly lower price points. Competes for budget-conscious consumers in the DIY security market with comparable subscription services (Wyze Cam Plus).
• Reolink: Security camera specialist offering video doorbells, outdoor/indoor cameras, and PoE security systems at competitive price points. Emerging competitor in the DIY security market with strong product reviews.

Others

• Blink (Amazon): Amazon-owned sibling brand offering lower-priced indoor/outdoor cameras and video doorbells. Sibling rather than competitor within Amazon's Devices & Services organization—Blink is tested alongside Ring for new organizational structures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ring
• YouTubeyoutube.com/ring
• Facebookfacebook.com/ring
• LinkedInlinkedin.com/company/ring-labs
• Instagraminstagram.com/ring

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors25 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ring