Brag House

What Brag House does

Brag House Holdings Inc. (NASDAQ: TBH) is a publicly traded media-tech company that began as a casual esports platform targeting Gen Z college gamers with tournament activations such as the Brag Gators Gauntlet Call of Duty: Warzone event. Following an October 2025 announcement and shareholder approval in April 2026, the company is merging with House of Doge, the commercial arm of the Dogecoin Foundation, in a transaction valued at approximately $1.09 billion that consolidates 730M+ DOGE of treasury holdings, 837M+ DOGE under management, and $50 million in investment capital into a NASDAQ-listed digital asset management platform.

The combined entity's core technology is built around the Dogecoin blockchain, with the Such App beta (launched May 2026) providing a self-custodial multi-account wallet, fiat on-ramping, the Hustles peer-to-peer commerce engine (QR/invoice payments), and real-time blockchain transaction tracking. Forthcoming products include the Doge Connect B2B API suite and native merchant acceptance solutions, designed to extend Dogecoin utility into B2B payments infrastructure. Distribution is anchored by a Paxos partnership integrating Dogecoin into regulated crypto rails accessible via PayPal, Venmo, Interactive Brokers, and Mercado Libre across 150+ countries, complemented by 21shares Dogecoin ETFs (TDOG and TXXD) for institutional and retirement-account access.

The business model is multi-pronged and still nascent: transaction/take-rate economics from tournaments and Dogecoin-based commerce, advertising and sponsorship revenue from brand partnerships, treasury and digital asset management fees from the consolidated DOGE holdings, and value derived from strategic equity stakes and jersey/stadium branding in US Triestina Calcio 1918, HC Sierre, and Milano Hockey Club. Go-to-market is community-led and event-driven, targeting Gen Z through esports tournaments, college rivalries, and crypto-native activations, while also presenting at investor conferences (Market Movers Investor Summit, RedChip) to support retail and institutional capital-markets awareness. The company is small (1-10 employees), recently completed a 1-for-8 reverse stock split to maintain Nasdaq compliance, and has not publicly disclosed material revenue figures.

Name

Brag House

Legal name

Brag House Holdings Inc.

Website

https://corp.braghouse.com

Company type

Public

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Brag House Holdings (NASDAQ: TBH) is a publicly traded media-tech company merging with House of Doge to build a Dogecoin-native digital asset management, payments, and esports platform serving Gen Z consumers, brands, institutional investors, and European sports clubs.

Ownership category

akta.pro rank

Product category

Esports Gaming Platform

NAICS

Sports Teams and Clubs (711211), Open-End Investment Funds (525910)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Digital Asset Custody & Wallet Infrastructure for Institutions (MPC/HSM, key mgmt, policy controls) (FSAPAIAE)

akta.pro secondary industries

Digital Asset Custody & Key Management (MPC, HSM, Wallet Infra) (FSAGAMAB), Player Wallets, Escrow & Custodial Account Services (MPAEALAK), Esports Tournament Sponsorships & Partnerships (MPAGANAM)

Keywords

• Esports tournament platform
• Mobile crypto payments
• Digital asset management
• Sports sponsorship marketing
• Blockchain commerce engine

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Tournaments and Sponsorship Revenue: Revenue generated from hosting esports tournaments (e.g., Call of Duty: Warzone tournaments) with prize pools including cash and Dogecoin rewards. Primary revenue driver through 2025.
2. Brand Partnerships and Sponsorships: Data-driven brand partnerships leveraging Gen Z esports engagement platform, including sports team sponsorships with Dogecoin branding integration.
3. Digital Asset Management: Following merger with House of Doge, revenue includes digital asset management services, payment infrastructure, and Dogecoin treasury solutions. Consolidated over 837 million DOGE under management and $50 million in investment capital.
4. Sports Team Equity and Sponsorship: Revenue and value derived from strategic investments in sports teams (US Triestina Calcio 1918, HC Sierre) with Dogecoin branding, ticket sales, and merchandise partnerships.
5. ETF and Financial Products: Revenue from partnership ecosystem around Dogecoin ETFs (21shares Dogecoin ETF TDOG, 21Shares 2x Long Dogecoin ETF TXXD) enabling institutional and retail access to Dogecoin.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Brag House operates an inclusive college esports tournament platform for casual gamers, layered with a Dogecoin-integrated commerce and payments stack through its Such Beta mobile application (self-custodial wallet, Hustles peer-to-peer commerce engine, real-time blockchain tracking). Following its pending merger with House of Doge, the company is repositioning as a digital asset management platform that monetizes via tournaments, brand sponsorships, sports team equity, ETF ecosystem participation, and forthcoming B2B merchant acceptance infrastructure.

Product overview

Brag House Holdings is a media-tech gaming platform listed on NASDAQ (ticker: TBH) that is merging with House of Doge, the official corporate arm of the Dogecoin Foundation. Following the merger, the combined company operates as a digital asset management platform offering consumer-facing products including the Such App (a beta mobile application with self-custodial multi-account wallet, fiat on-ramping, and Hustles peer-to-peer commerce engine), alongside planned B2B offerings including the Doge Connect API suite and native merchant acceptance solutions. The platform aims to expand Dogecoin adoption in mainstream and Gen Z markets through sports partnerships, payment integrations, and digital commerce infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Such App: Beta application launched May 25, 2026 - a Dogecoin-integrated mobile application
• Doge Connect
• Hustles

Products and services

• Such App (Such Beta) Mobile application (beta) providing direct-to-consumer payments and commerce on the Dogecoin blockchain, including a self-custodial multi-account wallet with fiat on-ramping, a peer-to-peer commerce engine (Hustles) for buying and selling goods and services for Dogecoin via invoicing and QR payments, and real-time blockchain transaction tracking. Targeted at Gen Z consumers and crypto-native users seeking accessible Dogecoin utility.

Quantifiable outcome

• Over 837 million DOGE under management and $50 million in investment capital consolidated through the merger
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered major and core.

• Milano Hockey ClubmajorStrategic or Co-development Partner · 2 June 2026House of Doge, as principal investor, announced Milano Hockey Club's approval and entry into the ICE Hockey League for the 2026/27 season. The partnership aims to bring top-level professional hockey back to Milan with a new arena under construction. House of Doge serves as the principal investor advancing the club's ambitions for promotion to Switzerland's top-tier league.
• PaxoscoreTechnology or Integration · 1 June 2026Strategic partnership integrating Dogecoin (DOGE) into Paxos' regulated crypto brokerage and custody infrastructure. The integration makes Dogecoin available for distribution across Paxos' enterprise client network including PayPal, Venmo, Interactive Brokers, and Mercado Libre, reaching hundreds of millions of users across more than 150 countries. Advances House of Doge's broader payments strategy including the forthcoming Such app, Doge Connect B2B API suite, and native merchant acceptance solutions.
• IP Strategy Holdings (Nasdaq: IPST)coreStrategic or Co-development Partner · 21 May 2026Strategic partnership to build a unified blockchain-powered ecosystem for on-chain intellectual property registration and creator monetization. IPST serves as the U.S.-facing registration portal, House of Doge leads commercialization on the Dogecoin blockchain, and Story provides the underlying blockchain infrastructure. Enables creators and content owners to register, manage, and monetize IP on-chain with verifiable ownership.
• MoonPaymajorTechnology or Integration · 21 April 2026House of Doge and Brag House partnered with MoonPay to enable Dogecoin as a payment option for charitable donations through MoonPay's Commerce platform. MoonPay facilitated 1 million $DOGE donation to the AKC Humane Fund, allowing supporters to donate directly in Dogecoin or other supported crypto assets. Reflects Dogecoin's community ethos of charitable giving.
• SEC / CFTCcoreOthers · 23 March 2026House of Doge and Brag House Holdings welcomed new SEC and CFTC guidance clarifying how crypto assets like Dogecoin are classified under U.S. law. The guidance supports the development of utility-focused applications for Dogecoin and enhances its integration into everyday financial transactions, providing regulatory clarity for the merged entity's payments strategy.
• inKindcoreTechnology or Integration · 18 December 2025Partnership with inKind to expand Dogecoin's regulated access through their restaurant network of over 4,750 establishments, enabling real-world Dogecoin payment acceptance at restaurants. This partnership supports House of Doge's strategy to build payment rails and tokenization frameworks in the sports economy.
• Florida Gators Athletics / LearfieldmajorStrategic or Co-development Partner · 16 December 2025Partnership with Florida Gators Athletics and Learfield's Florida Gators Sports Properties to host the 'Brag Gators Gauntlet: Football Edition' Call of Duty: Warzone esports tournament on December 18, 2025. Event featured $4,000 in prizes including cash and Dogecoin rewards, targeted at college students from various universities to enhance digital engagement and NIL opportunities.
• 21sharescoreStrategic or Co-development Partner · 20 November 2025Partnership with 21shares to launch the 21shares Dogecoin ETF (TDOG) and 21Shares 2x Long Dogecoin ETF (TXXD) on NASDAQ. TDOG provides institutional and retail investors exposure to Dogecoin through traditional brokerage and retirement accounts. The companies celebrated the launch with a NASDAQ bell ringing ceremony on February 18, 2026, featuring a community activation campaign.
• HC Sierre Hockey ClubmajorStrategic or Co-development Partner · 22 October 2025House of Doge Inc. and merger partner Brag House Holdings made a strategic investment in Swiss hockey club HC Sierre, becoming the second largest owner and principal sponsor. The collaboration aims to integrate digital assets, fan ownership, and cryptocurrency utility into the club's operations, combining sporting ambitions with digital innovation. Dogecoin branding appears on team jerseys. HC Sierre won the 2025-26 Sky Swiss League Championship with the partnership's support.
• U.S. Triestina Calcio 1918majorStrategic or Co-development Partner · 20 October 2025Brag House Holdings and House of Doge became the largest equity holders in Italian football club US Triestina Calcio 1918. The partnership includes Dogecoin branding on the club's kits and stadium for the 2025/26 and 2026/27 seasons, with plans for Dogecoin to be used as a payment option. The club plays in Serie C and the partnership aims to promote Dogecoin's real-world utility.
• House of Doge (Dogecoin Foundation)coreStrategic or Co-development Partner · 14 October 2025House of Doge, the official corporate/commercial/trading arm of the Dogecoin Foundation, merged with Brag House Holdings for a Nasdaq listing. The merger consolidates over 837 million DOGE under management and $50 million in investment capital, creating a digital asset management platform targeting mainstream and Gen Z markets. Deal valued at approximately $1.09 billion with Nasdaq listing expected in early 2026.
• 21sharescoreStrategic or Co-development PartnerPartnership with 21shares for the 21Shares 2x Long Dogecoin ETF (TXXD) launched on NASDAQ in November 2025, providing leveraged exposure to Dogecoin. This expands the ecosystem supported by the Dogecoin Foundation alongside the TDOG ETF.

Scale indicators10 records

Recent moves9 records

Expansion highlights7 records

Emerging players

• 21Shares: Leading crypto ETP issuer whose Dogecoin ETFs (TDOG, TXXD) Brag House supports. Comparable as an emerging institutional crypto product provider with overlapping ETF distribution ambitions and direct partnership overlap.
• MoonPay: Crypto payments infrastructure provider enabling on-ramps and commerce integrations. Comparable as an emerging crypto payments peer with overlapping merchant acceptance and fiat on-ramp capabilities relevant to Brag House's Such App and Doge Connect strategy.
• BitPay: Crypto payments processor enabling merchants to accept digital assets. Comparable as an established crypto payments specialist whose merchant acceptance and wallet infrastructure compete directly with Brag House's planned native merchant acceptance solutions.

Broad incumbents

• Grayscale Investments: Largest digital asset manager offering crypto investment trusts and ETFs. Comparable as a scaled institutional crypto asset management incumbent operating in the same digital asset treasury and ETF distribution space Brag House targets post-merger.
• Coinbase: Largest US-listed crypto exchange and custodian offering consumer wallets, custody, payments, and asset management. Comparable as a broad incumbent whose consumer wallet, merchant payments, and asset management products overlap with the Such App and Doge Connect roadmap.
• Bakkt Holdings: Public digital asset platform offering custody, trading, and consumer crypto products. Comparable as a public-market incumbent competing for institutional custody and consumer wallet share relevant to Brag House's digital asset management ambitions.
• Galaxy Digital: Public crypto-focused financial services firm spanning trading, asset management, and mining. Comparable as a diversified institutional digital asset platform whose digital asset management and crypto treasury operations overlap with Brag House's post-merger positioning.

Direct peers

• Esports Entertainment Group: Public esports and gaming company focused on tournaments, content, and wagering-adjacent products. Comparable as a small-cap public esports peer competing for similar tournament and sponsorship revenue.
• NIP Group: Public esports organization operating multiple competitive gaming teams and tournament platforms. Comparable as a publicly traded peer targeting college/young-adult esports fans with tournament-driven engagement models.
• Allied Gaming & Entertainment: Public esports and entertainment company operating competitive gaming venues and content. Directly comparable as a Nasdaq-listed esports platform competing for the same Gen Z gaming audience and sponsorship dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/braghouse
• Facebookfacebook.com/thebraghouse
• LinkedInlinkedin.com/company/the-brag-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brag House