loanDepot

Name

loanDepot

Legal name

loanDepot.com, LLC

Website

https://loandepot.com

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Retail Mortgage Lending

NAICS

Real Estate Credit (522292), Nondepository Credit Intermediation (5222), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Mortgage Bankers & Loan Correspondents (6162), Personal Credit Institutions (6141), Loan Brokers (6163)

akta.pro primary industry

Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA)

akta.pro secondary industries

Renovation Mortgage Origination (FHA 203(k), HomeStyle, CHOICERenovation) (FSALAAAL), Home Equity Loan/HELOC Refinancing & Modification (FSALAGAE), Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)

Keywords

• Retail mortgage lending
• Home loan origination
• Mortgage refinancing
• Home equity lending
• Wholesale mortgage

Headquarters

HQ city

Foothill Ranch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Loan Origination: loanDepot originates mortgage loans including purchase mortgages, refinances (rate/term and cash-out), home equity loans, HELOCs, and personal loans. Revenue is generated through origination fees, loan sale gains (gain-on-sale margins), and servicing income from the originated loans.
2. Mortgage Servicing: loanDepot services mortgage loans it has originated, collecting ongoing servicing fees from investors and managing borrower payment processing, escrow administration, and loss mitigation activities.
3. Builder Partnership / Joint Venture Revenue: loanDepot generates revenue through builder partnerships by providing lending services integrated into the homebuilder's sales process. Revenue is derived from loan origination volume driven through joint venture arrangements with homebuilders.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

loanDepot is an independent retail mortgage lender that originates and services residential mortgage loans, refinance loans, home equity products (HELOC and home equity loans), and personal loans to consumers across all 50 U.S. states. The company operates a digital-first lending model through its proprietary mello® platform, complemented by approximately 1,800 licensed loan officers, a wholesale channel for independent mortgage brokers, and builder partnership / joint-venture arrangements with homebuilders. Loan products include Fixed Rate, Adjustable Rate (ARM), FHA, VA, Jumbo, and 203k renovation mortgages, alongside the recently launched 5x5 HomeLoan express product.

Product overview

loanDepot is a digital-first mortgage lender offering a comprehensive suite of mortgage and lending products through multiple channels. The core of its technology is the proprietary mello® platform, which powers end-to-end digital mortgage processing. The product portfolio includes home purchase mortgages (Fixed Rate, FHA, VA, Jumbo, ARM), home refinancing options (rate/term, cash-out), home equity products (HELOC, Home Equity Loans), personal loans, and specialty products like 203k renovation loans. loanDepot distributes through three primary channels: Consumer Direct (retail), Wholesale (broker), and Partnership Lending (builder/joint venture). Notable recent innovations include the 5x5 HomeLoan express product launched April 2026 with Figure Technology Solutions, offering 5-minute approvals and 5-day funding. The company also offers the Lifetime Guarantee program, waiving lender fees on future refinances for existing customers.

Differentiator

Problem solved

Functional benefit

Brands

• mello®: Proprietary digital lending platform that enables customers to prequalify and apply on any device, featuring mobile document upload capabilities and streamlined loan processing.
• 5x5 HomeLoan
• melloNow
• mellohome
• Olive Branch Home Loans

Products and services

• Fixed Rate Mortgages
• Adjustable Rate Mortgages (ARM)
• FHA Loans
• VA Loans
• Jumbo Loans
• 203k Loans
• Home Equity Loans
• Home Equity Line of Credit (HELOC)
• Cash Out Refinance
• Personal Loans
• 5x5 HomeLoan
• Olive Branch Home Loans
• Wholesale Lending
• Joint Venture Lending
• Builder Partnership Program

Quantifiable outcome

• Closings up to 50% faster than industry average
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Freedom AllianceminorGTM or Marketing Partner · 28 May 2026loanDepot is the presenting sponsor of War Heroes on Water (WHOW), the world's largest nonprofit sportfishing tournament for combat-wounded veterans. Over its eight-year history, WHOW has raised more than $8 million for Freedom Alliance and directly served 675 veterans on the water, with the 2026 event scheduled for September 25-29 off the Southern California coast.
• Figure Technology SolutionscoreTechnology or Integration · 9 April 2026Strategic partnership to launch the 5x5 HomeLoan (Express Path) product, integrating Figure's blockchain-based credit and loan underwriting engine into loanDepot's mello® technology platform. The product offers approval in five minutes and funding in five to seven days for loan amounts from $25,000 to $750,000 across all 50 states, with no appraisal, standard title, or standard closing costs required. CEO Anthony Hsieh stated the partnership would help loanDepot serve more customers, reduce production costs, and drive profitable market share growth.
• Betenbough CompaniescoreStrategic or Co-development Partner · 30 March 2026Strategic partnership to launch Olive Branch Home Loans, a branded mortgage platform serving homebuyers in West Texas markets including Amarillo, Lubbock, Midland, and Odessa. This marks the first deployment of loanDepot's expanded partnership channel, allowing builders to operate branded lending platforms backed by loanDepot's infrastructure, capital markets capabilities, and fulfillment engine. The companies expect the integration to improve cycle times and deliver more predictable closings, with loanDepot positioning the model as a scalable framework for other builders nationwide.
• Miami Marlins FoundationminorGTM or Marketing PartnerloanDepot and the Miami Marlins Foundation donate $50 for every Marlins run scored at loanDepot Park to support Boys & Girls Clubs of Miami-Dade. The program is now in its sixth year and has helped establish baseball and softball teams for youth in the community. loanDepot Chief Growth Officer Nikul Patel emphasized the company's commitment to community engagement through the partnership.
• Miami MarlinscoreGTM or Marketing PartnerNaming rights partnership for loanDepot Park and official mortgage provider of the Miami Marlins. The partnership includes hosting South Florida community organizations at Marlins home games throughout the 2026 season, welcoming hundreds of guests from nearly 20 organizations including youth sports teams, nonprofits, educators, and veterans. This is a significant brand visibility and community engagement initiative for loanDepot in South Florida.
• NMLS (Nationwide Multistate Licensing System)minorOthersloanDepot holds NMLS ID#174457 and is licensed in all 50 states through the Nationwide Multistate Licensing System, enabling the company to operate as a state-licensed mortgage lender nationwide.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Rocket Companies: Rocket Companies (NYSE: RKT) is the largest U.S. retail mortgage lender and a direct competitor across consumer direct, wholesale, and servicing — overlapping closely with loanDepot's multi-channel business model and product mix.
• UWM Holdings: UWM Holdings (NYSE: UWMC) is the largest wholesale mortgage lender in the U.S. and a direct peer to loanDepot's newly re-launched wholesale channel, competing for the same independent mortgage broker partners.
• PennyMac Financial Services: PennyMac Financial Services (NYSE: PFSI) is a leading mortgage originator and servicer with both consumer direct and broker direct channels, overlapping with loanDepot's origination/servicing model and government loan focus.
• Guild Mortgage: Guild Mortgage is a privately held retail mortgage lender with a similar multi-channel distribution and product mix to loanDepot, including government, conventional, and renovation loan programs.
• Better.com: Better.com is a digital-first mortgage lender competing directly with loanDepot's consumer direct channel and mello®-style end-to-end online mortgage experience.
• NewRez (Rithm Capital): NewRez, a subsidiary of Rithm Capital (NYSE: RITM), is a top-15 U.S. mortgage originator and servicer with both retail and wholesale channels — directly comparable to loanDepot's multi-channel origination business.
• Mr. Cooper Group: Mr. Cooper (NASDAQ: COOP) is the largest U.S. mortgage servicer and a major originator, competing with loanDepot across origination and servicing economics.
• Caliber Home Loans: Caliber Home Loans is a privately held direct-to-consumer and wholesale mortgage lender with overlapping product set (purchase, refinance, HELOC) and distribution model to loanDepot.

Broad incumbents

• LendingTree: LendingTree (NASDAQ: TREE) operates a loan marketplace connecting borrowers with multiple lenders. It competes for consumer-direct mortgage demand at the top of the funnel and also employs loanDepot's Chief Growth Officer Nikul Patel.

Emerging players

• Figure Technology Solutions: Figure Technology Solutions is a blockchain-enabled lending platform and loanDepot's strategic partner for the 5x5 HomeLoan. It is an emerging fintech competitor in HELOC and home equity origination with overlapping technology approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/loandepot
• YouTubeyoutube.com/channel/UCYzcEu_uaP1z8IWaVk8mSmw/featured
• Facebookfacebook.com/loandepotdotcom
• LinkedInlinkedin.com/company/loandepot
• Instagraminstagram.com/loandepot

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds7 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about loanDepot