STN Video
STN Video is an AI-powered online video platform delivering 2M+ premium videos to 2,000+ digital publishers through contextual Smart Match AI and shared ad monetization. It serves news, sports, and lifestyle publishers across North America as a subsidiary of Minute Media.
- Company typePrivate
- Founded2010
- HeadquartersVictoria, Canada
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What STN Video does
STN Video operates an AI-powered Online Video Platform (OVP) that delivers a library of over 2 million premium videos from 250+ content providers — including NFL, NBA, MLB, NHL, Condé Nast, Bloomberg, and Fortune — to more than 2,000 digital publishing partners reaching 50 million+ unique viewers monthly. The platform's proprietary Smart Match AI technology analyzes article text and contextually embeds relevant video content automatically, reporting 7B+ matches performed over 5 years and claimed publisher outcomes of a 41% increase in time on page and a 536% revenue increase. STN is a subsidiary of Minute Media (legal entity Pro Sportority (Israel) Ltd.), incorporated in Israel and headquartered in Victoria, BC, Canada, leveraging Minute Media's ad server and SSP for monetization.
The business model is a freemium, revenue-share OVP: publishers integrate a single embed code at zero upfront cost and earn a share of advertising revenue (pre-roll, mid-roll, post-roll, display) generated across the player. Distribution combines self-serve PLG onboarding for SMB publishers with a dedicated enterprise sales motion for tier-one partners like Fortune and NESN. The company holds Google Certified Publishing Partner status (fewer than 50 companies globally) and supports monetization through both programmatic and direct demand pools.
Product surface includes the STN OVP, the Smart Match AI engine, the STN Publisher's Dashboard for analytics and revenue management, Tipalti integration for publisher payouts, and generative AI tools for content creators. The company has 51-100 employees, has been recognized with Digiday Best Video Platform (2023), AdExchanger Best Video Technology, and Local Media Digital Innovation awards, and has raised approximately $9M in disclosed funding across 2011–2017, with current revenue not publicly disclosed.
STN Video firmographics
Firmographics- Name
- STN Video
- Legal name
- Pro Sportority (Israel) Ltd.
- Website
- https://stnvideo.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- STN Video is an AI-powered online video platform delivering 2M+ premium videos to 2,000+ digital publishers through contextual Smart Match AI and shared ad monetization. It serves news, sports, and lifestyle publishers across North America as a subsidiary of Minute Media.
- Ownership category
- akta.pro rank
STN Video industry classification
Industry- Product category
- Online Video Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Video Streaming Platforms (SVOD/AVOD/TVOD) (BPAMAJAA)
- akta.pro secondary industries
- Sports Streaming Platforms (MPACAAAE), General Entertainment SVOD Platforms (MPACAAAA)
Keywords
Where STN Video is headquartered
LocationHeadquarters
- HQ city
- Victoria
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
STN Video business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Publisher Monetization (Revenue Share): STN provides video content and monetization technology to publishers at zero cost. Revenue is generated through advertising (pre-roll, mid-roll, post-roll, display ads) and shared with publishers based on performance. Platform monetizes 3.8x more efficiently than alternatives.
- Programmatic Advertising: Real-time bidding and programmatic ad stack across all platforms and screens. Publishers access premium brand spend through both direct sold and programmatic demand.
- Platform Services: Technology and platform services for publishers including analytics, player technology, and content licensing as part of the online video platform offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform access for publishers with revenue share model |
| Other | Annual | Google Certified Publishing Partner program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
STN Video product offering
Product offeringCore offering
STN Video provides an Online Video Platform (OVP) that enables digital publishers to embed a single code on their websites and instantly receive a curated stream of premium, contextually matched video content with built-in advertising monetization. The platform combines a library of 2M+ premium videos from 250+ content providers (NFL, NBA, MLB, NHL, Condé Nast, Bloomberg) with proprietary Smart Match AI technology and parent company Minute Media's ad server/SSP for direct and programmatic ad delivery. STN is free for publishers to use and shares advertising revenue with them.
Product overview
STN Video is North America's leading independent Online Video Platform for publishers that care about user experience, content, and monetization. The core STN Online Video Platform (OVP) combines a premium video library of 2M+ videos from 250+ providers (MLB, NBA, NFL, Bloomberg, etc.) with proprietary Smart Match AI technology that contextually matches videos to articles. The platform is powered by Minute Media's ad server and SSP for monetization. Publishers access the platform via the STN Publisher's Dashboard for analytics, revenue tracking, and content management. The ecosystem includes Tipalti for payment processing. The platform serves 2000+ publishing partners reaching 50 million unique viewers monthly, enabling publishers to embed a single code and receive instant video monetization at zero cost.
Differentiator
Problem solved
Functional benefit
Brands
- SmartMatch™: AI-powered technology that instantly embeds contextually relevant video content within publisher articles, reported to increase time on page by 41% and revenue by 536%.
- STN OVP (Online Video Platform)
Products and services
- STN Online Video Platform (OVP) STN's core platform combining a premium digital video library of over 2 million videos from 250+ content providers with direct demand deals and monetization capabilities powered by parent company Minute Media's ad server and SSP. Publishers embed a single code and receive contextually matched video content with monetization built in at zero upfront cost.
Quantifiable outcome
- 536% revenue increase for publishers using Smart Match AI
- +4 more outcomes
Companies that use STN Video
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
STN Video technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
STN Video partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- FortunecoreMulti-year partnership enabling Fortune to leverage STN's customized video platform solutions for technology cost savings, inventory scaling, and enhanced monetization. STN's video player technology creates additional revenue stream while providing premium user experience. Partnership also enables Fortune content to reach STN's 2000+ publishing partners.
- MLB (Major League Baseball)coreContent partnership enabling local media fans to find and engage with MLB content. STN's relationships with local media partners creates more opportunities for fans to access MLB content.
- PressReaderminorPartnership to provide premium video content to PressReader publishers and readers, generating new streams of revenue.
- Las Vegas Review-JournalminorPrimary video player source for RJ products. Smart Match AI tech system has resulted in huge cost savings for LVRJ.
- Adams Publishing GroupminorPremium contextual video content partnership for community newspaper websites, improving user experience with relevant video content.
- NESNcoreDigital partnerships for sports content. NESN tested multiple platforms and chose STN for content opportunities and revenue generation capabilities.
- GooglecoreGoogle Certified Publishing Partner designation after rigorous vetting. Recognizes STN Video as a go-to resource for insights in digital video and a valuable publisher resource. Fewer than 50 companies globally have this designation.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
STN Video competitors and assessment
Company assessmentDirect peers
- JW Player (JWP): JW Player is a direct OVP competitor offering video hosting, player technology, and ad monetization for publishers and broadcasters. Its combined online video platform plus programmatic monetization stack closely mirrors STN's core offering, and both target digital publishers seeking embedded video revenue.
- Connatix: Connatix operates a video content and monetization platform for publishers with a heavy focus on contextual video, header bidding, and AI-driven recommendations. Its go-to-market is the most structurally similar to STN's free, embed-code, revenue-share model for digital news publishers.
- Brightcove: Brightcove is one of the largest independent OVPs, serving enterprise media, broadcasters, and publishers with video hosting, player, and monetization tooling. It competes with STN for mid-market and enterprise publisher accounts, though at a more premium, paid-licensing price point.
- Kaltura: Kaltura provides a video platform spanning OTT, enterprise, and education with player, hosting, and monetization APIs. It overlaps with STN on the publisher and media-side OVP use case while bringing a broader enterprise and SaaS footprint.
- IRIS.TV: IRIS.TV is a video data and personalization platform that helps publishers power contextual video recommendations and monetization, sharing STN's AI-driven content-matching and revenue-share economics. It is smaller in scale but addresses a closely adjacent part of the same workflow.
Emerging players
- Brid.TV: Brid.TV offers a video player and monetization platform purpose-built for WordPress and other CMS-based publishers, including header bidding and AI recommendations. It targets the same long-tail digital publisher segment that STN reaches through its free embed-code model.
- Zype: Zype provides an OVP and OTT infrastructure layer with player, CMS, and monetization APIs. It overlaps with STN on the video-platform-for-publishers axis while focusing more heavily on direct-to-consumer OTT applications.
- Bitmovin: Bitmovin provides video encoding, player, and analytics infrastructure used by media companies and OTT services. It sits one layer below STN in the stack (infrastructure vs. distribution + monetization) but competes for the same enterprise video technology budgets.
- Mux: Mux is a developer-focused video infrastructure platform offering player, encoding, and real-time analytics APIs. While more infrastructure-oriented than STN, it competes for the video technology spend of digital-first publishers and streaming startups.
- Aniview: Aniview provides a video player and ad-monetization stack (header bidding, SSAI, AI-driven recommendations) for publishers. Its header-bidding-first monetization approach is a partial substitute for the programmatic and direct demand that STN aggregates for its 2,000+ publishing partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
STN Video social profiles
Digital presenceSTN Video compliance and trust
Trust signalCompliance1 record
STN Video financial estimates
Financial estimateRevenue estimate
Valuation estimate
STN Video leadership team
Management profileNumber of profiles
Profiles7 records
STN Video funding detail
Funding detailFunding overview
Funding rounds6 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STN Video M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STN Video
What does STN Video do?
STN Video provides an Online Video Platform (OVP) that enables digital publishers to embed a single code on their websites and instantly receive a curated stream of premium, contextually matched video content with built-in advertising monetization. The platform combines a library of 2M+ premium videos from 250+ content providers (NFL, NBA, MLB, NHL, Condé Nast, Bloomberg) with proprietary Smart Match AI technology and parent company Minute Media's ad server/SSP for direct and programmatic ad delivery. STN is free for publishers to use and shares advertising revenue with them.
Is STN Video a public or private company?
STN Video is a private company. It is classified as corporate owned and is currently operating.
When was STN Video founded?
STN Video was founded in 2010. It employs 51 to 100 people.
Where is STN Video based?
STN Video is headquartered in Victoria, Canada, in the North America region.
How does STN Video make money?
Three revenue lines are on record. Publisher Monetization (Revenue Share) is the primary driver. The others are programmatic Advertising and platform Services.
Who are STN Video's main competitors?
Direct peers on record are JW Player (JWP), Connatix, Brightcove, Kaltura and IRIS.TV. Emerging players are Brid.TV, Zype, Bitmovin, Mux and Aniview.
Does STN Video have an API?
No public API is recorded for STN Video.
What industry is STN Video in?
STN Video's product category is Online Video Platform. Its primary akta.pro industry code is BPAMAJAA, Video Streaming Platforms (SVOD/AVOD/TVOD), with a secondary code of MPACAAAE, Sports Streaming Platforms. Its NAICS code is 5162 and its SIC code is 7822.