dealmoon.com
Dealmoon is a multi-regional deal aggregation and community-driven commerce platform serving over 12 million monthly active shoppers across North America, Europe, and Oceania, targeting Chinese-speaking diaspora and deal-seeking consumers with affiliate-linked retail discounts, user-generated reviews, and a unified super app.
- Company typePrivate
- Founded2009
- HeadquartersUnion City, United States
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What dealmoon.com does
Dealmoon (dealmoon.com), founded in 2009 and headquartered in Union City, California, is a multi-regional deal aggregation and community-driven commerce content platform targeting the Chinese-speaking diaspora and broader deal-seeking consumers across North America, Europe, and Oceania. The company operates localized websites and mobile applications (iOS and Android) in the US, Canada, the UK, France, Germany, Australia, Italy, and New Zealand, serving over 12 million monthly active shoppers. Its core product is a unified super app launched in May 2026 that consolidates previously siloed regional platforms into a single connected experience, enabling cross-regional brand campaigns and community-driven deal discovery through user-generated content, reviews, and creator/influencer integrations.
The platform aggregates deals, discount codes, and shopping guidance across 15+ categories including beauty, fashion, electronics, home goods, baby/kids, sports, food, travel, and finance, with affiliate links connecting shoppers to major retailers such as Amazon, Macy's, and Nordstrom. Beyond core deal aggregation, Dealmoon has expanded into adjacent verticals including a credit card and finance hub, a second-hand marketplace, food delivery integration via Fantuan, a loyalty/reward center, a free product trial program, and location-based local deals. The company is organized under Moon Commerce Group as its parent/holding entity, with wholly-owned regional subsidiaries across each market.
Dealmoon monetizes through two primary revenue streams: affiliate commissions earned when users purchase through tracked retailer links, and advertising/brand partnership fees from merchants seeking featured placement and sponsored content. The platform is free for consumers. Leadership includes co-founders Jennifer Wang (CSO) and David Wang (CBDO), with Christine Chen serving as CFO and CHRO. The company employs 251-500 staff across its international operations and has signaled planned expansion into mainland China as a next major market.
dealmoon.com firmographics
Firmographics- Name
- dealmoon.com
- Legal name
- Dealmoon
- Website
- https://dealmoon.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Dealmoon is a multi-regional deal aggregation and community-driven commerce platform serving over 12 million monthly active shoppers across North America, Europe, and Oceania, targeting Chinese-speaking diaspora and deal-seeking consumers with affiliate-linked retail discounts, user-generated reviews, and a unified super app.
- Ownership category
- akta.pro rank
dealmoon.com industry classification
Industry- Product category
- Deal Aggregation and Shopping Advisory
- NAICS
- Retail Trade (44-45)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Hard Discount Limited-Time / Special-Buy Discounters (CRAEAIAE)
- akta.pro secondary industry
- Last-Minute Travel & Hotel Deal Apps (THAKAAAF)
Keywords
Where dealmoon.com is headquartered
LocationHeadquarters
- HQ city
- Union City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
dealmoon.com business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Affiliate Marketing / Commission Revenue: Platform earns commissions when users purchase products through tracked affiliate links. Supports various brands including Amazon, Macy's, Nordstrom, and many other retailers. Discount codes and referral tracking generate revenue.
- Advertising and Brand Partnerships: Brands and merchants pay for featured placement, sponsored content, and promotional deals on the platform. Verified advertisers can promote products directly to the engaged community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free consumer platform with affiliate and advertising revenue model |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
dealmoon.com product offering
Product offeringCore offering
Dealmoon is a multi-regional deal aggregation and community-driven shopping platform that aggregates discounts, coupons, and product recommendations from retailers such as Amazon, Macy's, and Nordstrom. Consumers access curated deals, read community reviews, and share their own deal submissions (baoliao) through websites and native iOS/Android apps, while the company earns revenue from affiliate commissions on resulting purchases and from advertising and brand partnerships.
Product overview
Dealmoon is a multi-regional deal aggregation and community-driven e-commerce content platform operating across North America, Europe, and Australia. The platform offers a unified super app that consolidates regional platforms serving over 12 million monthly active shoppers. Its core product portfolio includes a mobile application (iOS/Android) for real-time deal notifications and community engagement, a web platform aggregating deals across 15+ categories (beauty, fashion, electronics, home, baby/kids, sports, food, travel, health, finance, automotive, and more), community features for user-generated deal sharing and reviews, a credit card/finance hub, a second-hand marketplace, food delivery integration via Fantuan, and a loyalty/rewards program. The platform connects affiliate merchants including Amazon, Macy's, Nordstrom, and various beauty brands, enabling brands to launch consistent multi-regional campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Dealmoon Unified Global Super App Unified super app connecting community, content, and commerce across multiple regional markets (US, Canada, UK, France, Germany, Australia, Italy), enabling brands to launch consistent campaigns across regions while supporting community-driven discovery and full-funnel engagement from browsing to purchase.
- Dealmoon Mobile App (iOS) Native iOS application providing real-time deal updates, shopping guides, community sharing, and push notification subscriptions for Chinese-speaking shoppers in North America and globally.
- Dealmoon Mobile App (Android) Native Android application providing real-time deal updates, shopping guides, community sharing, and push notifications for deal-seeking shoppers.
- Dealmoon Web Platform Website aggregating deals, discounts, and shopping guides across categories including beauty, electronics, fashion, home goods, baby/kids, sports, food, travel, health, finance, and automotive, with affiliate links to major retailers.
- Dealmoon Second-Hand Marketplace Resale marketplace feature where users can buy and sell used items within the Dealmoon community.
Quantifiable outcome
- 12 million+ monthly active shoppers
- +1 more outcomes
Companies that use dealmoon.com
Customer profileSegments3 records
Ideal customer profiles2 records
dealmoon.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
dealmoon.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Moon Commerce GroupcoreParent company of Dealmoon. Moon Commerce Group is the holding entity behind Dealmoon's unified global super app launch consolidating regional platforms across 7 markets.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
dealmoon.com competitors and assessment
Company assessmentDirect peers
- Slickdeals: Slickdeals is the largest English-language community-driven deal aggregation platform in the US, with user-submitted deals, voting, and affiliate monetization. Directly comparable to Dealmoon in business model (community + affiliate), product surface (deal surfacing + alerts), and revenue model. Dealmoon differentiates via Chinese-language diaspora focus.
- RetailMeNot: RetailMeNot is a leading coupon and cashback platform aggregating deals from major US retailers, monetized via affiliate commissions and brand advertising. Comparable to Dealmoon in core deal-aggregation model and merchant relationships (Amazon, Macy's, Nordstrom), but lacks the community-UGC and Chinese-language focus.
- Honey (PayPal): Honey is a browser-extension deal and cashback tool owned by PayPal that automatically surfaces coupons and affiliate links at checkout. Competes with Dealmoon for the same affiliate commissions and brand budgets but intercepts users at checkout rather than driving discovery; useful for benchmarking affiliate economics at scale.
- Brad's Deals: Brad's Deals is a long-running US deal curation site with editorial content and merchant partnerships, monetized via affiliate revenue. A closer scale and tone match to Dealmoon than the larger incumbents, sharing the editor-driven/categorized catalog approach. Useful for mid-market comparability.
- Rakuten (US): Rakuten operates a leading cashback and affiliate platform in the US (formerly Ebates), with deep relationships across the same merchants Dealmoon monetizes through. Highly comparable on revenue model (affiliate commissions) and category breadth, though Rakuten lacks the community-UGC surface that distinguishes Dealmoon.
- Dealnews: Dealnews is a deal-aggregation and curation site focused on editor-selected deals across categories like electronics, apparel, and home. Direct peer to Dealmoon on category breadth and merchant relationships, with a different discovery mechanic (editor curation vs. user community).
Broad incumbents
- Groupon: Groupon is a large public deals marketplace focused on local and experience-based offers, using a different (merchant-funded) model than Dealmoon. Useful as a broader benchmark for the deals space at scale and for understanding how affiliate and merchant-funded models diverge in monetization and unit economics.
Others
- Weibo: Weibo is a major Chinese-language social media platform where Dealmoon already maintains a presence (https://weibo.com/dealmoon). Functions as both a distribution channel for Dealmoon and an indirect competitor for attention and ad spend in the Chinese-speaking consumer ecosystem.
Emerging players
- Hip2Save: Hip2Save is a community-led deal and coupon blog with strong female-skewed audience in the household and lifestyle categories. Smaller scale than Dealmoon but comparable in community-driven editorial approach and affiliate monetization, particularly in categories like home, baby/kids, and beauty where Dealmoon is also active.
- ShopStyle: ShopStyle is an affiliate commerce platform focused on fashion, beauty, and home, providing publishers and creators with tools to monetize shopping content. Overlaps with Dealmoon in affiliate economics and beauty/fashion category breadth, but serves publishers rather than running its own consumer deal community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
dealmoon.com social profiles
Digital presencedealmoon.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
dealmoon.com leadership team
Management profileNumber of profiles
Profiles7 records
dealmoon.com subsidiaries and ownership
Company hierarchySubsidiaries7 records
dealmoon.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dealmoon.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dealmoon.com
What does dealmoon.com do?
Dealmoon is a multi-regional deal aggregation and community-driven shopping platform that aggregates discounts, coupons, and product recommendations from retailers such as Amazon, Macy's, and Nordstrom. Consumers access curated deals, read community reviews, and share their own deal submissions (baoliao) through websites and native iOS/Android apps, while the company earns revenue from affiliate commissions on resulting purchases and from advertising and brand partnerships.
Is dealmoon.com a public or private company?
dealmoon.com is a private company. It is classified as corporate owned and is currently operating.
When was dealmoon.com founded?
dealmoon.com was founded in 2009. It employs 251 to 500 people.
Where is dealmoon.com based?
dealmoon.com is headquartered in Union City, United States, in the North America region.
How does dealmoon.com make money?
Two revenue lines are on record. Affiliate Marketing / Commission Revenue is the primary driver. The others are advertising and Brand Partnerships.
Who are dealmoon.com's main competitors?
Direct peers on record are Slickdeals, RetailMeNot, Honey (PayPal), Brad's Deals, Rakuten (US) and Dealnews. Groupon is listed as a broad incumbent. Weibo is listed as an others. Emerging players are Hip2Save and ShopStyle.
Does dealmoon.com have an API?
No public API is recorded for dealmoon.com.
What industry is dealmoon.com in?
dealmoon.com's product category is Deal Aggregation and Shopping Advisory. Its primary akta.pro industry code is CRAEAIAE, Hard Discount Limited-Time / Special-Buy Discounters, with a secondary code of THAKAAAF, Last-Minute Travel & Hotel Deal Apps. Its NAICS code is 44-45 and its SIC code is 5961.