Willo
Willo Technologies Ltd is a Glasgow-based SaaS company (founded 2018) that sells an AI-enabled asynchronous video interviewing and candidate screening platform to high-volume enterprise and mid-market hiring teams globally, with over 5,000 customers across 180+ countries.
- Company typePrivate
- Founded2018
- HeadquartersGlasgow, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Willo does
Willo Technologies Limited is a Glasgow-headquartered SaaS company (founded 2018) that operates a candidate screening platform built around asynchronous video interviewing, augmented by AI-assisted assessment and verification modules. The core platform enables employers to dispatch video, audio-only, or text questions to candidates for self-recorded responses, replacing phone screens with structured, on-demand assessments accessible on any device and supported across 18+ languages with WCAG-compliant accessibility. Willo has shipped proprietary modules including Willo Intelligence (AI-generated summaries, transcripts, and candidate ranking using Anthropic Claude and OpenAI), Willo Insights (role-specific assessment blueprints with contextual evaluation), Real Talk Detection (anti-AI-cheating anomaly detection on response patterns), Willo Verified Profiles and Willo Proof (credential and employer verification built on Yoti), Blind Scoring scorecards, and an assessment library of 1,500+ role-specific tests.
The platform integrates with 7,000+ tools via native ATS partnerships (Greenhouse, Lever, Workday, SmartRecruiters, Teamtailor, Workable) and Zapier, with an open API documented on Postman. Distribution is hybrid: a self-serve PLG motion (Growth and Scale tiers; self-serve sign-up at app.willotalent.com) combined with a sales-assisted enterprise motion (custom contracts, 45-minute demos, 30-day money-back guarantee). Customers span enterprise employers (EDF, Toyota GB, HelloFresh, easyJet, Samsung, Saab, Caterpillar, IAG, QVC), mid-market and growth-stage companies (Bolt, Madison Reed, TravelXP, LaunchCode), government (NHS Scotland, City of Long Beach, New York DMV), and education (Penn, Seattle University), serving over 5,000 hiring teams across 180+ countries with North America delivering over 60-65% of revenue.
Revenue is recurring SaaS subscription: Growth ($279-$310/month), Scale ($399-$409/month) and Enterprise (custom) tiers, with a 50% non-profit discount and multi-year contracts at the enterprise level. Willo is venture-backed across six disclosed rounds (>£5.9M lifetime) led by 1818 Venture Capital and angel investor Peter Bauer (Mimecast founder), with the latest $4M round in December 2025 earmarked for US scaling. The company maintains ISO 27001, GDPR, SOC 3-aligned, and WCAG compliance, holds G2 Leader status across 2024-2026 (ranked #1 for three consecutive years), reports a candidate NPS of 68, and operates dual headquarters in Glasgow and New York.
Willo firmographics
Firmographics- Name
- Willo
- Legal name
- Willo Technologies Limited
- Website
- https://willo.video
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Willo Technologies Ltd is a Glasgow-based SaaS company (founded 2018) that sells an AI-enabled asynchronous video interviewing and candidate screening platform to high-volume enterprise and mid-market hiring teams globally, with over 5,000 customers across 180+ countries.
- Ownership category
- akta.pro rank
Willo industry classification
Industry- Product category
- Recruitment Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
- akta.pro secondary industries
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM), Audio & Speech Analytics (call analytics, QA, insights) (HDAAAFAH)
Keywords
Where Willo is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Willo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Tiers): Three-tier subscription model: Growth ($310/month), Scale ($399/month), and Enterprise (custom). Annual billing available. Non-profit organisations receive 50% discount on all paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth - Teams ready to hire confidently |
| Subscription | Monthly | Scale - Structure and control at scale |
| Subscription | Multi-year contract | Enterprise - Custom workflows and insight |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Willo product offering
Product offeringCore offering
Willo is a candidate screening platform that enables hiring teams to conduct asynchronous video interviews, skills-based assessments, and AI-powered candidate ranking at scale. The platform allows candidates to record video, audio, or text responses on their own timeline, integrates with 7,000+ ATS tools, and uses AI to surface top candidates, generate transcripts and summaries, and verify credentials.
Product overview
Willo is a unified candidate screening platform offering asynchronous video interviewing as its core product, augmented by AI-powered hiring intelligence modules. The platform combines Virtual Interviewing (async video, audio, and text responses), Willo Intelligence (AI-powered candidate ranking and insights via Claude API), Digital Identity Verification (right-to-work checks), and an Assessment Library (1,500+ skill tests). Additional modules include Willo Verified Profiles (credential verification), Real Talk Detection (AI authenticity detection), and Candidate Scorecard (collaborative blind scoring). The platform integrates with major ATS systems (Greenhouse, Lever, Workday, SmartRecruiters, Teamtailor, Workable) via native connections and Zapier. Free ancillary tools include a Video CV Generator and Time-to-Hire Calculator. Pricing tiers are Growth ($279/month), Scale ($409/month), and Enterprise (custom).
Differentiator
Problem solved
Functional benefit
Brands
- Willo Intelligence: AI-powered hiring intelligence platform for candidate screening, including role-specific blueprints and assessment tools to identify suitable candidates.
- Willo Verified Profiles
- Willo Proof
- Real Talk
Products and services
- Willo Platform The core candidate screening SaaS platform providing asynchronous video, audio, and text interview capabilities with AI-powered ranking, collaborative scorecards, and 7,000+ ATS integrations. Designed for high-volume hiring teams at mid-market and enterprise organizations globally.
- Willo Intelligence AI-powered hiring intelligence add-on that builds role-specific assessment blueprints, ranks candidates by fit using Anthropic Claude API, generates in-depth performance summaries, automates follow-up and rejection emails, and provides searchable video transcripts.
- Free Video CV Generator Free standalone tool for job seekers to create professional video CVs by recording answers to key questions and receiving a personal shareable link to send to recruiters and employers.
- Time-to-Hire Calculator Free standalone calculator that measures recruitment timeline efficiency, including screening efficiency, conversion rates, productivity metrics, and potential cost savings from switching to asynchronous interviews.
Companies that use Willo
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
Willo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature8 records
Willo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- GreenhousecoreGreenhouse is one of Willo's 7,000+ ATS integration partners. The integration allows Willo's screening platform to connect with Greenhouse applicant tracking workflows, enabling seamless candidate data sync and workflow automation.
- LevercoreLever is integrated with Willo's platform as one of the core ATS partners. The integration enables bidirectional candidate data flow and workflow connectivity between Lever and Willo's screening tools.
- WorkdaycoreWorkday HR system integration with Willo's platform is listed among the 7,000+ integrations, enabling Workday customers to embed Willo's screening within their existing HR and talent management workflows.
- SmartRecruiterscoreSmartRecruiters is integrated with Willo, enabling SmartRecruiters customers to use Willo's async video screening within their applicant tracking workflow.
- TeamtailorcoreTeamtailor ATS integration with Willo allows Teamtailor users to leverage Willo's screening and video interviewing capabilities directly within their recruitment platform.
- WorkablecoreWorkable integration with Willo enables Workable's customer base to incorporate asynchronous video screening into their hiring workflows.
- AnthropiccoreAnthropic provides AI processing for Willo Insights via Claude API, including job Blueprint analysis, candidate fit scoring, and assistive insights and summarization outputs. Service is available in the US.
- AWS (Amazon Web Services)coreAWS provides cloud hosting and infrastructure (IaaS) for Willo, with data centres in both EU and US depending on service configuration.
- OpenAIcoreOpenAI provides AI text summarization (via ChatGPT API) where enabled, complementing Anthropic's Claude API for AI-powered candidate insights.
- DeepgramcoreDeepgram provides speech-to-text AI transcription for candidate video responses where enabled, processing EU-based data.
- YoticoreYoti provides identity verification services for Willo Verified, supporting right-to-work checks and candidate identity validation in the UK and EU.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Willo competitors and assessment
Company assessmentDirect peers
- HireVue: The category-leading enterprise video interviewing and AI assessment platform, explicitly referenced as Willo's main point of competitive comparison (e.g., on algorithmic scoring vs. Willo's human-in-the-loop approach). Both serve high-volume hiring teams with async video and AI-driven evaluation.
- Spark Hire: Long-standing async video interviewing SaaS used by SMB and mid-market employers. Directly comparable in product surface (one-way video, scorecards, ATS integrations) and target buyer, though lighter on enterprise AI features than Willo.
- VidCruiter: Video interviewing and skills-assessment platform for enterprise and government hiring, with deep penetration in public-sector and high-volume use cases similar to Willo's NHS Scotland and City of Long Beach wins. Closest peer in terms of structured screening and ATS-embedded workflows.
- Modern Hire (Outmatch): Enterprise hiring-decision platform combining video interviewing, assessments, and AI-driven scoring. Competes with Willo in the same high-volume enterprise segment and represents the 'full-suite' alternative to Willo's more modular approach.
- myInterview: Asynchronous video interviewing and AI candidate screening platform with strong SMB and mid-market traction. Highly comparable in feature set (one-way video, scoring, ATS integrations) and GTM motion (self-serve + sales-assisted).
- Launchpad Recruit: Early-stage video screening and structured interview platform targeting high-volume hiring. Closely comparable in product positioning and target customer (recruiters at growth-stage companies), though smaller in scale than Willo.
Broad incumbents
- Eightfold AI: Broad talent-intelligence platform that includes AI-driven candidate matching, screening, and skills inference. Competes at the high end of Willo's enterprise market and represents the 'platform' alternative to Willo's best-of-breed screening approach.
- iCIMS: Enterprise talent acquisition suite with built-in video screening and assessment capabilities. Serves the same high-volume, global hiring customers as Willo and competes for the same procurement budgets, though as part of a much broader ATS/CMS portfolio.
Emerging players
- Vervoe: AI-powered skills testing and interview platform for hiring teams. Overlaps with Willo's Assessment Library and Willo Insights in skills-based evaluation, and competes for the same mid-market and enterprise screening budget.
- Talkpush: Conversational AI and video screening platform focused on high-volume frontline hiring. Comparable to Willo on async video and AI automation, with stronger conversational-AI emphasis; competing for the same high-volume, multi-language customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Willo social profiles
Digital presenceWillo compliance and trust
Trust signalCompliance4 records
Willo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willo leadership team
Management profileNumber of profiles
Profiles7 records
Willo funding detail
Funding detailFunding overview
Funding rounds7 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willo
What does Willo do?
Willo is a candidate screening platform that enables hiring teams to conduct asynchronous video interviews, skills-based assessments, and AI-powered candidate ranking at scale. The platform allows candidates to record video, audio, or text responses on their own timeline, integrates with 7,000+ ATS tools, and uses AI to surface top candidates, generate transcripts and summaries, and verify credentials.
Is Willo a public or private company?
Willo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Willo founded?
Willo was founded in 2018. It employs 11 to 50 people.
Where is Willo based?
Willo is headquartered in Glasgow, United Kingdom, in the Europe region.
How does Willo make money?
One revenue line is on record: saaS Subscription (Tiers).
Who are Willo's main competitors?
Direct peers on record are HireVue, Spark Hire, VidCruiter, Modern Hire (Outmatch), myInterview and Launchpad Recruit. Broad incumbents are Eightfold AI and iCIMS. Emerging players are Vervoe and Talkpush.
Does Willo have an API?
Yes. Willo offers a public API for integrations. The API documentation is available at https://documenter.getpostman.com/view/7798010/VUjSEiSn. Default rate limits are 100 requests per organization per minute and 10 queries per second (QPS), with a 50,000 daily request default. Upon request, per-minute limits can be increased to 500 or 1,000. If quota is exceeded, API returns error code 403 or 429. The platform also supports Zapier integrations with over 7,000+ tools. Developer documentation is at documenter.getpostman.com/view/7798010/VUjSEiSn.
What industry is Willo in?
Willo's product category is Recruitment Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS), with a secondary code of EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms. Its NAICS code is 54151 and its SIC code is 7372.