Coretex
- Company typePrivate
- Founded2006
- HeadquartersAuckland, New Zealand
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Coretex does
Coretex is a New Zealand-headquartered enterprise fleet telematics and IoT platform provider, operating as a wholly-owned subsidiary of EROAD (NZSX: ERD) since December 2021. The company delivers a cloud-based fleet management platform, branded Coretex 360, anchored by the CoreHub in-vehicle IoT gateway that connects GPS tracking, electronic logging (ELD), dashcams, refrigerated trailer (reefer) sensors, and asset tracking on a single hardware-and-software stack. Core product capabilities include FMCSA-certified hours-of-service compliance, AI-enabled video telematics via the Clarity Edge dashcam, two-way cold chain temperature monitoring, and the AI-driven CoreTemp product temperature simulation engine. Vertical specializations span Transport & Logistics, Food & Beverage cold chain, Construction (ready-mix), and Waste & Recycling, with documented enterprise customers including E.A. Sween, Golden State Foods, Tiger Cool Express, Quality Custom Distribution, Tranzit Group, and Ascension Ready Mix.
Coretex monetizes through a hybrid revenue model combining hardware sales (CoreHub devices, dashcams, reefer sensors), recurring subscription fees for the Coretex 360 platform and modular add-ons, and professional services for installation and integration. Pricing is custom and quote-based, with no publicly disclosed tiers; billing is structured as monthly subscriptions tailored to fleet size and feature selection. The go-to-market is enterprise direct field sales with regional offices in Auckland (NZ HQ), San Diego (US HQ), and Sydney (Australia HQ), augmented by content marketing (case studies, blog), industry events (EROAD Fleet Day), and a self-service knowledge base.
At the operating level, Coretex monitors 65,000+ vehicles and 100,000+ connected devices, ingesting roughly 1 billion data points monthly. The company holds 101-250 employees and serves customers across New Zealand, Australia, the United States, and Canada. Its strategic positioning as a vertically-specialized cold chain and compliance telematics provider, combined with EROAD's trans-Tasman and North American distribution, defines its competitive stance against broader horizontal telematics platforms such as Samsara and Geotab.
Coretex firmographics
Firmographics- Name
- Coretex
- Legal name
- Coretex Limited
- Website
- https://coretex.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Coretex industry classification
Industry- Product category
- Fleet Telematics & IoT Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Wired Telecommunications Carriers (517111)
- SIC
- Computer Communications Equipment (3576), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- OEM Embedded Connectivity & Telematics Platforms (TLAEAFAA)
- akta.pro secondary industries
- Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Telematics Hardware, Sensors & Installation Services (TLABAJAL)
Keywords
Where Coretex is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Coretex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware Sales: Sale of CoreHub, CoreVision dashcams, Clarity Edge dashcams, sensors, and IoT devices for fleet telematics installation
- Software/Subscription Services: Recurring subscription fees for access to EROAD 360 platform, reefer monitoring, ELD compliance, GPS tracking, and other telematics services
- Professional Services: Installation, configuration, and implementation services for hardware deployment and system integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on fleet size and requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Coretex product offering
Product offeringCore offering
Coretex provides an enterprise IoT fleet telematics platform built around its CoreHub hardware gateway, which connects trucks, trailers, drivers, and refrigerated assets onto the cloud-based Coretex 360 software platform. Its product lines cover GPS tracking, FMCSA-certified electronic logging (ELD), HD and AI-powered dashcam video telematics, real-time reefer cold-chain monitoring with CoreTemp predictive temperature simulation, DVIR-integrated service maintenance, and the New Zealand electronic Road User Charges (eRUC) system, sold primarily to enterprise fleet operators in Transport & Logistics, Food & Beverage, Construction, and Waste & Recycling.
Product overview
Coretex is a fleet management and telematics platform that has evolved through multiple mergers and acquisitions, now operating as 'Coretex, an EROAD Company' following a December 2021 acquisition. The platform uses CoreHub as the central hardware gateway to connect all vehicles and assets, enabling unified fleet management across multiple industries. The core platform, Coretex 360, provides cloud-based visibility and control, supported by specialized modules including Coretex ELD/EROAD Drive for hours of service compliance, Clarity Dashcam and Clarity Edge Dashcam for AI-powered video telematics, the Coretex Reefer Solution for cold chain monitoring, CoreTemp for AI-driven predictive product temperature simulation, Coretex Service Manager for maintenance management, and Coretex eRUC for New Zealand road user charges. The platform serves Transport & Logistics, Food & Beverage, Construction, and Waste & Recycling industries with GPS tracking, real-time alerting, DVIR inspections, geofencing, and driver scorecard features.
Differentiator
Problem solved
Functional benefit
Brands
- CoreHub: The CoreHub is described as a revolutionary gateway that connects all vehicles and assets on one platform. It is available as CoreHub standard and CoreHub Xtreme for cold chain applications.
- CoreVision Dashcam
- CoreTemp
- Coretex 360
Products and services
- CoreHub IoT Gateway Revolutionary IoT gateway device that connects all vehicles, trailers, drivers, sensors, and assets onto a single telematics platform; available in CoreHub standard and CoreHub Xtreme Cold Chain variants.
- Coretex 360 Cloud Platform Cloud-based fleet management platform providing real-time tracking, reporting, alerting, driver management, geofencing, servicing modules, and dashboards for enterprise fleet operators.
- Coretex ELD FMCSA-listed certified Electronic Logging Device for hours-of-service compliance in the US, designed to maximize fleet capacity, increase driver retention, and prevent HOS violations.
- EROAD Drive In-cab telematics device and mobile app for electronic logging, DVIR vehicle inspections, HOS logging, jobs, and navigation; available for US and Canada.
- CoreVision / Clarity Dashcam HD video telematics dashcam capturing driver and vehicle data for incident replay, driver coaching, and risk management; includes a replay video portal for reviewing footage (North America).
- Clarity Edge AI Dashcam AI-powered dashcam with advanced AI event detection, edge computing, AI-triggered video uploads, in-cab voice alerts, and automated coaching features for incident management.
- Coretex Reefer Solution Cold chain temperature monitoring solution for refrigerated trailers operating in -40 to 70 degrees C, with two-way remote reefer control, real-time temperature/humidity/air-flow data, and FSMA compliance support.
- CoreTemp AI-driven simulated product temperature monitoring system that predicts actual product temperature from air temperature readings using AI algorithms, enabling predictive cold chain compliance without manual probing at each stop.
- Coretex Service Manager Fleet servicing and maintenance management tool with fully customizable maintenance scheduling (time, usage, or odometer-based), service logging, automated notifications, and DVIR integration.
- Coretex eRUC New Zealand Electronic Road User Charges management system using the TMU750 in-cab device with LCD color display, automated off-road claims technology, RUC license inspection, and automated RUC purchasing and management.
Quantifiable outcome
- E.A. Sween achieved cost savings of over $200,000 by reducing average stop time from 21 minutes to under 18 minutes per day
- +4 more outcomes
Companies that use Coretex
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Coretex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature8 records
Coretex partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
Coretex competitors and assessment
Company assessmentDirect peers
- Geotab: Geotab is one of the largest commercial telematics providers globally, offering GPS tracking, ELD compliance, vehicle analytics, and a robust marketplace. Direct competitor to Coretex in enterprise fleet management with a strong data analytics focus.
- Samsara: Samsara is a leading IoT platform for fleet management, video-based safety, and asset tracking. Directly comparable to Coretex in offering unified telematics, AI dashcams, ELD compliance, and cold chain monitoring, with a much larger scale and broader geographic reach.
- Motive: Motive (formerly KeepTruckin) provides fleet management, AI dashcams, ELD compliance, and spend management. Directly comparable to Coretex's CoreHub + Clarity Edge offering, particularly for mid-market and enterprise trucking customers.
- Lytx: Lytx specializes in video telematics, AI dashcams, and driver safety programs. Directly comparable to Coretex's Clarity Edge AI dashcam offering with a focus on risk and insurance-driven ROI.
- EROAD: EROAD is Coretex's parent company and a New Zealand-based commercial vehicle telematics provider operating across NZ, Australia, and the US. Closely aligned in product capabilities and now integrated with Coretex following the 2021 acquisition.
- Webfleet (Bridgestone): Webfleet is a Bridgestone-owned fleet management and telematics platform operating primarily in Europe and ANZ. Directly comparable to Coretex in offering GPS tracking, cold chain, and compliance tools, though with European density Coretex lacks.
Broad incumbents
- Verizon Connect: Verizon Connect is a large incumbent fleet telematics provider offering GPS tracking, ELD, video, and asset management. Competes with Coretex across enterprise fleets but as part of a broader Verizon business services portfolio.
- Trimble Transportation: Trimble offers a broad transportation and logistics technology stack including fleet management, telematics, and supply chain visibility. Overlaps with Coretex on the fleet management side but serves a wider enterprise portfolio.
Emerging players
- Platform Science: Platform Science provides a connected vehicle platform enabling third-party telematics apps on in-cab devices. Comparable to Coretex's open platform thesis but with a developer-first, BYOD orientation and heavy fleet focus.
- Fleetio: Fleetio is a fleet maintenance and management SaaS platform. Overlaps with Coretex's Service Manager and fleet maintenance capabilities but lacks the deep telematics and cold chain hardware of Coretex.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Coretex social profiles
Digital presenceCoretex compliance and trust
Trust signalCompliance2 records
Coretex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coretex leadership team
Management profileNumber of profiles
Profiles14 records
Coretex funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coretex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coretex
What does Coretex do?
Coretex provides an enterprise IoT fleet telematics platform built around its CoreHub hardware gateway, which connects trucks, trailers, drivers, and refrigerated assets onto the cloud-based Coretex 360 software platform. Its product lines cover GPS tracking, FMCSA-certified electronic logging (ELD), HD and AI-powered dashcam video telematics, real-time reefer cold-chain monitoring with CoreTemp predictive temperature simulation, DVIR-integrated service maintenance, and the New Zealand electronic Road User Charges (eRUC) system, sold primarily to enterprise fleet operators in Transport & Logistics, Food & Beverage, Construction, and Waste & Recycling.
Is Coretex a public or private company?
Coretex is a private company. It is classified as corporate owned and is currently operating.
When was Coretex founded?
Coretex was founded in 2006. It employs 101 to 250 people.
Where is Coretex based?
Coretex is headquartered in Auckland, New Zealand, in the Oceania region.
How does Coretex make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software/Subscription Services and professional Services.
Who are Coretex's main competitors?
Direct peers on record are Geotab, Samsara, Motive, Lytx, EROAD and Webfleet (Bridgestone). Broad incumbents are Verizon Connect and Trimble Transportation. Emerging players are Platform Science and Fleetio.
Does Coretex have an API?
No public API is recorded for Coretex.
What industry is Coretex in?
Coretex's product category is Fleet Telematics & IoT Software. Its primary akta.pro industry code is TLAEAFAA, OEM Embedded Connectivity & Telematics Platforms, with a secondary code of TLAEAFAN, Data Platforms, APIs & System Integrations for Connected Fleets. Its NAICS code is 51821 and its SIC code is 3576.