Foodics

What Foodics does

Foodics is a Saudi Arabia-headquartered cloud-based restaurant management and fintech SaaS company founded in 2014, originally in Khobar and now headquartered in Riyadh under the legal entity Al-Saheb Al-Mutqadma for Information Technology. The platform unifies point-of-sale (POS), restaurant management (RMS), integrated payment processing via Foodics Pay, online ordering, accounting, business intelligence, self-ordering kiosks, and a hardware line (Foodics One) into a single multi-tenant cloud stack built on AWS infrastructure. It serves F&B operators ranging from micro merchants to multi-branch enterprise chains across KSA, UAE, Egypt, Kuwait, Jordan and the wider MENA region, with cross-border capabilities extended through the POSRocket, Solo Venture, and Norma AI acquisitions.

The company monetizes through tiered SaaS subscriptions (published pricing in SAR, AED, EGP and KWD across Starter, Basic, Advanced, Cloud Kitchen, and Dine-In plans), transaction-based payment processing fees via Foodics Pay, hardware sales of Foodics One devices, kiosks and PAX D190 terminals, marketplace commissions across 100+ third-party integrations, and an emerging embedded fintech/lending vertical enabled by its SAMA fintech license. Go-to-market combines direct enterprise sales (Foodics Enterprise), self-serve PLG signup for SMBs, an inside-sales motion across country offices, a 2,500+ referral partner program, and a strategic reseller channel. Distribution and brand presence are reinforced by the Foodics App Marketplace (100+ integrations across 15+ categories), Platinum sponsorship of Money20/20 Middle East, official technology partnership with MENA's 50 Best Restaurants, and major TV sponsorships (Million Riyal Menu, Million Pound Menu).

Foodics serves more than 40,000 restaurant branches post-Norma AI consolidation, processed $6 billion in GMV in H1 2025 (up 27% year-over-year), and reported 29% ARR growth, 38% fintech payment volume growth, and 56% international revenue growth in the same period. The company has raised approximately $194 million across three equity rounds through April 2022, completed acquisitions of POSRocket (2022), Solo Venture (2025) and Norma AI (2026), and is positioning for a public listing on the Tadawul (Saudi Exchange) within 2-3 years following a Q4 2024 strategic investment from Kamco Invest.

Name

Foodics

Legal name

Al-Saheb Al-Mutqadma for Information Technology

Website

https://foodics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Foodics is a Saudi Arabia-headquartered cloud restaurant management SaaS platform offering POS, payments, online ordering, accounting, and AI analytics to F&B operators across MENA, serving over 40,000 restaurant branches in seven countries.

Ownership category

akta.pro rank

Product category

Restaurant Management Software (Cloud POS)

NAICS

Special Food Services (7223), Limited-Service Restaurants (722513), Food Service Contractors (72231)

SIC

Retail-Eating Places (5812), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Food Services & Catering (On-site/Corporate Dining/Vending) (IMAIAAAE)

akta.pro secondary industries

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK), Meal Distribution, Serving Lines & Point-of-Sale (Cafeteria Service) (EDAEAEAF), Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ), Meal Prep & Subscription Virtual Kitchens (THAFAJAI)

Keywords

• Cloud POS software
• Restaurant management system
• Integrated payment processing
• Online ordering platform
• Restaurant fintech SaaS

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SaaS Subscription (POS/RMS Tiers): Recurring tiered monthly/annual subscription fees for Starter, Basic and Advanced bundles, plus Cloud Kitchen and Dine-In specific plans, with annual billing offering discounts.
2. Payment Processing Fees (Foodics Pay): Revenue from integrated payment processing through Foodics Pay, processing transactions via Mada, Visa, MasterCard, Amex and digital wallets with daily bank settlement infrastructure.
3. Hardware Sales (Foodics One, Kiosks, Payment Terminals): Sale/lease of proprietary hardware including the Foodics One all-in-one POS device, self-ordering kiosks (tower and countertop), and PAX D190 payment terminals.
4. Marketplace / App Integrations: Revenue from the 100+ third-party app marketplace ecosystem, providing distribution, integration and partnership monetization opportunities.
5. Fintech / Embedded Lending & Capital Services: Fintech revenue enabled by SAMA fintech license covering payments, supplies, capital lending management and embedded finance services for F&B operators.
6. Reseller & Referral Channel Commissions Model: Indirect sales channels where Reseller partners sell Foodics products in target markets (commission-based) and 2,500+ Referral partners earn commissions on closed referrals.
7. Professional Services & Enterprise Onboarding: Enterprise-grade services including dedicated account consultants, implementation, advanced reporting setup, and 24/7 premium support tiers for chain customers.
8. AI / Add-On Solutions (Foodics BI, AI tools): Premium add-ons such as Foodics BI Dashboards, AI-powered analytics (incl. Norma AI natural-language BI) and other advanced features available in higher tiers or as add-ons.

Pricing tiers

Go-to-market motion5 records

Distribution channels9 records

Marketing channels11 records

Core offering

Foodics is a cloud-based restaurant management platform that provides a unified POS and Restaurant Management System (RMS) for the F&B industry. Its core offering combines point-of-sale software, integrated payment processing (Foodics Pay), online ordering, accounting, self-ordering kiosks, and AI-powered business intelligence, all delivered as a SaaS solution with optional proprietary hardware for MENA-based restaurant operators.

Differentiator

Problem solved

Functional benefit

Brands

• Foodics Pay: Payment acceptance and management solution integrated with the Foodics POS, licensed by SAMA as a fintech offering; includes regional variants Foodics Pay UAE and Pay EG.
• Foodics One
• Foodics Online
• Foodics Accounting
• Foodics Enterprise
• Foodics Academy
• Foodics BI (Business Intelligence)

Products and services

• Foodics POS / Restaurant Management System (RMS) Cloud-based POS and Restaurant Management System that handles orders, payments, inventory, kitchen display, customer display, and back-office reporting for single and multi-branch F&B operators.
• Foodics Pay Integrated payment processing solution for restaurants, supporting Mada, Visa, MasterCard, Amex, and digital wallets with daily bank settlements, pay-at-table, and pay-by-link functionality; licensed by SAMA as a fintech offering.
• Foodics Online Commission-free online ordering platform enabling restaurants to receive orders via branded website, mobile app, and QR menu, fully integrated with the Foodics POS.
• Foodics Accounting Restaurant accounting module with automated journal entries and ledgers, payroll, Zakat/VAT filing, multi-brand management, and integrated HR features such as loan tracking, leave, and vacation management.
• Foodics One All-in-one single 8-inch multi-touch POS device with built-in cashier, high-speed Seiko printer, 8-core processor, Wi-Fi/4G connectivity, and integrated payment gateway for micro and small retail/service businesses such as car washes, salons, perfumeries, flower shops, and hair salons.
• Foodics BI (Business Intelligence) AI-powered business intelligence and analytics dashboards providing real-time reporting, sales forecasting, inventory planning, automated reporting, and remote restaurant monitoring across the Foodics platform.
• Foodics Enterprise Chain management solution offering multi-branch management, dedicated account consultant, advanced reporting and analytics, easy setup and maintenance, CRM and Foodics Pay integration for large restaurant groups.
• Foodics Self-Ordering Kiosks

Quantifiable outcome

• Saves restaurants up to SAR 21,000 per year in third-party aggregator commissions via Foodics Online
• +6 more outcomes

Named customers28 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration95 records

AI capability3 records

Feature12 records

Partnerships

28 partnerships are on record, tiered m&a - flagship acquisition / ai division, major media sponsorship, flagship industry partnership, flagship technology partner, flagship event sponsorship, m&a - flagship acquisition, minority investment / portfolio startup, strategic integration partner, major delivery aggregator integration, major accounting integration, major delivery integration, major reservation integration, loyalty integration, ai-driven menu integration, delivery automation integration, bi / data integration, ai inventory integration, accounting integration, erp integration and supporting context.

• Norma AIm&a - flagship acquisition / ai divisionStrategic or Co-development Partner · 23 June 2026Completed full acquisition of Greek AI startup Norma AI following an initial minority investment in Q1 2025. Norma's natural-language Business Intelligence platform, already deployed across 10,000+ customer branches, has been fully consolidated into Foodics' dedicated AI division.
• Million Riyal Menu (Saudi Arabia) / Million Pound Menu (Egypt)major media sponsorshipGTM or Marketing Partner · 28 April 2026Sponsor of the inaugural season of 'Million Riyal Menu' in Saudi Arabia, extending a two-year partnership as official technology partner of Egypt's 'Million Pound Menu', supporting F&B entrepreneurs on the TV competition.
• MENA's 50 Best Restaurantsflagship industry partnershipGTM or Marketing Partner · 2 February 2026Official technology partner at the MENA's 50 Best Restaurants 2026 awards ceremony in Abu Dhabi, hosting an activation booth and conducting 'Scoop Interviews' with chefs and industry figures.
• Amazon Web Services (AWS)flagship technology partnerTechnology or Integration · 19 October 2025Signed a $10 million strategic agreement with AWS to develop and integrate AI solutions into the Foodics platform. The deal aims to scale predictive analytics, inventory management and dynamic pricing tools on AWS cloud infrastructure and support Foodics' expansion and product innovation.
• Money20/20 Middle Eastflagship event sponsorshipGTM or Marketing Partner · 8 September 2025Platinum Sponsor at Money20/20 Middle East (Riyadh, Sep 15-17 2025); signed strategic MOUs with ecosystem players and unveiled new fintech technologies.
• Solo Venturem&a - flagship acquisitionStrategic or Co-development Partner · 11 February 2025Acquired UK-based Solo Venture, a provider of self-ordering kiosks and related technology, as part of Foodics' strategic growth plan. Solo's capabilities were integrated with Foodics' self-ordering and kiosk portfolio.
• Addminority investment / portfolio startupStrategic or Co-development Partner · 11 February 2025One of three startups (with Norma and Arzaq Plus) in which Foodics invested during LEAP 2025 as part of a $100M three-year commitment, focused on data analytics and AI capabilities.
• Unifonicstrategic integration partnerTechnology or Integration · 11 July 2024Partnership to serve the KSA F&B industry with a strategic omnichannel communication platform integrated with Foodics' restaurant technology stack.
• POSRocketm&a - flagship acquisitionStrategic or Co-development Partner · 10 January 2022Acquired POSRocket, the second-largest restaurant Cloud technology provider in MENA, to expand market share across the region and strengthen presence in Egypt, Kuwait, Oman and Jordan. POSRocket merchants were migrated into Foodics' ecosystem for payments, supplies and capital lending management.
• Jahezmajor delivery aggregator integrationTechnology or IntegrationDelivery aggregator integrated into the Foodics App Marketplace under the 'Food Aggregator' and 'Delivery Management' categories for Saudi Arabia.
• Mrsoolmajor delivery aggregator integrationTechnology or IntegrationB2B delivery service from Mrsool integrated with Foodics POS via the App Marketplace.
• Careemmajor delivery aggregator integrationTechnology or IntegrationCareem's purpose is integrated with Foodics to maximize restaurant growth and increase orders, available in the App Marketplace.
• Noon Foodmajor delivery aggregator integrationTechnology or IntegrationNoon Food, the Middle East's local food delivery platform, is integrated via the Foodics App Marketplace.
• QuickBooks Onlinemajor accounting integrationTechnology or IntegrationGlobal cloud accounting program integrated with Foodics under the 'Accounting' category.
• Xeromajor accounting integrationTechnology or IntegrationCloud-based accounting software integrated via the Foodics App Marketplace.
• Deliverectmajor delivery integrationTechnology or IntegrationOmni-channel restaurant & delivery management platform integrated with Foodics for unified order management.
• Urban Pipermajor delivery integrationTechnology or IntegrationManages online sales channels from POS via integration with Foodics.
• Eat Appmajor reservation integrationTechnology or IntegrationReservation and Guest Experience Platform integrated with Foodics POS, allowing customers to integrate their POS with Eat App.
• The Chefzmajor delivery integrationTechnology or IntegrationIntegrates best restaurants with their best customers via Foodics marketplace.
• LoyaProloyalty integrationTechnology or IntegrationLoyalty app based on digital cards, integrated via the Foodics App Marketplace.
• Taker Loyaltyloyalty integrationTechnology or IntegrationBoosts repeat orders online and offline via Foodics integration.
• FineDine Menuai-driven menu integrationTechnology or IntegrationAI-driven dine-in, pickup and delivery solutions integrated with Foodics.
• Roboostdelivery automation integrationTechnology or IntegrationAutomating home delivery operations; integrated with Foodics.
• Feddi Brainbi / data integrationTechnology or IntegrationTurns POS data into revenue via Foodics integration.
• ShopBrainai inventory integrationTechnology or IntegrationFirst AI-embedded inventory management platform for optimizing restaurant back-of-house operations, integrated with Foodics.
• Wafeqaccounting integrationTechnology or IntegrationAccounting and e-invoicing solution for business owners and accountants, integrated with Foodics.
• SAP BEON-ITerp integrationTechnology or IntegrationUnlocks the power of SAP-Foodics integration for streamlined efficiency, available in the App Marketplace.
• UAE Government (food waste / sustainability ecosystem)supporting contextOthersFoodics' AI-powered inventory tools are positioned to help reduce the ~3.27 million tonnes of food wasted annually in the UAE at a cost of US$3.5 billion to the economy, with 38% of prepared food going to waste daily in Dubai and Abu Dhabi.

Scale indicators17 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Toast: US-listed, cloud-based restaurant POS and fintech platform serving SMBs and enterprise chains with integrated payments, online ordering, payroll and capital lending. Most direct global comparable on product scope (POS + payments + fintech + AI/BI) and go-to-market motion.
• SpotOn: Cloud restaurant POS with integrated payments, marketing, loyalty and capital/working-capital lending for SMB F&B operators. Direct comparable on the combined SaaS + payments + embedded fintech thesis that Foodics is pursuing via SAMA.
• TouchBistro: iPad-based cloud POS for restaurants with integrated payments, reservations, inventory and loyalty. Closest pure-SMB peer to Foodics' core offering, particularly relevant to its Foodics One and self-ordering kiosk products.
• Lightspeed Restaurant: Cloud-based POS for full-service and quick-service restaurants with integrated payments, online ordering and analytics. Comparable as a multi-vertical restaurant-tech platform with both SMB and enterprise motions and an international footprint.
• Olo: US-based enterprise restaurant SaaS focused on online ordering, delivery and guest engagement for chain restaurants. Comparable as the digital-ordering and on-demand layer of Foodics Online and as an enterprise chain-software benchmark.

Emerging players

• Resy (American Express): Restaurant reservations and guest-experience platform owned by American Express. Relevant comparator for Foodics' Eat App reservation integration and broader CRM/loyalty strategy at the upper end of the restaurant tech stack.

Regional players

• POSist: India-headquartered cloud restaurant POS platform with multi-country operations and enterprise-chain focus. Comparable in product scope (POS, online, kiosk, BI) and as an emerging international restaurant-tech player with similar scale-up trajectory.
• Sapaad: Dubai-headquartered cloud restaurant POS serving SMBs and chains across the Middle East. Closest regional direct competitor to Foodics in the UAE and Gulf SMB segment, with overlapping Arabic-language product positioning.

Broad incumbents

• Square for Restaurants (Block): Block's restaurant vertical combines Square POS, payments, payroll, capital and online ordering. A much larger incumbent with overlapping capabilities, particularly relevant as a benchmark for Foodics' embedded fintech ambitions.

Others

• Deliverect: Belgian SaaS for order management and delivery aggregator integration, available on Foodics' App Marketplace. Adjacent enabling player — both a partner and a partial competitor at the delivery-integration layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/foodics
• Facebookfacebook.com/Foodics
• LinkedInlinkedin.com/company/foodics
• Instagraminstagram.com/foodics

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds6 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodics